SlideShare ist ein Scribd-Unternehmen logo
1 von 57
Downloaden Sie, um offline zu lesen
Benchmarks H1 2011




Planning Audience Reach with
      ‘Adjusted Unique’
         MediaMind’s Innovative Measurement of Reach Solves
         Over-Counting due to Cookie Deletion


  retweet this
Table of Contents
    3   The Key Points

    4   Measuring Online Reach and Frequency

    5   Adjusted Unique

    6   Linking Campaign Size and Reach

    8   Linking Reach and Effectiveness

   10   Conclusion

   11   Regional Benchmark Tables

        11   Australia & New Zealand        15 Middle East & Africa
        12   East Asia                      16 North America
        13   Europe                         17 South Asia
        14   Latin America


   18   Country Benchmark Tables
        18 Argentina            28 Germany            38 Mexico         48 Spain
        19 Australia            29 Greece             39 Netherlands    49 Sweden
        20 Austria              30 Hong Kong          40 New Zealand    50 Switzerland
        21 Belgium              31 India              41 Norway         51 Taiwan
        22 Brazil               32 Ireland            42 Philippines    52 Thailand
        23 Canada               33 Israel             43 Poland         53 Turkey
        24 Denmark              34 Italy              44 Portugal       54 UK
        25 Dubai                35 Japan              45 Romania        55 United States
        26 Finland              36 Korea              46 Singapore
        27 France               37 Malaysia           47 South Africa


   56   Verticals Definitions

   57   Metrics Definitions



                                                                                           2
Planning Audience Reach with ‘Adjusted Unique’




The Key Points

                        1       One of the basic measures of any campaign is the number of unique users it reached.




                        2
                                Until now, reach measurement was inaccurate due to cookie deletion that overestimated
                                the number of unique users by threefold.



                                Traditional reach metrics were based on simple cookie counting, such that users who
                        3       deleted browser cookies were double counted.




                        4
                                Now, MediaMind has developed a breakthrough in online measurement by accurately
                                measuring reach, overcoming the cookie deletion issue.




                        5
                                MediaMind’s newly developed ‘Adjusted Unique’ metric was accredited by the Media
                                Rating Council (MRC) as IAB compliant for measuring reach.



                                Using ‘Adjusted Unique’, MediaMind created a framework to help advertisers assess
                                the number of impressions they need to reach their desired audience.
                        6       •	 Reaching 10 million unique users in the US would take about 100 million impressions.
                                •	 In Germany, France, the UK and Spain, reaching 10 million unique users would
                                   take about 120 million impressions.




                                                                                                                          3
Planning Audience Reach with ‘Adjusted Unique’




Measuring Online Reach and Frequency
One of the basic and most important metrics for any campaign,          Now, MediaMind has developed a breakthrough in online
online or offline, is the number of users it reaches and the average   measurement, with the new ‘Adjusted Unique’ metric. ‘Adjusted
frequency. This is quite obvious for branding purposes; higher reach   Unique’ detects cookie deletion by users, and statistically adjusts
increases brand awareness. Even for direct response purposes,          for over-counting. This new metric sets a new industry standard for
the pool of users reached represents the group of users with the       accuracy of reach and frequency measurement, and was accredited
potential to convert.                                                  by the Media Rating Council (MRC) as IAB compliant for measuring
                                                                       reach. ‘Adjusted Unique’ has enabled MediaMind to develop a
Despite the importance of reach and frequency, these metrics
                                                                       framework to help advertisers assess the number of impressions
were often set aside in favor of the interactive metrics of clicks,
                                                                       they need to reach any size of audience.
engagements and conversions. There are two main reasons for this:
                                                                       Furthermore, new research shows that reach is an effective measure
•	 Simple cookie based measures of reach and frequency have
                                                                       of campaign performance. This research shows that most users
   proved unreliable due to over counting caused by cookie deletion.
                                                                       do notice online ads and that these ads translate to higher search
•	 Interaction metrics were thought to be more advanced than reach
                                                                       activity, site visits and purchases.
   and frequency and that online ‘everything can be measured’.




                                                                                                                                        4
Planning Audience Reach with ‘Adjusted Unique’




Adjusted Unique
Traditional cookie counting methods simply count all cookies.                   industry standard for accuracy in measuring reach, and enables
However, after a user deletes his or her cookie, a new cookie is                advertisers a new level of accuracy when analyzing the effectiveness
placed in his browser and therefore he is counted again as a new                of their campaigns.
user. comScore estimates that 33% of users delete their third
                                                                                What is the average over-counting of the simple unique cookie
party cookies (cookies used by ad servers) during a period of one
                                                                                counting methods? Comparing the number of unique users measured
month. Furthermore, the research firm has found 5.1 third party
                                                                                by simple cookie counting to the adjusted number of users using
cookies on average in a browser over one month1. The prevalence
                                                                                ‘Adjusted Unique’ shows the average over-counting of reach. The
of cookie deletion means that simple cookie measures of reach
                                                                                results shown in the chart below indicate that simple cookie counting
largely overestimate the correct number of unique users.
                                                                                overestimates the number of users by a factor of between two and
The new ‘Adjusted Unique’ overcomes cookie deletion. The                        three, for campaigns with a duration of 15-60 days. Furthermore,
methodology behind the metric has been thoroughly tested for                    in continental Europe, in countries like Germany, Spain and France
accuracy and was accredited by the Media Rating Council (MRC) as                cookie deletion is the least prevalent, while in the US and Canada
IAB compliant for measuring reach. ‘Adjusted Unique’ sets a new                 it is the most prevalent.



                                                      Over-Counting with Simple Cookie Counting

                                    3.5
                                                                                                                        3.0         3.0
                                    3.0
         Over-Counting Multiplier




                                                                                       2.6             2.6
                                    2.5                       2.3       2.4
                                            2.2      2.2
                                    2.0

                                    1.5

                                    1.0

                                    0.5

                                    0.0
                                          Germany   Spain    France   Other         Australia          UK           Canada        United
                                                                                                                                  States



Source: MediaMind Research. Data: May 2010 to January 2011. Campaigns with a duration of 15-60 days.




How does the new metric work? MediaMind’s ‘Adjusted Unique’ uses a sophisticated proprietary statistical algorithm to estimate the
correct number of unique users. The algorithm identifies all users who have not deleted their cookies and their average frequency. For a
large group of users, the average frequency for users who deleted cookies and for users who have not deleted cookies is similar. Therefore,
dividing the impressions by average frequency delivers a good approximation of the true number of unique users.




1
    comScore, Open White Paper, Proposal For a New Person-Centric Measure For Web Site Server Measurement in the U.K.


                                                                                                                                                  5
Planning Audience Reach with ‘Adjusted Unique’




Linking Campaign Size and Reach
How many impressions do you need in order to reach 10 million users at least once? In the US, it would be about 100 million impressions,
on average. In Germany, France, the UK and Spain it would take about 120 million impressions.
Reach and frequency depend on many variables such as the number of publishers, the publisher’s audience, the campaign’s audience focus,
the size of the campaign, etc. Therefore, larger campaigns tend to have higher variability in reach as compared to smaller campaigns.



                                                 Campaign Size and Reach in the United States

                               45M


                               40M


                               35M
       Adjusted Unique Users




                               30M


                               25M


                               20M


                               15M


                               10M


                               5M


                               0M
                                     0M   50M 100M 150M 200M 250M 300M 350M 400M 450M 500M 550M 600M 650M 700M
                                                                  Campaign Impressions


Source: MediaMind Research. Data: May 2010 to January 2011.



The chart above and the chart below present the link between the number of impressions in the campaign and the number of users reached
for various countries. For this analysis, the new ‘Adjusted Unique’ metric was used in order to overcome the over-counting of users who
were exposed to the campaign and estimate the true number of online users.
The analysis shows that for smaller campaigns, with up to 100 million impressions, the points tend to be concentrated tightly around
the trend line, which means that ‘campaign size’ is a good predictor of reach. However, as campaigns grow larger, variables such as the
number of publishers tend to kick in, and therefore advertisers can get high or low reach with the same number of impressions. For
example, campaigns with the aim to reach up to 15 million unique users, advertisers can use this data to assess the investment that they
need to make to reach their audience.




                                                                                                                                      6
Planning Audience Reach with ‘Adjusted Unique’




As expected, the size-reach curve exhibits diminishing returns, such that for the first million impressions, every impression is more likely to
reach a ‘fresh’ user as compared to an impression after the first 100 million. Still, for every country out of the seven countries that were
examined in this analysis, the curve looks different due to size, concentration of publishers and many other factors.



                                                   Worldwide Campaign Size and Reach

                          25M                                                                                                  Country
                                                                                                                                   Australia
                                                                                                                                   Canada
                                                                                                                                   France
                          20M
                                                                                                                                   Germany
                                                                                                                                   Spain
  Adjusted Unique Users




                                                                                                                                   UK

                          15M




                          10M




                          5M




                          0M
                                0M   20M   40M   60M   80M   100M   120M    140M    160M   180M     200M     220M     240M
                                                             Campaign Impressions


Source: MediaMind Research. Data: May 2010 to January 2011.




                                                                                                                                               7
Planning Audience Reach with ‘Adjusted Unique’




Linking Reach and Effectiveness
While direct response metrics still dominate the online measurement       Another important finding is that most participants look at the
world, new research has emerged to suggest that the mere exposure         ad on the page multiple times. The OPA researchers found that
to online ads is a good predictor of advertising effectiveness. This      67% of participants view the ad both during the first 10 seconds
indicates that advertisers can use ‘Adjusted Unique’ as a measure         after loading the page and view it again during the following 10
of campaign effectiveness alongside other metrics such as clicks,         seconds. On average, participants have focused their eyes on the
engagement and conversions.                                               banner 15 times.
The importance of simple ‘exposure’ to an ad is supported by recent       When measuring the emotional response, the OPA found that
research from the American Online Publishers Association (OPA).           participants responded to the banners in a similar manner as to
Using eye tracking technology, the OPA tested to see whether              other parts of the page. However, users who viewed the ad again
people actually viewed the ads that were presented to them on a           after the first 10 seconds exhibited an elevated emotional response.
page that they were browsing. In addition, the researchers used           Users also rated the ads favorably overall, giving them a rating of
biometric testing to track the participants’ emotional response           6.3 out of 9.
by monitoring their breath and heart rate. The biometric testing
                                                                          In another research, comScore maintains that the primary effect
is similar to a lie detector test, and signifies a positive or negative
                                                                          of online ads is the exposure itself and not necessarily the act of
emotional response.
                                                                          clicking on it. In a research titled “How Online Advertising Works:
The results were staggering, with 96% of participants paying attention    Whither The Click?”, comScore has shown that two-thirds of Internet
to the ads that were presented to them during a natural browsing          users do not click on any display ads over the course of a month
experience. Furthermore, 90% of participants noticed the ads during       and that only 16% of Internet users account for 80% of all clicks.
the first 10 seconds of uploading the page. In fact, on average, it       Furthermore, clickers tend to be younger and less affluent than
took participants less than one second to notice the banner.              non-clickers. comScore confirmed that there is a latency effect and
                                                                          branding effect to online advertising, in which users arrive at the
                                                                          advertiser’s website even without clicking.




                                                                                                                                            8
Planning Audience Reach with ‘Adjusted Unique’




                                                              The Effect of Display Advertising

                                       50%
                                       45%
                                       40%
              Lift Exposed/Unexposed




                                       35%
                                       30%
                                       25%
                                       20%
                                       15%
                                       10%
                                       5%
                                       0%
                                             Advertiser Website   Branded Keyword   Online Purchase   Offline Purchase
                                                   Visits              Search


Source: comScore. “How Online Advertising Works: Whither The Click?”.



However, the research by comScore also indicates that display advertising has an effect on user behavior even at low click through rates.
In the research, which included 139 display campaigns from seven verticals, comScore has shown substantial effects on traffic, sales and
branding despite a lack of clicks. According to comScore, the display campaigns yielded a 46% lift in advertiser websites visits, over a four
week period. In addition, exposed users are 38% more likely to conduct an advertiser related branded keyword search, over a four week
period and are 27% more likely to make a purchase online. Furthermore, exposed users are 17% more likely to make a purchase at the
advertiser’s retail store.




                                                                                                                                           9
Conclusion

 A significant body of evidence suggests that online advertising can have a considerable impact at
 the exposure phase and that it is important to measure reach accurately. Therefore, the ‘Adjusted
 Unique’ metric is a valuable addition to MediaMind’s group of measurements and presents a
 breakthrough in measurement of reach and frequency for the industry.

 ‘Adjusted Unique’ adjusts for over-counting of users as a result of cookie deletion, and serves as
 a reliable measure of audience reach. The metric was thoroughly tested and accredited by the
 MRC for compliance with the IAB’s Audience Reach Measurement guidelines. It complements the
 interactivity metrics with measurement of the reach of exposure that is linked to ad effectiveness.
 Now, advertisers can measure the number of users that were exposed to their campaign, without
 over-counting.




