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Blogging for excellence

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Miriam Schwab
Miriam Schwab

Blogs may seem so 2005, but they are still a critical part of your online marketing activity. This presentation explains why blogging is so important, and how to optimize your blog for success.

Technologie
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Corporate blogging for success Megacomm 2012 February 16, 2012, Jerusalem By: Miriam Schwab @miriamschwab Follow me! @miriamschwab
Who am I? • Friendly CEO of illuminea, one of Israel’s leading WordPress development agencies. • Providing SEO and social media marketing services • Speaker at dozens of conferences, including Affilicon, Megaconn, Sphinncon, SMX • Serves on Steering Board of Digital Eve Israel, one of Israel’s largest communities of professional women. Follow me! @miriamschwab
Facebok Google+ Twitter (booooo) Blog Email LinkedIn Follow me! @miriamschwab
What is a blog? • Weblog • Reverse chronological • RSS feeds • Fresh content • Personal touch • Conversation Follow me! @miriamschwab
Blog options • WordPress.com and WordPress.org • Blogspot • Not much else. Follow me! @miriamschwab
WP.com vs. WP.org Follow me! @miriamschwab
WP.com WP.org Hosting √ X Custom domain √ √ name Themes Limited Unlimited Plugins X √ Access to code X √ Control of content X √ Network √ X Cost Approx $20 Approx $150 per year per year Follow me! @miriamschwab
WHY? Follow me! @miriamschwab
Follow me! @miriamschwab
Follow me! @miriamschwab
Be an expert Follow me! @miriamschwab
BLOGGING DO’S Follow me! @miriamschwab
Branding • Design • Domain – Subdomain: blog.mysite.com. New from Google: subdomains now considered internal links. – Subfolder: www.mysite.com/blog – Unique: widgetforum.com Follow me! @miriamschwab
Follow me! @miriamschwab
Automate Follow me! @miriamschwab
Automate to email Follow me! @miriamschwab
Build up your community We want to read your stuff! Hurray! Follow me! @miriamschwab
Moderate comments Follow me! @miriamschwab
Optimize • Search: – Titles <title> – <h1> – Meta description – XML sitemap – Alt on images – Internal linking • Social: – Share buttons – Open Graph tags Follow me! @miriamschwab
One plugin to rule them all Follow me! @miriamschwab
Measure • RSS subscribers • Site visitors • Pageviews • Conversions • Email • Tools: – Feedburner – Google Analytics Follow me! @miriamschwab
Where am I? • About text on every page in sidebar • Contact info everywhere • Forms Follow me! @miriamschwab
illuminea http://illuminea.com ▪ http://wpgarage.com @miriamschwab ▪ http://facebook.com/miriamschwab Slides available at http://illum.in/ourpresentations THANKS! Follow me! @miriamschwab

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Blogging for excellence

  • 1. Corporate blogging for success Megacomm 2012 February 16, 2012, Jerusalem By: Miriam Schwab @miriamschwab Follow me! @miriamschwab
  • 2. Who am I? • Friendly CEO of illuminea, one of Israel’s leading WordPress development agencies. • Providing SEO and social media marketing services • Speaker at dozens of conferences, including Affilicon, Megaconn, Sphinncon, SMX • Serves on Steering Board of Digital Eve Israel, one of Israel’s largest communities of professional women. Follow me! @miriamschwab
  • 3. Facebok Google+ Twitter (booooo) Blog Email LinkedIn Follow me! @miriamschwab
  • 4. What is a blog? • Weblog • Reverse chronological • RSS feeds • Fresh content • Personal touch • Conversation Follow me! @miriamschwab
  • 5. Blog options • WordPress.com and WordPress.org • Blogspot • Not much else. Follow me! @miriamschwab
  • 6. WP.com vs. WP.org Follow me! @miriamschwab
  • 7. WP.com WP.org Hosting √ X Custom domain √ √ name Themes Limited Unlimited Plugins X √ Access to code X √ Control of content X √ Network √ X Cost Approx $20 Approx $150 per year per year Follow me! @miriamschwab
  • 8. WHY? Follow me! @miriamschwab
  • 11. Be an expert Follow me! @miriamschwab
  • 12. BLOGGING DO’S Follow me! @miriamschwab
  • 13. Branding • Design • Domain – Subdomain: blog.mysite.com. New from Google: subdomains now considered internal links. – Subfolder: www.mysite.com/blog – Unique: widgetforum.com Follow me! @miriamschwab
  • 15. Automate Follow me! @miriamschwab
  • 16. Automate to email Follow me! @miriamschwab
  • 17. Build up your community We want to read your stuff! Hurray! Follow me! @miriamschwab
  • 18. Moderate comments Follow me! @miriamschwab
  • 19. Optimize • Search: – Titles <title> – <h1> – Meta description – XML sitemap – Alt on images – Internal linking • Social: – Share buttons – Open Graph tags Follow me! @miriamschwab
  • 20. One plugin to rule them all Follow me! @miriamschwab
  • 21. Measure • RSS subscribers • Site visitors • Pageviews • Conversions • Email • Tools: – Feedburner – Google Analytics Follow me! @miriamschwab
  • 22. Where am I? • About text on every page in sidebar • Contact info everywhere • Forms Follow me! @miriamschwab
  • 23. illuminea http://illuminea.com ▪ http://wpgarage.com @miriamschwab ▪ http://facebook.com/miriamschwab Slides available at http://illum.in/ourpresentations THANKS! Follow me! @miriamschwab