Creativity, Content and Communication Marketers tell us we have to get the message right if we are to sell it properly to our audience. Advertisers tell us that we have to be creative about the delivery of the message in order to interest and exact action. Finally (and perhaps most importantly) substance of the material is all that matters to writers. To take the analogy of a book. A book’s cover is important to an advertising person, where its sold and how its positioned is important to the marketer and finally whats inside is what matters to the writer, but when you really look at it, the book has to come first and how you find ways to sell it second. So if one is to be fresh going to the source would be the best place to start. Grabbing the writer and shaking him for information is what this session is about. Hakim will be sharing his experiences boiling down the message to its essence and reinventing it into something fresh.

1. HOW TO STAY FRESH
creativity, content, communication

2. TELLING STORIES
and doing it right

3. 5INGREDIENTS
what makes a good story?

4. 1.BIGGER THAN YOU

5. TRY TO BE OBJECTIVE

6. SELF PRAISE IS NO PRAISE

7. 2.EMPTY YOURSELF

8. 3.ZEITGEIST
spirit of the times

9. 4.CHARISMA
the storyteller

10. 5.LUCK
i cant help you here (youtube might be able to though)

11. HOW TO GET IT RETOLD

12. WORTH TELLING

13. SIMPLE TO ABSORB

14. CROWD SOURCE BUDDHA

17. POLARIZE
not everyone will love you

18. TRY NOT TO EDIT
Sometimes you will not like what you hear.

19. WHY SHARE?
because they enrich them people they share with

20. MATT?