Basic presentation on MediaNext

1. Project on development of new media in Ukraine
Presentation of the project MediaNext and summary of results of
a research on use of modern technologies in Ukrainian media
Interfax-Ukraine, May 27, 2009, Kyiv

2. Press conference participants:
• Ronald Keller, Extraordinary and Plenipotentiary Ambassador
of the Kingdom of the Netherlands to Ukraine;
• Konstiantyn Kvurt, Head of the Board of IPO “Internews
Ukraine”;
• Andriy Kulakov, Program Director of IPO “Internews Ukraine”;
• Vitaliy Moroz, manager of new media programs of IPO
“Internews Ukraine”.

3. Why МеdiaNext?
Why this very name was preferred?
МеdiaNext “Media next to you”
2 main ideas:
- Media are becoming more accessible for ordinary users who
are involved to generate content
- Media of the nearest future will reshape future journalism

4. Main points of MediaNext:
objectives and assignments:
Overall objective: to improve knowledge, understanding and use of
new media in Ukraine.
Special objectives: а) to promote structural changes in Ukraine in the
information era based on “new media thinking;
б) to make the society able to set media agenda through use of new
media;
в) to improve competences of journalists and thus to increase the level
of Ukrainian journalism.

5. Main points of MediaNext:
geographical outreach
National level
+ 5 regions:
- Lviv,
- Odesa,
- Donetsk,
- Kharkiv,
- Vinnytsya.

6. Main points of MediaNext:
project duration
• 24 months (April 2009 – April 2011)
• І year – needs assessment, development of training modules,
establishment of New Media School by Internews Ukraine, first
training session
• ІІ year – specialized training modules, advanced training sessions of
New Media School, networking of cities to be centers of media
innovations in regions of Ukraine.

7. Main points MediaNext:
target audience
350 persons - direct beneficiaries of the project.
5 key target audiences:
• Professional journalists and editors
• Citizen journalists
• Bloggers
• NGOs leaders and civil activists
• Journalism students

8. Main points MediaNext:
structure
• New Media School of Internews Ukraine with a series of training
sessions;
• Web-resource as a social network;
• New media related consultations;
• Guest lectures of prominent new media experts;
• Networking of a journalism community;
• Summer New Media School for students

9. Preparation stage MediaNext:
• Development of the first training module: April – May 2009
• Development of a project web-site: May – July 2009
• Selection of participants for the first training module: May – early June
2009
• Attention! Deadline to apply for the first training module in Kyiv,
Lviv and Donetsk is JUNE 3

10. Blog of the project: http://medianext-ua.livejournal.com/
is one of the main sources of information about the project

11. MediaNext: New Media School
NEW MEDIA SCHOOL
Module name: Course name: Region: Dates:
MODULE 1 Basic new media skills 1.1: АBC on new media and new opportunities Kyiv 13-14.06.2009
for journalists Lviv 16-17.06.2009
Donetsk 21-22.06.2009
Kharkiv July-August 2009
Odesa
Vinnytsya
MODULE 2 Changes in traditional 2.1 Modules of coexistence of traditional Kyiv September-October 2009
media influenced by new media and blogs
media
2.2 New audiences for a journalist. Course on Kyiv November-December 2009
basics of communication with new media (3 sessions)
involved
2.3 Future of journalism from the point of view Kyiv January-February 2010
of technologies development (3 sessions)
MODULE 3 Specialized journalism 3.1 Author & User. Writing technique and Kyiv April-May 2010
skills peculiarities of web-positioning (3 sessions)
3.2 Investigative journalism based on new Kyiv June-August 2010
media (3 sessions)

12. MediaNext: Гостьові лекції відомих практиків
Type of activity Lector: Lecture name Region: Dates:
Guest lectures of Lector from The New York How American media survive in new Kyiv September 2009
prominent new Times and Columbia University circumstances?
media experts (TBD) (to be confirmed)
Lector from Ultrecht University Market competition applying new Lviv November 2009
(the Netherlands) media. Experience of leading
European media (to be confirmed)
Lector from Gazeta Wyborcza Convergence in Polish media. Donetsk February 2010
(Poland) Useful tips for Ukraine (to be
confirmed)

13. MediaNext: Нетворкінг українських
журналістів
Type of activity Networking topics: Format: Region: Dates:
Networking of Successful start-up online projects in Ukraine Barcamp Kyiv September 2009
Ukrainian journalists within 2009
Journalists without higher education in Open space Kyiv November 2009
journalism. Is it necessary to get trained on
new media?
Management of small journalism projects. Barcamp Kyiv January 2010
New media and project optimization

14. МеdiaNext: Key Team Members
Josh LaPorte, laporte@ejc.nl
Senior manager of programs of the European
Journalism Center (the Netherlands)

15. МеdiaNext: Key Team Members
Marjan Tillmans, mtillmans@ejc.nl
Manager of programs of the European
Journalism Center (the Netherlands)

16. МеdiaNext: Key Team Members
Konstiantyn Kvurt, kkvurt@internews.ua
Head of the Board, Internews Ukraine

17. МеdiaNext: Key Team Members
Andriy Kulakov, akulakov@internews.ua
Program Director, Internews Ukraine

18. МеdiaNext: Key Team Members
Vitaliy Moroz vmoroz@internews.ua
Manager of new media programs, Internews Ukraine

19. МеdiaNext: Key Team Members
Olga Sushytska, osushytska@internews.ua
Project Manager, Internews Ukraine
Natalya Pedchenko, npedchenko@internews.ua
Executive Director, Internews Ukraine

20. Contact details:
15, Ryzhska St., Kyiv, 04112
tel/fax: (044) 458 44 40
Web-site: http://www.internews.ua/
Blog: http://medianext-ua.livejournal.com/
Thanks for your attention!