2. Me

4. https://delicious.com/frederik.dewachter
“90% of consumers start a task on one device and finish it on another,”

5. Agoria App Alliance

7. Tagger.fm
Lessons Learned
• Started building before testing
• Outsourced development
• Music industry - Scalability
• Validate assumptions

8. TapCrowd
Lessons Learned
• What is your business model?
• Highly competitive global market
• What is your RTB, USP, focus?

9. Barco
Lessons Learned
• Shorter time-to-market
• Business model innovation
• Living Labs

10. !
!
Faster Innovation
▪ Access to creative people,
skilled developers
▪ Corporate accelerator
▪ Building business around
Barco’s products & markets
!
Exploration
!
Startups
!
Faster Monetizing
▪ Access to trusted and
global distribution
▪ Build credibility
▪ Boost PR & branding
!
Exploitation
Cross fertilize

11. iCinema
Living Lab
• Work together with all stakeholders
• Mix of very different expertise
• Create a real-life environment to test, measure and
learn
• Technology, consumer experience, business value

12. How Constant Innovation
Creates Radically Successful Business

14. The Lean Startup
• Entrepreneurs are everywhere
• Entrepreneurship is management
• Validated Learning
• Build-Measure-Learn
• Innovation Accounting

15. What
Instead of making complex plans, based on a lot of
assumptions…
We make constant adjustments in Build-Measure-
Learn feedback loops
Use feedback to persevere or pivot

17. value hypothesis growth hypothesis

18. MVPtest

19. Innovation Accountingmeasure

20. Pivot or Persevere
initial MVP after optimisation
registration 5% 17%
activation 17% 90%
retenetion too low 5%
referreal too low 4%

21. Accelerate

23. Strategy
Principles
Tactics

24. Strategy
Principles
Tactics

25. 12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Typical cost to develop an iOS app
Average revenue / app in Apple App Store
~$10,000 - $50,000
~$4,000
http://www.quora.com/How-much-does-it-cost-to-build-an-iPhone-app
http://www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/
Monday, December 9, 13

26. 12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Typical cost to develop an Android app
Average revenue / app in Google Play Store
~$11,000 - $55,000
~$1,125
http://www.quora.com/How-much-does-it-cost-to-build-an-iPhone-app
http://www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/
Monday, December 9, 13

27. 12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
of downloaded apps are opened
just one time
of an app’s users are lost after
one month
22%
62%
Sources: http://www.localytics.com/blog
http://blog.flurry.com/
Monday, December 9, 13

28. Principles
Interface prototyping answers questions like:!
!
• Can people navigate through my interface?!
• Do people understand what these buttons do?!
• Can people perform basic tasks in this app?!

29. Principles
...and often misses important questions like!
!
• Will people come back every day?!
• Will they become passionate evangelists?!
• Will they pay for your value proposition?

30. Principles
What does a user need to do to make themselves
AND your business successful?!
!
1. Return regularly!
2. Contribute content!
3. Invite friends!
4. Make repeat purchases

31. Principles
!
1. Ask the Right Question
2. Focus on Value / Experience
3. Test Your Core Loop
Strategy
Principles
Tactic

32. Strategy
Principles
Tactics

33. Strategy
!
1. Prototyping simplicity
2. Prototyping emotion
3. Prototyping engagement
4. Prototyping distribution

34. 013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE
cember 9, 13
Over 5 mil downloads since May launch!
Average of 4.5 star rating!

35. It's easy to use, powerful and free
purchase more for $0.99 to $1.99 apiece, including a green
screen, split-screen, party effects, and more.

36. 12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
RUN GAME
Monday, December 9, 13
GameSalad!
Platform that lets you build 2D mobile
games without any code!
> 200,000 games have been made
70 have been in the top 100 in US App Store!

37. What is the right level of “virality” to get consistent
growth yet maintain credibility?!
!
• Do my own contacts want to connect with me on a
professional networking site?!
• Are people willing to upload their rolodexes in order
to access 2nd degree connections?

38. Strategy
Principles
Tactics

39. Tactics
!
1. Concierge prototypes
2. Prototyping on platforms
3. Prototyping with competitors
4. Creative prototypes

40. Tactics
How would you prototype Instagram with NO
code written?

41. 12/2013 MARIYA YAO RAPID ITERATION ON MOBILE LEAN STARTUP CONFERENCE 2013
Instagram
Take Photo
Add FilterShare Socially
Monday, December 9, 13
!
1. Have testers email you photos they want filtered!
2. Have a professional editor edit photos on
demand!
3. Upload edited photos on tester’s behalf!
4. Measure change in key metrics

42. Instagram
Take Photo
Add FilterShare Socially
Tactics
How would you prototype Instagram with NO
code written?

44. @imi
The iMinds Living Lab approach - an
enabler for downstream innovation

45. @imi
Opportunities…
…to experiment
…to monitor
…to explore
…to discover
…to identify
…to validate
…to demonstrate
…to create

46. @imin
The iMinds Living
a real-life test and experimentation
environment
where users and producers co-
create innovations
in a trusted, open ecosystem that
enables business innovation

47. Wij leveren een halve dag gratis advies aan bedrijven die een vraag hebben
omtrent mobiele applicaties. Enkele concrete vragen die wij kregen zijn:!
!
• Mediahuis: 'We zoeken iemand die een second opinion kan geven over
onze gerealiseerde apps’!
• Eriks (http://eriksbaudoin.be/) : 'We willen gebruik maken van mobiele
applicaties binnen onze bedrijfsprocessen maar weten niet hoe er aan te
beginnen’!
• Westkans : 'Hoe kunnen we onze data over toegankelijkheid (voor
mindervaliden) aan de kust beter bekend maken’!
• Een StartUp : 'Kunnen jullie een Minimum Viable Product maken voor mijn
idee’!
• Macx : 'We zoeken mensen om te brainstormen over een visuele
interface'

48. THX