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      A just idea/propose of :




         Oleh : Fatkhur Rozaq, LPPMHP Surabaya
Traceable Fish is necessity now by
              Indonesia
• It is the global demand, as evidence of the completeness of
  quality assurance systems and food security,
  Sudah merupakan tuntutan global, sebagai bukti kelengkapan
  sistim jaminan mutu dan keamanan pangan,
• It is the demands of the fishing industry in Indonesia, to complete
  his implementation of quality assurance,
  Sudah merupakan tuntutan industri perikanan Indonesia, untuk
  menyempurnakan penerapan jaminan mutunya,
• Without traceability, a system of quality assurance and food
  safety to be empty / hollow,
  Tanpa ketelusuran, suatu system jaminan mutu dan keamanan
  pangan menjadi kosong/keropos,
Traceable Fish is necessity now by
              Indonesia
• Is an inter-chain connector of business of fisheries product from
  beginning level, middle and last,
  Merupakan alat penyambung antar mata rantai pengusahaan
  hasil perikanan dihulu, tengah dan hilir ,
• To provide information and data to all chain businesses for
  develop their internal systems/record keeping,
  Untuk menyediakan informasi dan data kepada semua mata
  rantai pelaku usaha untuk mengembangkan intern sistemnya,
• To establish a data base that can be used by various parties in the
  Indonesian fisheries development efforts,
  Untuk membentuk data base yang dapat digunakan berbagai
  pihak dalam upaya pembangunan perikanan Indonesia
Application model shall be :
• Easily implemented by all of the fisheries businesses.
  Mudah dilaksanakan oleh semua pelaku usaha perikanan.
• Having detailed data structure, complete with clear
  identification and traceable until origin of data
  Mempunyai struktur data yang rinci, lengkap dengan
  identifikasi jelas dan mampu telusur sampai asal data.
• Having a secure data and information regarding to the status.
  Mempunyai pengamanan data dan informasi sesuai dengan
  statusnya.
Application model shall be :

• Have much choice about how to apply in various situations
  and conditions.
  Mempunyai banyak pilihan cara untuk mengaplikasi kan
  pada berbagai situasi dan kondisi.
• Simultaneus create a data base that can be used for broader
  purposes.
  Menghasilkan data base yang dapat dipakai bagi
  kepentingan luas.
• Provide immediate benefits for businesses, more than just a
  trace data                    Memberikan manfaat lansung
  bagi pelaku usaha, lebih dari hanya sekedar data telusur.
A propose of electronically integrated, hand phone
  and paper system of Indonesian fish traceability

by “SMS Gateway Autorespond Web.base” Model
A propose of electronically integrated, hand phone
  and paper system of Indonesian fish traceability, by

“SMS Gateway Autorespont Web-base” Model
Application access model :
Electronically integrated, hand phone and paper, by



• typingSMS
• SMS simcard naviGator64 Telkomsel
• SMS life in hand telkomsel XL
• SMS satelindo@cces Indosat
• Web-site, by multy status page
• Self Privacy Site Application (SPSA).
• Bar/QR code, label, promo page creator
Indonesian Fisheries Traceability
             Application Challenging
• A lot of kinds of fish and fisheries products,
• Lines and distribution chains is very complex, mainly catching-
  landing fish rather than aquaculture fish,
• The basic components of distributions are many small-scale
  businesses, so many limitations,
• Distribution businesses located in the thousands of islands,
  some isolated,
• The number of businesses that millions of people,
• Amount of handling and processing (change in the form of fish)
  are very diverse,
• Business actors is very heterogeneous in knowledge, social
  status, concerns the rules, education, and welfare levels of
  business,
Indonesian Fisheries Traceability
             Application Challenging


•   Not enough available business data base (maximum
    20%),
•   Business actors are generally not comfortable or not
    like writing, mainly small scale businesses,
•   Business actors generally do not want to burden (ex.
    Maintenance/store labels or search coding from long
    list.
•   Knowledge and awareness of food handling ethics
    and quality/food safety, especially in the upper level
    (producers and primary distributions) is very low.
Don’t worry, Indeed many faults of
Indonesia, but we must search and
seek it’s comparative excellences.
Jangan khawatir, memang banyak
kekurangan di Indonesia, tapi kita harus
mencari keunggulannya.
Rating of using face book, related by mobile
phone in the world
( Times, garuda fly news, june-2010 )

       1. USA       : 24 millions user
       2. UK        : 22 millions user
       3. Indonesia : 21 millions user
       4. Canada : 19 millions user
       5. Sweden : 17 millions user
       6. Etc.

If survey base on typingsms using only,
  may Indonesia be highest rating in the
     word, please checks and recheck
Ikankubiru progress
Ikankubiru progress
Ikankubiru progress
Hard-ware support,
   Don’t worry
Mobile phone shops are everywhere and good marketed.
Toko handphone ada dimana-mana dan mesti ramai

Hundreds of the models and types, Let’s choose from simples
one or sophisticated.
Ratusan model dan type, tinggal pilih dari yang sederhana sampai canggih

Very cheap ( US$. 15) enaugh to life completely hp- direct use.
Sangat murah, hanya Rp. 149.000 , langsung pakai.

Many businesses are designed with using mobile phone, main
sms.
Banyak bisnis yang dirancang dengan menggunakan hp, utamanya sms.

Realizing this potency, all the banks already developed
smsbanking services.
Karena menyadari potensi ini, semua bank mengembangkan layanan
smsbanking

Television programs are also very exploit the use of typingsms.
Acara televisi juga sangat mengekploitasi penggunaan sms ketik
Provider and soft-ware support,
        Don’t worry
Many providers hp was operated in Indonesia.
Banyak provider operasi hp di indonesia

Simplicity and generosity War is very profitable for service.
Perang kemudahan dan kemurahan layanan sangat menguntungkan

Everywhere, the streets filled with street promotions phonecell
provider.
Dimana-mana, dijalan-jalan dipenuhi promosi provider phone cell

10 000 sms free every day, it is usual.
Gratis 10.000 sms setiap hari, adalah biasa

Free internet on-line 10 mb per day.
Gratis internetan 10 mb setiap hari

Many other Easiness, free…free and freeeeee
BanyaKemudahan-kemudahan lainnya.
In conclusion, the use of sms in Indonesia
is very wonderfull, all businesses interests
and utilize, a big loss if the application of
Indonesia fish traceability system do not
utilizes, or not participate sms party of this
nation.

Kesimpulan, penggunaan sms di indonesia sangat luar biasa,
semua kepentingan bisnis melirik dan memanfaatkannya, rugi
besar kalau penerapan system traceability ikan tidak ikut
memanfatkan, pesta sms bangsa ini..
All Bank ; local, national and
 international released the
    sms banking services.
Why not sms, almost all
businesses explore it..!!!!
Ikankubiru progress
General model of Traceability system
          applications ”ikanbiru”
      Fisheries Businesses
                            Information listed and
                            stored in accordance
   Produser                 with the security
  Aqc/Fishmn                status of data, by
                            typing SMS included
                    【First Regristation】
                     Catalog Registration
  Middle Man         Fish overview
                      Business overview                  DATABASE    With identificati0n
  (Supplier)                                                         number, the history
                                                                        production and
                    【By Fish/Product】                                distribution can be
  Processor/         Productions Registration                        found, by typing SMS
                                                                           included
 Estblishment        Businesses Registration
                     Product Lot Registration
                     by Identification
                          Number
 Distributor &
   Retailer          In coming Registration
                     Out going Registration
                     Transaction Registration
                       by Product unit
   Horeka &
 (Consumers)

Register information and           General information
store at each stage                on the internet       Handphone
distribution chain with            opened up a certain
each privacy, by typing SMS        data by typing SMS
Typing SMS
                    Home page         SMS Simcard




    Retail Label

                                                             Consumer Site



Bar-Coding


                                                              SMS Simcard


   QR Coding

               Scanning         Labelling     Privacy site
                                                              Secur data
A Strategic Program of :

•   Indonesian representative fisheries traceability.
•   Indonesian fisheries life data.
•   On-time data by minute.
•   On-line data by around the Indonesia.
•                INDONESIAN
    Assurance Quality and safety system integrity.
•   Multi using fresh data result of Indonesian
    fisheries base data for: planning, marketing,
    budgeting, guiding, monitoring, NRCP, HC
    (Health Certificate), CC (Catch Certificate),
    evaluating, infotainment, report, etc.

                    Melati-gsmb, copyright@2010
Consumers In the Viewing traceability Information ?!

