The document provides an overview of a presentation on respecting and managing serendipity. It begins with an outline of the presentation topics, which include why serendipity is emerging now, background and definitions, theoretical models of serendipity, practical implementations of serendipity management, and a vision for the future. It then discusses several models of serendipity and compares their features. It also provides examples of designing physical and virtual workspaces to foster unexpected encounters and collective insight. The document advocates that serendipity management can facilitate the generation of breakthrough ideas through strategically designed workspaces and facilitation methods.
3. Outline of the presentation
1) Why serendipity, why it’s emerging just now?!
2) Background and definitions!
3) Theoretical models – the current status of
research!
4) Serendipity Management – practical
implementations!
5) Vision for the future!
!
!
6. Why just now?
• Transformation !
-
Postnormal Era (Stowe Boyd)!
-
Big Shift (John Hagel, John Seely Brown)!
-
Society 3.0 (Ronald van den Hoff)!
Predictability is decreasing => more unexpected events !
Emergent ecosystems, new collaboration models, coworking, hacker spaces,
online communities etc!
Connectivity, global scope!
Flow of information vs. stock of information!
New types of entrepreneurship, intrapreneurs!
Extended enterprises !
7. Background and definitions
Definition:
•
•
Serendipity is a quality of mind,
which through awareness,
sagacity and good fortune
allows one to frequently discover
something good while looking
for something else!
Work
It illustrates also the process
leading to serendipitous findings
and value creation!
!
Background:
•
The Persian fable from 6th
century ”The Travels and
Adventures of Three Princes of
Serendip”!
•
Horace Walpole coined the
word, Robert K. Merton & Elinor
Barber studied the etymology
and elaborated further!
!
Learn
Play
8. Plan, design, engineer, manage, harness…..
Are we able to facilitate serendipity?:!
!”Planned serendipity”, Muller&Becker!
!”Design for serendipity”, Hagel&Seely Brown&Davison!
!”Maximize serendipity around you”, Nassim Nicholas Taleb!
!”Engineering serendipity” !
!”Cultivating serendipity”!
!… also serendipity engines, serendipity machines are mentioned!
!
Coincidensity – diversity and social density (Stowe Boyd / Matt Biddulph)!
Synchronicity – Joseph Jaworski et al. (Jung….)!
!
My terminology:
!!
> ”Harnessing serendipity” on individual and community level and!
> ”Serendipity management” on institutional and organizational level!
9. Opportunistic information encountering, Erdelez
Capturing
Returning
Background
Problem
Foreground
Problem
InformaDon
encountering
Examining
InformaDon
seeking
Stopping
NoDcing
10. Capturing is vital, how to do it?
What kind of clicker are you? … non clicker, one clicker etc!
How to make distractions work for you?!
… balance between background/foreground problems, information seeking/
encountering!
www.getpocket.com!
Anytime you find some interesting, use getpocket – software, and get back to
interesting information whenever you have the opportunity to do so.!
Possibilites to tag all the links – then get back even offline!
One way to deal with the constant flow of information!!
!
!
!
!
!
11. ‘Rubin, Burkell & Quan – Haase’ - model
!
Ref:
h2p://www.informaDonr.net/ir/16-‐3/paper488.html
12. Some remarks about the model
Facet A: Prepared Mind!
Ø Prior concern + previous experience Social Capital as important! !
!!
Facet B: Act of Noticing!
Ø Observation / attention
Insight and collective insight needed!
!
Facet C: Chance!
Ø Accidental nature / perceived lack of control
desperation also valúable!
Contradictions and creative
!
Facet D: Fortuitous Outcome!
> Perceived gain / happy ending
Might take a long time to capture/realize!
!
Serendipity: reframing the events / a story re-told / an unsought finding!
!
!
!
13. ‘Makri & Blandford’ - model
!
Ref:
h2p://discovery.ucl.ac.uk/1309396/1/1309396_Makri%20%26%20Blandford%20-‐
%20Coming%20Across%20InformaDon%20Serendipitously%20(Part%201).pdf
14. Theoretical models
Ref. Quan-Haase: YouTube presentation*
Model
features
Erdelez
Rubin,
Burkell
&
Makri&
Quan-‐Haase
Blandford
NoDcing
+
+
+
Find
-‐
+
+
ReflecDon
/
Story
telling
-‐
+
+
Outcome
-‐
+
+
InvesDgaDng
lead
+
-‐
+
Capturing
(saving)
+
-‐
-‐
Foreground
/Background
Problem
+
-‐
-‐
Chance
-‐
+
-‐
Prepared
mind
/
Prior
Concern
-‐
+
-‐
Making
new
connecDons
/
Insight
-‐
-‐
+
Role
of
Environment
-‐
-‐
-‐
*h<p://www.youtube.com/watch?v=CxMPvTjB3uA#!
