The Founders Handbook
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This webinar will take you through the organizational barriers that occur as you grow and address three major transition points in the life of an entrepreneur. Topics covered will include: From creativity to direction: How to become a leader From direction to delegation: How to empower your people From delegation to organization: How to keep control
![Client: [ifridge]!
Project: [ifridge Corporate]!
Project Lead: [Daniel Kraft]!
The Founders Handbook
Building Great Companies
!
!
!
Stefanie Lightman!
Daniel Kraft !
Co-Founders & Managing Partners, ifridge & Company!
Daniel Kraft !
ifridge & Company!
@danielkraft!
http://www.ifridge.com/people/danielkraft/!
https://www.xing.com/proïŹle/Daniel_Kraft!
http://www.linkedin.com/in/danielkraft!](https://image.slidesharecdn.com/ifridgewebinar-foundershandbook-1-120404142925-phpapp01/85/The-Founders-Handbook-1-320.jpg)
![Client: [ifridge]!
Project: [ifridge Corporate]!
Project Lead: [Daniel Kraft]!
ifridge & Company
Daniel Kraft
Founder & Managing Partner!
Creative mind, communicator, investor!
!
Stefanie Lightman
Founder & Managing Partner!
Marketing veteran, keep-it-real expert!
!
Markus von Aschoff
Director & General Manager!
Strategist, translator from product to market!
Who we are
What we do
Who do we help
We are entrepreneurs. We support those We build great companies and weâre here to We work directly with founders or the
who have the courage to start a company. help you do the same. Our engagements executive teams who have the courage to
Consider us your secret co-founder, who range from mentoring to a full set of services start something. Structure is less important
supports you in taking the next step.! from strategy to operations. ! than the vision and the people behind it. !
© ifridge & Company, 2012. All Rights Reserved!](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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The Founders Handbook
- 1. Client: [ifridge]! Project: [ifridge Corporate]! Project Lead: [Daniel Kraft]! The Founders Handbook Building Great Companies ! ! ! Stefanie Lightman! Daniel Kraft ! Co-Founders & Managing Partners, ifridge & Company! Daniel Kraft ! ifridge & Company! @danielkraft! http://www.ifridge.com/people/danielkraft/! https://www.xing.com/proïŹle/Daniel_Kraft! http://www.linkedin.com/in/danielkraft!
- 2. Client: [ifridge]! Project: [ifridge Corporate]! Project Lead: [Daniel Kraft]! ifridge & Company Daniel Kraft Founder & Managing Partner! Creative mind, communicator, investor! ! Stefanie Lightman Founder & Managing Partner! Marketing veteran, keep-it-real expert! ! Markus von Aschoff Director & General Manager! Strategist, translator from product to market! Who we are What we do Who do we help We are entrepreneurs. We support those We build great companies and weâre here to We work directly with founders or the who have the courage to start a company. help you do the same. Our engagements executive teams who have the courage to Consider us your secret co-founder, who range from mentoring to a full set of services start something. Structure is less important supports you in taking the next step.! from strategy to operations. ! than the vision and the people behind it. ! © ifridge & Company, 2012. All Rights Reserved!
- 3. Client: [ifridge]! Project: [ifridge Corporate]! Project Lead: [Daniel Kraft]! The Perfect Story © ifridge & Company, 2012. All Rights Reserved!
- 4. Client: [ifridge]! Project: [ifridge Corporate]! Project Lead: [Daniel Kraft]! Strategy Whatâs Your Story Go to Market Innovation Innovation From Genius Idea to Roadmap Strategy Go to Market Turning Ideas into Revenues Operations Operations Getting it to Work, Making Money © ifridge & Company, 2012. All Rights Reserved!
- 5. Client: [ifridge]! Project: [ifridge Corporate]! Project Lead: [Daniel Kraft]! Communication Circle Line! Product Marketing Line! Corporate Marketing Line! Go to Market Product Management Line! AR / PR! Digital Marketing Shuttle! Delivery Line! Buzz Management! Innovation Business Circle Line! Marketing & ! Customer Care! Sales Plan! Marketing Line! Sales & Marketing ! Investment Plan! Portfolio Strategy! Content Strategy! Sales Line! Operations! Project Management! Competitive OfïŹce! Demand Generation! Sales Enablement! Customer Segmentation! Best Practices! Ideation! Enablement! !⯠Core Values! Innovation Operations! Delivery Line! Product Line! !⯠!⯠!⯠Business Model! Positioning! Reality Check! Strategy Roadmap! Funding! Finance Line! Price Book! HR Line! Corporate Structure! Business Circle Line! Business Plan! ifridge Subway Line System! Infrastructure! Innovation Lines! Controlling! Go to Market Lines! Communication Circle Line! Operations Lines! Communication Lines! Corporate OfïŹce! Operations © ifridge & Company, 2012. All Rights Reserved!
- 6. Client: [ifridge]! Project: [ifridge Corporate]! Project Lead: [Daniel Kraft]! The Company Story Economies of scale drive proïŹtability. Clear structure provides a controlled environment.! Responsibilities are clear and every unit works hand in hand. The leadership team " focuses on " strategy.! Everybody on the team is aligned with the same goal, great team spirit The creative, starting and motivation.! phase of a great idea. Every deal is celebrated and every issue is tackled as a team.! success by! success by! success by! success by! creativity! direction! delegation! organization! Inspired by research of Dr. Larry E. Greiner! © ifridge & Company, 2012. All Rights Reserved!