                 Web Site                            Last      shop       for       consumers

                             Product
                             detaiil
                             information
                             of certain
                             site
  Ikanbiru consumers access the                      Read QR code with
  site from the URL shown on your                    QR reader at the last store,
  PC, then input the 'number of                      then displays information
  questions consumers                PC                                              Last shop


  HP site                   for consumers




                                                 Printing and labeling the
                                                 QR code on the packaging
   Read QR code with HP,                         retail sales
                                     Handphone
   dissemination of access site
   information
Examples of traceability for Consumer
                     Information Display
• Web-site     (Home Page)     http://www.ikanbiru.com
ikanbiru businesses site (SPSA) that use
to develop its record, report or internal traceability
                             Setiap pelaku usaha dapat meminta ruang khusus bagi
                          dirinya sendiri untuk mengembangkan pengelolaan data dan
  Web Site   J-Fish.net     informasinya ( SPSA = Self Privacy Site Application )

                                                       Could apply to the
                                                       registration of
                                                       members of the PC
                                                       that used in the work


                                                •   Define search terms (entrepreneurs,
                                                    product, date, etc), then focusing on
                                                    lots that became the object
Saturday, Mei 4, 2010
                        May Self Privacy Site Applications (SPSA)
KT1. BG23456d56         Name         : UD. IKANKU SEGAR, Jl Pandanaran Gresik
KT2. FR56k89768         No. Aplikasi : FC34562
KT3. RG63y65389
KT4. TY83546g53
KT5.FD56356j939
                            Several
                         functions can
                        apply/access by
                         mobile phone
Visi :
Transactions of fish and fishery
products in Indonesia seemed to be
invalid, unlawful and IUU without
Kodetelusurikanbiru point

Slogan :
Kodetelusurikanbiru, take care and
cherish God blessed fish through Indonesian
tough fisheries development.
Model “SMS Gateway Autorespond Web.base”
• Very appropriate to the characteristics of Indonesia, the
  main characteristics of the producer is lazy writing, do not
  want to burden codes dictionary and labels storing, less
  obedient, less concerned with / aware, need recognition,
  etc.
  Sangat sesuai dengan karakteristik indonesia, utamanya karakteristik pelaku usaha
  perikanan yang malas tulis- menulis, tidak mau terbebani kode2, kurang taat,
  kurang peduli/sadar, butuh pengakuan, dll.
• Applications not need a database first, but simultaneously
  forming a dynamic database while used.
  Tidak perlu database pelaku usaha terlebih dulu, namun secara simultan
  membentuk database dinamis sembari dipakai.
• Systems work continuously, non-stop seven days a week,
  24 hours a day, one hour 60 minutes and one minute 60
  seconds.
  System bekerja terus-menerus, non-stop seminggu 7 hari, sehari 24 jam, sejam 60
  menit dan semenit 60 detik.
Model “SMS Gateway Autorespond Web.base”
• System is like a giant computer with millions keyboard
  (hp) belonging to anyone who is interchangeable input /
  used by anyone, the main business actors / agents.
  System bagaikan suatu komputer raksasa dengan jutaan keyboard (hp) milik
  siapapun yang dpt diinput/digunakan oleh siapapun, utamanya pelaku
  usaha/petugas.
• As an official traceability, but also can be used by
  businessmen to the application / develop their own
  internal traceability / record keeping..
  Sebagai official traceability, namun juga bisa dimanfaatkan oleh pelaku usaha
  untuk penerapan/ mengembangkan internal traceability masing-masing.
• Dynamic and can be packaged as prestigious members,
  intertainment sense (not overload/burden), and business
  orientation process.
  Dinamis dan dapat dikemas sebagai prestigious members, intertainment sense
  (bukan beban), maupun bisniss orientation process.
Model “SMS Gateway Autorespond Web.base”

• Access system is very easy and simple, everyone, its
  main business is able and even interesting (very
  interesting and user friendly).
   Akses system sangat mudah dan sederhana, semua orang, utamanya pelaku
   usaha sangat bisa dan bahkan menarik (very interesting and user friendly).
• The operational cost is very cheap, even if the heart can
  be self-budgeting, even if Necessary profit model.
  Biaya operasional sangat murah, bahkan kalau tega bisa self-budgeting, bahkan
  profit model if necessary.
• The quality of data produced, detailed, coherent, accurate, and
  fresher life on time by the second, upstream-downstream complete.
  Kualitas data yang dihasilkan, detail, runtut, akurat, life dan fresh on time by
  second, hulu-hilir complete.
Model “SMS Gateway Autorespond Web.base”

• Data can be used not just the interests of quality and safety
  assurance system of fishery products, but as information systems
  and databases MAMAF-RI or Indonesian fishery.
  Data dapat digunakan tidak hanya sekedar kepentingan system jaminan mutu
  dan keamanan hasil perikanan saja, namun sebagai system informasi dan
  database KKP-RI atau perikanan Indonesia.
• Easy improve and update to get the perfect system in the next time.
  Mudah dikembangkan dan disesuaikan menuju kesempunaan sistem di masa
  mendatang.
Kerjasama pembumian model.
       • Provider phone cell
       • Telkom
       • Televisi
       • Pabrikan phone cell
       • dll
Kodetelusurikanbiru, ikut peduli dan mensyukuri barokah
ikan melaui pembangunan perikanan tangguh Indonesia.
Simulation of data chains by
              transaction mechanism
                ( from Farm to Table simulation )

          Definitives DATA
 The system Intermediates data
             data,              Examples :
  as URL’s to            7 business actors will be
                                               access the system
Farmer/Fs   Trader   Processor   Exporter   Retailler   Horeca   consumer
Simulation of data chains by
                transaction mechanism
                 ( from Farm to Table simulation )

                 TRUE DATA
                   SMSAfterbe recordedis recorded
                       will the report as data when
                  Intermediates data
                       there data, then the by Certain
                            as was approved reporter
                              At the time and location of
                            will get a Inspector (KT)
                                  Fish Trace Code
                            harvest / landed the fish, fish-
                   (This if the government is ready, if not yet,
                   typingSMS recognized yet of fish.
                              over-reporting
   wastu
                 typingSMS recognized
   Farmer                this function is turned offreported
                             farmer / fishermen first),
                  as the definitive data
                      as the definitive datatypingSMS
                                  through
     KT              so SMS will be instantly recognized
                            KT is used as the transaction
                                                       key
                   (need local fish inspectors verification)
                           (This is one of the most simple way
                             as the definitive data
                          code and for access the systems
No. KT : BN3456131410                    to report)
Chains data by transaction mechanism
                           After the report was recorded as
                 Definitives DATA
                         data, the reporter/farmer will get a
                          TraceCode (KT) over-reporting of
                  Intermediates data       fish.
                        typingSMS willas the transaction key
                           KT is used be directly
                      recorded by the system as thesystems.
                             code and to access
                                 definitive data
   Farmer              (Without the Fish Inspector approved)
                              The KT has been received, also bring
     KT                          concomitant data, including:
                                        NA: Membership Number
Misal : BN3456131410                      IA: Identity Members
                                 RHP: Breakdown of Fish/Fishery Products
                                    KL: Code Location of origin of fish
                                      NS: Serial Number report, etc
Famers report at harvest, just by
                        typingSMS, panen
typingSMS will be directly recorded
   No.Anggota (NA) anda :
           BT3452711                      Kode telusur (KT) ikan
by the system as theanda :
   Status Anggota (STA) definitive data   anda:
  (Without the Fishtambak
      Pembudidaya Inspector approval )          BN1763K61343
           tradisional
       Panen bandeng 500                  Rincian ikan (RHP) anda :
   Identitas Anggota (IA) anda:
       Suparman rungkut                         Bandeng 500 Kg
Farmers received an automated
   Suparman, Rungkut,
       Surabaya               reply
   Sidoarjo.
    from the system on its SMS:           Selamat Datang di
   Kode Lokasi panen (KL) :
                                          Ikanbiru Anda butuh info
                                    Examples of simulation
   Kalanganyar, Sedati,                   lanjut, utamanya nomor
       Replies are KT and
   Sidoarjo, IDJI043029
                            RHP, applications typingSMS:
                                          anggota (NA) anda,
                                          silakan balas, ketik : cek

 By PoinUndi :: 133 be forward to the farmer at fish harvest
         anda
     KT & RHPx345BC
    No.
                  can               A
                                   Reporter/farmer view detail
                                     area with simple SMS
prospective buyer or access for detail
info, printing kedi/ QR code, labels or on the KTbalasan
    Selamat datang
                 bar 2014
      Kirimkomunitas peduli          info reported–onlywhich
                                           Terima cek
    ikanbiru,
 develop astempat panen
   di posisi a privacy homepage of
   dan mensyukuri barokah               has been obtained,
      internal traceability with
   ikan Indonesia.
                                      including the Membership
   Nikmati layanan dan
 SPSA (Self Site Privacy Application)
   sensasinya. Ketik><                    Number (NA), etc
   ikanbiru><layanan.
Famers report at harvest, just by
                          typingSMS, panen
      No.Anggota (NA) anda :
 typingSMS will be directly recorded
              BT3452711                       Kode telusur (KT) ikan
 by the system as(STA) definitive data
      Status Anggota the anda :               anda:
         Pembudidaya tambak                         BN1763K61343
   (Without the Fish Inspector approval )
              tradisional
         Panen#500#bandeng                    Rincian ikan (RHP) anda :
      Identitas Anggota (IA) anda:
         #250#nila#Suparman                   Bandeng 500 Kg, nila 250
Farmers#61211 Rungkut,automated reply
      Suparman,
          received an
      Sidoarjo.
         Atau
                                              Kg

     from the system on its SMS:
         Tangkap#500#kakap
      Kode Lokasi panen (KL) :
         #250#kerapu#nama#              Examples ofAnda butuh info
                                               Ikanbiru
                                                           simulation
                                               Selamat Datang di
      Kalanganyar,area
         WPP-sub Sedati,
      Sidoarjo, IDJI043029 and RHP,
        Replies are KT
         tangkap                       applications typingSMS:
                                               lanjut, utamanya nomor
                                               anggota (NA) anda,
      Poin anda : 133                  A farmer at fish harvest
                                               silakan balas, ketik : cek
 By KT & RHP: can be forward to the
      No. Undi    x345BC
                                       Reporter/farmer view detail
                                        area with simple SMS
prospective datang dior access for detail
               buyer
      Selamat
       Kirim bar / QR code,
                 ke 2014                 info on the KTbalasan
info, printing, komunitas peduli labels or    reported–onlywhich
                                               Terima cek
      ikanbiru
   di posisi tempat panen
    dan mensyukuri barokah
 develop as a privacy homepage of       has been obtained,
    ikan Indonesia.
      internal traceability with
    Nikmati layanan dan               including the Membership
    sensasinya. Ketik><
 SPSA (Self Site Privacy Application)     Number (NA), etc
     ikanbiru><layanan.
Rincian HP (RHP) :
    The farmer
Bandeng 500 Kg
               will be sell fish by providing KT to
    prospective buyer (trader) by SMS-forward
Pembudidaya :
Suparman, Rungkut,
Surabaya.