                                                                                         retweet this



 www.mediamind.com
                                                                                                        10
Benchmarks for Australia and New Zealand - 2010
                                                                                                                                                      Performance Metrics (By Format, Size and Vertical)
                                                                                                Basic Metrics                                                                      Auto Initiated Video Metrics                                          User Initiated Video Metrics                                            Expandable Metrics
                                                                                                                                                                                                                                                                                                              Impressions with
                                                 Imp. with                                      User Average Dwell Time                                        Avg. Video Duration                                                     Avg. Video Duration                                                       Any Panel         Total Expansion    Avg. Expansion
                                             Interactions Rate        IR         Dwell Rate            (Seconds)                             CTR                    (Seconds)      Started Rate    50% Played Rate Fully Played Rate        (Seconds)      Started Rate   50% Played Rate Fully Played Rate    Expansion Rate            Rate        Duration (Seconds)
                 Standard Banner                      --               --            --                    --                               0.05%                       --               --               --                --                  --               --              --                --                --                   --                  --
                      300x250                         --               --            --                    --                               0.07%                       --               --               --                --                  --               --              --                --                --                   --                  --
                      728x90                          --               --            --                    --                               0.04%                       --               --               --                --                  --               --              --                --                --                   --                  --
                      160x600                         --               --            --                    --                               0.05%                       --               --               --                --                  --               --              --                --                --                   --                  --
                 Rich Media
                 Expandable Banner                 4.6%               6.3%           4.8%                  49.9                             0.14%                      23.7             51.0%           79.9%             71.8%               32.0             2.2%            46.7%            34.6%              4.6%                16.1%               68.6
                      300x250                      3.6%              5.2%           5.2%                   37.4                             0.17%                      26.8             44.7%           58.9%             42.3%               31.9             2.8%            48.4%            36.5%              3.5%                18.8%                --
                      728x90                       7.4%              8.8%           6.3%                   59.1                             0.10%                      21.9             56.7%           68.4%             52.7%               59.5             2.8%            48.9%            35.9%              7.4%                15.4%               69.0
                      234x60                       5.8%              8.1%           3.5%                     --                             0.14%                      22.3             68.1%           93.0%             90.6%               18.3             1.4%            34.3%            23.1%              5.8%                7.6%                22.9
                 Expandable Strip                  5.0%              26.0%          2.0%                   41.8                             0.08%                       --                --              --                 --                --                --              --               --               4.7%                18.5%               13.4
                 Floating Ad                       1.1%               1.3%          18.0%                   7.1                             1.09%                      7.4              75.3%           58.2%              9.5%                --                --              --               --                 --                  --                 --




     Formats
                 Floating Ad with Reminder         7.0%               8.4%          27.8%                  24.5                             1.17%                      17.4             74.4%           56.4%             40.4%                --                --              --               --                 --                  --                 --
                 Polite Banner                     0.4%               1.0%           2.2%                  33.2                             0.13%                      33.6             51.6%           71.3%             55.0%               40.9            27.2%            76.0%            54.9%                --                  --                 --
                     300x250                       0.5%              1.4%           2.6%                   35.2                             0.11%                      33.9             50.7%           69.6%             54.1%               31.3            23.3%            73.7%            61.9%                --                  --                 --
                     728x90                        0.3%              0.4%           1.3%                   29.1                             0.17%                      29.9             54.8%           81.5%             62.1%               80.4               --            86.3%            28.4%                --                  --                 --
                     160x600                       0.1%              0.2%           1.5%                   25.5                             0.07%                      70.9             55.6%           79.2%             59.8%               26.6               --            89.9%            80.0%                --                  --                 --
                 Push Down Banner                  0.9%               1.1%           2.0%                  39.8                             0.08%                      58.3             10.4%           83.3%             71.0%               37.0             6.5%            76.7%            59.0%              0.6%                15.8%                --
                                                                                                Basic Metrics                                                                      Auto Initiated Video Metrics                                          User Initiated Video Metrics                                            Expandable Metrics
                                                                                                                                                                                                                                                                                                              Impressions with
                                                 Imp. with                                      User Average Dwell Time         CTR (Rich      CTR (Standard   Avg. Video Duration                                                   Avg. Video Duration                                                         any Panel         Total Expansion    Avg. Expansion
                                             Interactions Rate         IR        Dwell Rate            (Seconds)                 Media)           Media)            (Seconds)      Started Rate    50% Played Rate Fully Played Rate      (Seconds)      Started Rate     50% Played Rate Fully Played Rate    Expansion Rate            Rate        Duration (Seconds)
                 Apparel                           4.9%              6.5%          4.1%                   55.1                    0.12%           0.08%                61.0           61.8%             63.6%            47.0%               68.5           11.1%              64.9%            49.2%               7.1%                 9.3%               53.8
                 Auto                               1.4%             2.3%          3.0%                   37.6                    0.09%           0.05%                23.2           50.5%             74.8%            57.9%               39.6            3.8%              72.6%            56.1%               3.3%                17.8%               90.7
                                                                                                                                                                                                                                                                                                                                                                                                      Planning Audience Reach with ‘Adjusted Unique’




                 B2B                                9.0%             11.4%         8.2%                   55.9                    0.10%           0.04%                  --              --                --               --               16.9            5.2%              48.1%            32.9%              14.5%                18.2%               63.7
                 Careers                              --                --           --                    --                       --            0.11%                  --              --                --               --                --               --                --                --                 --                   --                 --
                 Consumer Packaged Goods           1.9%              2.5%          3.3%                   38.8                    0.12%           0.05%                38.8           42.1%             69.8%            53.1%               48.1           11.6%              73.0%            58.9%               4.8%                 9.4%               59.3
                 Corporate                          1.8%             2.1%          3.2%                   42.2                    0.10%           0.05%                26.5           37.6%             83.6%            58.9%               92.9            1.6%              44.6%            32.6%               2.6%                 7.2%               46.8
                 Electronics                        1.2%              1.7%         3.0%                   31.8                    0.17%           0.05%                82.6           60.5%             61.8%            45.2%               38.1            2.0%              58.8%            46.4%               2.5%                43.3%                 --
                 Entertainment                      1.9%              2.9%         3.5%                   49.2                    0.19%           0.11%                25.8           54.4%             76.3%            63.6%               27.2           14.8%              71.0%            57.9%               4.3%                12.7%               59.3
                 Financial                         1.4%              1.8%          3.3%                   29.2                    0.28%           0.03%                39.1           56.3%             63.1%            48.0%               58.9              --              83.6%            38.9%               2.6%                18.2%               80.5
                 Gaming                             2.0%             4.0%          4.7%                   32.6                    0.20%           0.06%                57.7           46.6%             74.4%            54.7%               39.9           18.9%              81.3%            70.6%               4.7%                18.0%               71.4
                 Government/Utilities               1.3%              1.8%         2.6%                   38.8                    0.08%           0.06%                57.7           54.3%             63.8%            45.4%               26.8            0.8%              58.0%            37.4%               2.3%                 7.7%               68.6
                 Health/Beauty                      3.3%              4.9%         4.1%                   43.8                    0.14%           0.05%                36.2           52.4%             70.3%            49.3%               52.5           10.3%              63.2%            47.4%               7.0%                17.2%               64.6




     Verticals
                 Medical                            6.0%              7.6%         7.8%                   35.7                    0.23%           0.07%                38.2           38.6%             83.9%            72.8%                --               --                --                --               9.1%                11.2%               49.5
                 News/Media                         3.8%              4.7%         4.0%                   65.3                    0.27%           0.07%                  --              --                --               --                --               --                --                --               5.3%                 7.1%               17.7
                 Restaurant                        3.4%              5.1%          3.8%                   47.0                    0.21%           0.11%                16.3           62.0%             76.1%            55.6%                --               --                --                --               8.8%                23.2%               92.0
                 Retail                            3.8%              4.8%          4.1%                   42.8                    0.12%           0.07%                21.0           63.4%             78.1%            65.2%               8.1             3.5%              69.4%            52.3%               7.6%                10.2%               56.8
                 Services                          1.9%              2.4%          2.2%                   29.2                    0.06%           0.05%                43.6              --             65.9%            48.7%               22.9            1.5%              44.1%            30.5%               2.4%                 3.0%               23.3
                 Sports                            4.1%              5.2%          4.4%                   37.5                    0.15%           0.06%                  --              --                --               --               21.1              --              53.1%            37.7%               6.1%                 8.2%               27.1
                 Tech/Internet                     1.1%              6.7%          3.9%                   59.4                    0.11%           0.06%                 8.7           46.5%              8.3%             5.8%               15.1           20.3%              33.3%            24.1%               1.4%                   --                 --
                 Telecom                            1.6%              2.2%         3.2%                   43.5                    0.20%           0.05%                35.6              --             50.1%            31.3%               53.0            0.2%              42.6%            30.2%               2.5%                44.5%                 --
                 Travel                             2.3%              3.3%         3.7%                   37.4                    0.13%           0.07%                63.4           59.2%             75.8%            59.1%               16.3           22.3%              76.5%            59.5%               5.1%                11.8%               58.2



                      Data Source                                MediaMind Research, 2010.
                      Market Definition                           Australia and New Zealand market includes Australia and New Zealand.
                      --                                         Denotes inapplicable metric or insufficiant data.
                                                                                                                                                                                                                                                                                                                                                                          Regional benchmark tables




                                                                                                                                                                      For more information about MediaMind Research,
                                                                                                                                                    please contact your local MediaMind representative or email us at info@mediamind.com




11
Benchmarks for East Asia - 2010
                                                                                                                                                     Performance Metrics (By Format, Size and Vertical)
                                                                                               Basic Metrics                                                                      Auto Initiated Video Metrics                                          User Initiated Video Metrics                                            Expandable Metrics
                                                                                                                                                                                                                                                                                                             Impressions with
                                                 Imp. with                                     User Average Dwell Time                                        Avg. Video Duration                                                     Avg. Video Duration                                                       Any Panel         Total Expansion    Avg. Expansion
                                             Interactions Rate        IR         Dwell Rate           (Seconds)                             CTR                    (Seconds)      Started Rate    50% Played Rate Fully Played Rate        (Seconds)      Started Rate   50% Played Rate Fully Played Rate    Expansion Rate            Rate        Duration (Seconds)
                 Standard Banner                      --               --            --                   --                               0.08%                       --               --               --                --                  --               --              --                --                --                   --                  --
                      300x250                         --               --            --                   --                               0.10%                       --               --               --                --                  --               --              --                --                --                   --                  --
                      728x90                          --               --            --                   --                               0.07%                       --               --               --                --                  --               --              --                --                --                   --                  --
                      160x600                         --               --            --                   --                               0.07%                       --               --               --                --                  --               --              --                --                --                   --                  --
                 Rich Media
                 Expandable Banner                11.3%              38.4%          7.2%                  56.2                             0.41%                       --              66.9%           71.5%             53.6%               40.8            15.1%            50.1%            38.9%              10.3%               25.6%                25.3
                      300x250                     6.9%               11.3%         7.0%                   38.0                             0.26%                      52.4             51.2%           56.5%             39.0%               41.2            22.2%            38.7%            21.8%               5.6%               19.9%                43.1
                      728x90                      4.5%                6.2%         6.2%                   43.9                             0.51%                      16.6               --            44.3%             30.9%                --               --               --               --                3.2%               36.1%                89.8
                      234x60                      13.1%                 --         7.5%                   59.2                             0.41%                       --              77.2%           79.6%             63.8%               40.5            12.5%            55.3%            45.0%              12.6%               24.7%                19.5
                 Expandable Strip                 23.0%                 --         6.3%                   47.4                             0.25%                      72.2             81.5%           47.5%             28.5%                --               --               --               --               22.9%               44.1%                7.3




     Formats
                 Floating Ad                       8.9%              10.3%         10.9%                  13.2                             0.93%                      26.1             70.2%           31.1%             17.1%                --               --               --               --                  --                 --                   --
                 Floating Ad with Reminder        11.8%              17.2%          9.2%                  15.6                             0.34%                      27.3             72.6%           50.6%             36.7%                --               --               --               --                  --                 --                   --
                 Polite Banner                     0.8%               2.6%          3.0%                  33.1                             0.09%                      45.0             62.4%           58.4%             41.7%               27.4              --             51.6%            36.1%                 --                 --                   --
                     300x250                      1.2%               3.7%          3.3%                   34.3                             0.11%                      45.4             66.2%           59.0%             42.3%               27.6              --             52.0%            37.0%                 --                 --                   --
                     728x90                          --              0.1%          3.0%                   25.6                             0.05%                       --                --              --                --                 --               --               --               --                  --                 --                   --
                 Push Down Banner                  5.1%               6.6%          8.5%                  19.1                             0.47%                       --                --              --                --                 --               --               --               --                4.0%               43.8%                 8.2
                                                                                               Basic Metrics                                                                      Auto Initiated Video Metrics                                          User Initiated Video Metrics                                            Expandable Metrics
                                                                                                                                                                                                                                                                                                             Impressions with
                                                 Imp. with                                     User Average Dwell Time         CTR (Rich      CTR (Standard   Avg. Video Duration                                                   Avg. Video Duration                                                         any Panel         Total Expansion    Avg. Expansion
                                             Interactions Rate         IR        Dwell Rate           (Seconds)                 Media)           Media)            (Seconds)      Started Rate    50% Played Rate Fully Played Rate      (Seconds)      Started Rate     50% Played Rate Fully Played Rate    Expansion Rate            Rate        Duration (Seconds)
                 Apparel                            6.6%             23.6%         6.4%                  41.2                    0.33%           0.28%                22.9           73.1%             53.9%            34.5%               44.5           22.7%              77.3%            66.9%              11.0%                26.2%               40.1
                 Auto                               8.2%             17.1%         6.1%                  51.6                    0.30%           0.24%                32.4           57.9%             70.1%            52.4%               30.2              --              46.9%            34.8%               9.9%                28.3%               55.2
                                                                                                                                                                                                                                                                                                                                                                         Planning Audience Reach with ‘Adjusted Unique’




