1. Social Media Release
Shel Holtz
IABC World Conference 2009
Summary: Bronwyn Saunders, Wellington Chapter, July 2009
2. Shel Holtz, ABC
Social media expert
-Blogger - pod caster
Blog.holtz.com
Twitter: www.twitter.com/shel
shel@holtz.com
– www.holtz.com
3. Die Press Release! Die! Die!
2006 Blogger Tom Foremeski slags off
media releases and makes suggestions
SHIFT Communications Todd Defren
takes up challenge.
By 2008, IABC backs working party
4. SMR – Getting the right info to the
right people in the right way
Geared to online reporters
journos, bloggers, advocates, critics
Template so writers can cherry pick
Tag clouds, RSS feeds, comments,
downloadable documents
Audio and video
5. How does it work?
SMR templates
Web ‘cut and paste’, fill out the fields.
Bloggers and media
Identify and pull only what is needed
Stakeholders
Modern tool that enables easy search
6. Right info
Break down the information
Facts/stats
Quotes
Background
Easily embedded assets
Images, audio and video – copy embedded
code, no downloading required
Research, referral and reuse
7. Right people
Traditional media
SMR enhances traditional media release
Web/edit functions feed knowledge - replace
editor notes/fact sheets
Social media
Connecting better with those interested
Making it easier for all authors
Fuller picture in one document
8. Right way
A consistent approach to finding and using
content from social media releases
hRelease Tag Structure
XHTML Schema hRelease: machine readable
IABC working party promoting hRelease
standard