Lokasi panen :
Sedati, Sidoarjo,
Kode telusur ikan :                Kode telusur ikan :
IDJI04306
  BN1763K61343                       BN1763K61343
Rincian ikan (RHP) :               Rincian ikan (RHP):
Waktu panen : Kg
  Bandeng 500                        Bandeng 500 Kg
Sabtu, 13 jan 2010, jam   Prospective buyer (trader)
                                   Anda ingin membeli,
Ikanbiru
12.45.34 , komunitas       Farmer, who has obtain
                                   balas, ketik:
peduli dan mensyukuri      receive the farmerKT by
                                   namaikan><jml Kg
Kondisi ikan :            KT, will be sell the fish to
                                   ><nama><Kec><Kab
ikan Indonesia.
Baik dan aman              forward , but before the
                                   Atau minta info rinci,
                              prospective buyer
                                   balas, ketik : cek
Wastukan      :              purchase transaction
Fatkhur Rozaq,            (trader) through give KT
113/insp/2005                 carried out check in
      Forward KT               by SMS forward
                                   Terima forward
Terimakasih, anda telah
      ke pembeli
                            advance of truth in KT
                                   KT dari penjual
ikut peduli dan
mensyukuri ikan                    detail info.
Indonesia melalui
Ikanbiru                                  Pembeli
Historical data
      Chains data by transaction mechanism
                     only

                     Definitives DATA process use KT,
                         Fish buying-selling
                                  by sms-forward
                      Intermediates data
                                  with the new KT (traderKT),
                                 ownership of data move from
    Farmer      Trader
                                        farmer to buyer
      KT          KT
                   KT
               RHP, info
                                          a new KT, buyer gained
Misal : BN3456131410                           from his SMS
          Misal : BN3456131411
                                            transaction report
No.Anggota (NA) anda :
          Buyer (trader) will be buy/purchase the fish
           PG3452221
      Status (STA) sebagai :
      Pedagang ikan kecil
      Identitas Anggota (IA):
      Sadeli, Porong, Sidoarjo
 Buyer (trader) received
      Asal Pembudidaya :
      Suparman, Rungkut,
      KodeTelusur (KT) ikan :            Kode telusur ikan :
an automated reply from
      Surabaya. 250 Sadeli
        Bandeng
         BN1763K61343
        Porong Sidoarjo.
      Asal Lokasi panen :
                                           NS1763K5545
      Rincian ikan (RHP):
 the system on its SMS :
      Sedati, Sidoarjo,
         Bandeng 500 Kg
                         After receiving KT
                                         Rincian HP (RHP) :
                                           Bandeng 250 Kg
      IDJI04306
      Anda ingin membeli,
      Waktu panen :       forward from farmer,
      balas, ketik: namaikan>            Ikanbiru,terimakasih
      Sabtu, 13 jan 2010, jam
   Replies are KT and RHP, buyer (trader) report
      <jml Kg ><nama><Kec>
      12.45.34
      <Kab
      Kondisi ikan :
                                         Info rinci, balas,
                                         ketik: cek
      Baik dan aman
      balas, ketik : cek
                           their purchasing by
      Atau minta info rinci,
      Wastukan        :
 By KT & RHP can be forward to the
      Fatkhur Rozaq,      typingSMS forward to
                           Buyer (trader) view detail
prospective buyer or access for detail
      113/insp/2005
      Terimakasih, anda telah     ikanbiru
                         info on the his KT ,which has
info, printing bar / QR code, labels or
       Kirim 2014
       balas sms
      ikut peduli dan                   Terima balasan
  develop as a privacy homepage of
      mensyukuri ikan              been obtained, by “check”
      Indonesia melalui
       internal traceability with
     Ikanbiru                          including the Membership
SPSA (Self Site Privacy Application)on     Number (NA), etc
           Pembeli                               Pembeli
No.Anggota (NA) anda :
          Buyer (trader) will be buy/purchase the fish
            PG3452221
       Status (STA) sebagai :
       Pedagang ikan kecil
       Identitas Anggota (IA):
       Sadeli, Porong, Sidoarjo
 Buyer (trader) received
       KodeTelusur (KT) ikan :
       Asal Pembudidaya :
          BN1763K61343
       Suparman, Rungkut,
       Rincian ikan (RHP):                  Kode telusur ikan :
an automated reply from
       kalau beli semua ketik:
       Surabaya.
       Asal Lokasi panennila
        Bandeng 500 Kg, :
       Beli#sadeli#kode pos                   NS1763K5545
       250 Kg Sidoarjo,
       tinggal#KT.
 the system on its SMS :
       Sedati,           After receiving KT
       Anda ingin membeli,
       kalau tdk semua:
                                            Rincian HP (RHP) :
                                              Bandeng 250 Kg
       IDJI04306
       Waktu panen :      forward from farmer,
       balas, ketik: namaikan>
       Beli#sadeli#K-pos#KT#
       <jml Kg ><nama><Kec>
       400# bandeng#200#nila                Ikanbiru,terimakasih
       Sabtu, 13 jan 2010, jam
   Replies are KT and RHP, buyer (trader) report
       <Kab
       12.45.34
       Atau minta info rinci,
       Kondisi ikan :
                                            Info rinci, balas,
                                            ketik: cek
       balas, ketik : cek
       Baik dan aman       their purchasing by
 By KTWastukan can be forward to the
         & RHP :
       Fatkhur Rozaq,     typingSMS forward to
                           Buyer (trader) view detail
prospective buyer or access for detail
       113/insp/2005
info, printing baranda telah
       Terimakasih,               ikanbiru
                         info on the his KT ,which has
                       / QR code, labels or
        Kirim 2014
       ikut peduli dan
        balas sms                         Terima balasan
  develop as a privacy homepage of
       mensyukuri ikan               been obtained, by “check”
       Indonesia melalui
      internal traceability with       including the Membership
      Ikanbiru
SPSA (Self Site Privacy Application)on     Number (NA), etc
           Pembeli                                 Pembeli
No.Anggota (NA) anda :
Pedagang akan membeli bandeng
        PG3452221                  hanya 250 Kg dengan
   By KT obtained, buyer
   Status (STA) sebagai :
             SMSketik,
  membalas kecil                         Other using
                                KT yang diberi penjual
                                atas
   Pedagang ikan
      (Trader) can be :
   Identitas Anggota (IA):
   Sadeli, Porong, Sidoarjo
   Asal Pembudidaya :
   Suparman, Create/print of
                Rungkut,                Kode telusur ( KT ) :
   KodeTelusur (KT) ikan :
   Surabaya. 250 Sadeli
     Bandeng
     Porong Sidoarjo. code by his
            Bar/QR
      BN1763K61343
   Asal Lokasi panen :
                                         NS1763K5545
   Rincian ikan (RHP):                  Rincian HP (RHP) :
   Sedati, Sidoarjo, KT                  Bandeng 250 Kg
      Bandeng 500 Kg
   IDJI04306
   Anda inginCreate/print of
                membeli,
   Waktu panen :
   balas, ketik: namaikan>              Ikanbiru,terimakasih
   Sabtu, Distribution or Retail
           13 jan 2010, jam
   <jml Kg ><nama><Kec>                 Info rinci, balas,
   12.45.34
   Kondisi ikan Label by KT
   <Kab                                 ketik: cek
                   :
   Atau minta info rinci,
   Baik dan aman
               Create profile/
   balas, ketik : cek
   Wastukan        :
           promotion page and
   Fatkhur Rozaq,
   113/insp/2005 up load by KT
          publish
   Terimakasih, anda telah
      Kirim 2014
      balas sms
   ikut peduli dan                     Terima balasan or by
                                            Forward to buyer,
   mensyukuri ikan self site to
             Create
   Indonesia melalui
                                             give note or helping buyer
                  manage his                       to report, by KT
    Ikanbiru
          data/information by
                 SPSA
Chains data by transaction mechanism
                                              Export data, half amount of
                                                 processor fish have


               TRUE DATA
                Intermediates data

                                  LPPMHP


Farmer     Trader    Processor
                                 EKSPOR
                                  Exportir

                            KT        KT
              KT           KT
                      RHP, info   RHP, info
                                               Export certification
    Misal : BN3456131411                      ( Health Certificate )
Chains data by transaction about it,
                                   mechanism
                  Don’t worryEkspor, ½ jumlah
                              Data
                  This is willikan darireal at
                                 be pengolah
         TRUE DATA I have
            Thank toIndonesia trough
                     ikanbiru,
            been eating ofikanbiru a
                           fish with
                Intermediates data
                    clear assurance and
                                traceable
                                      The other half fish ammount,
                                           will retailler order

Farmer   Pedagang   Processor                Retailler    Horeca     Consumer

                        KT                      KT           KT          KT
                                                 KT           KT
                                            RHP, info    RHP, info   RHP, info
ThisJust very simple, SMS,
                        is only by 13 times easy
        Chains data by transaction mechanism
                  trace model application,
                       the complete, detail, fresh
                       in time data and story fish
               TRUE butfrom farm to table
                       DATA representatif,
                     let’s go before late
                         obtained, by ikanbiru
                Intermediates data
SMS.1       SMS.3          SMS.5           SMS.7      SMS.9            SMS.11      SMS.13



  Farmer        Pedagang    Processor      Exportir        Retailler     Horeca      Consumer

