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20th March 2012
1. Keep Calm and Carry On


 A short history of the ‗Keep Calm and Carry On' poster! After
 being forgotten for more than half a century, a rare original of
the now famous WWII poster was rediscovered in a box of old
books bought at auction in one of the largest and most popular
      secondhand bookshops in Britain - Barter Books.

When the bookshop owners had the poster framed and put up in
the shop, customer interest was so great that in 2001 the couple
 started producing facsimile copies for sale - copies which were
soon copied and recopied to make of the Keep Calm poster one
        of the first truly iconic images of the 21st century.
1. Keep Calm and Carry On




http://www.youtube.com/watch?v=FrHkKXFRbCI
2. Ikea BERORA: The iPad Glove Kit


IKEA in Norway launched the iPad version of the IKEA-catalogue. To
   generate interest they created a brand new IKEA product called
 ―BERÖRA‖, a simple sewing kit with a special conductive thread to
 sew into the index finger of gloves. This transforms gloves enabling
  them to work on a touch-screen, which is pretty important to IKEA
                    customers in freezing Norway.

  During this promotion 12,000 of IKEA‘s sewing kits were distributed
for free in just two weeks. Most importantly, the campaign generated a
      lot of attention for the iPad catalogue which became the most
                downloaded free app in Norway‘s App Store.
2. Ikea BERORA: The iPad Glove Kit




http://www.digitalbuzzblog.com/ikea-berora-the-ipad-glove-kit/
3. Round up your mates for a Guinness on St
                  Patrick's Day



men of a certain ilk DON‘T need to be convinced to visit the pub and
imbibe prodigious amounts of alcohol on St. Patrick's Day. However,
 Guinness probably figures it shouldn't take any chances. So, it has
rolled out this wonderful spot in Britain just in time for the celebrated
                Irish holiday/booze fest on March 17th.
3. Round up your mates for a Guinness on St
                    Patrick's Day




http://www.youtube.com/watch?v=y07at1bU89Q&feature=list_related&playnext=1&list
                            =SP3340CFC0A81A4710
4. American Express: Sync,Tweet,Save

American Express have launched an interesting play with Twitter which lets
 US card members turn customised Twitter hashtags into savings. When
 customers sync their American Express Card with Twitter, they can enjoy
             exclusive offers loaded directly onto their card.

    American Express are showcasing ―Sync. Tweet. Save.‖ and eligible
  customers in Austin will receive $10 when they sync their card, tweet the
 special offer #AmexAustin10 and use their synced card to spend in Austin
                                during SXSW.

  This is another great initiative from American Express in the social media
space, and this development offers a new way to demonstrate a tweet‘s ROI.
4. American Express: Sync,Tweet,Save




http://www.digitalbuzzblog.com/american-express-sync-tweet-save/
5. Puma – better out than In

Last year at Cannes, Droga5 took home the Film Craft Grand Prix for its
Puma shot "After Hours Athlete," a beautifully crafted 90 seconds that shined
a light on the bowlers, pool players, foosball fans, and other assorted "after-
                         hours athletes" of the world.
  Luckily, Droga5 is back in good form with its latest for Puma, "Better Out
 Than In." This time, the spot has a message: Turn off the reality TV and go
                               out into the night.

  Another version of that same ad, titled "Surfing," adds an explanatory
 voiceover to the mix, but the film's message is already so clear—to quote
Puma's own tagline, "Do you want to go out and live your life, or stay in and
                         watch others live theirs?"
5. Puma – better out than In




