Prezentare sustinuta de Marius Georgescu din partea Microsoft Romania, in cadrul evenimentului de Cloud Computing, organizat de IDG Romania.

1. Marius Georgescu
Microsoft Romania

2. Page 2
Get Your Costs
Under Control
 Lower TCO
 Predictable,
controllable
cost model
 Convert CapEx
to OpEx
 Eliminate idle
IT capacity
 Efficient use of
IT dollars
Why Cloud
Increase Agility
 Bypass
procurement
process
 Fast
deployment
 No competing
with other
projects
 Instant scale
 Agile IT
enables an
agile business
Less I.T.
Headache
 Outsource
scalability, HA,
reliability, SLA
 No need to
anticipate
future capacity
 One-click
promotion
 Automated
patching and
updating
 Reduced
complexity
Focus on Your
Business
 IT becomes
invisible and
democratized
 Competitive
edge through
innovation
 Reduce risk
 Freedom to
experiment
Get Your Costs
Under Control
Faster
Time to Market
Outsource
IT Headaches
Focus on
Business not
Infrastructure

3. Why Customers are Embracing the
Cloud
Gartner Highlights Key Predictions for IT
Organizations and Users in 2010 and Beyond,
Burton Group, “Gartner and Burton Group SaaS Surveys: Same High-Level Findings, Different
Conclusions.”
Craig Roth July, 2009.

4. Transformational Era
The Fifth Generation of Computing

5. • 9.9 billion messages a day via Windows Live Messenger
• 600 million unique users every month on Windows Live & MSN
• 500 million active Windows Live IDs
• 2M Business Productivity Online Suite users in 36 countries & regions
• 5 petabytes of content served by Xbox Live during Christmas week
• 1 Petabyte+ of updates served every month by Windows Update to
millions of servers and hundreds of millions of PCs worldwide
• 2000 Azure applications available at initial release
• 5M LiveMeeting conference minutes per year
• Forefront for Exchange filters 1B emails per month

6. Microsoft Software-plus-Services
Rapid implementation
Anywhere-access
Rich customization
Control and ownership
Strategic capabilities
Advanced integration
Outsourced IT
Industry Vertical
configuration
Packaged solutions
Combine the power of software with the ease of cloud-based services
across many different devices to offer choice.

8. Page 8
Private
(On-Premise)
Infrastructure
(as a Service)
Platform
(as a Service)
Storage
Server HW
Networking
Servers
Databases
Virtualization
Runtimes
Applications
Security & Integration
Storage
Server HW
Networking
Servers
Databases
Virtualization
Runtimes
Applications
Security & Integration
Storage
Server HW
Networking
Servers
Databases
Virtualization
Runtimes
Applications
Security & Integration
Youmanage
Managedbyvendor
Managedbyvendor
Youmanage
Youmanage

9. =
=

10. Page 10
Windows Azure is an internet-scale cloud services platform hosted in Microsoft
data centers around the world, proving a simple, reliable and powerful
platform for the creation of web applications and services.
Azure

11. Business Productivity Online Suite
Enterprise class software delivered via subscription
services hosted by Microsoft and sold with partners

12. Communicate and collaborate seamlessly across
applications and devices
Instant Messaging
E-mail
Web Conferencing
Document Sharing Presence
Calendaring Work Flow Mobility Offline Access Archiving
Remote wipe

13. Giving IT the flexibility to choose Online deployment
by geography, workload or roles
HQ
Branch Office

15. No server HW management
required
99.9% SLA
Advanced manageability
Access to most Exchange
Server fine-grained policy and
configuration, administered
through support
Many SharePoint features
Value added solutions/
services
BPOS
Full management of server
HW
Most IT management
responsibility
Access to all Exchange
Server fine-grained policy
and configuration
All SharePoint features
Highly customizable
On Premises
Reduced or no server HW
management required
SLA per partner agreement
Outsourced IT management
Access to most Exchange
Server fine-grained policy
and configuration
Many SharePoint features
Customized solutions
Partner Hosted
The high level comparison

