The document discusses social media and its importance for businesses. It defines social media as activities that integrate technology, social interaction, and user-generated content. It provides reasons why businesses should engage in social media, such as it democratizes communications and shifts power to consumers. The document also notes that social media should not just be used for broadcasting messages but also facilitating dialogues and interactions with customers. It discusses how social media can be used for public relations, customer service, loyalty building, and collaboration rather than just marketing. It stresses that businesses need to develop a strategy to engage in social media effectively.

1. MSC
MALAYSIA
IDEASHARE
Friday, April 30, 2010 1

2. Wrapping your
head around
Social Media
Friday, April 30, 2010 2

3. “Social Media is “an umbrella
term that defines the various
activities that integrate
technology, social interaction,
and the construction of words,
pictures, videos, and audio.”
Wikipedia
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4. CONVERSATIONS
Friday, April 30, 2010 4

5. Friday, April 30, 2010 5

6. ?
WHY
SHOULD
YOU
CARE
Friday, April 30, 2010 6

7. REASON #5
BECAUSE SOCIAL MEDIA IS DEMOCRATIZING
COMMUNICATIONS. BIG TIME.
BECAUSE SOCIAL MEDIA IS DEMOCRATIZING
COMMUNICATIONS. BIG TIME.
“
Technology is shifting the power away
from the editors, the publishers,
the establishment, the media elite.
Technology is shifting the power away
from the editors, the publishers, the
Now it’s the people who are in control.”
establishment, the media elite. Now itʼs
the peopleMurdoch, Global Media Entrepreneur
Rupert
who are in control.”
Rupert Murdoch, Global Media Entrepreneur
Friday, April 30, 2010 7

8. REASON #5
BECAUSE SOCIAL MEDIA IS DEMOCRATIZING
COMMUNICATIONS. BIG TIME.
BECAUSE SOCIAL MEDIA IS DEMOCRATIZING
COMMUNICATIONS. BIG TIME.
“
Technology is shifting the power away
from the editors, the publishers,
the establishment, the media elite.
Technology is shifting the power away
from the editors, the publishers, the
Now it’s the people who are in control.”
Imagine for a establishment, the media elite. Now itʼs
the peopleMurdoch, Global Media Entrepreneur
Rupert
who are in control.”
moment what this Rupert Murdoch, Global Media Entrepreneur
statement means to
your business?
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9. Translated
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= 8

10. Friday, April 30, 2010 9

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16. Friday, April 30, 2010 9

17. WISDOM
OF THE
CROWDS
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18. TIME TO PAY
ATTENTION
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19. 93% OF SOCIAL MEDIA USERS BELIEVE A
COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA
Cone, Business in Social Media Study, September 2008
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20. THAT IS NOT
A LICENSE TO
BROADCAST
CRAP
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21. YOU SEE, IT’S SUPPOSED TO BE A DIALOGUE,
NOT A MONOLOGUE.
OR TO HAVE A
MONOLOGUE
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22. 85% of social media users believe that a company
should go further than just having a presence
on social sites and should also interact with its customers.
Cone, Business in Social Media Study, September 2008
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23. SOCIAL ≠ MARKETING
MEDIA
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24. 1: PUBLIC RELATIONS
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25. 2: CUSTOMER SERVICE
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26. 3: LOYALTY-BUILDING
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27. 4: COLLABORATION
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28. 5: NETWORKING
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29. AND YES,
CUSTOMER ACQUISITION, TOO.
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30. Millions of people are creating
content for the social web.
Your competitors are already
there.
Your customers have been
there for a long time.
If your business isn't putting
itself out there, it ought to be.”
BusinessWeek, February 19, 2009
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31. GET INTO IT
ALREADY
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32. SUME SOC IAL MEDIA
DON’T AS ERYTHING.
IS THE AN SWER TO EV
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33. LETS TAKE A
MOMENT TO
REFLECT
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34. Getting a
STRATEGY
knowing what to do and how to do it
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35. - people
- objective
- strategy
- technology
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36. Take home
TOOLS
tinyurl.com/ishomework
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37. Friday, April 30, 2010 30