                 B2B                                2.2%              3.2%         3.8%                  32.1                    0.15%              --                 --               --               --                --                --               --                --                --               2.3%                 3.1%               27.3
                 Consumer Packaged Goods           10.3%                --         7.3%                  48.6                    0.45%           0.10%                54.7           65.7%             66.5%            49.1%               27.7           10.0%              45.0%            32.6%              11.1%                33.4%               53.4
                 Corporate                          8.2%             28.2%         7.4%                  45.5                    0.31%           0.07%                46.0           67.7%             68.2%            50.1%               28.6           10.7%              52.6%            37.5%              11.3%                34.7%               76.1
                 Electronics                        5.8%             15.5%         5.1%                  51.5                    0.24%           0.08%                 --            74.8%             64.5%            45.3%               38.0              --              45.1%            28.5%              10.1%                20.4%               51.6
                 Entertainment                     12.2%                --         8.5%                  56.8                    0.44%              --                56.5           64.5%             55.6%            39.2%               45.6           18.6%              51.9%            39.8%              12.8%                33.0%               32.6
                 Financial                          6.8%             23.0%         5.0%                  46.7                    0.23%           0.04%                42.4           82.0%             72.8%            58.8%                --               --                --                --              11.3%                25.2%               44.0
                 Gaming                             7.0%             18.3%         4.7%                  49.7                    0.32%           0.18%                 --               --               --                --                --               --                --                --               6.4%                16.1%               49.9
                 Government/Utilities               4.7%             17.0%         9.2%                  48.6                    0.19%              --                 --               --               --                --                --               --                --                --              10.6%                19.1%               43.5
                 Health/Beauty                      8.1%             31.6%         6.0%                  56.9                    0.36%           0.05%                56.6           59.3%             66.9%            50.8%               42.8           18.9%              50.2%            36.8%              10.5%                29.0%               62.4




     Verticals
                 News/Media                         2.0%              6.8%         3.6%                  39.0                    0.19%              --                 --               --               --                --                --               --                --                --                 --                   --                 --
                 Restaurant                        15.1%                --         9.0%                  65.3                    0.40%              --                 --               --               --                --                --               --                --                --              13.4%                25.8%               17.6
                 Retail                            11.5%             31.3%         6.2%                  49.9                    0.51%              --                 --               --               --                --                --               --                --                --               9.5%                31.8%               54.7
                 Services                          12.4%                --         9.0%                  42.5                    0.49%           0.07%                 --            65.6%             69.6%            59.4%                --               --                --                --              11.6%                26.0%               17.9
                 Sports                             5.1%             18.8%         4.8%                  46.3                    0.32%           0.08%                 --               --               --                --                --               --                --                --              14.1%                25.6%               20.7
                 Tech/Internet                      1.9%              5.8%         2.5%                  33.1                    0.10%           0.07%                 --            50.0%             63.0%            48.3%               19.6           12.4%              30.7%            19.4%               7.6%                17.8%               49.3
                 Telecom                            8.4%             32.5%         5.5%                  48.8                    0.41%              --                 --               --               --                --               27.3           21.7%              46.1%            37.2%              11.9%                31.1%               45.4
                 Travel                             4.9%             13.1%         3.3%                  52.4                    0.14%           0.10%                 --               --               --                --                --               --                --                --              10.8%                20.5%               21.3



                      Data Source                                MediaMind Research, 2010.
                      Market Definition                           East Asia market includes Taiwan, China, Japan, Hong Kong and Korea.
                      --                                         Denotes inapplicable metric or insufficiant data.



                                                                                                                                                                     For more information about MediaMind Research,
                                                                                                                                                   please contact your local MediaMind representative or email us at info@mediamind.com




12
Benchmarks for Europe - 2010
                                                                                                                                                           Performance Metrics (By Format, Size and Vertical)
                                                                                                Basic Metrics                                                                               Auto Initiated Video Metrics                                                  User Initiated Video Metrics                                            Expandable Metrics
                                                                                                                                                                                                                                                                                                                               Impressions with
                                                 Imp. with                                      User Average Dwell Time                                                Avg. Video Duration                                                           Avg. Video Duration                                                          Any Panel         Total Expansion    Avg. Expansion
                                             Interactions Rate         IR        Dwell Rate            (Seconds)                                CTR                         (Seconds)      Started Rate       50% Played Rate Fully Played Rate           (Seconds)      Started Rate      50% Played Rate Fully Played Rate    Expansion Rate            Rate        Duration (Seconds)
                 Standard Banner                      --                --           --                    --                                  0.10%                            --               --                  --                --                     --               --                 --                --                --                   --                  --
                      300x250                         --                --           --                    --                                  0.10%                            --               --                  --                --                     --               --                 --                --                --                   --                  --
                      728x90                          --                --           --                    --                                  0.07%                            --               --                  --                --                     --               --                 --                --                --                   --                  --
                      160x600                         --                --           --                    --                                  0.08%                            --               --                  --                --                     --               --                 --                --                --                   --                  --
                 Rich Media
                 Commercial Break                  1.9%               2.1%             --                   3.2                                  --                              --                 --                --                  --                  --                      --          --               --                  --                  --                --
                 Expandable Banner                 8.8%              14.8%           8.0%                  58.7                                0.45%                           58.1               63.7%             71.7%               53.4%                37.3                   7.4%        56.0%            39.8%               8.4%               35.0%               87.3
                      300x250                      6.1%               9.6%           6.9%                  41.3                                0.42%                           59.4               65.1%             70.8%               52.3%                39.3                   9.2%        67.9%            47.7%               5.0%               35.3%               89.0
                      728x90                       8.5%              12.2%           8.8%                  48.6                                0.35%                           57.6               69.2%             71.7%               56.7%                35.0                   6.0%        45.6%            32.3%               9.0%               34.4%               81.6
                      234x60                      16.1%              30.7%          10.2%                  97.0                                0.51%                           85.3               70.7%             85.4%               77.4%                19.1                  5.8%         42.1%            30.9%              16.0%               28.1%               26.8
                 Expandable Strip                  5.8%              11.8%           3.2%                  57.5                                0.15%                             --               58.9%             68.8%               44.7%                29.9                   4.6%        67.2%            50.6%               5.3%                8.2%               29.4




     Formats
                 Floating Ad                       2.7%               3.2%          21.5%                   4.8                                2.14%                            8.0               75.7%             53.6%               37.5%                11.6                     --        51.5%            21.2%                 --                  --                --
                 Floating Ad with Reminder         5.2%              13.4%           8.5%                  18.2                                1.71%                             --                 --                --                  --                 16.8                   8.7%        27.4%            19.5%                 --                  --                --
                 Polite Banner                     1.9%               5.4%           4.1%                  42.3                                0.16%                           50.0               56.8%             65.7%               49.7%                43.6                  28.3%        69.7%            55.4%                 --                  --               28.3
                     300x250                       2.2%               6.9%           3.8%                  44.7                                0.14%                           50.6               56.4%             64.4%               48.9%                47.8                  27.4%        67.9%            53.3%                 --                  --               28.3
                     728x90                        1.1%               2.3%           3.3%                  50.2                                0.11%                           42.8               55.6%             75.3%               56.9%                20.8                     --        77.7%            64.5%                 --                  --                --
                     160x600                       0.8%               2.3%           2.3%                  57.1                                0.09%                           43.8               81.4%             76.1%               56.7%                23.6                     --        78.0%            62.9%                 --                  --                --
                 Push Down Banner                  7.5%              10.0%          10.4%                  35.1                                0.24%                           35.5               37.7%             58.8%               36.9%                22.8                  14.7%        71.1%            55.5%               6.1%               29.1%               61.0
                                                                                                Basic Metrics                                                                               Auto Initiated Video Metrics                                                  User Initiated Video Metrics                                            Expandable Metrics
                                                                                                                                                                                                                                                                                                                               Impressions with
                                                 Imp. with                                      User Average Dwell Time          CTR (Rich         CTR (Standard       Avg. Video Duration                                                      Avg. Video Duration                                                               any Panel         Total Expansion    Avg. Expansion
                                             Interactions Rate         IR        Dwell Rate            (Seconds)                  Media)              Media)                (Seconds)      Started Rate       50% Played Rate Fully Played Rate      (Seconds)      Started Rate           50% Played Rate Fully Played Rate    Expansion Rate            Rate        Duration (Seconds)
                                                                                                                                                                                                                                                                                                                                                                                           Planning Audience Reach with ‘Adjusted Unique’




                 Apparel                           4.7%              8.3%          6.2%                   41.0                     0.30%              0.33%                    72.0           58.4%                63.1%            43.8%               32.1            9.6%                    58.7%            43.9%              10.8%                27.4%               65.4
                 Auto                              4.4%              7.9%          6.2%                   36.7                     0.38%              0.09%                    58.5           59.6%                64.6%            47.4%               64.4           10.5%                    63.3%            41.7%               7.5%                37.7%               88.1
                 B2B                                6.0%              8.8%         7.3%                   47.1                     0.24%              0.08%                    20.9           56.8%                76.0%            63.5%               18.8           22.1%                    68.5%            55.3%               9.1%                17.5%               56.8
                 Careers                            7.0%              9.3%         6.9%                   76.7                     0.36%              0.10%                     --            55.2%                69.4%            60.3%                --            13.2%                    55.8%            47.1%              11.3%                16.3%               46.4
                 Consumer Packaged Goods           6.1%              11.6%         7.0%                   54.0                     0.33%              0.10%                    50.4           59.4%                61.3%            44.5%               50.7           11.6%                    54.2%            37.0%               9.8%                45.7%               65.3
                 Corporate                          4.7%             12.0%         5.4%                   52.0                     0.29%              0.07%                    67.1           58.8%                67.1%            48.3%               69.8           17.5%                    62.4%            44.3%               6.9%                33.4%               98.8
                 Electronics                        5.6%             10.6%         7.2%                   39.8                     0.31%              0.09%                    58.1           56.4%                69.1%            48.1%               17.4           18.5%                    72.5%            58.2%               7.9%                35.2%               69.0
                 Entertainment                     5.3%              9.2%          6.3%                   54.4                     0.36%              0.08%                    36.6           59.8%                72.5%            55.8%               24.5           14.0%                    67.0%            54.7%               7.5%                29.4%               93.1
                 Financial                         4.8%              13.4%         5.6%                   50.6                     0.23%              0.07%                    72.7           57.5%                67.0%            51.7%               92.3           23.6%                    61.9%            47.9%               8.3%                33.3%               78.1
                 Gaming                             4.5%              7.3%         4.9%                   47.5                     0.23%              0.07%                    24.1           51.1%                70.8%            56.2%               21.8           20.4%                    74.2%            60.1%               6.2%                21.0%               83.6
                 Government/Utilities               5.8%              9.1%         6.4%                   54.8                     0.25%              0.08%                    52.7           62.4%                61.8%            47.6%               34.9           19.9%                    62.2%            47.2%               8.4%                25.6%               60.0
                 Health/Beauty                      6.1%             10.8%         6.3%                   51.8                     0.33%              0.08%                    65.1           57.2%                69.3%            53.4%               44.1           10.2%                    64.8%            51.1%               7.3%                36.3%               78.3




     Verticals
                 Medical                            3.0%              5.0%         4.3%                   37.6                     0.20%              0.12%                     --            63.3%                64.4%            51.9%                --            23.4%                    81.8%            71.1%              10.5%                25.6%               32.4
                 News/Media                         3.8%              6.9%         4.7%                   42.2                     0.24%              0.08%                    27.9           60.6%                51.6%            36.7%               46.0           24.0%                    48.1%            34.8%               9.0%                21.1%               14.0
                 Restaurant                        2.6%               4.5%         4.4%                   41.3                     0.32%              0.12%                    74.6           55.1%                50.7%            31.8%               45.3           22.1%                    73.6%            61.2%               6.7%                17.8%               51.9
                 Retail                             7.1%             12.7%         7.2%                   46.3                     0.41%              0.13%                    67.5           61.6%                62.1%            46.6%               45.0           10.3%                    49.4%            34.1%               8.2%                36.7%               72.4
                 Services                           6.2%             19.9%         5.4%                   60.5                     0.24%              0.11%                    99.5           58.5%                61.6%            46.2%                --            13.8%                    65.6%            54.1%              10.6%                23.3%               50.2
                 Sports                            4.8%               8.3%         4.8%                   56.4                     0.19%              0.08%                    64.5           67.6%                69.4%            52.3%               30.2            8.7%                    40.5%            29.2%               5.3%                21.5%               21.0
                 Tech/Internet                     3.2%               5.3%         4.7%                   52.6                     0.37%              0.11%                    89.6           54.7%                69.4%            48.5%               15.9            6.6%                    69.5%            52.8%               6.3%                39.7%                 --
                 Telecom                            6.2%             12.2%         6.8%                   65.5                     0.28%              0.12%                    47.0           58.2%                65.6%            48.4%               57.2           19.2%                    57.0%            40.1%               9.0%                32.3%               69.8
                 Travel                             4.2%              7.6%         5.2%                   43.9                     0.27%              0.08%                    50.0           56.1%                62.7%            47.4%               86.1           17.8%                    61.9%            50.1%               8.7%                27.8%               70.9



                      Data Source                                MediaMind Research, 2010.
                      Market Definition                           Europe market includes Austria, Belgium, Denmark, Cyprus, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Spain, Sweden, Switzerland and UK.
                      --                                         Denotes inapplicable metric or insufficiant data.