16. Business Productivity Online Services
o 25GB Mailbox
o Outlook and Web Access
o Anti-Virus/Anti-Spam
o Shared Calendars, Contacts & Tasks
o Active Sync Mobile Devices
o Blackberry Device Support*
o Compliance Archiving*
o Collaboration
o Portal
o Document management
o Wiki, Blog, Team Portal
o Search
o Business Process Forms
o Platform & Extensibility
o Web Conferencing
o Small group collaboration to large events
o Desktop sharing, chat, question manager
o Training support and virtual breakout rooms
o Live 360 degree panoramic video
o Instant Messaging and Presence
o Group IM
o Address Book Search
o Distribution List Expansion
o File Transfer
o 1:1 Voice and Video Calls
* Optional capabilities at additional cost

17. Maximizing IT Resources
$5
$10
$15
$20
$25
$30
$35
Exchange 2003 Exchange 2007 Exchange Online
250 users
$6.36 per
user/month
savings
$12.20 per
user/month
savings
Monthly Exchange TCO per Online User for a 250 User Org
Note: not inclusive of deployment/migration costs, based on the 25Gb mailbox
$29.51
$23.15
$10.95
-22% -63%

18. Why Microsoft Online is Unique?
o Integrated and familiar user experience across
PC, Phone and Web browser
o End to end UC&C capabilities including e-mail,
presence/IM, Web conferencing, collaboration
and document management platform
o Internet-scale infrastructure backed by financial
99.9% SLA
o Always on the latest unified communications and
collaboration capabilities
o Provisioning end users with the right features
leveraging a single directory based on the Active
Directory service
o Delivering on-premises or cloud-based
capabilities or BOTH!

19. 19
Exchange Online Standard
4.26 €
Office Communications Online
(IM and Presence)
1.7 €
Office Live Meeting Standard
3.83 €
Office SharePoint
Online Standard
4.47 €
Deskless Worker Suite
3.00 €
Business Productivity
Online Suite
Includes:
Exchange Standard
SharePoint Standard
Office Communications
Live Meeting Standard
8.25 €
Exchange Online
Deskless Worker 2.00 €
SharePoint Online
Deskless Worker 2.00 €
Retail User Subscription License
Monthly Pricing
40% off

20. Right Features for Right Users
Empowering Information and Deskless Workers
o Full user experience across
PC, Web and Mobile Phone
o Full Exchange Online,
SharePoint Online
capabilities
o 25Gb mailbox size
Information Worker
o Web client access only
o Basic capabilities for
Exchange and SharePoint
o 500Mb mailbox size
Deskless Worker

21. Microsoft is in the Challenger’s Quadrant
The Magic Quadrant is copyrighted December 2009 by Gartner, Inc. and
is reused with permission. The Magic Quadrant is a graphical
representation of a marketplace at and for a specific time period. It
depicts Gartner's analysis of how certain vendors measure against
criteria for that marketplace, as defined by Gartner. Gartner does not
endorse any vendor, product or service depicted in the Magic Quadrant,
and does not advise technology users to select only those vendors
placed in the "Leaders" quadrant. The Magic Quadrant is intended solely
as a research tool, and is not meant to be a specific guide to action.
Gartner disclaims all warranties, express or implied, with respect to this
research, including any warranties of merchantability or fitness for a
particular purpose. This Magic Quadrant graphic was published by
Gartner, Inc. as part of a larger research note and should be evaluated in
the context of the entire report. The Gartner report is available upon
request from Microsoft.
SOURCE: Gartner, Inc., “Magic Quadrant for Unified Communications as
a Service, North America” Dan O’Connell, Bern Elliot, Dec. 2009
Gartner Magic Quadrant
for Unified
Communications as a
Service, North America
2009
http://www.gartner.com/technology/media-products/reprints/microsoft/vol10/article6/article6.html