    KT             KT
                    KT          KT
                               KT            KTKT            KT
                                                              KT           KT            KT
                                                                                          KT

        SMS.2        SMS.4         SMS.6           SMS.8       SMS.10           SMS.12
Simpel Aplikasi SMSketik “fish        from farm to fork” ( F4 ).
1. panen><bandeng><500><nama><alamat>…send2014
 (..........dibalas KT,   NA terkandung info KL, RHP, IA, NS, Npc)

2. beli><KT><bandeng><500><nama><alamat>…send2014
 (……..dibalas KT,         NA terkandung info KL, RHP, IA, NS, Npc)

3. olah><KT><bandeng beku><250><nama><alamat>…send2014
  (…….dibalas KT,         NA terkandung data KL, RHP, IA, NS, Npc)

4. ekspor><KT><bandeng beku><250><nama><alamat>….send2014
  (…….dibalas KT,         NA terkandung data KL, RHP, IA, Npc )
                           Melati-gsmb, copyright@2010
Simpel Aplikasi SMSketik “fish   from farm to fork” ( F4 ).
 5. ecer><KT><bandeng><250><nama><alamat>….send2014
   (…….dibalas KT,   NA terkandung data    KL, RHP, IA, NS, Npc)



 6. masak><KT><bandeng presto><100><nama><alamat>…send2014
   (…….dibalas KT,   NA terkandung data KL, RHP, IA, NS, Npc)

 7. santap><KT<bandeng presto><2><nama><alamat>….send2014
   (…….dibalas KT,   NA terkandung data KL, RHP, IA, NS, Npc)

Hanya 7(tujuh)x SMSketik !!!! Lho…
Simpel Aplikasi SMSketik “fish          from farm to fork” ( F4 ).
Only with 7x SMSketik can drive and monitor the fisheries unit of the distribution chain
from harvest to consumption with various stories and details of his journey:

•Covers all business operators and consumers as well as HP's data base ( Fish Census
like).
•Business actors: farmers / catch, traders, processors, exporters, retailers, cookers,
and connoisseurs. Observers, the quality watchdog, officers, etc.
•Data base includes businesses; whom, business status, address, and when done,
•Type, amount, where, when HP harvested / captured (Milkfish 500 Kg).
•The collected data were accurate, detailed, fast, fresh life and on time.
•Operational level business easier (Indonesian user friendly)
•The cost is very cheap, 7 x the price of sms (@ Rp100) = Rp. 700.
•This system model can even be self costless budgeting (if governments are willing and
have the heart).
•Length of narrative history, coherent and direct
•Has harvested 100 kg of milkfish (complette all attributes related information).
•Traders bought and sold to two parties (producers and retailers).
Processed and then exported to Korea as 250 kg of frozen fish.
•Which deicer purchased by restaurants such as for cooked Presto 100 Kg.
•Presto was the second home meal ordered by mister Kg. Bambang from Sidoarjo.
    If not checked enough Bambang calling because no.phonecell recorded.
•Can be designed by business-model orientation via sms point, lottery or Gebyar
regular TV.
Mudah Aplikasi SMSketik, tidak harus pakai hp sendiri, contoh seorang
                              petanel (pembudidaya ikan).

1. Dengan handphone milik sendiri
  panen><bandeng><500><nama><alamat>…send2014
  (..........dibalas KT, NA terkandung info KL, RHP, IA, NS, Nhp)

2. Dibantu memakai handphone-nya pembeli, sekaligus pembeli lapor.
  beli><KT><bandeng><500><nama><alamat><namapetanel>
        <alamatpetanel> …send2014

3. Dibantu orang lain non pelaku usaha, baik petanelnya dan pembeli.
  jual><KT><bandeng beku><250><namapetanel><alamatpetanel>
        <namapembeli><alamatpembeli>….. send2014
                        Melati-gsmb, copyright@2010
Multi Aplikasi SMSketik, contoh seorang petanel (pembudidaya ikan).

1. Melaporkan produksi : panen><….send2014
2. Membantu pembelinya : jual><…..end2014
3. NA lupa, minta info : na><nama>< alamat>….send2014
4. KT tertentu lupa, minta info : kt><waktu panen>….send2014
5. Cek identitas anggota : ia><NA>…..send2014
6. Cek RHP tertentu : rhp><KT>…..send2014
7. Melihat histori panen : jejak><panen><kurunwaktu>….send2014
8. Melihat histori panen tertentu : jejak><panen><bandeng><kurun
   waktu>….send 2014
9. Membantu pelaku usaha lain : bantu><…………..send2014
10.Simple news, intertaint, info lain
11.Kalau hp dg simcard bisa minta lebih, QR code, aplikasi tertentu.
12.Apabila akses lewat web, sangat luas layanannya, barcoding, aplikasi
   untuk internal traceability, prin out, news, hyperlink, dll
13.Minta site sendiri (Self Privacy Site Privacy = SPSA)
One time SMS, can be a free two-
   point regular prizes SMS and drawn
   three months, followed in RCTI
   gebyarikanbiru event
   or other TV airtime every Saturday
   10:00 till 11:00
Kodetelusurikanbiru, ikut peduli dan mensyukuri barokah
ikan melaui pembangunan perikanan tangguh Indonesia.
Easy improve/update and broad spectrum

• F-4 improve to F-5

     f
  be ore   FishFromFarmtoFork (F5),            pelaku
  usaha pakan, bibit, obat-obatan, sarana tangkap ikut
  di akseskan.
• not only Traceability program, improve to be


                 Melati-gsmb, copyright@2010
I hope so much !!!!!!
         He is Indonesian info manager
indofish, everythink about Indonesian fisheries
Easy improve/update and broad spectrum

• Improve more detail stakeholder
  - Production fasility (feed, drug, seed, etc)
    - Producen-aqc (kolam, tambak, karamba, merine, etc)
    - Producen-catc (nonperahu, p-no.motor, max 5GT, 30GT, up, etc)
    - Pedagang (kecil-1000Kg, sedang max5000Kg, besar Up5000)
    - Pengolah (fresh, frozen, dry, canning, fermented, marinated, etc)
    - Pengekspor (UE, Japan, USA, Afrika, Austr, Korea, Rusia, etc)
    - Pengecer (pasar tradsnl, toko, mall, keliling, etc)
    - Penyaji/pemasak (hotel, restaurant, catering, RM, RS, RT, etc)
    - Pengkonsumsi (Anak2, dewasa, lansia, laki2, perempuan)
    - Special using (HC, CC, NRCP, Budgeting, research, Infotainment)
Easy improve/update and broad spectrum.

• Support and facilitator of internal traceability
  - Direct using code without adding application.
  - Adding small application.
  - The system give download and upload data.
  - Use Qrcoding/barcoding created by system.
  - Hand scanner compatibility with barcoding.
  - etc

                 Melati-gsmb, copyright@2010
Time frame progress :
 No.    PROGRESS                      WAKTU
  1 Design aplikasi-                  2,5 bln
     Network
  2 INDONESIAN
     Uji laboratoris                  0,5 bln
  3 Uji lapang,                       1,5 bln
     pendampingan
  4 Uji coba                          1,5 bln
  5 Sosialisasi                       3,0 bln
        Melati-gsmb, copyright@2010
Pioner model telusur di Indonesia.
       • Buahbiru
       • Ayambiru
           INDONESIAN
       • Sapibiru
       • Rakyatbiru
       • Dan biru2 yang lain
Kodetelusurikanbiru, ikut peduli dan mensyukuri barokah
ikan melaui pembangunan perikanan tangguh Indonesia.
Mekanisme data
Rantai     Reg, Lap Petanel Reg, beli        Pdg-1      Reg, beli2    Pdg-2      Reg, Olah      UPI       Reg, expor    LPPMHP

   1         Reg.     NA
 Petanel     Lap.      NS
                       KL
                      RHP

                     NA = NS   = KT (ptn)
   2                                        NA1 + NS1
Pedagang             NA + NS                 NA + NS
                       KL                      KL
                      RHP                     RHP

                                            NA1 + NS1   = KT (pdg)
   3                                                                 NA2 + NS2
Pedagang                                    NA1 + NS1                NA1 + NS1
                                             NA + NS                  NA + NS
                                               KL                       KL
                                              RHP                      RHP


                                                                     NA2 + NS2   = KT (pdg)
   4                                                                                          NA3 + NS3
Pengolah                                                             NA2 + NS2                NA2 + NS2
                                                                     NA1 + NS1                NA1 + NS1
                                                                      NA + NS                  NA + NS
                                                                        KL                       KL
                                                                       RHP                      RHP

                                                                                              NA3 + NS3    = KT (upi)
   5                                                                                                                    NA4 + NS4
LPPMHP                                                                                        NA3 + NS3                 NA3 + NS3
                                                                                              NA2 + NS2                 NA2 + NS2
                                                                                              NA1 + NS1                 NA1 + NS1
                                                                                               NA + NS                   NA + NS
                                                                                                 KL                        KL
                                                                                                RHP                       RHP
Mekanisme logika data
Rantai      Reg, Lap    Petanel    Reg, beli     Pdg-1         Reg, beli2      Pdg-2

   1           Reg.        NA
 Petanel       Lap.        NS
                           KL
               Fill       RHP


                        NA + NS     = KT (a)
  2.1                                          NA1.0 + NS1.0
 Pdg-1a
                        KA + KTS                 NA + NS
                          KTL                       KL
                         0,5 RHP                 0,5 RHP
  Pdg-2