15. Luck vs. preparedness
!
!
!
”If an unexpected event or encounter will turn out to be
fruitful and create some value, will depend largely on
one’s ability to discover and be insightful. Therefore,
”getting lucky” is in most cases a matter of preparedness
and not a result of pure luck”. !
Serendipitor 2013!
17. Definition of Serendipity Management
!
“Serendipity management is a comprehensive set of
tools and facilitation methodologies, which through:!
!* workspace design - both physical and virtual !
!* facilitation of unexpected encounters and
!collective insight in team building !
will support the emergence of new combinations of
competences and hence the generation of breakthrough
ideas.”!
(h2p://karostech.fi/services/#serendipity)
18. Designed for serendipity?
Google’s
new
headquarters
h2p://www.treehugger.com/corporate-‐responsibility/
googles-‐new-‐headquarters-‐are-‐anD-‐apple.html
Apple’s
new
headquarters
h2p://www.treehugger.com/sustainable-‐product-‐design/
more-‐detail-‐on-‐apples-‐new-‐foster-‐designed-‐headquarters.html
19. How to design for serendipity – case Oasis
Physical Space:
•
Chance encounters ”Coincidensity”!
-
-
-
-
•
Work
Space for insight ”Aha, Heureka”!
-
-
-
•
Peripatos!
Kitchen!
Serendipity Cafe!
Temple of Challenge!
Sauna, Katharsis!
Tandem Chambers!
Temple of Challenge!
Learn
Play
Value creation ”Work, work…”!
-
-
Hall of Potential!
Hall of Results!
Facilitation:
•
The code of conduct important!
Four zones: privat, semi-privat, semipublic and public!
•
Artefacts!
Original layout of netWork Oasis,
Joensuu Science Park!
22. Virtual collaboration platforms
Virtual Space:
• Chance encounters!
-
-
Work
Flow of information!
Social Media!
• Engineering (apps)!
-
Open or closed!
-
A lot of options available !
Learn
Play
Communities:
• Inverse serendipity!
• Weak ties elementary!
• Social capital created!
GLOW version 1.0 in netWork Oasis!
23. Team building
Training Camp:
Ø Invitations through personal
networks!
Work
Ø No CV’s!
Ø Attractivity by the substance
and by the feeling of
belonging !
Ø Low cost, high impact!
Learn
Play
Ø Unexpected combinations of
competences!
Tribe / PVC / VT:
Ø Core tribe member!
Ø Substance expert!
Ø Networking expert!
!
Ref: Ilkka Kakko (forthcoming): ”Oasis
Way and the Postnormal Era – How
Understanding Serendipity Will Lead You
To Success”!
24. What it takes?
!
!
!
”There is no more powerful way to attract new ideas and
interesting and inspiring people to you, than leading a
meaningful life!”!
Muller&Becker 2012!
25. Vision for the future
To create an innovation (or learning) ecosystem, where:!
!
Ø There is enough diversity and social density!
Ø Physical and virtual (hybrid with augmented reality)
environment supports ALL ELEMENTS OF SERENDIPITY:
”coincidensity”, capturing, the act of noticing/insight and
value creation!
Ø Balanced with diversity of actors: established SMEs, startups, effectual entrepreneurs, social entrepreneurs, sharing
economy actors, freelancers, wanna-be-entrepreneurs,
students, researchers and visitors as free agents!
Ø Based on community building and networked business
models (CNOs) + virtual organization breeding environment
practises !
26. Interested ?
Some serendipity related forums of potential interest:!
!
Ø Serendipitor’s Weblog: http://www.respectserendipity.com/!
Ø Facebook group ”Serendipity Management”:
https://www.facebook.com/groups/serendipitymanagement/!
Ø My forthcoming book ”Oasis Way and the Postnormal Era –
How Understanding Serendipity Will Lead You to Success”
can be downloaded soon here: http://www.slideshare.net/ilkkakakko!
The book is financed by ENPI SE 631 – project ”OpenINNO”, a pioneering
development project, where the combination of open innovation and serendipity
management was researched, taught and further developed. !
27. Thank you!
For further information: !
Ilkka Kakko !
+ 358 50 536 2941!
Twitter: @Serendipitor !
ilkka.kakko@karostech.fi !
www.karostech.fi !
!