22.  Data Center location will be based on ship-to address during
the purchase process
 Data will reside in 2 Data Centers to provide geo-redundancy
 All Data Centers are Cyber Trust certified
Virginia with backup
in Washington
 United States
 Canada
 Mexico
 Puerto Rico
Dublin with backup in Amsterdam
 Austria
 Belgium
 Czech Republic
 Denmark
 Finland
 France
 Germany
 Greece
 Hungary
 Ireland
 Italy
 Israel
 Netherlands
 Norway
 Poland
 Portugal
 Romania
 Spain
 Sweden
 Switzerland
 UK
Singapore with backup in Hong Kong
 Australia
 China
 Hong Kong
 India
 Japan
 Malaysia
Brazil with backup in Chile
(Oct 2009)
 Brazil
 Chile
 Colombia
 New Zealand
 Singapore
 South Korea
 Taiwan
BPOS Data Centers Data Center Dynamics magazine honored Microsoft’s DC
efforts with the Datacenter Leaders Award 2009 for
Innovation in the Mega Datacenter category for
Microsoft’s new Dublin datacenter.
“The 300,000 sq. ft (Dublin) facility, which opened in
September 2009, uses server POD design solutions to
support greater efficiency, including the utilization of the
local climate for air-cooling, water consumption of
approximately one percent of comparable facilities, and
mixed server density to maximize power availability.”
Current Online locations
Other Microsoft locations
Washington
California
Texas
Illinois
Virginia
Puerto Rico
Ireland
Netherlands
China
Japan
India
Singapore
Hong Kong

23. Security & Availability
• 99.9% uptime, $ backed SLAs
• 99.95%+ actual uptime
• SAS 70 & ISO 27001 compliant
• App & physical Cyber Trust Cert
• 24x7 secured access
• Biometric controlled access
• Video camera surveillance
• Onsite physical security
Investment
• $2.3B investment in Cloud
• >$1B in data center build now
• 20 state-of-the-art data
centers = 180 MW of power
• DC = 9 to 10 football fields
• Over 2,000 individuals in
engineering & operations
• Carbon Footprint Innovation
Momentum
• Over 1M business users
• 2,000 unique businesses signed
• More than 8,000 partners
• More than 25,000 BPOS trials
• 695% y/y FY09 Rev Growth
• >2000 Azure Apps (1/4/2010)
Proven Operational Experience
• BPOS: >1M Paying customers in 36 Countries!
• ForeFront Online Protection for Exchange: >100 billion emails processed monthly
• DC Experience: 15 Years, >200 Microsoft services with hundreds of millions of customers worldwide
• Azure: 100s of critical business aps on Azure with release on 1/4/2010
• Office Live: >1M small businesses
• Bing Search: >2B queries/month, Indexes: 10B+ docs, 400M+ images, 7M+ instant answers, Growing Share!
• MSN: 465M unique users, 42 markets, 21 languages, 10B+ page views/month 15% of users time on the web!
• Windows Live - Live ID: 1B+ authentications/day, Hotmail: 350M+ active accounts, block 3.4B spam messages
per day, Messenger: 8.2B messages/day, Spaces: 8M photos uploaded/day

24. Your datacenter is not like a cloud datacenter

25. The Microsoft Cloud
> Purpose-built data centre to
accommodate containers at
large scale
 Cost $500 million, 100,000 square foot
facility (10 football fields)
> 40 foot shipping containers can
house as many as 2,500 servers
 Density of 10 times amount of
compute in equivalent space in
traditional data centre
> Can deliver an average PUE of
1.22
 Power Usage Effectiveness benchmark
from The Green Grid™ consortium on
energy efficiency
Data Center Infrastructure