                                               NA1.0 + NS1.0   = KT (pdg a)
                                                                              NA2 + NS2
                        NA = NS     = KT(b)                                   NA1 + NS1
   2.2                                         NA1.1 + NS1.1                   NA + NS
 Pdg-1b
                        NA + NS                  NA + NS                         KL
                           KL                       KL                         0,5 RHP
                        RHP, 0,5                 RHP, 0,5
    3
  Pdg-2
                                               NA1.1 + NS1.1   = KT (pdg b)
                                                 NA + NS                      NA2 + NS2
                                                    KL                        NA1 + NS1
                                                 RHP, 0,5                      NA + NS
                                                                                 KL
                                                                              RHP, 0,5
PENGUMPUL
PRODUSEN
             PEDAGANG- 1                              PEDAGANG-1
  PAKAN
             PEDAGANG-2
PRODUSEN                   PEMBUDIDAYA                PEDAGANG-2

              PENGEMAS
  BENIH                       IKAN                     PENGOLAH

                                                      PENGEMAS
 PRODUSEN     PENGECER
OBAT/PUPUK                                             PEMASAK

                                         PENGUMPUL

                                         PEDAGANG-1

                                         PEDAGANG-2
                           PENGIMPOR
                                          PENGOLAH
                              IKAN
                                          PENGEMAS

                                          PEMASAK

                                                       PENGUMPUL
                                                                     P
                                                        PEDAGANG-1
 ????????    PEDAGANG- 1                                             (n
                                                        PEDAGANG-2
             PEDAGANG-2
                            PENANGKAP                    PENGOLAH
 ????????     PENGEMAS
                               IKAN                      PENGEMAS
              PENGECER
 ????????                                                PEMASAK
PENGUMPUL
PRODUSEN
             PEDAGANG- 1                             PEDAGANG-1
  PAKAN
             PEDAGANG-2
PRODUSEN                   PEMBUDIDAYA               PEDAGANG-2

              PENGEMAS
  BENIH                       IKAN                    PENGOLAH

                                                      PENGEMAS
 PRODUSEN     PENGECER
OBAT/PUPUK                                            PEMASAK
                                                                     PENYANTAP
                                         PENGUMPUL                      IKAN
                                         PEDAGANG-1

                                         PEDAGANG-2
                           PENGIMPOR
                                          PENGOLAH                  PENGEKSPOR
                              IKAN
                                          PENGEMAS                     IKAN
                                          PEMASAK

                                                       PENGUMPUL
                                                                    PERUBAH IKAN
                                                       PEDAGANG-1
 ????????    PEDAGANG- 1
                                                                    (non konsumsi)
                                                       PEDAGANG-2
             PEDAGANG-2
                            PENANGKAP                    PENGOLAH
 ????????     PENGEMAS
                               IKAN                     PENGEMAS
              PENGECER
 ????????                                                PEMASAK
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Ikankubiru progress