                                                                                                                                                                           For more information about MediaMind Research,
                                                                                                                                                         please contact your local MediaMind representative or email us at info@mediamind.com




13
Benchmarks for Latin America - 2010
                                                                                                                                                        Performance Metrics (By Format, Size and Vertical)
                                                                                               Basic Metrics                                                                         Auto Initiated Video Metrics                                        User Initiated Video Metrics                                            Expandable Metrics
                                                                                                                                                                                                                                                                                                              Impressions with
                                               Imp. with                                       User Average Dwell Time                                           Avg. Video Duration                                                   Avg. Video Duration                                                       Any Panel         Total Expansion    Avg. Expansion
                                           Interactions Rate         IR         Dwell Rate            (Seconds)                                CTR                    (Seconds)      Started Rate    50% Played Rate Fully Played Rate      (Seconds)      Started Rate   50% Played Rate Fully Played Rate    Expansion Rate            Rate        Duration (Seconds)
                 Standard Banner                    --                --            --                    --                                  0.13%                       --               --               --                --                --               --              --                --                --                   --                  --
                      300x250                       --                --            --                    --                                  0.14%                       --               --               --                --                --               --              --                --                --                   --                  --
                      728x90                        --                --            --                    --                                  0.12%                       --               --               --                --                --               --              --                --                --                   --                  --
                      160x600                       --                --            --                    --                                  0.13%                       --               --               --                --                --               --              --                --                --                   --                  --
                 Rich Media
                 Expandable Banner              13.8%              26.8%          12.5%                    77.9                               0.43%                      58.0               --            78.2%             53.7%             24.8             4.2%            57.1%            38.4%              13.3%               27.2%                50.5
                      300x250                    9.5%              18.4%           8.8%                    43.1                               0.28%                      34.2             46.9%           73.5%             54.2%             25.0            4.4%             63.4%            47.6%               9.4%               21.7%                73.7
                      728x90                    16.0%                 --          13.7%                    46.7                               0.36%                       --              60.4%           86.1%             20.2%             35.3            4.3%             50.2%            30.6%              13.6%               34.4%                45.9
                      234x60                    25.2%                 --          20.4%                     --                                0.78%                      38.9             79.1%           86.2%             79.4%             12.7            7.5%             41.2%            27.1%              25.2%               46.3%                23.9
                 Floating Ad                     2.0%               2.4%          20.6%                    4.6                                1.84%                      17.6             53.1%           55.8%             41.4%             15.0            17.4%            54.2%            25.8%                 --                 --                  --




     Formats
                 Polite Banner                   3.5%               5.2%           3.2%                    28.3                               0.14%                      45.1             49.1%           73.6%             57.8%             29.2             6.8%            40.8%            31.0%                 --                 --                  --
                     300x250                    3.2%               5.0%           3.1%                     27.9                               0.13%                      42.8             49.4%           73.2%             57.3%             29.5            6.8%             39.0%            29.6%                 --                 --                  --
                     728x90                     6.6%               9.2%           3.2%                     36.5                               0.18%                      92.6             53.4%           83.6%             69.2%             19.8            7.0%             30.3%            24.9%                 --                 --                  --
                     160x600                    0.3%               0.3%           1.7%                     27.9                               0.15%                       --                --              --                --               --                --              --               --                  --                 --                  --
                 Push Down Banner                5.3%               6.5%           8.2%                    40.6                               0.19%                      30.5             26.3%           73.4%             63.5%              --                --              --               --                5.3%               27.7%                51.3
                                                                                               Basic Metrics                                                                         Auto Initiated Video Metrics                                        User Initiated Video Metrics                                            Expandable Metrics
                                                                                                                                                                                                                                                                                                              Impressions with
                                               Imp. with                                       User Average Dwell Time          CTR (Rich        CTR (Standard   Avg. Video Duration                                                   Avg. Video Duration                                                       any Panel         Total Expansion    Avg. Expansion
                                           Interactions Rate         IR         Dwell Rate            (Seconds)                  Media)             Media)            (Seconds)      Started Rate    50% Played Rate Fully Played Rate      (Seconds)      Started Rate   50% Played Rate Fully Played Rate    Expansion Rate            Rate        Duration (Seconds)
                 Apparel                         13.0%             22.7%          9.9%                   86.7                     0.49%             0.17%                 --               --               --                --                --               --              --                --              19.1%                31.9%               27.0
                                                                                                                                                                                                                                                                                                                                                                          Planning Audience Reach with ‘Adjusted Unique’




                 Auto                            11.1%             22.8%          10.9%                  54.3                     0.52%             0.19%                 --            59.4%             84.3%            33.2%               83.1            7.7%            67.2%            21.8%              13.8%                29.2%               70.0
                 B2B                                --                --             --                    --                       --              0.09%                 --               --               --                --                --               --              --                --                 --                  --                  --
                 Consumer Packaged Goods         11.6%             21.1%          11.0%                  74.6                     0.50%             0.14%                22.3           49.4%             75.1%            59.9%               20.4            4.2%            59.5%            42.6%              16.0%                29.6%               34.6
                 Corporate                       11.3%             18.3%          10.3%                  85.4                     0.39%             0.18%                 --               --               --                --                --               --              --                --              11.8%                17.9%               33.9
                 Electronics                      7.8%             10.6%           9.2%                  64.7                     0.33%             0.12%                57.1              --             37.4%            27.9%               13.3            2.5%            49.4%            32.8%               9.2%                23.5%               49.9
                 Entertainment                    8.0%             17.1%           8.2%                  57.8                     0.39%             0.16%                30.4           50.2%             72.6%            59.8%               19.9            4.3%            57.8%            38.2%              10.3%                27.4%               76.2
                 Financial                        8.7%             16.3%           8.4%                  58.4                     0.37%             0.08%                69.7           55.6%             82.7%            46.3%               16.6            3.5%            46.7%            31.5%              12.2%                23.3%               31.3
                 Gaming                          17.5%             39.1%          13.5%                  70.9                     0.37%             0.23%                35.2           52.8%             77.6%            62.6%               14.4            4.1%            52.8%            33.2%              22.1%                44.1%               21.7
                 Government/Utilities            14.6%             24.3%          14.2%                  88.8                     0.76%             0.10%                 --               --               --                --               24.1            4.1%            66.5%            51.0%                 --                  --                  --
                 Health/Beauty                    9.7%             16.5%          11.8%                  55.1                     0.54%             0.17%                25.0           57.7%             69.6%            54.1%               41.6           13.7%            15.3%            11.1%              16.4%                27.3%               41.6
                 Medical                            --                --             --                    --                       --              0.11%                 --               --               --                --                --               --              --                --                 --                  --                  --




     Verticals
                 News/Media                      19.6%             35.8%          34.0%                  72.5                     2.86%                --                 --               --               --                --                --               --              --                --                 --                  --                  --
                 Restaurant                      13.0%             22.2%          12.2%                    --                     0.42%             0.40%                 --               --               --                --                --               --              --                --              20.1%                33.9%               29.6
                 Retail                          18.1%             33.7%          15.3%                    --                     0.59%             0.19%                 --               --               --                --                --               --              --                --              20.9%                38.4%               23.2
                 Services                         9.3%             14.7%           8.2%                  69.7                     0.35%             0.09%                 --               --               --                --               18.8            3.1%            65.8%            35.2%              12.2%                22.2%               85.9
                 Sports                           3.1%              4.1%          12.2%                   5.9                     1.42%             0.25%                 --               --               --                --                --               --              --                --                 --                  --                  --
                 Tech/Internet                   11.0%             25.1%          10.1%                  60.6                     0.39%             0.12%                 --               --               --                --               13.1            2.2%            24.8%            13.8%              13.0%                29.4%               40.5
                 Telecom                         13.5%             23.7%           9.9%                  58.6                     0.31%             0.10%                 --               --               --                --               31.4            3.2%            42.3%            27.2%              14.3%                24.7%               48.0
                 Travel                          10.8%             27.4%          10.4%                  45.6                     0.63%             0.11%                 --               --               --                --                --               --              --                --              11.3%                30.2%               46.0



                      Data Source                              MediaMind Research, 2010.
                      Market Definition                         Latin America market includes Brasil, Chile, Mexico, Colombia and Argentina.
                      --                                       Denotes inapplicable metric or insufficiant data.



                                                                                                                                                                        For more information about MediaMind Research,
                                                                                                                                                      please contact your local MediaMind representative or email us at info@mediamind.com




14
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.
Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.

Más contenido relacionado

Ähnlich wie Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.

Com score - ad analytics-booklet - lessons learned in digital advertising
Com score  - ad analytics-booklet - lessons learned in digital advertisingCom score  - ad analytics-booklet - lessons learned in digital advertising
Com score - ad analytics-booklet - lessons learned in digital advertisingNguyen Dang Vu
 
Measuring the effectiveness of online advertising
Measuring the effectiveness of online advertisingMeasuring the effectiveness of online advertising
Measuring the effectiveness of online advertisingDung Tri
 
Effectiveness of Digital Advertising For Brand Campaigns
Effectiveness of Digital Advertising For Brand CampaignsEffectiveness of Digital Advertising For Brand Campaigns
Effectiveness of Digital Advertising For Brand CampaignsEyeblaster Spain
 
Digital Advertising Metrics - A Microsoft Report
Digital Advertising Metrics - A Microsoft ReportDigital Advertising Metrics - A Microsoft Report
Digital Advertising Metrics - A Microsoft ReportSHIJU VARGHESE
 
Measuring online branding performance
Measuring online branding performanceMeasuring online branding performance
Measuring online branding performanceGuillaume Planet
 
Measuring online branding performance
Measuring online branding performanceMeasuring online branding performance
Measuring online branding performanceGuillaume Planet
 
Measuring online branding performance
Measuring online branding performanceMeasuring online branding performance
Measuring online branding performanceGuillaume Planet
 
1630 omma metrics josh chasin
1630 omma metrics josh chasin1630 omma metrics josh chasin
1630 omma metrics josh chasinMediaPost
 
Building brands in a digital age
Building brands in a digital ageBuilding brands in a digital age
Building brands in a digital ageKASIS
 
Introduction to Digital Marketing
Introduction to Digital MarketingIntroduction to Digital Marketing
Introduction to Digital MarketingWalter Kitchenman
 
Ram inviso analysis may 2017
Ram inviso analysis may 2017Ram inviso analysis may 2017
Ram inviso analysis may 2017Dianne Newman
 
Programmatic : a brand marketer's guide - Google - 2015
Programmatic : a brand marketer's guide - Google - 2015Programmatic : a brand marketer's guide - Google - 2015
Programmatic : a brand marketer's guide - Google - 2015Romain Fonnier
 
Руководство для маркетологов от Google
Руководство для маркетологов от GoogleРуководство для маркетологов от Google
Руководство для маркетологов от GoogleHidden Marketing
 
Руководство для маркетологов от Google
Руководство для маркетологов от GoogleРуководство для маркетологов от Google
Руководство для маркетологов от GoogleИгорь Назаров
 
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Googleyann le gigan
 
New Adtaxi General Presentation - 9.28.16-2
New Adtaxi General Presentation - 9.28.16-2New Adtaxi General Presentation - 9.28.16-2
New Adtaxi General Presentation - 9.28.16-2Victoria Collins
 
Changing faces of direct marketing e briks infotech
Changing faces of direct marketing   e briks infotechChanging faces of direct marketing   e briks infotech
Changing faces of direct marketing e briks infotechebriksinfotech
 
Changing faces of direct marketing e briks infotech
Changing faces of direct marketing   e briks infotechChanging faces of direct marketing   e briks infotech
Changing faces of direct marketing e briks infotechebriksinfotech
 
How Horizon Media Collaborates with Media Sellers to Increase ROI - DBS, 12/8/14
How Horizon Media Collaborates with Media Sellers to Increase ROI - DBS, 12/8/14How Horizon Media Collaborates with Media Sellers to Increase ROI - DBS, 12/8/14
How Horizon Media Collaborates with Media Sellers to Increase ROI - DBS, 12/8/14Digiday
 

Ähnlich wie Planning Audience Reach with ‘Adjusted Unique’. by MediaMind. (20)