http://www.youtube.com/watch?feature=player_embedded&v=J4HuXzxaBIY

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Ignition five 20.03.12

  • 2. 1. Keep Calm and Carry On A short history of the ‗Keep Calm and Carry On' poster! After being forgotten for more than half a century, a rare original of the now famous WWII poster was rediscovered in a box of old books bought at auction in one of the largest and most popular secondhand bookshops in Britain - Barter Books. When the bookshop owners had the poster framed and put up in the shop, customer interest was so great that in 2001 the couple started producing facsimile copies for sale - copies which were soon copied and recopied to make of the Keep Calm poster one of the first truly iconic images of the 21st century.
  • 3. 1. Keep Calm and Carry On http://www.youtube.com/watch?v=FrHkKXFRbCI
  • 4. 2. Ikea BERORA: The iPad Glove Kit IKEA in Norway launched the iPad version of the IKEA-catalogue. To generate interest they created a brand new IKEA product called ―BERÖRA‖, a simple sewing kit with a special conductive thread to sew into the index finger of gloves. This transforms gloves enabling them to work on a touch-screen, which is pretty important to IKEA customers in freezing Norway. During this promotion 12,000 of IKEA‘s sewing kits were distributed for free in just two weeks. Most importantly, the campaign generated a lot of attention for the iPad catalogue which became the most downloaded free app in Norway‘s App Store.
  • 5. 2. Ikea BERORA: The iPad Glove Kit http://www.digitalbuzzblog.com/ikea-berora-the-ipad-glove-kit/
  • 6. 3. Round up your mates for a Guinness on St Patrick's Day men of a certain ilk DON‘T need to be convinced to visit the pub and imbibe prodigious amounts of alcohol on St. Patrick's Day. However, Guinness probably figures it shouldn't take any chances. So, it has rolled out this wonderful spot in Britain just in time for the celebrated Irish holiday/booze fest on March 17th.
  • 7. 3. Round up your mates for a Guinness on St Patrick's Day http://www.youtube.com/watch?v=y07at1bU89Q&feature=list_related&playnext=1&list =SP3340CFC0A81A4710
  • 8. 4. American Express: Sync,Tweet,Save American Express have launched an interesting play with Twitter which lets US card members turn customised Twitter hashtags into savings. When customers sync their American Express Card with Twitter, they can enjoy exclusive offers loaded directly onto their card. American Express are showcasing ―Sync. Tweet. Save.‖ and eligible customers in Austin will receive $10 when they sync their card, tweet the special offer #AmexAustin10 and use their synced card to spend in Austin during SXSW. This is another great initiative from American Express in the social media space, and this development offers a new way to demonstrate a tweet‘s ROI.
  • 9. 4. American Express: Sync,Tweet,Save http://www.digitalbuzzblog.com/american-express-sync-tweet-save/
  • 10. 5. Puma – better out than In Last year at Cannes, Droga5 took home the Film Craft Grand Prix for its Puma shot "After Hours Athlete," a beautifully crafted 90 seconds that shined a light on the bowlers, pool players, foosball fans, and other assorted "after- hours athletes" of the world. Luckily, Droga5 is back in good form with its latest for Puma, "Better Out Than In." This time, the spot has a message: Turn off the reality TV and go out into the night. Another version of that same ad, titled "Surfing," adds an explanatory voiceover to the mix, but the film's message is already so clear—to quote Puma's own tagline, "Do you want to go out and live your life, or stay in and watch others live theirs?"
  • 11. 5. Puma – better out than In http://www.youtube.com/watch?feature=player_embedded&v=J4HuXzxaBIY

Hinweis der Redaktion

  1. "Our new screen is the most advanced screen yet to be used in out-of-home advertising," said Neil Chapman, group head of the Create team at Clear Channel UK. "Incorporating sophisticated multi-touch, a wide-angle HD camera and 3D depth sensor, it's like a giant iPad crossed with an XBoxKinect. Using the screen, brands can encourage consumers to view, browse, create, share and download HD content, connect to social media, interact via the touch screen or gesture, and even star in the ads using augmented reality.
  2. its concept is similar to that of Twitter. The point is to ‘follow’ people from all over the world – not just your real-life friends. However, instead of tweets, you follow user’s ‘pinboards’ full of images.Kittens and cupcakes - Cupcakes – the Surprising Way to Marketing SuccessEnjoy PinningBe NicheMix it UpThink Outside the Box