Our summer read for 2010 at Tyler Junior College is Daniel Pink's book, Drive: The Surprising Truth About What Motivates Us. Chapter 1 is called the Rise and Fall of Motivation 2.0. The presentation is a pre-recorded voice narration by me. I hope you enjoy this presentation.

1. DRIVEby Daniel Pink Chapter 1 The Rise and Fall of Motivation 2.0

2. Author Bio “Daniel H. Pink is the author of four provocative books about the changing world of work — including the New York Times bestsellers, A Whole New Mind and Drive. His latest is Drive: The Surprising Truth About What Motivates Us, which uses 50 years of behavioral science to overturn the conventional wisdom about human motivation and offer a more effective path to high performance. Drive reached every national bestseller list in its first month of publication and is now in its fifth month on the New York Times list. He lives in Washington, DC, with his wife and their three children.” courtesy , www.danpink.com

3. Microsoft v. Wikipedia It’s 1995 and imagine you are having a discussion with an economist on the viability of two business ventures, Microsoft Encarta and Wikipedia.

4. Microsoft v. Wikipedia (cont.) The plan for Microsoft Encarta is to: Pay professional writers and editors to write on a variety of topics AND Sell the encyclopedia CDs and make them available online for a fee.

5. Microsoft v. Wikipedia (cont.) The plan for Wikipedia entails: Gathering hobbyist writers who also write on a variety of topics but with no compensation afforded to them AND To make their services free online. Which company is bound to be more successful?

6. Microsoft v. Wikipedia (cont.) Guess what? “On October, 31, 2009, Microsoft pulled the plug on MSN Encarta’s disc and online encyclopedia, which had been on the market for sixteen years.”

7. Microsoft v. Wikipedia (cont.) “Wikipedia-the second model-ended up becoming the largest and most popular encyclopedia in the world. Just eight years after its inception.” In this area, how could Wikipedia overthrow Goliath Microsoft? It’s all about the nature of Motivation 2.0!

8. The Truth About Operating Systems Q: When do we start noticing the impact of an operating system? A: When it breaks down! “Societies also have operating systems.”

9. The Truth About Operating Systems (cont.) Motivation 1.0 = Survival = First Drive Motivation 2.0 = “Humans are more than the sum of our biological urges.” = Second Drive

10. Scientific Management Proposed by American engineer Frederick Taylor in the early 1900s. The long held assumption is: “The way to improve performance, increase productivity and encourage excellence is to reward the good and punish the bad.”

11. Discussion What are the benefits of Taylor’s Scientific Management approach? What are its disadvantages?

12. Mind Shift of the 1950s Enter Abraham Maslow – Developer of the field of Humanistic Psychology He “questioned the idea that human behavior was purely the rat like seeking of positive stimuli and avoidance of negative stimuli.”

13. Mind Shift of the 1950s (cont.) MIT professor Douglas McGregor became interested in Maslow’s study and in 1960 wrote a paper furthering the idea that people have “higher drives.” Motivation 2.1 = Some companies have upgraded to engage in more relaxed working atmospheres.

14. Time for an Upgrade Many companies are still operating on a Motivation 2.0 mind set and what they need is a “full-scale upgrade.”

15. Three Incompatibility Problems New business model of the 21st century: Open Source Examples of Open Source products: Linux, Mozilla Firefox and Wikipedia

16. The Open Source Movement Q: Why are people lending their free time and interest by providing or sharpening their expertise for provision to the general public for a free service? A: In a recent study conducted by an MIT professor and a consulting group, they “found that what drives participants is ‘a set of predominately intrinsic motives’.”

17. A New Business Organization Traditional Views of Business Profit – make and maximize profit Nonprofit – do good A New Business Model: The Low-Profit Limited Liability Corporation (aka L3C)

18. A New Business Organization: L3C “An L3C operates like a for-profit business generating at least modest profits, but its primary aim [is] to offer significant social benefits.”

19. A New Business Organization: The For-Benefit Organization “This represents a new category of organization that is both economically self-sustaining and animated by a public purpose.” An example is TOM Shoes. Copy and paste to your browser or click on the link below to see how TOM Shoes are driven by a greater purpose.: http://www.youtube.com/watch?v=Kt3BQQ6dQaQ

20. A New Business Organization: B Corporation “A designation that requires companies to amend their bylaws so that the incentives favor long-term value and social impact instead of short-term economic gain.”

21. A New Business Organization Profit maximizers v. Purpose maximizers (Old Business Paradigm) v. (New Business Paradigm)

22. Discussion Have you ever taken a lower paying job that provided a clearer sense of purpose? How did you feel about that decision? This is known as behavioral economics. We often view economics as a study on money, when it’s really about the study of behavior.

23. The core of Drive “Intrinsic motivation is of great importance for all economic activities. It is inconceivable that people are motivated solely or even mainly by external activities,” says Bruno Frey, economist.

24. Two Workflows Algorithmic: doing the same thing over and over. Heuristic: different steps to a solution <- this is the prevailing workflow What might be some examples of algorithmic or heuristic jobs? Which workflow best describes your job?

25. The New Wave of Management in America More managers are overseeing more numbers of people, which translates to less oversight of each individual person. Q: How many people do you think telecommute at least one day a month/day? A: 33.7 million/month and 14.7 million/day

26. Let’s Recap “Motivation 2.0 suffers from 3 compatibility problems.” 1. People are intrinsically motivated purpose maximizers not just for profit interest. 2. Motivation 2.0 can’t communicate economics. “Economists are finally realizing that we’re full fledged human beings, not robots.” 3. For many people nowadays work is a creative process, rather than an algorithmic one.

27. Daniel Pink on the Surprising Science of Motivation Watch the following YouTube video. Comment or give observation on the following items of Pink’s presentation: Copy and paste or click on: http://www.youtube.com/watch?v=rrkrvAUbU9Y 1. The Candle Problem 2. Reward and Performance 3. “Is there a mismatch between what science knows and what business does?” 4. Autonomy, Mastery and Purpose: Fedex Day, 20% Time at Google, ROWE **Provide your discussion responses to iune@tjc.edu**

28. Credits Drive: The Surprising Truth About What Motivates Us by Daniel Pink All Clip Art and Photo Images are from Microsoft PowerPoint. www.danpink.com

29. Join us next time…. Chapter 2 – Seven Reasons Carrots and Sticks (Often) Don’t Work Tuesday, June 15, 2010 Times: 2:00p-3:00p or 3:00p-4:00p in FCC Room (2 repeat sessions) AND 7:00p-8:00p CST via DimDim Web Conference Hosted by Ije “EJ” Unegbu (for the web conference you will receive sign in information upon RSVP) Thank you for viewing this presentation and see you next time!