Com score - ad analytics-booklet - lessons learned in digital advertising
Com score  - ad analytics-booklet - lessons learned in digital advertisingCom score  - ad analytics-booklet - lessons learned in digital advertising
Com score - ad analytics-booklet - lessons learned in digital advertising
 
Measuring the effectiveness of online advertising
Measuring the effectiveness of online advertisingMeasuring the effectiveness of online advertising
Measuring the effectiveness of online advertising
 
Putting the future_in_focus
Putting the future_in_focusPutting the future_in_focus
Putting the future_in_focus
 
Effectiveness of Digital Advertising For Brand Campaigns
Effectiveness of Digital Advertising For Brand CampaignsEffectiveness of Digital Advertising For Brand Campaigns
Effectiveness of Digital Advertising For Brand Campaigns
 
Digital Advertising Metrics - A Microsoft Report
Digital Advertising Metrics - A Microsoft ReportDigital Advertising Metrics - A Microsoft Report
Digital Advertising Metrics - A Microsoft Report
 
Measuring online branding performance
Measuring online branding performanceMeasuring online branding performance
Measuring online branding performance
 
Measuring online branding performance
Measuring online branding performanceMeasuring online branding performance
Measuring online branding performance
 
Measuring online branding performance
Measuring online branding performanceMeasuring online branding performance
Measuring online branding performance
 
1630 omma metrics josh chasin
1630 omma metrics josh chasin1630 omma metrics josh chasin
1630 omma metrics josh chasin
 
Building brands in a digital age
Building brands in a digital ageBuilding brands in a digital age
Building brands in a digital age
 
Introduction to Digital Marketing
Introduction to Digital MarketingIntroduction to Digital Marketing
Introduction to Digital Marketing
 
Ram inviso analysis may 2017
Ram inviso analysis may 2017Ram inviso analysis may 2017
Ram inviso analysis may 2017
 
Programmatic : a brand marketer's guide - Google - 2015
Programmatic : a brand marketer's guide - Google - 2015Programmatic : a brand marketer's guide - Google - 2015
Programmatic : a brand marketer's guide - Google - 2015
 
Руководство для маркетологов от Google
Руководство для маркетологов от GoogleРуководство для маркетологов от Google
Руководство для маркетологов от Google
 
Руководство для маркетологов от Google
Руководство для маркетологов от GoogleРуководство для маркетологов от Google
Руководство для маркетологов от Google
 
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google
[white paper] «Programmatic: a Brand Marketer's Guide» Doubleclik by Google
 
New Adtaxi General Presentation - 9.28.16-2
New Adtaxi General Presentation - 9.28.16-2New Adtaxi General Presentation - 9.28.16-2
New Adtaxi General Presentation - 9.28.16-2
 
Changing faces of direct marketing e briks infotech
Changing faces of direct marketing   e briks infotechChanging faces of direct marketing   e briks infotech
Changing faces of direct marketing e briks infotech
 
Changing faces of direct marketing e briks infotech
Changing faces of direct marketing   e briks infotechChanging faces of direct marketing   e briks infotech
Changing faces of direct marketing e briks infotech
 
How Horizon Media Collaborates with Media Sellers to Increase ROI - DBS, 12/8/14
How Horizon Media Collaborates with Media Sellers to Increase ROI - DBS, 12/8/14How Horizon Media Collaborates with Media Sellers to Increase ROI - DBS, 12/8/14
How Horizon Media Collaborates with Media Sellers to Increase ROI - DBS, 12/8/14
 

Mehr von Ignasi Pardo

Unsplash photos (at google slides)
Unsplash photos (at google slides)Unsplash photos (at google slides)
Unsplash photos (at google slides)Ignasi Pardo
 
Sinopsis ignasi pardo 28º seminario de televisión
Sinopsis ignasi pardo   28º seminario de televisiónSinopsis ignasi pardo   28º seminario de televisión
Sinopsis ignasi pardo 28º seminario de televisiónIgnasi Pardo
 
Neuromarketing nielsen webinar july11
Neuromarketing nielsen webinar july11Neuromarketing nielsen webinar july11
Neuromarketing nielsen webinar july11Ignasi Pardo
 
"tendencias y consumo" by Insighters experience
"tendencias y consumo" by Insighters experience  "tendencias y consumo" by Insighters experience
"tendencias y consumo" by Insighters experience Ignasi Pardo
 
"jovenes - claves de una cultura en construccion, tendencias y consumo" by in...
"jovenes - claves de una cultura en construccion, tendencias y consumo" by in..."jovenes - claves de una cultura en construccion, tendencias y consumo" by in...
"jovenes - claves de una cultura en construccion, tendencias y consumo" by in...Ignasi Pardo
 
"el valor estrategico de las marcas en las redes sociales" by insighters expe...
"el valor estrategico de las marcas en las redes sociales" by insighters expe..."el valor estrategico de las marcas en las redes sociales" by insighters expe...
"el valor estrategico de las marcas en las redes sociales" by insighters expe...Ignasi Pardo
 
"decisiones de consumo" by insighters experience
"decisiones de consumo" by insighters experience"decisiones de consumo" by insighters experience
"decisiones de consumo" by insighters experienceIgnasi Pardo
 
How Attention Works - Kyle Findlay - TNS Global
How Attention Works - Kyle Findlay - TNS GlobalHow Attention Works - Kyle Findlay - TNS Global
How Attention Works - Kyle Findlay - TNS GlobalIgnasi Pardo
 
Golf gti experiment resultados
Golf gti experiment resultadosGolf gti experiment resultados
Golf gti experiment resultadosIgnasi Pardo
 
Strategic Planning In Advertising - Griffin Farley
Strategic Planning In Advertising - Griffin FarleyStrategic Planning In Advertising - Griffin Farley
Strategic Planning In Advertising - Griffin FarleyIgnasi Pardo
 
20110224 forum marketing_genis_roca
20110224 forum marketing_genis_roca20110224 forum marketing_genis_roca
20110224 forum marketing_genis_rocaIgnasi Pardo
 
Wave 5 - UM (Universal Media)
Wave 5 - UM (Universal Media)Wave 5 - UM (Universal Media)
Wave 5 - UM (Universal Media)Ignasi Pardo
 
Coolhunting. Tendencias 2011.
Coolhunting. Tendencias 2011.Coolhunting. Tendencias 2011.
Coolhunting. Tendencias 2011.Ignasi Pardo
 

Mehr von Ignasi Pardo (15)

Unsplash photos (at google slides)
Unsplash photos (at google slides)Unsplash photos (at google slides)
Unsplash photos (at google slides)
 
Sinopsis ignasi pardo 28º seminario de televisión
Sinopsis ignasi pardo   28º seminario de televisiónSinopsis ignasi pardo   28º seminario de televisión
Sinopsis ignasi pardo 28º seminario de televisión
 
Neuromarketing nielsen webinar july11
Neuromarketing nielsen webinar july11Neuromarketing nielsen webinar july11
Neuromarketing nielsen webinar july11
 
"tendencias y consumo" by Insighters experience
"tendencias y consumo" by Insighters experience  "tendencias y consumo" by Insighters experience
"tendencias y consumo" by Insighters experience
 
"jovenes - claves de una cultura en construccion, tendencias y consumo" by in...
"jovenes - claves de una cultura en construccion, tendencias y consumo" by in..."jovenes - claves de una cultura en construccion, tendencias y consumo" by in...
"jovenes - claves de una cultura en construccion, tendencias y consumo" by in...
 
"el valor estrategico de las marcas en las redes sociales" by insighters expe...
"el valor estrategico de las marcas en las redes sociales" by insighters expe..."el valor estrategico de las marcas en las redes sociales" by insighters expe...
"el valor estrategico de las marcas en las redes sociales" by insighters expe...
 
"decisiones de consumo" by insighters experience
"decisiones de consumo" by insighters experience"decisiones de consumo" by insighters experience
"decisiones de consumo" by insighters experience
 
How Attention Works - Kyle Findlay - TNS Global
How Attention Works - Kyle Findlay - TNS GlobalHow Attention Works - Kyle Findlay - TNS Global
How Attention Works - Kyle Findlay - TNS Global
 
Golf gti experiment resultados
Golf gti experiment resultadosGolf gti experiment resultados
Golf gti experiment resultados
 
Strategic Planning In Advertising - Griffin Farley
Strategic Planning In Advertising - Griffin FarleyStrategic Planning In Advertising - Griffin Farley
Strategic Planning In Advertising - Griffin Farley
 
Check out
Check outCheck out
Check out
 
20110224 forum marketing_genis_roca
20110224 forum marketing_genis_roca20110224 forum marketing_genis_roca
20110224 forum marketing_genis_roca
 
Wave 5 - UM (Universal Media)
Wave 5 - UM (Universal Media)Wave 5 - UM (Universal Media)
Wave 5 - UM (Universal Media)
 
Coolhunting. Tendencias 2011.
Coolhunting. Tendencias 2011.Coolhunting. Tendencias 2011.
Coolhunting. Tendencias 2011.
 
Aaee Tv Aedemo
Aaee Tv   AedemoAaee Tv   Aedemo
Aaee Tv Aedemo
 

Último

pitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdfpitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdflebob12
 
Digital Marketing Training Program skills s
Digital Marketing Training Program skills sDigital Marketing Training Program skills s
Digital Marketing Training Program skills sgodxzyrox
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAYLouis Malaybalay
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi Tube
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersPlan Writers
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfLouis Malaybalay
 
10 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 202410 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 2024Nate Evans
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography inalexademileighpacal
 
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Jake Truemper
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningNaval Singh
 
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptendeworku
 
How The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersHow The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersFlyyx Tech
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckHajeJanKamps
 
Young Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianYoung Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianCDEEPANVITA
 
Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeStephenKim86
 
14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdfEni
 
unfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandunfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandakashm530190
 
Benihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfBenihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfjavenxxx01
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...BilalAhmed717
 

Último (20)

pitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdfpitchdeck ORPC 2019 data info turine.pdf
pitchdeck ORPC 2019 data info turine.pdf
 
Digital Marketing Training Program skills s
Digital Marketing Training Program skills sDigital Marketing Training Program skills s
Digital Marketing Training Program skills s
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan Writers
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
 
10 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 202410 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 2024
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography in
 
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...NewBase  14 March  2024  Energy News issue - 1707 by Khaled Al Awadi_compress...
NewBase 14 March 2024 Energy News issue - 1707 by Khaled Al Awadi_compress...
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda Learning
 
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
 
How The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersHow The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K Subscribers
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
 
Young Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya CherianYoung Woman Entrepreneur - Kaviya Cherian
Young Woman Entrepreneur - Kaviya Cherian
 
Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness Gauge
 
14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf
 
unfinished legacy it is a clothing brand
unfinished legacy it is a clothing brandunfinished legacy it is a clothing brand
unfinished legacy it is a clothing brand
 
Benihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdfBenihana of Tokyo case study11111111.pdf
Benihana of Tokyo case study11111111.pdf
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
 

Planning Audience Reach with ‘Adjusted Unique’. by MediaMind.

