1. Enabling Agile Intelligence through
through Open Analytics
Open Analytics
1
Title
Social Intelligence Webinar: Realizing
Business Value in Big Data
Subtitle
Location, Date
May 2012 | Scott Raspa & Nathan Putzier
.com © 2011 IKANOW

2. Agenda
• • Social Intelligence
Enablingis BigIntelligence through
What Agile Data
• Infinit.e Demonstration
• Open Analytics
Market Trends
• Infinit.e - Taking Social
• How we got to Big Data Intelligence to the Next Level
• Big Data Market Size • Business Value
• Overview of IKANOW & Infinit.e 1 • Why IKANOW
• Title
Harnessing Big Data • Take-Aways
• Do you have a Big Data need?
•
Subtitle
Open Analytics
Location, Date
.com © 2011 IKANOW

3. What is Big Data?
videos & photos email
mobile GPS
social
Enabling Agile Intelligence through
Open Analytics
Title Big Data 1
Subtitletoo big, moves too fast, or doesn’t fit the structures of your database architecture
Data that is
Location, Date Dimensions: Variety, Velocity, and Volume
3
.com © 2011 IKANOW

4. Market Trends
Enabling Agile Intelligence through
Open Analytics
1
Title
Subtitle
Location, Date
.com © 2011 IKANOW

5. How we got to Big Data
Enabling Agile Intelligence through
Open Analytics
1
Title
Subtitle
Location, Date
Source: Mike Driscoll, CTO Metamarkets: The Three Sexy Skills of Data Scientists (& Data Driven Startups)
.com © 2011 IKANOW

6. Big Data Market
$53B market by 2017
“Big Data will earn its place as the next ‘must have’ competency in 2012 as
the volume of digital content grows to 2.7 zettabytes, up 48% from 2011.”
-IDC
Enabling Agile Intelligence through
Open Analytics
“Big Data analytics
can substantially
1
Title
improve decision
making.”
Subtitle
-McKinsey Global Institute
Location, Date
.com © 2011 IKANOW

7. IKANOW Overview
• Mission: Delivering the Power to Act
• Open Analytics Platform: Infinit.e
Enabling Agile Intelligence through
Open Analytics
Big Data Unstructured Data
Agile Intelligence
1
Title Structured Data Open Analytics
Subtitle
Location, Date
Business Value
.com © 2011 IKANOW

8. Harnessing Big Data
Turning information into knowledge
Enabling Agile
20% Structured Intelligence through
OpenLog files
• Analytics
• Databases
• Apps • Documents
• Presentations
• Spreadsheets
• Meeting notes
• Email
• IM chats
• Reports 1
Title • Social
80% Unstructured • Entities
Subtitle
• Events
• Facts
• Sentiment
Unstructured and Structured Data • Geospatial
Location, Date • Temporal
• Themes
.com © 2011 IKANOW

9. Open Analytics
Big Data Architecture
Enabling Agile Intelligence through
Open Analytics
1
Title
Subtitle
Location, Date
.com © 2011 IKANOW

10. Open Analytics in Action
Social Intelligence & the Business Value in Big Data
Enabling Agile Intelligence through
Open Analytics
Social Intelligence: The
Collection and Analysis of
1
Title Information Derived from
Social Media
Subtitle
Location, Date
.com © 2011 IKANOW

11. Social Intelligence
Example: Syrian Social Media Battle-Space
“The Syrian uprising should be the kind of story that takes social
media by storm.” – Future Tense
Enabling Agile Intelligence through
Without a Social Intelligence
Open Analytics
Platform, understanding the
Who, What, Where, When, and Why is a very
manual, labor-intensive, and time consuming
process.
1
Title
Subtitle
Location, Date
.com © 2011 IKANOW

12. Social Intelligence
Infinit.e’s role
• Connect the dots
(people, groups, techn
Enabling Agile Intelligence through
ologies)
Open Analytics
• Identify patterns
• Turn information into
knowledge
• Pinpoint strategic 1
Title
business
opportunities
Subtitle
Location, Date
.com © 2011 IKANOW

13. Product Demonstration
Enabling Agile Intelligence through
Open Analytics
1
Title
Subtitle
Location, Date
.com © 2011 IKANOW

14. Infinit.e
Taking Social Intelligence To The Next Level
• Manual to more systematic and
Enabling Agile Intelligence through automated approach
Open Analytics • Ingest, categorize, and organize massive
amounts unstructured and structured
sources into a common data
environment
• Provides the ability to search, visualize
1
Title connectivity and linkages between
information with multitude of degrees
of separation, that “eyeballing” cannot
Subtitle • Reduces the time to actionable
intelligence
Location, Date
.com © 2011 IKANOW

15. Business Value
Social Intelligence & Open Analytics
Enabling Agile Intelligence through
Open Analytics Improved Actionable
Strategy Intelligence
1
Title Improved Real-Time
Subtitle Decision Information
Making
Location, Date
Aggregation
.com © 2011 IKANOW

16. Why IKANOW?
Open Analytics and Agile Intelligence approach to problem solving
Open Architecture through
Enabling Agile Intelligence Agile Practices
Open Analytics
1
Title
Subtitle
Location, Date Business Agility
.com © 2011 IKANOW

17. Take-Aways
Big Data: Data that is too big, moves too
Enabling Agile Intelligence through
Open Analytics doesn’t fit the structures of your
fast, or
database architecture
Rapidly growing market - $53B by 2017
Social Intelligence: The Collection and
1
Title of Information Derived from Social
Analysis
Subtitle
Media
Location, Date
.com © 2011 IKANOW

18. Take-Aways
Infinit.e: Analytical Development Platform
Enabling Agile Intelligence through
Open Analytics
 Harness Intelligence from Big Data for Your
Businesses Specific Needs
 Fuse Social Intelligence with Enterprise Systems –
Tremendous Business Value1
Title
Subtitle
Location, Date
.com © 2011 IKANOW

19. Do you have a Big Data need?
Ask yourself…
• What problem will I truly be solving?
Enabling Agile Intelligence through
• Analytics
OpenHow is my Big Data solution to derive analytical
meaning?
• Can I apply a $ value to the solution?
1
Title notodayofand is status quo okay?a problem
If I said any these do I really have
Subtitle
Location, Date a simple question you are trying to solve and get specific really fast!
Start with
.com © 2011 IKANOW

20. Questions?
Thank you!
Enabling Agile Intelligence through
Open Analytics
Scott Raspa Nathan Putzier
Account Executive Intelligence Analyst
sraspa@ikanow.com 1 nputzier@ikanow.com
Title 410.533.2656 330.354.9662
Subtitle
Location, Date
www.ikanow.com | @ikanowdata | 703.454.9029
.com © 2011 IKANOW