- 7. Client: [ifridge]! Project: [ifridge Corporate]! Project Lead: [Daniel Kraft]! The Founders Story Everybody has their own agenda, things get out of control.! All decisions are made Control! by you, your leadership Crisis! team is not empowered.! You have to do everything yourself, nothing gets done right. ! Autonomy! Crisis! Leadership! success by! Crisis! success by! success by! success by! creativity! direction! delegation! organization! Inspired by research of Dr. Larry E. Greiner! © ifridge & Company, 2012. All Rights Reserved!
- 8. Client: [ifridge]! Project: [ifridge Corporate]! Project Lead: [Daniel Kraft]! The Leadership Crisis: Success by Direction 1.⯠Tell Your Story" Write down your strategy and tell it to the entire team. Talk about it, have them all give feedback and rewrite it until you feel it is right." ! Leadership! 2.⯠Trust Your People" Hire people that you trust will do a great job. Crisis! Talk to them about your strategy and make them a part of it. Allow them to do things their way. Allow them to make mistakes." Typical symptoms of the Leadership Crisis! ! âąâŻ You close every deal! 3.⯠Tell the Story - again" âąâŻ You sign-off on all expenses! There is never enough dialogue about the strategy. Once your people buy into the vision âąâŻ You edit the website! they turn from employees to brothers-in-arms âąâŻ You work 2 shifts: 8h leader, 8h execution! building THEIR company.! © ifridge & Company, 2012. All Rights Reserved!
- 9. Client: [ifridge]! Project: [ifridge Corporate]! Project Lead: [Daniel Kraft]! Weâre Bringing the Band Back Together Leadership! âUnderstanding âwho you areâ and âwhat you doâ is most important. Even if you think your people get it, tell the story again!â! ! Stefan Ebner, Founder & CEO Braintribe ! ! © ifridge & Company, 2012. All Rights Reserved!
- 10. Client: [ifridge]! Project: [ifridge Corporate]! Project Lead: [Daniel Kraft]! The Autonomy Crisis: Success by Delegation 1.⯠Let Go" You have great people, let them do their job. Look at the results and donât monitor how they get things done. If they canât get it done, ïŹnd people that can. " ! Autonomy! 2.⯠Clear Goals & Ownership" Crisis! Set clear milestones along the strategy. Assign clear ownership for each goal. Make sure you monitor the results. Celebrate the successes and discuss the failures. Compensate on goals." Typical symptoms of the Autonomy Crisis! ! âąâŻ You are the only decision maker! 3.⯠Communicate" âąâŻ Everything is âsubject toâ your feedback! As you grow the need for communication is âąâŻ People claim âownershipâ but donât deliver! higher than ever. Use every opportunity to update the team. Make sure that everybody âąâŻ You have âno timeâ for strategy! always knows what the goals are.! © ifridge & Company, 2012. All Rights Reserved!
- 11. Client: [ifridge]! Project: [ifridge Corporate]! Project Lead: [Daniel Kraft]! Healthy Foundation Autonomy! âKnowing that my team is doing what is right gives me the freedom to think about the next big thing. There should always be time for strategy!â! ! HG Harbers, Founder & CEO Budwig ! ! © ifridge & Company, 2012. All Rights Reserved!
- 12. Client: [ifridge]! Project: [ifridge Corporate]! Project Lead: [Daniel Kraft]! The Control Crisis: Success by Organization 1.⯠Organize & Structure" Scaling requires processes. Make sure you follow them and enforce them. Form departments, teams and group to support your goal." ! Control! 2.⯠Controlling is Not Big Brother" Crisis! Build your organization. Make sure your reporting and your business plan match your structure. DeïŹne clear key indicators and establish controls to oversee them." Typical symptoms of the Control Crisis! ! âąâŻ âIt wasnât meâ! 3.⯠Be Aware of the Red Tape" âąâŻ Why didnât we make our numbers?! While you need the rules and processes, you âąâŻ I had no idea that ⊠! should always remember why you built this company. If a âcanât doâ mentality starts growing and politics kick in ⊠ïŹx it.! © ifridge & Company, 2012. All Rights Reserved!
- 13. Client: [ifridge]! Project: [ifridge Corporate]! Project Lead: [Daniel Kraft]! I love my SAP Software Control! âIt sounds obvious but since we setup regional and departmental business plans, things got much easier. Everybody knows what to do.â! ! Markus Dopp, Founder & CEO Sitrion ! ! © ifridge & Company, 2012. All Rights Reserved!
- 14. Client: [ifridge]! Project: [ifridge Corporate]! Project Lead: [Daniel Kraft]! Your Story DeïŹne clear rules, enforce them and live by them yourself! Empower your people Control! and have their back every time! Build a great team and share your vision " every day! Autonomy! Leadership! success by! success by! success by! success by! creativity! direction! delegation! organization! Inspired by research of Dr. Larry E. Greiner! © ifridge & Company, 2012. All Rights Reserved!
- 15. Client: [ifridge]! Project: [ifridge Corporate]! Project Lead: [Daniel Kraft]! There is More Daniel Kraft Contact Founder & Managing Partner! @DanielKraft! Creative mind, communicator, investor! www.ifridge.com/DanielKraft! Stefanie Lightman Contact Founder & Managing Partner! @sblightman! Marketing veteran, keep-it-real expert! www.ifridge.com/StefanieLightman! Everybody is Beautiful The Power of Differentiation by Markus von Aschoff! May 2, 2012 â 11am EST (1700 CET)! Daniel Kraft! ifridge & Company! @danielkraft! Championships Start with Strategy http://www.ifridge.com/people/danielkraft/! https://www.xing.com/proïŹle/Daniel_Kraft! Your Business Guide by Rob Felton! http://www.linkedin.com/in/danielkraft! June 6, 2012 â 11am EST (1700 CET)! © ifridge & Company, 2012. All Rights Reserved!