  • 1. Benchmarks H1 2011 Planning Audience Reach with ‘Adjusted Unique’ MediaMind’s Innovative Measurement of Reach Solves Over-Counting due to Cookie Deletion retweet this
  • 2. Table of Contents 3 The Key Points 4 Measuring Online Reach and Frequency 5 Adjusted Unique 6 Linking Campaign Size and Reach 8 Linking Reach and Effectiveness 10 Conclusion 11 Regional Benchmark Tables 11 Australia & New Zealand 15 Middle East & Africa 12 East Asia 16 North America 13 Europe 17 South Asia 14 Latin America 18 Country Benchmark Tables 18 Argentina 28 Germany 38 Mexico 48 Spain 19 Australia 29 Greece 39 Netherlands 49 Sweden 20 Austria 30 Hong Kong 40 New Zealand 50 Switzerland 21 Belgium 31 India 41 Norway 51 Taiwan 22 Brazil 32 Ireland 42 Philippines 52 Thailand 23 Canada 33 Israel 43 Poland 53 Turkey 24 Denmark 34 Italy 44 Portugal 54 UK 25 Dubai 35 Japan 45 Romania 55 United States 26 Finland 36 Korea 46 Singapore 27 France 37 Malaysia 47 South Africa 56 Verticals Definitions 57 Metrics Definitions 2
  • 3. Planning Audience Reach with ‘Adjusted Unique’ The Key Points 1 One of the basic measures of any campaign is the number of unique users it reached. 2 Until now, reach measurement was inaccurate due to cookie deletion that overestimated the number of unique users by threefold. Traditional reach metrics were based on simple cookie counting, such that users who 3 deleted browser cookies were double counted. 4 Now, MediaMind has developed a breakthrough in online measurement by accurately measuring reach, overcoming the cookie deletion issue. 5 MediaMind’s newly developed ‘Adjusted Unique’ metric was accredited by the Media Rating Council (MRC) as IAB compliant for measuring reach. Using ‘Adjusted Unique’, MediaMind created a framework to help advertisers assess the number of impressions they need to reach their desired audience. 6 • Reaching 10 million unique users in the US would take about 100 million impressions. • In Germany, France, the UK and Spain, reaching 10 million unique users would take about 120 million impressions. 3
  • 4. Planning Audience Reach with ‘Adjusted Unique’ Measuring Online Reach and Frequency One of the basic and most important metrics for any campaign, Now, MediaMind has developed a breakthrough in online online or offline, is the number of users it reaches and the average measurement, with the new ‘Adjusted Unique’ metric. ‘Adjusted frequency. This is quite obvious for branding purposes; higher reach Unique’ detects cookie deletion by users, and statistically adjusts increases brand awareness. Even for direct response purposes, for over-counting. This new metric sets a new industry standard for the pool of users reached represents the group of users with the accuracy of reach and frequency measurement, and was accredited potential to convert. by the Media Rating Council (MRC) as IAB compliant for measuring reach. ‘Adjusted Unique’ has enabled MediaMind to develop a Despite the importance of reach and frequency, these metrics framework to help advertisers assess the number of impressions were often set aside in favor of the interactive metrics of clicks, they need to reach any size of audience. engagements and conversions. There are two main reasons for this: Furthermore, new research shows that reach is an effective measure • Simple cookie based measures of reach and frequency have of campaign performance. This research shows that most users proved unreliable due to over counting caused by cookie deletion. do notice online ads and that these ads translate to higher search • Interaction metrics were thought to be more advanced than reach activity, site visits and purchases. and frequency and that online ‘everything can be measured’. 4
  • 5. Planning Audience Reach with ‘Adjusted Unique’ Adjusted Unique Traditional cookie counting methods simply count all cookies. industry standard for accuracy in measuring reach, and enables However, after a user deletes his or her cookie, a new cookie is advertisers a new level of accuracy when analyzing the effectiveness placed in his browser and therefore he is counted again as a new of their campaigns. user. comScore estimates that 33% of users delete their third What is the average over-counting of the simple unique cookie party cookies (cookies used by ad servers) during a period of one counting methods? Comparing the number of unique users measured month. Furthermore, the research firm has found 5.1 third party by simple cookie counting to the adjusted number of users using cookies on average in a browser over one month1. The prevalence ‘Adjusted Unique’ shows the average over-counting of reach. The of cookie deletion means that simple cookie measures of reach results shown in the chart below indicate that simple cookie counting largely overestimate the correct number of unique users. overestimates the number of users by a factor of between two and The new ‘Adjusted Unique’ overcomes cookie deletion. The three, for campaigns with a duration of 15-60 days. Furthermore, methodology behind the metric has been thoroughly tested for in continental Europe, in countries like Germany, Spain and France accuracy and was accredited by the Media Rating Council (MRC) as cookie deletion is the least prevalent, while in the US and Canada IAB compliant for measuring reach. ‘Adjusted Unique’ sets a new it is the most prevalent. Over-Counting with Simple Cookie Counting 3.5 3.0 3.0 3.0 Over-Counting Multiplier 2.6 2.6 2.5 2.3 2.4 2.2 2.2 2.0 1.5 1.0 0.5 0.0 Germany Spain France Other Australia UK Canada United States Source: MediaMind Research. Data: May 2010 to January 2011. Campaigns with a duration of 15-60 days. How does the new metric work? MediaMind’s ‘Adjusted Unique’ uses a sophisticated proprietary statistical algorithm to estimate the correct number of unique users. The algorithm identifies all users who have not deleted their cookies and their average frequency. For a large group of users, the average frequency for users who deleted cookies and for users who have not deleted cookies is similar. Therefore, dividing the impressions by average frequency delivers a good approximation of the true number of unique users. 1 comScore, Open White Paper, Proposal For a New Person-Centric Measure For Web Site Server Measurement in the U.K. 5
  • 6. Planning Audience Reach with ‘Adjusted Unique’ Linking Campaign Size and Reach How many impressions do you need in order to reach 10 million users at least once? In the US, it would be about 100 million impressions, on average. In Germany, France, the UK and Spain it would take about 120 million impressions. Reach and frequency depend on many variables such as the number of publishers, the publisher’s audience, the campaign’s audience focus, the size of the campaign, etc. Therefore, larger campaigns tend to have higher variability in reach as compared to smaller campaigns. Campaign Size and Reach in the United States 45M 40M 35M Adjusted Unique Users 30M 25M 20M 15M 10M 5M 0M 0M 50M 100M 150M 200M 250M 300M 350M 400M 450M 500M 550M 600M 650M 700M Campaign Impressions Source: MediaMind Research. Data: May 2010 to January 2011. The chart above and the chart below present the link between the number of impressions in the campaign and the number of users reached for various countries. For this analysis, the new ‘Adjusted Unique’ metric was used in order to overcome the over-counting of users who were exposed to the campaign and estimate the true number of online users. The analysis shows that for smaller campaigns, with up to 100 million impressions, the points tend to be concentrated tightly around the trend line, which means that ‘campaign size’ is a good predictor of reach. However, as campaigns grow larger, variables such as the number of publishers tend to kick in, and therefore advertisers can get high or low reach with the same number of impressions. For example, campaigns with the aim to reach up to 15 million unique users, advertisers can use this data to assess the investment that they need to make to reach their audience. 6
  • 7. Planning Audience Reach with ‘Adjusted Unique’ As expected, the size-reach curve exhibits diminishing returns, such that for the first million impressions, every impression is more likely to reach a ‘fresh’ user as compared to an impression after the first 100 million. Still, for every country out of the seven countries that were examined in this analysis, the curve looks different due to size, concentration of publishers and many other factors. Worldwide Campaign Size and Reach 25M Country Australia Canada France 20M Germany Spain Adjusted Unique Users UK 15M 10M 5M 0M 0M 20M 40M 60M 80M 100M 120M 140M 160M 180M 200M 220M 240M Campaign Impressions Source: MediaMind Research. Data: May 2010 to January 2011. 7
  • 8. Planning Audience Reach with ‘Adjusted Unique’ Linking Reach and Effectiveness While direct response metrics still dominate the online measurement Another important finding is that most participants look at the world, new research has emerged to suggest that the mere exposure ad on the page multiple times. The OPA researchers found that to online ads is a good predictor of advertising effectiveness. This 67% of participants view the ad both during the first 10 seconds indicates that advertisers can use ‘Adjusted Unique’ as a measure after loading the page and view it again during the following 10 of campaign effectiveness alongside other metrics such as clicks, seconds. On average, participants have focused their eyes on the engagement and conversions. banner 15 times. The importance of simple ‘exposure’ to an ad is supported by recent When measuring the emotional response, the OPA found that research from the American Online Publishers Association (OPA). participants responded to the banners in a similar manner as to Using eye tracking technology, the OPA tested to see whether other parts of the page. However, users who viewed the ad again people actually viewed the ads that were presented to them on a after the first 10 seconds exhibited an elevated emotional response. page that they were browsing. In addition, the researchers used Users also rated the ads favorably overall, giving them a rating of biometric testing to track the participants’ emotional response 6.3 out of 9. by monitoring their breath and heart rate. The biometric testing In another research, comScore maintains that the primary effect is similar to a lie detector test, and signifies a positive or negative of online ads is the exposure itself and not necessarily the act of emotional response. clicking on it. In a research titled “How Online Advertising Works: The results were staggering, with 96% of participants paying attention Whither The Click?”, comScore has shown that two-thirds of Internet to the ads that were presented to them during a natural browsing users do not click on any display ads over the course of a month experience. Furthermore, 90% of participants noticed the ads during and that only 16% of Internet users account for 80% of all clicks. the first 10 seconds of uploading the page. In fact, on average, it Furthermore, clickers tend to be younger and less affluent than took participants less than one second to notice the banner. non-clickers. comScore confirmed that there is a latency effect and branding effect to online advertising, in which users arrive at the advertiser’s website even without clicking. 8
