1. 5
23rd April 2012

2. 1. P & G best job
Lots of brands try to get involved with the olympics with very loose connections, but
P&G have managed to forge a connection that’s both relevant and inspiring.
The ad is part of a larger ‘thank you mom’ campaign, supporting the 2012 olympics,
which was launched exclusively online to P&G Facebook fans. Shorter, localized
versions of the spot will make their TV debut worldwide on May 8.
It honors everything that all moms do to help their children succeed, by showcasing
the amazing moms behind Olympic athletes at the London 2012 Olympic Games. The
new spot is a beautiful testament to parents around the world who have helped their
children through the grueling daily grind toward becoming an Olympic athlete.

3. 1. P & G best job
http://www.youtube.com/watch?feature=player_embedded&v=NScs_qX2Okk

4. 2. Lego
Simpsons
Asterix
Donald Duck

5. 3. Ikea’s Smallest Store Ever
As we are all aware, one component Ikea challenges itself on is to help their
customers save space within their homes.
As a result the brand decided to prove that point by squeezing an entire
store into an online banner.
Move your mouse around and the products get magnified – by a few more pixels
– and can be bought when you click through.

6. 3. Ikea’s Smallest Store Ever
http://www.youtube.com/watch?v=32Vt8cW0uWU&feature=player_embedded

7. 4. Honda’s pintermission
a new campaign that urges top pinners to stop wasting their life
already and get outside.
Its "Leap List" campaign for the CR-V is all about getting out and
living life to the fullest.
Honda agency RPA is offering $500 each to the most active pinners
(as identified by Mashable) if they'll take a 24-hour break from
Pinterest—aka a "Pintermission" (groan)—and actually go out and do
stuff they've been pinning about. Each pinner gets a personalized
invitation via an @ mention.
If they accept, the pinners get $500 immediately and must set up a
personal #Pintermission board, on which they are to post photos of
their 24-hour Pinterest break. Honda will then repin those photos on
its own page.
RPA also designed some "inspirational" posters (also after the jump)
to encourage other pinners to take a Pintermission.

8. 4. Honda’s pintermission

9. 5. Car stunts
Two clever car stunt ads.
First one is from smart eball, which is one that was developed for an auto show in
germany. They were trying to deal with the perception around electric cars, and while
they are environmentally friendly, they are do not offer the best driving experience.
They designed a real life pong game, which involved driving forwards and backwards
using all the responsiveness of the car, and showing it’s exceptional acceleration.
The second one is from ford, who wanted to promote their active park assist
technology, which helps even the worst drivers park effortlessly. They installed a giant
pinball over a free parking space in paris and programmed the bumpers of the front
and rear cars to react as pinball bumpers. The more the drivers hit the bumpers, the
higher their score. The highest score, wins one of the cars!

10. 5. Car stunts
http://www.youtube.com/watch?v=FDusidt8u60&feature=player_embedded
http://www.youtube.com/watch?v=DAM_HLj1QOo&feature=player_embedded