Effective use of Social Media for Sports Clubs - Charnwood
1. Using Social Media effectively for
Sports Clubs
March 5th 2014
Loughborough SportPark
Ian Wakefield – Chartered Marketer, Digital
Communications Manager for GB Basketball &
Marketing Officer for the Tour de France (Stage 3)
TWITTER: @iandwakefield
3. OVERVIEW OF THE PRESENTATION
Overview
Websites
Twitter
Facebook
YouTube/Vine
Flickr/Instagram
4. Key statistics from the Video
Per Second:
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143,000 Tweets
4.5 million Likes on Facebook
60,000 Google searches
1.5 hrs of YouTube video uploaded
463 pictures posted every second on Instagram
5. WHY USE SOCIAL MEDIA?
“We are now in an age where information finds
us! Not the other way around!”
6. HOW DO WE COMPARE?
V
Two University Hockey Clubs
7. HOW DO WE COMPARE?
UoN
Indiana State
No of Students
35,000 (UK)
12,000
No of clicks to Sports Clubs
3
1
Twitter Followers (Club)
118
3404
Twitter Followers (Uni)
19546
7140
Facebook Likes (Club)
89
8112
Facebook Likes (Uni)
27849
13987
YouTube Channel Views (Club)
No
55,000
YouTube Channel Views (Uni)
1.3 million
114,000
Club Website
No
Yes
8. KEY FEATURES OF YOUR WEBSITE
Easy to find (Consistent with SoMe)
Easy to Navigate
Looks Inspiring
Encourages Interaction
Easy to Contact
Recognisable Branding
Up to date
Analytics
Google Alerts
Po.sT
Encourage Shares and Likes
9. KEY FEATURES OF YOUR WEBSITE
Show people how useful and
informative it would be to
follow you on Twitter
Make it easy for people to
engage with you on all
Social Media Platforms
10. BRANDING – COLOUR MATCH
PowerPoint's
Newsletters
Social Media Platforms
Emails
Graphs
Surveys
Colorcombos.com (Hex Codes)
http://www.colorcombos.com/index.html
Easycalculation.com (RGB Codes)
http://easycalculation.com/color-coder.php
11. GOOGLE ANALYTICS
Understand your website
Who is visiting?
For how long?
How do they find you?
Search terms/words
Desktop/Laptop/Mobile
Who refers for you
What are the trends?
Google Ads
12. GOOGLE ANALYTICS - REFERRALS
Understand your website
Social Media Top
Partners
Google
13. TWITTER
Branding your page
Go to settings & design
Background
Colour Branding
Header (Settings Profile)
Icon (Logo)
Description
Twitter ID
Spam Messages
Analytics via Sprout Social
14. TWITTER
Brand your page
Tweet regularly
Use Tweriod or Twitonomy
Schedule with Hootsuite/Tweetdeck
Use Twilerts/Meltwater
Interact with Tweeps
Follow the right Tweeps
Be Gracious
Be interesting, Pictures, Vids
Use Hashtags /Hashtracking.com
#FF
Make the effort to use UN
MT – Modified Tweet
Remember starting a tweet with @ means only people following you and the
@ will see it!
15. FACEBOOK
Page or Group?
Use branding
Change Cover often
Annotate Cover
Multiple Admin
Encourage Shares
Post links to website
Be interesting
Always Fish where your Fish are!
16. FACEBOOK
• Photo’s
• Use the Albums
• Upload Video’s
• Beware Copyright issues
• Tag People and Topics
17. FACEBOOK
Create in PPT save as JPEG
Or Photoshop/IPAD or both
Post Engaging Content
Colour Match
Tag People
Weekly match fixtures
Share with Friends
Time your posts
Competitions for Shares
19. YOUTUBE
Use branding
Film your events
Film your training
Create a channel
Create Playlists
Set links to other SoMe
Best video as a Trailer
20. YOUTUBE
Metatags
Annotate video’s
• Titles are important
• Content tags too
• YouTube Keywords tool
Thumbnails
• Links to other videos
• Subscribe to channel
• Overlay website www.
• Accurate
• Great ones help
• Website overlays
After optimisation
Before optimisation
21. What is Vine?
Vine is a mobile service that lets you create and share short looping videos. Videos you
post to Vine will appear on your Vine profile and the timelines of your Vine followers.
Posts can also be shared to Twitter or Facebook.
Public
Visible to all Vine users
Shareable to Twitter and Facebook
Eligible for public feeds
Any Vine user can comment
Anyone can follow you.
Can be revined
Private
Visible only to your followers
Share a post to Twitter or Facebook,
or embed it, the post's URL will be
revealed. (and seen by anyone with it)
Not eligible for public feeds
Only your followers can comment
Users must request to follow you
Cannot be revined.
22. FLICKR
Buy a Digital Camera
Photo’s of:
Coaches
Training
Venues
Competitions
Social events
Tag your photo’s
Be aware of Safeguarding
Use on Website
Use on Social Media
23. FAQS
What is Instagram?
Instagram is a fun and quirky way to share your life with friends through a series of
pictures.
Available free through Apple and Google Play
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You can get an API and display on your website
You can share on Twitter/Facebook or Flickr
You can be Public or Private (similar to Vine)
There are plans to develop the app for Blackberry, Windows Phone 7/8 & iPad