2. YOUR PARRISH LIBRARY ACCOUNT
• AVAILABLE FOR ONE YEAR
• INCLUDES LIMITED PRINTING
• INCLUDES BOOK CHECKOUT
• INCLUDES DATABASES (ON AND OFF
CAMPUS)
• INCLUDES LIBRARY HELP (CHAT,
PHONE, IN PERSON)
5. WAYS TO PROVE IT
• Find a similar company
that has been successful
• Find a new trend
• Find a niche in a larger
market
• Find where the customer
is
• Find an article about an
emerging business
practice
• Show that people are
invested in the industry
• Find a growing industry
• Find an industry without
much competition
• Find an industry with
weak competition
• Find a new market for an
existing product
• Find areas where the
industry is not serving
• Create a completely new
market by combining
markets
8. UNDERSTANDING THE MARKET
• Where are consumers spending
their money?
• What is influencing their
behavior?
• Do they have preferences?
• Are there buying habit trends?