  • 9. Planning Audience Reach with ‘Adjusted Unique’ The Effect of Display Advertising 50% 45% 40% Lift Exposed/Unexposed 35% 30% 25% 20% 15% 10% 5% 0% Advertiser Website Branded Keyword Online Purchase Offline Purchase Visits Search Source: comScore. “How Online Advertising Works: Whither The Click?”. However, the research by comScore also indicates that display advertising has an effect on user behavior even at low click through rates. In the research, which included 139 display campaigns from seven verticals, comScore has shown substantial effects on traffic, sales and branding despite a lack of clicks. According to comScore, the display campaigns yielded a 46% lift in advertiser websites visits, over a four week period. In addition, exposed users are 38% more likely to conduct an advertiser related branded keyword search, over a four week period and are 27% more likely to make a purchase online. Furthermore, exposed users are 17% more likely to make a purchase at the advertiser’s retail store. 9
  • 10. Conclusion A significant body of evidence suggests that online advertising can have a considerable impact at the exposure phase and that it is important to measure reach accurately. Therefore, the ‘Adjusted Unique’ metric is a valuable addition to MediaMind’s group of measurements and presents a breakthrough in measurement of reach and frequency for the industry. ‘Adjusted Unique’ adjusts for over-counting of users as a result of cookie deletion, and serves as a reliable measure of audience reach. The metric was thoroughly tested and accredited by the MRC for compliance with the IAB’s Audience Reach Measurement guidelines. It complements the interactivity metrics with measurement of the reach of exposure that is linked to ad effectiveness. Now, advertisers can measure the number of users that were exposed to their campaign, without over-counting. retweet this www.mediamind.com 10
  • 11. Benchmarks for Australia and New Zealand - 2010 Performance Metrics (By Format, Size and Vertical) Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Impressions with Imp. with User Average Dwell Time Avg. Video Duration Avg. Video Duration Any Panel Total Expansion Avg. Expansion Interactions Rate IR Dwell Rate (Seconds) CTR (Seconds) Started Rate 50% Played Rate Fully Played Rate (Seconds) Started Rate 50% Played Rate Fully Played Rate Expansion Rate Rate Duration (Seconds) Standard Banner -- -- -- -- 0.05% -- -- -- -- -- -- -- -- -- -- -- 300x250 -- -- -- -- 0.07% -- -- -- -- -- -- -- -- -- -- -- 728x90 -- -- -- -- 0.04% -- -- -- -- -- -- -- -- -- -- -- 160x600 -- -- -- -- 0.05% -- -- -- -- -- -- -- -- -- -- -- Rich Media Expandable Banner 4.6% 6.3% 4.8% 49.9 0.14% 23.7 51.0% 79.9% 71.8% 32.0 2.2% 46.7% 34.6% 4.6% 16.1% 68.6 300x250 3.6% 5.2% 5.2% 37.4 0.17% 26.8 44.7% 58.9% 42.3% 31.9 2.8% 48.4% 36.5% 3.5% 18.8% -- 728x90 7.4% 8.8% 6.3% 59.1 0.10% 21.9 56.7% 68.4% 52.7% 59.5 2.8% 48.9% 35.9% 7.4% 15.4% 69.0 234x60 5.8% 8.1% 3.5% -- 0.14% 22.3 68.1% 93.0% 90.6% 18.3 1.4% 34.3% 23.1% 5.8% 7.6% 22.9 Expandable Strip 5.0% 26.0% 2.0% 41.8 0.08% -- -- -- -- -- -- -- -- 4.7% 18.5% 13.4 Floating Ad 1.1% 1.3% 18.0% 7.1 1.09% 7.4 75.3% 58.2% 9.5% -- -- -- -- -- -- -- Formats Floating Ad with Reminder 7.0% 8.4% 27.8% 24.5 1.17% 17.4 74.4% 56.4% 40.4% -- -- -- -- -- -- -- Polite Banner 0.4% 1.0% 2.2% 33.2 0.13% 33.6 51.6% 71.3% 55.0% 40.9 27.2% 76.0% 54.9% -- -- -- 300x250 0.5% 1.4% 2.6% 35.2 0.11% 33.9 50.7% 69.6% 54.1% 31.3 23.3% 73.7% 61.9% -- -- -- 728x90 0.3% 0.4% 1.3% 29.1 0.17% 29.9 54.8% 81.5% 62.1% 80.4 -- 86.3% 28.4% -- -- -- 160x600 0.1% 0.2% 1.5% 25.5 0.07% 70.9 55.6% 79.2% 59.8% 26.6 -- 89.9% 80.0% -- -- -- Push Down Banner 0.9% 1.1% 2.0% 39.8 0.08% 58.3 10.4% 83.3% 71.0% 37.0 6.5% 76.7% 59.0% 0.6% 15.8% -- Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Impressions with Imp. with User Average Dwell Time CTR (Rich CTR (Standard Avg. Video Duration Avg. Video Duration any Panel Total Expansion Avg. Expansion Interactions Rate IR Dwell Rate (Seconds) Media) Media) (Seconds) Started Rate 50% Played Rate Fully Played Rate (Seconds) Started Rate 50% Played Rate Fully Played Rate Expansion Rate Rate Duration (Seconds) Apparel 4.9% 6.5% 4.1% 55.1 0.12% 0.08% 61.0 61.8% 63.6% 47.0% 68.5 11.1% 64.9% 49.2% 7.1% 9.3% 53.8 Auto 1.4% 2.3% 3.0% 37.6 0.09% 0.05% 23.2 50.5% 74.8% 57.9% 39.6 3.8% 72.6% 56.1% 3.3% 17.8% 90.7 Planning Audience Reach with ‘Adjusted Unique’ B2B 9.0% 11.4% 8.2% 55.9 0.10% 0.04% -- -- -- -- 16.9 5.2% 48.1% 32.9% 14.5% 18.2% 63.7 Careers -- -- -- -- -- 0.11% -- -- -- -- -- -- -- -- -- -- -- Consumer Packaged Goods 1.9% 2.5% 3.3% 38.8 0.12% 0.05% 38.8 42.1% 69.8% 53.1% 48.1 11.6% 73.0% 58.9% 4.8% 9.4% 59.3 Corporate 1.8% 2.1% 3.2% 42.2 0.10% 0.05% 26.5 37.6% 83.6% 58.9% 92.9 1.6% 44.6% 32.6% 2.6% 7.2% 46.8 Electronics 1.2% 1.7% 3.0% 31.8 0.17% 0.05% 82.6 60.5% 61.8% 45.2% 38.1 2.0% 58.8% 46.4% 2.5% 43.3% -- Entertainment 1.9% 2.9% 3.5% 49.2 0.19% 0.11% 25.8 54.4% 76.3% 63.6% 27.2 14.8% 71.0% 57.9% 4.3% 12.7% 59.3 Financial 1.4% 1.8% 3.3% 29.2 0.28% 0.03% 39.1 56.3% 63.1% 48.0% 58.9 -- 83.6% 38.9% 2.6% 18.2% 80.5 Gaming 2.0% 4.0% 4.7% 32.6 0.20% 0.06% 57.7 46.6% 74.4% 54.7% 39.9 18.9% 81.3% 70.6% 4.7% 18.0% 71.4 Government/Utilities 1.3% 1.8% 2.6% 38.8 0.08% 0.06% 57.7 54.3% 63.8% 45.4% 26.8 0.8% 58.0% 37.4% 2.3% 7.7% 68.6 Health/Beauty 3.3% 4.9% 4.1% 43.8 0.14% 0.05% 36.2 52.4% 70.3% 49.3% 52.5 10.3% 63.2% 47.4% 7.0% 17.2% 64.6 Verticals Medical 6.0% 7.6% 7.8% 35.7 0.23% 0.07% 38.2 38.6% 83.9% 72.8% -- -- -- -- 9.1% 11.2% 49.5 News/Media 3.8% 4.7% 4.0% 65.3 0.27% 0.07% -- -- -- -- -- -- -- -- 5.3% 7.1% 17.7 Restaurant 3.4% 5.1% 3.8% 47.0 0.21% 0.11% 16.3 62.0% 76.1% 55.6% -- -- -- -- 8.8% 23.2% 92.0 Retail 3.8% 4.8% 4.1% 42.8 0.12% 0.07% 21.0 63.4% 78.1% 65.2% 8.1 3.5% 69.4% 52.3% 7.6% 10.2% 56.8 Services 1.9% 2.4% 2.2% 29.2 0.06% 0.05% 43.6 -- 65.9% 48.7% 22.9 1.5% 44.1% 30.5% 2.4% 3.0% 23.3 Sports 4.1% 5.2% 4.4% 37.5 0.15% 0.06% -- -- -- -- 21.1 -- 53.1% 37.7% 6.1% 8.2% 27.1 Tech/Internet 1.1% 6.7% 3.9% 59.4 0.11% 0.06% 8.7 46.5% 8.3% 5.8% 15.1 20.3% 33.3% 24.1% 1.4% -- -- Telecom 1.6% 2.2% 3.2% 43.5 0.20% 0.05% 35.6 -- 50.1% 31.3% 53.0 0.2% 42.6% 30.2% 2.5% 44.5% -- Travel 2.3% 3.3% 3.7% 37.4 0.13% 0.07% 63.4 59.2% 75.8% 59.1% 16.3 22.3% 76.5% 59.5% 5.1% 11.8% 58.2 Data Source MediaMind Research, 2010. Market Definition Australia and New Zealand market includes Australia and New Zealand. -- Denotes inapplicable metric or insufficiant data. Regional benchmark tables For more information about MediaMind Research, please contact your local MediaMind representative or email us at info@mediamind.com 11
  • 12. Benchmarks for East Asia - 2010 Performance Metrics (By Format, Size and Vertical) Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Impressions with Imp. with User Average Dwell Time Avg. Video Duration Avg. Video Duration Any Panel Total Expansion Avg. Expansion Interactions Rate IR Dwell Rate (Seconds) CTR (Seconds) Started Rate 50% Played Rate Fully Played Rate (Seconds) Started Rate 50% Played Rate Fully Played Rate Expansion Rate Rate Duration (Seconds) Standard Banner -- -- -- -- 0.08% -- -- -- -- -- -- -- -- -- -- -- 300x250 -- -- -- -- 0.10% -- -- -- -- -- -- -- -- -- -- -- 728x90 -- -- -- -- 0.07% -- -- -- -- -- -- -- -- -- -- -- 160x600 -- -- -- -- 0.07% -- -- -- -- -- -- -- -- -- -- -- Rich Media Expandable Banner 11.3% 38.4% 7.2% 56.2 0.41% -- 66.9% 71.5% 53.6% 40.8 15.1% 50.1% 38.9% 10.3% 25.6% 25.3 300x250 6.9% 11.3% 7.0% 38.0 0.26% 52.4 51.2% 56.5% 39.0% 41.2 22.2% 38.7% 21.8% 5.6% 19.9% 43.1 728x90 4.5% 6.2% 6.2% 43.9 0.51% 16.6 -- 44.3% 30.9% -- -- -- -- 3.2% 36.1% 89.8 234x60 13.1% -- 7.5% 59.2 0.41% -- 77.2% 79.6% 63.8% 40.5 12.5% 55.3% 45.0% 12.6% 24.7% 19.5 Expandable Strip 23.0% -- 6.3% 47.4 0.25% 72.2 81.5% 47.5% 28.5% -- -- -- -- 22.9% 44.1% 7.3 Formats Floating Ad 8.9% 10.3% 10.9% 13.2 0.93% 26.1 70.2% 31.1% 17.1% -- -- -- -- -- -- -- Floating Ad with Reminder 11.8% 17.2% 9.2% 15.6 0.34% 27.3 72.6% 50.6% 36.7% -- -- -- -- -- -- -- Polite Banner 0.8% 2.6% 3.0% 33.1 0.09% 45.0 62.4% 58.4% 41.7% 27.4 -- 51.6% 36.1% -- -- -- 300x250 1.2% 3.7% 3.3% 34.3 0.11% 45.4 66.2% 59.0% 42.3% 27.6 -- 52.0% 37.0% -- -- -- 728x90 -- 0.1% 3.0% 25.6 0.05% -- -- -- -- -- -- -- -- -- -- -- Push Down Banner 5.1% 6.6% 8.5% 19.1 0.47% -- -- -- -- -- -- -- -- 4.0% 43.8% 8.2 Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Impressions with Imp. with User Average Dwell Time CTR (Rich CTR (Standard Avg. Video Duration Avg. Video Duration any Panel Total Expansion Avg. Expansion Interactions Rate IR Dwell Rate (Seconds) Media) Media) (Seconds) Started Rate 50% Played Rate Fully Played Rate (Seconds) Started Rate 50% Played Rate Fully Played Rate Expansion Rate Rate Duration (Seconds) Apparel 6.6% 23.6% 6.4% 41.2 0.33% 0.28% 22.9 73.1% 53.9% 34.5% 44.5 22.7% 77.3% 66.9% 11.0% 26.2% 40.1 Auto 8.2% 17.1% 6.1% 51.6 0.30% 0.24% 32.4 57.9% 70.1% 52.4% 30.2 -- 46.9% 34.8% 9.9% 28.3% 55.2 Planning Audience Reach with ‘Adjusted Unique’ B2B 2.2% 3.2% 3.8% 32.1 0.15% -- -- -- -- -- -- -- -- -- 2.3% 3.1% 27.3 Consumer Packaged Goods 10.3% -- 7.3% 48.6 0.45% 0.10% 54.7 65.7% 66.5% 49.1% 27.7 10.0% 45.0% 32.6% 11.1% 33.4% 53.4 Corporate 8.2% 28.2% 7.4% 45.5 0.31% 0.07% 46.0 67.7% 68.2% 50.1% 28.6 10.7% 52.6% 37.5% 11.3% 34.7% 76.1 Electronics 5.8% 15.5% 5.1% 51.5 0.24% 0.08% -- 74.8% 64.5% 45.3% 38.0 -- 45.1% 28.5% 10.1% 20.4% 51.6 Entertainment 12.2% -- 8.5% 56.8 0.44% -- 56.5 64.5% 55.6% 39.2% 45.6 18.6% 51.9% 39.8% 12.8% 33.0% 32.6 Financial 6.8% 23.0% 5.0% 46.7 0.23% 0.04% 42.4 82.0% 72.8% 58.8% -- -- -- -- 11.3% 25.2% 44.0 Gaming 7.0% 18.3% 4.7% 49.7 0.32% 0.18% -- -- -- -- -- -- -- -- 6.4% 16.1% 49.9 Government/Utilities 4.7% 17.0% 9.2% 48.6 0.19% -- -- -- -- -- -- -- -- -- 10.6% 19.1% 43.5 Health/Beauty 8.1% 31.6% 6.0% 56.9 0.36% 0.05% 56.6 59.3% 66.9% 50.8% 42.8 18.9% 50.2% 36.8% 10.5% 29.0% 62.4 Verticals News/Media 2.0% 6.8% 3.6% 39.0 0.19% -- -- -- -- -- -- -- -- -- -- -- -- Restaurant 15.1% -- 9.0% 65.3 0.40% -- -- -- -- -- -- -- -- -- 13.4% 25.8% 17.6 Retail 11.5% 31.3% 6.2% 49.9 0.51% -- -- -- -- -- -- -- -- -- 9.5% 31.8% 54.7 Services 12.4% -- 9.0% 42.5 0.49% 0.07% -- 65.6% 69.6% 59.4% -- -- -- -- 11.6% 26.0% 17.9 Sports 5.1% 18.8% 4.8% 46.3 0.32% 0.08% -- -- -- -- -- -- -- -- 14.1% 25.6% 20.7 Tech/Internet 1.9% 5.8% 2.5% 33.1 0.10% 0.07% -- 50.0% 63.0% 48.3% 19.6 12.4% 30.7% 19.4% 7.6% 17.8% 49.3 Telecom 8.4% 32.5% 5.5% 48.8 0.41% -- -- -- -- -- 27.3 21.7% 46.1% 37.2% 11.9% 31.1% 45.4 Travel 4.9% 13.1% 3.3% 52.4 0.14% 0.10% -- -- -- -- -- -- -- -- 10.8% 20.5% 21.3 Data Source MediaMind Research, 2010. Market Definition East Asia market includes Taiwan, China, Japan, Hong Kong and Korea. -- Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at info@mediamind.com 12
