22. Year Range Growth (in %age)
1986 – 1989 133.33%
1989 – 1992 97.61%
1992 – 1995 90%
1995 – 1998 47.46%
1998 – 1999 4.72%
Growth by Year Range for
Worldwide
HK/China
29. What
lacks is…
• Customer Relationships
• Usage of modern technology
• Customer Knowledge
• Customer Loyalty and Retention
30. The main problems that
we shall address are thus:
1. How can adopt technology
in an increasingly technology
driven market?
2. How can increase customer
loyalty and retention?
3. How can further develop
and increase their brand equity?
?
36. Growth of CRM Industry in Asia
206
351
501
716
AsiaPacificMarketGrowth
(inmillionsUS$)
The CRM Industry is growing rapidly as
evident from this chart.
43. Let us see what one of the top
managers of
has to say about this…
44. Technology is part of our total communications
process, but not necessarily part of our strategic
processes. It is part of sharing information about our
clients, enhancing our business efficiency and as an
alternative for traditional media in building media
presence on-line. Our focus is still our brains.
-Candy Wan, Director of Direct
“
”
45. It is clear that…
• Technology is yet to become a
priority in the firm.
• There is an attitude of misplaced
pride in not using technology in the
firm.
• Technology is just seen as a means
of sharing information and not
acquiring it.
48. The rise of Social Media has made
it imperative for companies to not
take its power lightly.
49. These are some of the
leading Social Networking
Sites in China.
50. We also have these very
popular Social Networking
Sites.
51. should
• Have a Facebook page and start sharing
content about its ad campaigns.
• Start tweeting about the advertisement
industry and its achievements on its Twitter
Handle.
• Start buying advertisement space on social
networking sites.
• Start online contests on SNSs and give
away goodies.
52. It will help by…
• Increasing awareness about GREY amongst
the young generation who are active on
social media.
• “Gamifying” knowing about GREY’s
activities with online contests and games.
• Improving GREY’s visibility immensely.
• Helping build itself as a “friendly” and
“cool” brand.
55. But by using Internet
Technology, we can collect
huge amounts of consumer
data in a very short period
of time!
56. should
• Start online surveys asking questions in a
fun format on Social Networking Sites and
reward people for answering them.
• Use web hosting services to provide client
firms with secure logins to their site where
problems using internal communication
within the site thus eliminating the need of
writing tedious emails.
57. It will help by…
• Immensely increasing the amount of
consumer data coming in thus improving
their understanding of the market.
• Eliminating the tedious job of keeping track
of emails and phone calls when all
conversations can be kept at one place in
a secure login which only the client and
GREY can access.
68. It will increase customer loyalty by:
• Creating an elite group of clients
associated with .
• Making them feel special and by
extending special care to clients who
choose to become a part ofclub
69. Clients will feel a higher sense of loyalty
and trust when they will be part of a
special club of clients.
70. It will also help increase customer
acquisition by:
• Attracting new firms with the lure of being a
part of an elite group of companies who get
their ad campaigns done by .
• Making a sought after brand in
marketing and advertising who care about
their clients.
75. The solution is setting up a
team
Consisting of all the partner companies.
76. team
Programmes will include:
• Regular orientation sessions about the
combined vision 0f GREY.
• Employee exchange programmes
between GREY and its partner
companies.
77. team
Programmes will include:
• Sports competitions between the various
partner companies to instil a healthy
relationship among the employees
outside the work environment.
78. It will help by…
• Better loyalty and sense of belonging
among its partner companies.
• Urge to live up to ’s reputation in
customer satisfaction amongst the partner
companies.
• Implementation of GRM across all the
companies thus reducing the burden on
itself to enforce it.
80. The number of college going students in
China has grown from 1 million in 1997 to
5 million till 2011.
Source: The Economist “A Work in Progress” 2011
81. These are the future managers and heads
of various firms.
It is imperative for to tap into this
pool of potential customers and develop a
strong brand value among them.
82. Programmes under
university
• Campus awareness drives.
• Appointment of campus ambassadors in leading
colleges and B-Schools throughout HK and China.
• Holding advertisement and marketing competitions in
colleges involving real scenarios and getting them
interested in ’s work.
83. It will help by…
• Improving ’s visibility among
university students and create a favourable
brand image in the mind of these potential
future customers.
• Establishing as a “pro-education”
brand which takes time out to nurture and
guide young minds.