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Mike Shatzkin's Speech from BEA 2009 - May 28th, 2009.
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Stay Ahead Of The Shift
1.
Stay Ahead of
the Shift: What Product-Centric Publishers Can Do to Flourish in a Community-Centric Web World BEA, 28 May 2009 Mike Shatzkin
2.
The fundamental
premises:
3.
4.
5.
6.
7.
8.
A lot happens
in 20 years
9.
10.
11.
12.
13.
14.
15.
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A point of
view: the world of content in 20 years
17.
18.
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26.
27.
28.
Perhaps: one
general trade publisher
29.
30.
31.
32.
Publishing “skills” applied
within the niches and the nuggets
33.
34.
35.
36.
37.
Not particularly relevant,
but many here would ask: “Books?”
38.
39.
40.
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42.
The uncomfortable bottom
line on this change: from N to X
43.
44.
45.
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47.
48.
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So today’s value
creation isn’t tomorrow’s
50.
51.
52.
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Transitional decades coming:
costs rise, revenue falls
55.
56.
57.
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60.
61.
Things that happen
during this transition
62.
63.
64.
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Back to the
present and near future: change we can feel
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70.
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78.
What pushes (or
nudges) publishers to vertical
79.
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84.
Remembering our own
fundamentals: what does a publisher do ?
85.
86.
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90.
91.
The publisher’s position
today to get to tomorrow: pros and cons
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So what’s a
publisher’s 21 st century action plan?
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