  • 1. Assalamu’alaikum Wr, Wb. A just idea/propose of : Oleh : Fatkhur Rozaq, LPPMHP Surabaya
  • 2. Traceable Fish is necessity now by Indonesia • It is the global demand, as evidence of the completeness of quality assurance systems and food security, Sudah merupakan tuntutan global, sebagai bukti kelengkapan sistim jaminan mutu dan keamanan pangan, • It is the demands of the fishing industry in Indonesia, to complete his implementation of quality assurance, Sudah merupakan tuntutan industri perikanan Indonesia, untuk menyempurnakan penerapan jaminan mutunya, • Without traceability, a system of quality assurance and food safety to be empty / hollow, Tanpa ketelusuran, suatu system jaminan mutu dan keamanan pangan menjadi kosong/keropos,
  • 3. Traceable Fish is necessity now by Indonesia • Is an inter-chain connector of business of fisheries product from beginning level, middle and last, Merupakan alat penyambung antar mata rantai pengusahaan hasil perikanan dihulu, tengah dan hilir , • To provide information and data to all chain businesses for develop their internal systems/record keeping, Untuk menyediakan informasi dan data kepada semua mata rantai pelaku usaha untuk mengembangkan intern sistemnya, • To establish a data base that can be used by various parties in the Indonesian fisheries development efforts, Untuk membentuk data base yang dapat digunakan berbagai pihak dalam upaya pembangunan perikanan Indonesia
  • 4. Application model shall be : • Easily implemented by all of the fisheries businesses. Mudah dilaksanakan oleh semua pelaku usaha perikanan. • Having detailed data structure, complete with clear identification and traceable until origin of data Mempunyai struktur data yang rinci, lengkap dengan identifikasi jelas dan mampu telusur sampai asal data. • Having a secure data and information regarding to the status. Mempunyai pengamanan data dan informasi sesuai dengan statusnya.
  • 5. Application model shall be : • Have much choice about how to apply in various situations and conditions. Mempunyai banyak pilihan cara untuk mengaplikasi kan pada berbagai situasi dan kondisi. • Simultaneus create a data base that can be used for broader purposes. Menghasilkan data base yang dapat dipakai bagi kepentingan luas. • Provide immediate benefits for businesses, more than just a trace data Memberikan manfaat lansung bagi pelaku usaha, lebih dari hanya sekedar data telusur.
  • 6. A propose of electronically integrated, hand phone and paper system of Indonesian fish traceability by “SMS Gateway Autorespond Web.base” Model
  • 7. A propose of electronically integrated, hand phone and paper system of Indonesian fish traceability, by “SMS Gateway Autorespont Web-base” Model
  • 8. Application access model : Electronically integrated, hand phone and paper, by • typingSMS • SMS simcard naviGator64 Telkomsel • SMS life in hand telkomsel XL • SMS satelindo@cces Indosat • Web-site, by multy status page • Self Privacy Site Application (SPSA). • Bar/QR code, label, promo page creator
  • 9. Indonesian Fisheries Traceability Application Challenging • A lot of kinds of fish and fisheries products, • Lines and distribution chains is very complex, mainly catching- landing fish rather than aquaculture fish, • The basic components of distributions are many small-scale businesses, so many limitations, • Distribution businesses located in the thousands of islands, some isolated, • The number of businesses that millions of people, • Amount of handling and processing (change in the form of fish) are very diverse, • Business actors is very heterogeneous in knowledge, social status, concerns the rules, education, and welfare levels of business,
  • 10. Indonesian Fisheries Traceability Application Challenging • Not enough available business data base (maximum 20%), • Business actors are generally not comfortable or not like writing, mainly small scale businesses, • Business actors generally do not want to burden (ex. Maintenance/store labels or search coding from long list. • Knowledge and awareness of food handling ethics and quality/food safety, especially in the upper level (producers and primary distributions) is very low.
  • 11. Don’t worry, Indeed many faults of Indonesia, but we must search and seek it’s comparative excellences. Jangan khawatir, memang banyak kekurangan di Indonesia, tapi kita harus mencari keunggulannya.
  • 12. Rating of using face book, related by mobile phone in the world ( Times, garuda fly news, june-2010 ) 1. USA : 24 millions user 2. UK : 22 millions user 3. Indonesia : 21 millions user 4. Canada : 19 millions user 5. Sweden : 17 millions user 6. Etc. If survey base on typingsms using only, may Indonesia be highest rating in the word, please checks and recheck
  • 16. Hard-ware support, Don’t worry
  • 17. Mobile phone shops are everywhere and good marketed. Toko handphone ada dimana-mana dan mesti ramai Hundreds of the models and types, Let’s choose from simples one or sophisticated. Ratusan model dan type, tinggal pilih dari yang sederhana sampai canggih Very cheap ( US$. 15) enaugh to life completely hp- direct use. Sangat murah, hanya Rp. 149.000 , langsung pakai. Many businesses are designed with using mobile phone, main sms. Banyak bisnis yang dirancang dengan menggunakan hp, utamanya sms. Realizing this potency, all the banks already developed smsbanking services. Karena menyadari potensi ini, semua bank mengembangkan layanan smsbanking Television programs are also very exploit the use of typingsms. Acara televisi juga sangat mengekploitasi penggunaan sms ketik
  • 18. Provider and soft-ware support, Don’t worry
  • 19. Many providers hp was operated in Indonesia. Banyak provider operasi hp di indonesia Simplicity and generosity War is very profitable for service. Perang kemudahan dan kemurahan layanan sangat menguntungkan Everywhere, the streets filled with street promotions phonecell provider. Dimana-mana, dijalan-jalan dipenuhi promosi provider phone cell 10 000 sms free every day, it is usual. Gratis 10.000 sms setiap hari, adalah biasa Free internet on-line 10 mb per day. Gratis internetan 10 mb setiap hari Many other Easiness, free…free and freeeeee BanyaKemudahan-kemudahan lainnya.
  • 20. In conclusion, the use of sms in Indonesia is very wonderfull, all businesses interests and utilize, a big loss if the application of Indonesia fish traceability system do not utilizes, or not participate sms party of this nation. Kesimpulan, penggunaan sms di indonesia sangat luar biasa, semua kepentingan bisnis melirik dan memanfaatkannya, rugi besar kalau penerapan system traceability ikan tidak ikut memanfatkan, pesta sms bangsa ini..
  • 21. All Bank ; local, national and international released the sms banking services.
  • 22. Why not sms, almost all businesses explore it..!!!!
  • 24. General model of Traceability system applications ”ikanbiru” Fisheries Businesses Information listed and stored in accordance Produser with the security Aqc/Fishmn status of data, by typing SMS included 【First Regristation】 Catalog Registration Middle Man Fish overview Business overview DATABASE With identificati0n (Supplier) number, the history production and 【By Fish/Product】 distribution can be Processor/ Productions Registration found, by typing SMS included Estblishment Businesses Registration Product Lot Registration by Identification Number Distributor & Retailer In coming Registration Out going Registration Transaction Registration by Product unit Horeka & (Consumers) Register information and General information store at each stage on the internet Handphone distribution chain with opened up a certain each privacy, by typing SMS data by typing SMS
  • 25. Typing SMS Home page SMS Simcard Retail Label Consumer Site Bar-Coding SMS Simcard QR Coding Scanning Labelling Privacy site Secur data
  • 26. A Strategic Program of : • Indonesian representative fisheries traceability. • Indonesian fisheries life data. • On-time data by minute. • On-line data by around the Indonesia. • INDONESIAN Assurance Quality and safety system integrity. • Multi using fresh data result of Indonesian fisheries base data for: planning, marketing, budgeting, guiding, monitoring, NRCP, HC (Health Certificate), CC (Catch Certificate), evaluating, infotainment, report, etc. Melati-gsmb, copyright@2010
  • 27. Consumers In the Viewing traceability Information ?! Web Site Last shop for consumers Product detaiil information of certain site Ikanbiru consumers access the Read QR code with site from the URL shown on your QR reader at the last store, PC, then input the 'number of then displays information questions consumers PC Last shop HP site for consumers Printing and labeling the QR code on the packaging Read QR code with HP, retail sales Handphone dissemination of access site information
  • 28. Examples of traceability for Consumer Information Display • Web-site (Home Page) http://www.ikanbiru.com
  • 29. ikanbiru businesses site (SPSA) that use to develop its record, report or internal traceability Setiap pelaku usaha dapat meminta ruang khusus bagi dirinya sendiri untuk mengembangkan pengelolaan data dan Web Site J-Fish.net informasinya ( SPSA = Self Privacy Site Application ) Could apply to the registration of members of the PC that used in the work • Define search terms (entrepreneurs, product, date, etc), then focusing on lots that became the object
  • 30. Saturday, Mei 4, 2010 May Self Privacy Site Applications (SPSA) KT1. BG23456d56 Name : UD. IKANKU SEGAR, Jl Pandanaran Gresik KT2. FR56k89768 No. Aplikasi : FC34562 KT3. RG63y65389 KT4. TY83546g53 KT5.FD56356j939 Several functions can apply/access by mobile phone
  • 31. Visi : Transactions of fish and fishery products in Indonesia seemed to be invalid, unlawful and IUU without Kodetelusurikanbiru point Slogan : Kodetelusurikanbiru, take care and cherish God blessed fish through Indonesian tough fisheries development.
  • 32. Model “SMS Gateway Autorespond Web.base” • Very appropriate to the characteristics of Indonesia, the main characteristics of the producer is lazy writing, do not want to burden codes dictionary and labels storing, less obedient, less concerned with / aware, need recognition, etc. Sangat sesuai dengan karakteristik indonesia, utamanya karakteristik pelaku usaha perikanan yang malas tulis- menulis, tidak mau terbebani kode2, kurang taat, kurang peduli/sadar, butuh pengakuan, dll. • Applications not need a database first, but simultaneously forming a dynamic database while used. Tidak perlu database pelaku usaha terlebih dulu, namun secara simultan membentuk database dinamis sembari dipakai. • Systems work continuously, non-stop seven days a week, 24 hours a day, one hour 60 minutes and one minute 60 seconds. System bekerja terus-menerus, non-stop seminggu 7 hari, sehari 24 jam, sejam 60 menit dan semenit 60 detik.
