The presentation discusses The global Trends "Mega Trends" as global, sustained and macroeconomic forces of development that impact business, economy, society, cultures and personal lives, thereby defining our future world and its increasing pace of change. These Mega-Trends have some implications for the ICT sectors and offers many opportunities for the development of ICT businesses in the future

1. European Tunisian Conference Tunis, 18-19th February 2013
Some Global Mega-Trends and
Implications for the ICT Sector
Ilyas AZZIOUI
CNRST. Morocco
Conference on Investment and Finance of the ICT Sector in the Arab
Region ( Tunisia, 9-10 May 2013)
Date : 9 May 2013

2. Mega-Trends ?
We define Mega Trends as global, sustained and macroeconomic
forces of development that impact business, economy, society, cultures
and personal lives, thereby defining our future world and its increasing
pace of change

3. 1. Urbanization
 More Mega-cities, mega-regions, mega-
corridors :
 Smart cities, smart infrastructure : will
drive demand for Smarter & Greener
Solutions.

4. 1. Urbanization

5. 2. Social trends
Genration Y
 The population of people above the age of 65 will grow dramatically and
more than double between 2010 & 2020 . It will grow from 530 million well
into the excess of 1.2 billion.
 Challenge to the healthcare spending in the developped world currently
(btw 5% to 10% of GDP) will have to incresase to (btw 15% to 20% of
GDP) Unsustainable

6. 2. Social trends
Genration Y
 The population of people above the age of 65 will grow dramatically and
more than double between 2010 & 2020 . It will grow from 530 million well
into the excess of 1.2 billion.
 Challenge to the healthcare spending in the developped world currently
(btw 5% to 10% of GDP) will have to incresase to (btw 15% to 20% of
GDP) Unsustainable
 The only way to address the healthcare spending issue is to dictate a shift
in spending away from treatment to predicting, diagnosing and
monitoring.
 The ICT (e-health, e-medecine) will have an important role to play in
addressing this challenge and opportunity.

7. 2. Social trends
Genration Y
Gen Y (born late 70s or 80s) gaining importance in the market. It has a completely
different set of values, beliefs, interest and lifestyle as compared to the other
demographic segments. Their consumption patterns and preferences will vary
greatly from others and a deeper understanding is required to do well in
addressing the needs of this segment:
Personalization and Individualization (P search, P products, Socila network
profile)
Techno Savvy and Connected (Digital Marketing, on the move, .)
Environment Friendly (Paperless business, e-gov…)
Demanding, impatient and global
New business models : pay as you go, co-creation, user-driven innovation,
social innovation, dig

8. 3. The Internet of
things
Moving from connecting subscribers to connecting devices

9. 3. The Internet of
things
 Important implications for the ICT secor:
 Telecom companies : infrastructure, partnership with It companies to
provide security solutions, B to B solutions, smart cities
 Systems integrators: New opportunities
 Entrepises : connected device ecosystem will enable companies to
collect real time information on the usage of their products and services.
This will increase the pace of innovation, customized offers and lead to
New business models

10. 4. Cloud computing
Cloud computing can be specifically defined as a
pool of compute, memory and input/output
resources, applications or operating
environments with seemingly infinite scalability,
delivered as a service over a network, be it private
or public. It has 5 charecteristics:
1.On demand: it is available as and when the
customer needs it.
2.Pay-as-you-go
3.Rapid Elasticity It enables customers to achieve
scalability in their business
4.Shared pools: It ensures optimum utilization of
resources by leveraging underutilized capacity
5.Ubiquitous Access : Access is available through
any network enabled device.

11. 4. Cloud computing
The services available can be broadly classified into
three distinct areas
1.Software as a Service (Saas): Business apps,
collaboration, security, office productivity (Zoho,
Symantec, google).
2.Infrastructure as a Service : Computing and
storage (Amazon web services)
3.Platform as a Service : developers are
encouraged to enhance Cloud-based services by
using templates provided by the platform vendor to
build their software applications ( Google apps
engine)

12. 4. Cloud computing
Cloud Computing is expected to have three key implications on the ICT industry
1. It will accelerate innovation in the ICT industry. It will reduce the entry barriers for
new companies who want to offer compelling services.
2. It will shake up the ICT industry over a period of time. We will see a greater
participation in the enterprise market by large consumer internet companies such as
Amazon, Google, Apple, and Facebook.
3.The area of collaboration – (convergence of social networking, unified
communications, video and mobility) will be the biggest benefactor.

13. 4. Cloud computing
For end users:
1.Cloud computing offers significant promise for enterprises saddled with inefficient
IT infrastructure
2.It also will enable SME’s to have access to applications that were traditionally
limited to large enterprises due to the huge investments needed in start up costs
3.It offers the critical promise of aligning IT with business needs and creating a truly
agile business environment

14. 5. Energy & Smart
Grids
Smart Grids is the emerging paradigm in the global
utility and electric power industry. The existing grid
has evolved on the principle of “build and grow”. the
utilities have long ignored the need to strike an
optimum balance between growth and efficiency.
Global warming + proliferation of intermittent
renewable energies (solar , wind) + Advances in the
ICT technology ⇒ has forced the utilities to rethink
their business model and technology evolution.
Smart Grids consist of a web of technologies aimed at
automating, improving efficiency, and increasing
availability of the electric grid ranging from generation,
transmission, and distribution levels.

15. 5. Energy & Smart
Grids Key components of
Smart Grids

16. 5. Energy & Smart
Grids
1. Metering companies : Smart Meters is the most critical and fundamental
part of an advanced metering infrastructure (AMI).
2. Network Communication Providers: efficient data tarnsfer (HAN, LAN,
WAN) to meet the objectives ( time of use pricing, demand response control,
…)
3. Software Solutions Developers: Data Management systems (sensors,
smart meters, e..)
4. Integrators and Consultants
5. Automation and Sensor Vendors
Maping of the business
opportunities

17. 6. New Business
models
Most markets have started to mature and penetration levels have reached as high as
100 percent in several industries. There is a need for new business models.
The Era of Personalization: Future value creation will reside on how companies allow
customers to personalize the products and services for their consumption. Several big
companies are leveraging the internet as a medium to offer very personalized
experience of purchase and consumption to consumers.
Co-Creation: The internet has also helped unravel the power of open innovation (P&G,
online gaming, Facebook). Companies need to create platforms and networks to
enable their customers, partners and suppliers to collaborate.
Being Global: Next generation of companies internet companies start off with the
premise of being global. The competition is global, the resources available are global,
and the market is global. (Amazon is a threat to national retailers industry).
Pay As You Go business model : Companies prefer to not acquire assets but to
lease them for their needs (Cloud computing). The pervasiveness of the internet, the
availability of more information will ensure this business model will become more
common place (insurance, automotive, ..)

18. May 9th, 2013 ESCWA Expert meeting 18
Thanks for your attention !
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