  • 13. Benchmarks for Europe - 2010 Performance Metrics (By Format, Size and Vertical) Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Impressions with Imp. with User Average Dwell Time Avg. Video Duration Avg. Video Duration Any Panel Total Expansion Avg. Expansion Interactions Rate IR Dwell Rate (Seconds) CTR (Seconds) Started Rate 50% Played Rate Fully Played Rate (Seconds) Started Rate 50% Played Rate Fully Played Rate Expansion Rate Rate Duration (Seconds) Standard Banner -- -- -- -- 0.10% -- -- -- -- -- -- -- -- -- -- -- 300x250 -- -- -- -- 0.10% -- -- -- -- -- -- -- -- -- -- -- 728x90 -- -- -- -- 0.07% -- -- -- -- -- -- -- -- -- -- -- 160x600 -- -- -- -- 0.08% -- -- -- -- -- -- -- -- -- -- -- Rich Media Commercial Break 1.9% 2.1% -- 3.2 -- -- -- -- -- -- -- -- -- -- -- -- Expandable Banner 8.8% 14.8% 8.0% 58.7 0.45% 58.1 63.7% 71.7% 53.4% 37.3 7.4% 56.0% 39.8% 8.4% 35.0% 87.3 300x250 6.1% 9.6% 6.9% 41.3 0.42% 59.4 65.1% 70.8% 52.3% 39.3 9.2% 67.9% 47.7% 5.0% 35.3% 89.0 728x90 8.5% 12.2% 8.8% 48.6 0.35% 57.6 69.2% 71.7% 56.7% 35.0 6.0% 45.6% 32.3% 9.0% 34.4% 81.6 234x60 16.1% 30.7% 10.2% 97.0 0.51% 85.3 70.7% 85.4% 77.4% 19.1 5.8% 42.1% 30.9% 16.0% 28.1% 26.8 Expandable Strip 5.8% 11.8% 3.2% 57.5 0.15% -- 58.9% 68.8% 44.7% 29.9 4.6% 67.2% 50.6% 5.3% 8.2% 29.4 Formats Floating Ad 2.7% 3.2% 21.5% 4.8 2.14% 8.0 75.7% 53.6% 37.5% 11.6 -- 51.5% 21.2% -- -- -- Floating Ad with Reminder 5.2% 13.4% 8.5% 18.2 1.71% -- -- -- -- 16.8 8.7% 27.4% 19.5% -- -- -- Polite Banner 1.9% 5.4% 4.1% 42.3 0.16% 50.0 56.8% 65.7% 49.7% 43.6 28.3% 69.7% 55.4% -- -- 28.3 300x250 2.2% 6.9% 3.8% 44.7 0.14% 50.6 56.4% 64.4% 48.9% 47.8 27.4% 67.9% 53.3% -- -- 28.3 728x90 1.1% 2.3% 3.3% 50.2 0.11% 42.8 55.6% 75.3% 56.9% 20.8 -- 77.7% 64.5% -- -- -- 160x600 0.8% 2.3% 2.3% 57.1 0.09% 43.8 81.4% 76.1% 56.7% 23.6 -- 78.0% 62.9% -- -- -- Push Down Banner 7.5% 10.0% 10.4% 35.1 0.24% 35.5 37.7% 58.8% 36.9% 22.8 14.7% 71.1% 55.5% 6.1% 29.1% 61.0 Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Impressions with Imp. with User Average Dwell Time CTR (Rich CTR (Standard Avg. Video Duration Avg. Video Duration any Panel Total Expansion Avg. Expansion Interactions Rate IR Dwell Rate (Seconds) Media) Media) (Seconds) Started Rate 50% Played Rate Fully Played Rate (Seconds) Started Rate 50% Played Rate Fully Played Rate Expansion Rate Rate Duration (Seconds) Planning Audience Reach with ‘Adjusted Unique’ Apparel 4.7% 8.3% 6.2% 41.0 0.30% 0.33% 72.0 58.4% 63.1% 43.8% 32.1 9.6% 58.7% 43.9% 10.8% 27.4% 65.4 Auto 4.4% 7.9% 6.2% 36.7 0.38% 0.09% 58.5 59.6% 64.6% 47.4% 64.4 10.5% 63.3% 41.7% 7.5% 37.7% 88.1 B2B 6.0% 8.8% 7.3% 47.1 0.24% 0.08% 20.9 56.8% 76.0% 63.5% 18.8 22.1% 68.5% 55.3% 9.1% 17.5% 56.8 Careers 7.0% 9.3% 6.9% 76.7 0.36% 0.10% -- 55.2% 69.4% 60.3% -- 13.2% 55.8% 47.1% 11.3% 16.3% 46.4 Consumer Packaged Goods 6.1% 11.6% 7.0% 54.0 0.33% 0.10% 50.4 59.4% 61.3% 44.5% 50.7 11.6% 54.2% 37.0% 9.8% 45.7% 65.3 Corporate 4.7% 12.0% 5.4% 52.0 0.29% 0.07% 67.1 58.8% 67.1% 48.3% 69.8 17.5% 62.4% 44.3% 6.9% 33.4% 98.8 Electronics 5.6% 10.6% 7.2% 39.8 0.31% 0.09% 58.1 56.4% 69.1% 48.1% 17.4 18.5% 72.5% 58.2% 7.9% 35.2% 69.0 Entertainment 5.3% 9.2% 6.3% 54.4 0.36% 0.08% 36.6 59.8% 72.5% 55.8% 24.5 14.0% 67.0% 54.7% 7.5% 29.4% 93.1 Financial 4.8% 13.4% 5.6% 50.6 0.23% 0.07% 72.7 57.5% 67.0% 51.7% 92.3 23.6% 61.9% 47.9% 8.3% 33.3% 78.1 Gaming 4.5% 7.3% 4.9% 47.5 0.23% 0.07% 24.1 51.1% 70.8% 56.2% 21.8 20.4% 74.2% 60.1% 6.2% 21.0% 83.6 Government/Utilities 5.8% 9.1% 6.4% 54.8 0.25% 0.08% 52.7 62.4% 61.8% 47.6% 34.9 19.9% 62.2% 47.2% 8.4% 25.6% 60.0 Health/Beauty 6.1% 10.8% 6.3% 51.8 0.33% 0.08% 65.1 57.2% 69.3% 53.4% 44.1 10.2% 64.8% 51.1% 7.3% 36.3% 78.3 Verticals Medical 3.0% 5.0% 4.3% 37.6 0.20% 0.12% -- 63.3% 64.4% 51.9% -- 23.4% 81.8% 71.1% 10.5% 25.6% 32.4 News/Media 3.8% 6.9% 4.7% 42.2 0.24% 0.08% 27.9 60.6% 51.6% 36.7% 46.0 24.0% 48.1% 34.8% 9.0% 21.1% 14.0 Restaurant 2.6% 4.5% 4.4% 41.3 0.32% 0.12% 74.6 55.1% 50.7% 31.8% 45.3 22.1% 73.6% 61.2% 6.7% 17.8% 51.9 Retail 7.1% 12.7% 7.2% 46.3 0.41% 0.13% 67.5 61.6% 62.1% 46.6% 45.0 10.3% 49.4% 34.1% 8.2% 36.7% 72.4 Services 6.2% 19.9% 5.4% 60.5 0.24% 0.11% 99.5 58.5% 61.6% 46.2% -- 13.8% 65.6% 54.1% 10.6% 23.3% 50.2 Sports 4.8% 8.3% 4.8% 56.4 0.19% 0.08% 64.5 67.6% 69.4% 52.3% 30.2 8.7% 40.5% 29.2% 5.3% 21.5% 21.0 Tech/Internet 3.2% 5.3% 4.7% 52.6 0.37% 0.11% 89.6 54.7% 69.4% 48.5% 15.9 6.6% 69.5% 52.8% 6.3% 39.7% -- Telecom 6.2% 12.2% 6.8% 65.5 0.28% 0.12% 47.0 58.2% 65.6% 48.4% 57.2 19.2% 57.0% 40.1% 9.0% 32.3% 69.8 Travel 4.2% 7.6% 5.2% 43.9 0.27% 0.08% 50.0 56.1% 62.7% 47.4% 86.1 17.8% 61.9% 50.1% 8.7% 27.8% 70.9 Data Source MediaMind Research, 2010. Market Definition Europe market includes Austria, Belgium, Denmark, Cyprus, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Spain, Sweden, Switzerland and UK. -- Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at info@mediamind.com 13
  • 14. Benchmarks for Latin America - 2010 Performance Metrics (By Format, Size and Vertical) Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Impressions with Imp. with User Average Dwell Time Avg. Video Duration Avg. Video Duration Any Panel Total Expansion Avg. Expansion Interactions Rate IR Dwell Rate (Seconds) CTR (Seconds) Started Rate 50% Played Rate Fully Played Rate (Seconds) Started Rate 50% Played Rate Fully Played Rate Expansion Rate Rate Duration (Seconds) Standard Banner -- -- -- -- 0.13% -- -- -- -- -- -- -- -- -- -- -- 300x250 -- -- -- -- 0.14% -- -- -- -- -- -- -- -- -- -- -- 728x90 -- -- -- -- 0.12% -- -- -- -- -- -- -- -- -- -- -- 160x600 -- -- -- -- 0.13% -- -- -- -- -- -- -- -- -- -- -- Rich Media Expandable Banner 13.8% 26.8% 12.5% 77.9 0.43% 58.0 -- 78.2% 53.7% 24.8 4.2% 57.1% 38.4% 13.3% 27.2% 50.5 300x250 9.5% 18.4% 8.8% 43.1 0.28% 34.2 46.9% 73.5% 54.2% 25.0 4.4% 63.4% 47.6% 9.4% 21.7% 73.7 728x90 16.0% -- 13.7% 46.7 0.36% -- 60.4% 86.1% 20.2% 35.3 4.3% 50.2% 30.6% 13.6% 34.4% 45.9 234x60 25.2% -- 20.4% -- 0.78% 38.9 79.1% 86.2% 79.4% 12.7 7.5% 41.2% 27.1% 25.2% 46.3% 23.9 Floating Ad 2.0% 2.4% 20.6% 4.6 1.84% 17.6 53.1% 55.8% 41.4% 15.0 17.4% 54.2% 25.8% -- -- -- Formats Polite Banner 3.5% 5.2% 3.2% 28.3 0.14% 45.1 49.1% 73.6% 57.8% 29.2 6.8% 40.8% 31.0% -- -- -- 300x250 3.2% 5.0% 3.1% 27.9 0.13% 42.8 49.4% 73.2% 57.3% 29.5 6.8% 39.0% 29.6% -- -- -- 728x90 6.6% 9.2% 3.2% 36.5 0.18% 92.6 53.4% 83.6% 69.2% 19.8 7.0% 30.3% 24.9% -- -- -- 160x600 0.3% 0.3% 1.7% 27.9 0.15% -- -- -- -- -- -- -- -- -- -- -- Push Down Banner 5.3% 6.5% 8.2% 40.6 0.19% 30.5 26.3% 73.4% 63.5% -- -- -- -- 5.3% 27.7% 51.3 Basic Metrics Auto Initiated Video Metrics User Initiated Video Metrics Expandable Metrics Impressions with Imp. with User Average Dwell Time CTR (Rich CTR (Standard Avg. Video Duration Avg. Video Duration any Panel Total Expansion Avg. Expansion Interactions Rate IR Dwell Rate (Seconds) Media) Media) (Seconds) Started Rate 50% Played Rate Fully Played Rate (Seconds) Started Rate 50% Played Rate Fully Played Rate Expansion Rate Rate Duration (Seconds) Apparel 13.0% 22.7% 9.9% 86.7 0.49% 0.17% -- -- -- -- -- -- -- -- 19.1% 31.9% 27.0 Planning Audience Reach with ‘Adjusted Unique’ Auto 11.1% 22.8% 10.9% 54.3 0.52% 0.19% -- 59.4% 84.3% 33.2% 83.1 7.7% 67.2% 21.8% 13.8% 29.2% 70.0 B2B -- -- -- -- -- 0.09% -- -- -- -- -- -- -- -- -- -- -- Consumer Packaged Goods 11.6% 21.1% 11.0% 74.6 0.50% 0.14% 22.3 49.4% 75.1% 59.9% 20.4 4.2% 59.5% 42.6% 16.0% 29.6% 34.6 Corporate 11.3% 18.3% 10.3% 85.4 0.39% 0.18% -- -- -- -- -- -- -- -- 11.8% 17.9% 33.9 Electronics 7.8% 10.6% 9.2% 64.7 0.33% 0.12% 57.1 -- 37.4% 27.9% 13.3 2.5% 49.4% 32.8% 9.2% 23.5% 49.9 Entertainment 8.0% 17.1% 8.2% 57.8 0.39% 0.16% 30.4 50.2% 72.6% 59.8% 19.9 4.3% 57.8% 38.2% 10.3% 27.4% 76.2 Financial 8.7% 16.3% 8.4% 58.4 0.37% 0.08% 69.7 55.6% 82.7% 46.3% 16.6 3.5% 46.7% 31.5% 12.2% 23.3% 31.3 Gaming 17.5% 39.1% 13.5% 70.9 0.37% 0.23% 35.2 52.8% 77.6% 62.6% 14.4 4.1% 52.8% 33.2% 22.1% 44.1% 21.7 Government/Utilities 14.6% 24.3% 14.2% 88.8 0.76% 0.10% -- -- -- -- 24.1 4.1% 66.5% 51.0% -- -- -- Health/Beauty 9.7% 16.5% 11.8% 55.1 0.54% 0.17% 25.0 57.7% 69.6% 54.1% 41.6 13.7% 15.3% 11.1% 16.4% 27.3% 41.6 Medical -- -- -- -- -- 0.11% -- -- -- -- -- -- -- -- -- -- -- Verticals News/Media 19.6% 35.8% 34.0% 72.5 2.86% -- -- -- -- -- -- -- -- -- -- -- -- Restaurant 13.0% 22.2% 12.2% -- 0.42% 0.40% -- -- -- -- -- -- -- -- 20.1% 33.9% 29.6 Retail 18.1% 33.7% 15.3% -- 0.59% 0.19% -- -- -- -- -- -- -- -- 20.9% 38.4% 23.2 Services 9.3% 14.7% 8.2% 69.7 0.35% 0.09% -- -- -- -- 18.8 3.1% 65.8% 35.2% 12.2% 22.2% 85.9 Sports 3.1% 4.1% 12.2% 5.9 1.42% 0.25% -- -- -- -- -- -- -- -- -- -- -- Tech/Internet 11.0% 25.1% 10.1% 60.6 0.39% 0.12% -- -- -- -- 13.1 2.2% 24.8% 13.8% 13.0% 29.4% 40.5 Telecom 13.5% 23.7% 9.9% 58.6 0.31% 0.10% -- -- -- -- 31.4 3.2% 42.3% 27.2% 14.3% 24.7% 48.0 Travel 10.8% 27.4% 10.4% 45.6 0.63% 0.11% -- -- -- -- -- -- -- -- 11.3% 30.2% 46.0 Data Source MediaMind Research, 2010. Market Definition Latin America market includes Brasil, Chile, Mexico, Colombia and Argentina. -- Denotes inapplicable metric or insufficiant data. For more information about MediaMind Research, please contact your local MediaMind representative or email us at info@mediamind.com 14