  • 33. Model “SMS Gateway Autorespond Web.base” • System is like a giant computer with millions keyboard (hp) belonging to anyone who is interchangeable input / used by anyone, the main business actors / agents. System bagaikan suatu komputer raksasa dengan jutaan keyboard (hp) milik siapapun yang dpt diinput/digunakan oleh siapapun, utamanya pelaku usaha/petugas. • As an official traceability, but also can be used by businessmen to the application / develop their own internal traceability / record keeping.. Sebagai official traceability, namun juga bisa dimanfaatkan oleh pelaku usaha untuk penerapan/ mengembangkan internal traceability masing-masing. • Dynamic and can be packaged as prestigious members, intertainment sense (not overload/burden), and business orientation process. Dinamis dan dapat dikemas sebagai prestigious members, intertainment sense (bukan beban), maupun bisniss orientation process.
  • 34. Model “SMS Gateway Autorespond Web.base” • Access system is very easy and simple, everyone, its main business is able and even interesting (very interesting and user friendly). Akses system sangat mudah dan sederhana, semua orang, utamanya pelaku usaha sangat bisa dan bahkan menarik (very interesting and user friendly). • The operational cost is very cheap, even if the heart can be self-budgeting, even if Necessary profit model. Biaya operasional sangat murah, bahkan kalau tega bisa self-budgeting, bahkan profit model if necessary. • The quality of data produced, detailed, coherent, accurate, and fresher life on time by the second, upstream-downstream complete. Kualitas data yang dihasilkan, detail, runtut, akurat, life dan fresh on time by second, hulu-hilir complete.
  • 35. Model “SMS Gateway Autorespond Web.base” • Data can be used not just the interests of quality and safety assurance system of fishery products, but as information systems and databases MAMAF-RI or Indonesian fishery. Data dapat digunakan tidak hanya sekedar kepentingan system jaminan mutu dan keamanan hasil perikanan saja, namun sebagai system informasi dan database KKP-RI atau perikanan Indonesia. • Easy improve and update to get the perfect system in the next time. Mudah dikembangkan dan disesuaikan menuju kesempunaan sistem di masa mendatang.
  • 36. Kerjasama pembumian model. • Provider phone cell • Telkom • Televisi • Pabrikan phone cell • dll Kodetelusurikanbiru, ikut peduli dan mensyukuri barokah ikan melaui pembangunan perikanan tangguh Indonesia.
  • 37. Simulation of data chains by transaction mechanism ( from Farm to Table simulation ) Definitives DATA The system Intermediates data data, Examples : as URL’s to 7 business actors will be access the system Farmer/Fs Trader Processor Exporter Retailler Horeca consumer
  • 38. Simulation of data chains by transaction mechanism ( from Farm to Table simulation ) TRUE DATA SMSAfterbe recordedis recorded will the report as data when Intermediates data there data, then the by Certain as was approved reporter At the time and location of will get a Inspector (KT) Fish Trace Code harvest / landed the fish, fish- (This if the government is ready, if not yet, typingSMS recognized yet of fish. over-reporting wastu typingSMS recognized Farmer this function is turned offreported farmer / fishermen first), as the definitive data as the definitive datatypingSMS through KT so SMS will be instantly recognized KT is used as the transaction key (need local fish inspectors verification) (This is one of the most simple way as the definitive data code and for access the systems No. KT : BN3456131410 to report)
  • 39. Chains data by transaction mechanism After the report was recorded as Definitives DATA data, the reporter/farmer will get a TraceCode (KT) over-reporting of Intermediates data fish. typingSMS willas the transaction key KT is used be directly recorded by the system as thesystems. code and to access definitive data Farmer (Without the Fish Inspector approved) The KT has been received, also bring KT concomitant data, including: NA: Membership Number Misal : BN3456131410 IA: Identity Members RHP: Breakdown of Fish/Fishery Products KL: Code Location of origin of fish NS: Serial Number report, etc
  • 40. Famers report at harvest, just by typingSMS, panen typingSMS will be directly recorded No.Anggota (NA) anda : BT3452711 Kode telusur (KT) ikan by the system as theanda : Status Anggota (STA) definitive data anda: (Without the Fishtambak Pembudidaya Inspector approval ) BN1763K61343 tradisional Panen bandeng 500 Rincian ikan (RHP) anda : Identitas Anggota (IA) anda: Suparman rungkut Bandeng 500 Kg Farmers received an automated Suparman, Rungkut, Surabaya reply Sidoarjo. from the system on its SMS: Selamat Datang di Kode Lokasi panen (KL) : Ikanbiru Anda butuh info Examples of simulation Kalanganyar, Sedati, lanjut, utamanya nomor Replies are KT and Sidoarjo, IDJI043029 RHP, applications typingSMS: anggota (NA) anda, silakan balas, ketik : cek By PoinUndi :: 133 be forward to the farmer at fish harvest anda KT & RHPx345BC No. can A Reporter/farmer view detail area with simple SMS prospective buyer or access for detail info, printing kedi/ QR code, labels or on the KTbalasan Selamat datang bar 2014 Kirimkomunitas peduli info reported–onlywhich Terima cek ikanbiru, develop astempat panen di posisi a privacy homepage of dan mensyukuri barokah has been obtained, internal traceability with ikan Indonesia. including the Membership Nikmati layanan dan SPSA (Self Site Privacy Application) sensasinya. Ketik>< Number (NA), etc ikanbiru><layanan.
  • 41. Famers report at harvest, just by typingSMS, panen No.Anggota (NA) anda : typingSMS will be directly recorded BT3452711 Kode telusur (KT) ikan by the system as(STA) definitive data Status Anggota the anda : anda: Pembudidaya tambak BN1763K61343 (Without the Fish Inspector approval ) tradisional Panen#500#bandeng Rincian ikan (RHP) anda : Identitas Anggota (IA) anda: #250#nila#Suparman Bandeng 500 Kg, nila 250 Farmers#61211 Rungkut,automated reply Suparman, received an Sidoarjo. Atau Kg from the system on its SMS: Tangkap#500#kakap Kode Lokasi panen (KL) : #250#kerapu#nama# Examples ofAnda butuh info Ikanbiru simulation Selamat Datang di Kalanganyar,area WPP-sub Sedati, Sidoarjo, IDJI043029 and RHP, Replies are KT tangkap applications typingSMS: lanjut, utamanya nomor anggota (NA) anda, Poin anda : 133 A farmer at fish harvest silakan balas, ketik : cek By KT & RHP: can be forward to the No. Undi x345BC Reporter/farmer view detail area with simple SMS prospective datang dior access for detail buyer Selamat Kirim bar / QR code, ke 2014 info on the KTbalasan info, printing, komunitas peduli labels or reported–onlywhich Terima cek ikanbiru di posisi tempat panen dan mensyukuri barokah develop as a privacy homepage of has been obtained, ikan Indonesia. internal traceability with Nikmati layanan dan including the Membership sensasinya. Ketik>< SPSA (Self Site Privacy Application) Number (NA), etc ikanbiru><layanan.
  • 42. Rincian HP (RHP) : The farmer Bandeng 500 Kg will be sell fish by providing KT to prospective buyer (trader) by SMS-forward Pembudidaya : Suparman, Rungkut, Surabaya. Lokasi panen : Sedati, Sidoarjo, Kode telusur ikan : Kode telusur ikan : IDJI04306 BN1763K61343 BN1763K61343 Rincian ikan (RHP) : Rincian ikan (RHP): Waktu panen : Kg Bandeng 500 Bandeng 500 Kg Sabtu, 13 jan 2010, jam Prospective buyer (trader) Anda ingin membeli, Ikanbiru 12.45.34 , komunitas Farmer, who has obtain balas, ketik: peduli dan mensyukuri receive the farmerKT by namaikan><jml Kg Kondisi ikan : KT, will be sell the fish to ><nama><Kec><Kab ikan Indonesia. Baik dan aman forward , but before the Atau minta info rinci, prospective buyer balas, ketik : cek Wastukan : purchase transaction Fatkhur Rozaq, (trader) through give KT 113/insp/2005 carried out check in Forward KT by SMS forward Terima forward Terimakasih, anda telah ke pembeli advance of truth in KT KT dari penjual ikut peduli dan mensyukuri ikan detail info. Indonesia melalui Ikanbiru Pembeli
  • 43. Historical data Chains data by transaction mechanism only Definitives DATA process use KT, Fish buying-selling by sms-forward Intermediates data with the new KT (traderKT), ownership of data move from Farmer Trader farmer to buyer KT KT KT RHP, info a new KT, buyer gained Misal : BN3456131410 from his SMS Misal : BN3456131411 transaction report
  • 44. No.Anggota (NA) anda : Buyer (trader) will be buy/purchase the fish PG3452221 Status (STA) sebagai : Pedagang ikan kecil Identitas Anggota (IA): Sadeli, Porong, Sidoarjo Buyer (trader) received Asal Pembudidaya : Suparman, Rungkut, KodeTelusur (KT) ikan : Kode telusur ikan : an automated reply from Surabaya. 250 Sadeli Bandeng BN1763K61343 Porong Sidoarjo. Asal Lokasi panen : NS1763K5545 Rincian ikan (RHP): the system on its SMS : Sedati, Sidoarjo, Bandeng 500 Kg After receiving KT Rincian HP (RHP) : Bandeng 250 Kg IDJI04306 Anda ingin membeli, Waktu panen : forward from farmer, balas, ketik: namaikan> Ikanbiru,terimakasih Sabtu, 13 jan 2010, jam Replies are KT and RHP, buyer (trader) report <jml Kg ><nama><Kec> 12.45.34 <Kab Kondisi ikan : Info rinci, balas, ketik: cek Baik dan aman balas, ketik : cek their purchasing by Atau minta info rinci, Wastukan : By KT & RHP can be forward to the Fatkhur Rozaq, typingSMS forward to Buyer (trader) view detail prospective buyer or access for detail 113/insp/2005 Terimakasih, anda telah ikanbiru info on the his KT ,which has info, printing bar / QR code, labels or Kirim 2014 balas sms ikut peduli dan Terima balasan develop as a privacy homepage of mensyukuri ikan been obtained, by “check” Indonesia melalui internal traceability with Ikanbiru including the Membership SPSA (Self Site Privacy Application)on Number (NA), etc Pembeli Pembeli
  • 45. No.Anggota (NA) anda : Buyer (trader) will be buy/purchase the fish PG3452221 Status (STA) sebagai : Pedagang ikan kecil Identitas Anggota (IA): Sadeli, Porong, Sidoarjo Buyer (trader) received KodeTelusur (KT) ikan : Asal Pembudidaya : BN1763K61343 Suparman, Rungkut, Rincian ikan (RHP): Kode telusur ikan : an automated reply from kalau beli semua ketik: Surabaya. Asal Lokasi panennila Bandeng 500 Kg, : Beli#sadeli#kode pos NS1763K5545 250 Kg Sidoarjo, tinggal#KT. the system on its SMS : Sedati, After receiving KT Anda ingin membeli, kalau tdk semua: Rincian HP (RHP) : Bandeng 250 Kg IDJI04306 Waktu panen : forward from farmer, balas, ketik: namaikan> Beli#sadeli#K-pos#KT# <jml Kg ><nama><Kec> 400# bandeng#200#nila Ikanbiru,terimakasih Sabtu, 13 jan 2010, jam Replies are KT and RHP, buyer (trader) report <Kab 12.45.34 Atau minta info rinci, Kondisi ikan : Info rinci, balas, ketik: cek balas, ketik : cek Baik dan aman their purchasing by By KTWastukan can be forward to the & RHP : Fatkhur Rozaq, typingSMS forward to Buyer (trader) view detail prospective buyer or access for detail 113/insp/2005 info, printing baranda telah Terimakasih, ikanbiru info on the his KT ,which has / QR code, labels or Kirim 2014 ikut peduli dan balas sms Terima balasan develop as a privacy homepage of mensyukuri ikan been obtained, by “check” Indonesia melalui internal traceability with including the Membership Ikanbiru SPSA (Self Site Privacy Application)on Number (NA), etc Pembeli Pembeli