26. The Microsoft Cloud
Data Center Infrastructure

28. Why Customers Are Embracing the Cloud
GlaxoSmithKline
Microsoft Online
• “enable us to reduce IT operational costs by roughly 30%”
• “introduce a variable cost subscription model for collab technologies”
• “allows us to more rapidly scale or divest our investment as necessary”
City of Carlsbad
Microsoft Online
• “Having the servers live elsewhere is about initial capital savings”
• “We would have had to hire more administrators”
• “We expect a savings of approximately 40 percent annually”
Large Coffee Retailer
Microsoft Online
• Employee store portal used by retail field and corporate teams to collaborate
• Portal provides timely access to business analysis reports, news, & training
• Increased operational effectiveness for employees and partners
Aviva
Microsoft Online
One Aviva Intranet & Collaboration tools, a 18-month to two-year project delivered
worldwide in 142 days at half the estimated cost of a more traditional project
Reed Jewelers
Microsoft Online
• reduced infrastructure costs by 90 percent
• Reduced e-mail support work by 80 percent
• Improved the availability of critical messaging systems
Kelley Blue Book
Windows Azure Platform
• save U.S.$100,000 annually in hosting costs moving web site to Windows
Azure
• reduce capital expenditures for new hardware & use IT resources more
strategically
• increase its competitive advantage by focusing on delivering new features
3M
Windows Azure Platform
• Easy, efficient, and fast WW deployment of Visual Attention Media Service
• Lower costs, high scalability, and excellent customer solution
GlaxoSmithKline
Microsoft Online
• “Enables us to reduce IT operational costs by roughly 30%”
• “Introduce a variable cost subscription model for collab technologies”
• “Allows us to more rapidly scale or divest our investment as necessary”
City of Carlsbad
Microsoft Online
• “Having the servers live elsewhere is about initial capital savings”
• “We would have had to hire more administrators”
• “We expect a savings of approximately 40 percent annually”
Large Coffee Retailer
Microsoft Online
• Employee store portal used by retail field and corporate teams to collaborate
• Portal provides timely access to business analysis reports, news, & training
• Increased operational effectiveness for employees and partners
Aviva
Microsoft Online
• One Aviva Intranet & Collaboration tools
• two-year project delivered worldwide in 142 days at half the estimated cost
Reed Jewelers
Microsoft Online
• Reduced infrastructure costs by 90 percent
• Reduced e-mail support work by 80 percent
• Improved the availability of critical messaging systems
Kelley Blue Book
Windows Azure
• Save U.S.$100,000 annually in hosting costs moving web site to Windows Azure
• Reduce capital expenditures for new hardware & use IT resources more
strategically
• Increase its competitive advantage by focusing on delivering new features
Domino’s
Windows Azure
• “Daily peaks for Friday night’s. Super Bowl drives 50% increase of online
orders!
• Windows Azure allows us to focus on customer functionality, not hosting
capacity

29. A Customer with 20,000
occasional (Deskless) email
users could save $1.3 million
annually with Microsoft Online
Services”
Tier Your Workforce to Save Money with Cloud-Based
Corporate E-mail Ted Schadler et al
Forrester Research, Sept. 28, 2009
“We looked at a variety of
cloud-based offerings, and only
Microsoft could meet our
requirements for reliability. We
have already started our rollout,
and with Exchange Online, we
will consolidate 42 e-mail
systems into one, reducing our
IT costs by at least 30 percent”
Olivier Baldassari, CIO Rexel Group
“With Microsoft Online Services,
we found a cost-effective yet
familiar, intuitive solution that we
could trust with our business
communications. We have already
completed over half of the
corporate rollout and, by early in
2010, we will be fully deployed
throughout our organization. With
Microsoft Online Services, we
expect to reduce our IT costs and
increase our productivity.”
Chris Millington, Global CTO
McDonald’s Corporation
The move to Microsoft Online
Services will help
GlaxoSmithKline cut
operational costs by an
estimated 30 percent and
create a variable cost model
that will provide increased
flexibility in the future
Ingo Elfering, VP of IT Strategy
GlaxoSmithKline

30. Resources
http://www.microsoft.com/cloud
http://www.microsoft.ro/online

31. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT
MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.