1. KOLEJ PROFESIONAL MARA
BERANANG
DIPLOMA IN AGRO BUSINESS
QUIZ 2
AGRIBUSINESS MARKETING
(MKT 2524)
NAME: ID NUMBER:
CLASS:
INSTRUCTIONS TO CANDIDATE:
1. The time allowed for this paper is 1 HOUR ONLY.
2. Candidates are required to answer:
i. ALL questions from Section A
ii. ALL questions from Section B
3. Candidates are advised to read each question carefully before attempting to answer
4. All answers must be written in black/blue ink, must be clearly and correctly numbered
but need not be in numerical order. Pencils should be used only for graphs, charts;
diagrams, etc. begin each section on a new page.
5. Marks may be lost due to lack of neatness.
DO NOT OPEN THIS BOOKLET UNTIL YOU ARE TOLD TO DO SO

2. Section A (10 Marks) d) Producers can increase
Multiple Choice Question .Answer all number of channel
questions and please CIRCLE the answers. transaction.
1. _____________ objective is to
maximize market share.
a) Profit 4. ______________ creating and
b) Volume placing newsworthy information in
c) Prestige the news media to attract attention
d) Competition to a person, product, or service.
a) Press relations
2. A computer shop offers a personal b) Lobbying
computer complete with a printer, c) Investor relations
modem, and software installed for
d) Development
immediate use of the buyers known
as product ______________ pricing.
5. The examples of ______________
a) optional
materials include annual reports,
b) captive
brochures, articles, company
c) bundle
newsletters and magazines.
d) line
a) written
b) audiovisual
3. Which of the following is NOT an
c) Corporate identity
advantage of intermediary?
d) Public service
a) Intermediary can provide wider
market exposure.
b) Intermediary can reduce selling
cost and time.
c) Producers need the intermediary
function because of insufficient
capital to market directly to the
customer.

3. Answer all questions underline the correct answer.‘True’ or ‘False’.
1. Optional product pricing, sellers often combine several of their products and offer at a
reduced price. ( True / False )
2. A functional discount is offered by the seller to trade-channel members who perform
certain functions, such as selling, storing and record keeping. ( True / False )
3. The greater the degree of interdependence between two members of the distribution
channel, the greater the potential of conflict. ( True / False )
4. During the pre-approach step of the selling process, the salesperson tells the product
“story” to the buyer, presenting customer benefits and showing how the product solves
the consumer’s problems. (True / False )
5. The disadvantage of advertising is it has some shortcomings which is it reaches many
people quickly but cannot be as directly persuasive as can company salespeople. ( True
/ False )

4. Section B (5 marks)
Answer all questions. Fill in the blanks and write the correct answers.
1. Market ___skimming_______ pricing is setting a high price for a new product to
maximize revenues from the target market
2. ____Breakeven_______ pricing which is a forecasting tool used by marketers to
determine how many products must be sold before the company starts realizing a profit.
3. ____Captive__________ product pricing which is manufacturers normally sell the main
products at a low price and set high mark-up on the captive products.
4. ____Horizontal________ conflict occurs among firms at the same level of the channel.
5. ___Informative______ advertising is to tell the market about a new product and
suggesting new users for a product.