1. AMNESTY
INTERNATIONAL

2. VISION
 For every person to enjoy all the rights enshrined
in the universal declaration of human rights and
other international human rights standards
 Global movement of 2.8 million supporters,
members and activists in more than 150
countries and territories who campaign to end
grave abuses of human rights.
MISSION

3. WEBSITE
 www.amnesty.org
 Launched in August 2008

4. Clear
&
Precise
Action
Organised
information
Campaigns
microsite/
fan page

5. SOCIAL MEDIA PLATFORM
FACEBOOK
 Facebook
- USA (133,237)
- UK (29,531)
- Italia (45,871)
- Ireland (15,482)
- Others

6. SOCIAL MEDIA PLATFORM
FACEBOOK

7. SOCIAL MEDIA PLATFORM
TWITTER

8. SOCIAL MEDIA PLATFORM
YOUTUBE

9. SOCIAL MEDIA PLATFORM
YOUTUBE

10. SOCIAL MEDIA PLATFORM
YOUTUBE

11. SOCIAL MEDIA PLATFORM
FLICKR

14. SOCIAL MEDIA PLATFORM
BLOG
Lifewire.amnesty.org
 Can be subscribed
to RSS feeds
 Categories & tabs
available for easy surfing
 Available in English
and Espanol

15. STAFF
 International Executive Committee
- 9 members
- Elected in Biennial International council meeting
2.2 million members

16. OBSERVATIONS & RECOMMENDATIONS
Social media platforms on ‘Stay Informed’ tab and
‘Home’ page do not tally.

17. OBSERVATIONS & RECOMMENDATIONS
Spelling error in Mission Statement
Big BOO BOO!!