  • 46. No.Anggota (NA) anda : Pedagang akan membeli bandeng PG3452221 hanya 250 Kg dengan By KT obtained, buyer Status (STA) sebagai : SMSketik, membalas kecil Other using KT yang diberi penjual atas Pedagang ikan (Trader) can be : Identitas Anggota (IA): Sadeli, Porong, Sidoarjo Asal Pembudidaya : Suparman, Create/print of Rungkut, Kode telusur ( KT ) : KodeTelusur (KT) ikan : Surabaya. 250 Sadeli Bandeng Porong Sidoarjo. code by his Bar/QR BN1763K61343 Asal Lokasi panen : NS1763K5545 Rincian ikan (RHP): Rincian HP (RHP) : Sedati, Sidoarjo, KT Bandeng 250 Kg Bandeng 500 Kg IDJI04306 Anda inginCreate/print of membeli, Waktu panen : balas, ketik: namaikan> Ikanbiru,terimakasih Sabtu, Distribution or Retail 13 jan 2010, jam <jml Kg ><nama><Kec> Info rinci, balas, 12.45.34 Kondisi ikan Label by KT <Kab ketik: cek : Atau minta info rinci, Baik dan aman Create profile/ balas, ketik : cek Wastukan : promotion page and Fatkhur Rozaq, 113/insp/2005 up load by KT publish Terimakasih, anda telah Kirim 2014 balas sms ikut peduli dan Terima balasan or by Forward to buyer, mensyukuri ikan self site to Create Indonesia melalui give note or helping buyer manage his to report, by KT Ikanbiru data/information by SPSA
  • 47. Chains data by transaction mechanism Export data, half amount of processor fish have TRUE DATA Intermediates data LPPMHP Farmer Trader Processor EKSPOR Exportir KT KT KT KT RHP, info RHP, info Export certification Misal : BN3456131411 ( Health Certificate )
  • 48. Chains data by transaction about it, mechanism Don’t worryEkspor, ½ jumlah Data This is willikan darireal at be pengolah TRUE DATA I have Thank toIndonesia trough ikanbiru, been eating ofikanbiru a fish with Intermediates data clear assurance and traceable The other half fish ammount, will retailler order Farmer Pedagang Processor Retailler Horeca Consumer KT KT KT KT KT KT RHP, info RHP, info RHP, info
  • 49. ThisJust very simple, SMS, is only by 13 times easy Chains data by transaction mechanism trace model application, the complete, detail, fresh in time data and story fish TRUE butfrom farm to table DATA representatif, let’s go before late obtained, by ikanbiru Intermediates data SMS.1 SMS.3 SMS.5 SMS.7 SMS.9 SMS.11 SMS.13 Farmer Pedagang Processor Exportir Retailler Horeca Consumer KT KT KT KT KT KTKT KT KT KT KT KT SMS.2 SMS.4 SMS.6 SMS.8 SMS.10 SMS.12
  • 50. Simpel Aplikasi SMSketik “fish from farm to fork” ( F4 ). 1. panen><bandeng><500><nama><alamat>…send2014 (..........dibalas KT, NA terkandung info KL, RHP, IA, NS, Npc) 2. beli><KT><bandeng><500><nama><alamat>…send2014 (……..dibalas KT, NA terkandung info KL, RHP, IA, NS, Npc) 3. olah><KT><bandeng beku><250><nama><alamat>…send2014 (…….dibalas KT, NA terkandung data KL, RHP, IA, NS, Npc) 4. ekspor><KT><bandeng beku><250><nama><alamat>….send2014 (…….dibalas KT, NA terkandung data KL, RHP, IA, Npc ) Melati-gsmb, copyright@2010
  • 51. Simpel Aplikasi SMSketik “fish from farm to fork” ( F4 ). 5. ecer><KT><bandeng><250><nama><alamat>….send2014 (…….dibalas KT, NA terkandung data KL, RHP, IA, NS, Npc) 6. masak><KT><bandeng presto><100><nama><alamat>…send2014 (…….dibalas KT, NA terkandung data KL, RHP, IA, NS, Npc) 7. santap><KT<bandeng presto><2><nama><alamat>….send2014 (…….dibalas KT, NA terkandung data KL, RHP, IA, NS, Npc) Hanya 7(tujuh)x SMSketik !!!! Lho…
  • 52. Simpel Aplikasi SMSketik “fish from farm to fork” ( F4 ). Only with 7x SMSketik can drive and monitor the fisheries unit of the distribution chain from harvest to consumption with various stories and details of his journey: •Covers all business operators and consumers as well as HP's data base ( Fish Census like). •Business actors: farmers / catch, traders, processors, exporters, retailers, cookers, and connoisseurs. Observers, the quality watchdog, officers, etc. •Data base includes businesses; whom, business status, address, and when done, •Type, amount, where, when HP harvested / captured (Milkfish 500 Kg). •The collected data were accurate, detailed, fast, fresh life and on time. •Operational level business easier (Indonesian user friendly) •The cost is very cheap, 7 x the price of sms (@ Rp100) = Rp. 700. •This system model can even be self costless budgeting (if governments are willing and have the heart). •Length of narrative history, coherent and direct •Has harvested 100 kg of milkfish (complette all attributes related information). •Traders bought and sold to two parties (producers and retailers). Processed and then exported to Korea as 250 kg of frozen fish. •Which deicer purchased by restaurants such as for cooked Presto 100 Kg. •Presto was the second home meal ordered by mister Kg. Bambang from Sidoarjo. If not checked enough Bambang calling because no.phonecell recorded. •Can be designed by business-model orientation via sms point, lottery or Gebyar regular TV.
  • 53. Mudah Aplikasi SMSketik, tidak harus pakai hp sendiri, contoh seorang petanel (pembudidaya ikan). 1. Dengan handphone milik sendiri panen><bandeng><500><nama><alamat>…send2014 (..........dibalas KT, NA terkandung info KL, RHP, IA, NS, Nhp) 2. Dibantu memakai handphone-nya pembeli, sekaligus pembeli lapor. beli><KT><bandeng><500><nama><alamat><namapetanel> <alamatpetanel> …send2014 3. Dibantu orang lain non pelaku usaha, baik petanelnya dan pembeli. jual><KT><bandeng beku><250><namapetanel><alamatpetanel> <namapembeli><alamatpembeli>….. send2014 Melati-gsmb, copyright@2010
  • 54. Multi Aplikasi SMSketik, contoh seorang petanel (pembudidaya ikan). 1. Melaporkan produksi : panen><….send2014 2. Membantu pembelinya : jual><…..end2014 3. NA lupa, minta info : na><nama>< alamat>….send2014 4. KT tertentu lupa, minta info : kt><waktu panen>….send2014 5. Cek identitas anggota : ia><NA>…..send2014 6. Cek RHP tertentu : rhp><KT>…..send2014 7. Melihat histori panen : jejak><panen><kurunwaktu>….send2014 8. Melihat histori panen tertentu : jejak><panen><bandeng><kurun waktu>….send 2014 9. Membantu pelaku usaha lain : bantu><…………..send2014 10.Simple news, intertaint, info lain 11.Kalau hp dg simcard bisa minta lebih, QR code, aplikasi tertentu. 12.Apabila akses lewat web, sangat luas layanannya, barcoding, aplikasi untuk internal traceability, prin out, news, hyperlink, dll 13.Minta site sendiri (Self Privacy Site Privacy = SPSA)
  • 55. One time SMS, can be a free two- point regular prizes SMS and drawn three months, followed in RCTI gebyarikanbiru event or other TV airtime every Saturday 10:00 till 11:00 Kodetelusurikanbiru, ikut peduli dan mensyukuri barokah ikan melaui pembangunan perikanan tangguh Indonesia.
  • 56. Easy improve/update and broad spectrum • F-4 improve to F-5 f be ore FishFromFarmtoFork (F5), pelaku usaha pakan, bibit, obat-obatan, sarana tangkap ikut di akseskan. • not only Traceability program, improve to be Melati-gsmb, copyright@2010
  • 57. I hope so much !!!!!! He is Indonesian info manager indofish, everythink about Indonesian fisheries
  • 58. Easy improve/update and broad spectrum • Improve more detail stakeholder - Production fasility (feed, drug, seed, etc) - Producen-aqc (kolam, tambak, karamba, merine, etc) - Producen-catc (nonperahu, p-no.motor, max 5GT, 30GT, up, etc) - Pedagang (kecil-1000Kg, sedang max5000Kg, besar Up5000) - Pengolah (fresh, frozen, dry, canning, fermented, marinated, etc) - Pengekspor (UE, Japan, USA, Afrika, Austr, Korea, Rusia, etc) - Pengecer (pasar tradsnl, toko, mall, keliling, etc) - Penyaji/pemasak (hotel, restaurant, catering, RM, RS, RT, etc) - Pengkonsumsi (Anak2, dewasa, lansia, laki2, perempuan) - Special using (HC, CC, NRCP, Budgeting, research, Infotainment)
  • 59. Easy improve/update and broad spectrum. • Support and facilitator of internal traceability - Direct using code without adding application. - Adding small application. - The system give download and upload data. - Use Qrcoding/barcoding created by system. - Hand scanner compatibility with barcoding. - etc Melati-gsmb, copyright@2010
  • 60. Time frame progress : No. PROGRESS WAKTU 1 Design aplikasi- 2,5 bln Network 2 INDONESIAN Uji laboratoris 0,5 bln 3 Uji lapang, 1,5 bln pendampingan 4 Uji coba 1,5 bln 5 Sosialisasi 3,0 bln Melati-gsmb, copyright@2010
  • 61. Pioner model telusur di Indonesia. • Buahbiru • Ayambiru INDONESIAN • Sapibiru • Rakyatbiru • Dan biru2 yang lain Kodetelusurikanbiru, ikut peduli dan mensyukuri barokah ikan melaui pembangunan perikanan tangguh Indonesia.
  • 62. Mekanisme data Rantai Reg, Lap Petanel Reg, beli Pdg-1 Reg, beli2 Pdg-2 Reg, Olah UPI Reg, expor LPPMHP 1 Reg. NA Petanel Lap. NS KL RHP NA = NS = KT (ptn) 2 NA1 + NS1 Pedagang NA + NS NA + NS KL KL RHP RHP NA1 + NS1 = KT (pdg) 3 NA2 + NS2 Pedagang NA1 + NS1 NA1 + NS1 NA + NS NA + NS KL KL RHP RHP NA2 + NS2 = KT (pdg) 4 NA3 + NS3 Pengolah NA2 + NS2 NA2 + NS2 NA1 + NS1 NA1 + NS1 NA + NS NA + NS KL KL RHP RHP NA3 + NS3 = KT (upi) 5 NA4 + NS4 LPPMHP NA3 + NS3 NA3 + NS3 NA2 + NS2 NA2 + NS2 NA1 + NS1 NA1 + NS1 NA + NS NA + NS KL KL RHP RHP
  • 63. Mekanisme logika data Rantai Reg, Lap Petanel Reg, beli Pdg-1 Reg, beli2 Pdg-2 1 Reg. NA Petanel Lap. NS KL Fill RHP NA + NS = KT (a) 2.1 NA1.0 + NS1.0 Pdg-1a KA + KTS NA + NS KTL KL 0,5 RHP 0,5 RHP Pdg-2 NA1.0 + NS1.0 = KT (pdg a) NA2 + NS2 NA = NS = KT(b) NA1 + NS1 2.2 NA1.1 + NS1.1 NA + NS Pdg-1b NA + NS NA + NS KL KL KL 0,5 RHP RHP, 0,5 RHP, 0,5 3 Pdg-2 NA1.1 + NS1.1 = KT (pdg b) NA + NS NA2 + NS2 KL NA1 + NS1 RHP, 0,5 NA + NS KL RHP, 0,5
  • 64. PENGUMPUL PRODUSEN PEDAGANG- 1 PEDAGANG-1 PAKAN PEDAGANG-2 PRODUSEN PEMBUDIDAYA PEDAGANG-2 PENGEMAS BENIH IKAN PENGOLAH PENGEMAS PRODUSEN PENGECER OBAT/PUPUK PEMASAK PENGUMPUL PEDAGANG-1 PEDAGANG-2 PENGIMPOR PENGOLAH IKAN PENGEMAS PEMASAK PENGUMPUL P PEDAGANG-1 ???????? PEDAGANG- 1 (n PEDAGANG-2 PEDAGANG-2 PENANGKAP PENGOLAH ???????? PENGEMAS IKAN PENGEMAS PENGECER ???????? PEMASAK
  • 65. PENGUMPUL PRODUSEN PEDAGANG- 1 PEDAGANG-1 PAKAN PEDAGANG-2 PRODUSEN PEMBUDIDAYA PEDAGANG-2 PENGEMAS BENIH IKAN PENGOLAH PENGEMAS PRODUSEN PENGECER OBAT/PUPUK PEMASAK PENYANTAP PENGUMPUL IKAN PEDAGANG-1 PEDAGANG-2 PENGIMPOR PENGOLAH PENGEKSPOR IKAN PENGEMAS IKAN PEMASAK PENGUMPUL PERUBAH IKAN PEDAGANG-1 ???????? PEDAGANG- 1 (non konsumsi) PEDAGANG-2 PEDAGANG-2 PENANGKAP PENGOLAH ???????? PENGEMAS IKAN PENGEMAS PENGECER ???????? PEMASAK