Hoover’s, a D&B Company, has selected Kevin Popović to present a how-to webinar on “Using Social for Sales”. Social media is providing the ability to create a new type of customer relationship. One that can, if managed correctly, can turn into the single largest source of new revenue you have ever had. And all of these develop a relationship – so why not a customer relationship? And why can’t you facilitate your sales process through this time together? Like any sales tool, it all depends on how you use it. Satellite Marketing™ is designed to create marketing environments, which in turn, creates an opportunity for sales to talk to prospects, support your customers, and become and advocate and source of information for the people and businesses interested in your products and services. Through these presentations, workshops and training I help sales people – your sales people – understand how all of this works, the roles of marketing and the opportunities for sales. At the end, your team will be ready to take the first steps into using social media for sales. For more info email info@ideahaus.com.

1. Social Media and Sales:The Return of the Customer Relationship Kevin Popović Communications Director, Ideahaus® Author, Satellite Marketing™ Presented with:

2. In this webinar… A better understanding of social media. A process to start selling for your business. A strategy to develop customer relationships. © Kevin Popovic. All rights reserved.

3. All sales begin with a conversation. - Kevin Popovic © Kevin Popovic. All rights reserved.

5. Facebook

6. SpeakerSite

7. Search “social network” and your customer keyword. © Kevin Popovic. All rights reserved.

9. Google Presentations

10. SlideWorld© Kevin Popovic. All rights reserved.

12. TweetPhoto

13. Shutterfly© Kevin Popovic. All rights reserved.

15. Vimeo

16. 12Seconds© Kevin Popovic. All rights reserved.

18. Qik

19. Flixwagon© Kevin Popovic. All rights reserved.

21. Yammer

22. FriendFeed

23. Most are talking,what can we hear? © Kevin Popovic. All rights reserved.

25. Eventful

26. Facebook

27. Most are talking,what can we hear? © Kevin Popovic. All rights reserved.

29. Digg

30. StumbleUpon© Kevin Popovic. All rights reserved.

32. WidgetBox

33. Widgepedia

34. Slide© Kevin Popovic. All rights reserved.

36. MojoPages

37. WikiPedia© Kevin Popovic. All rights reserved.

39. TypePad

40. Blogger

41. What do you knowenough about to write as an expert? © Kevin Popovic. All rights reserved.

43. Blackberry

44. Droid© Kevin Popovic. All rights reserved.

45. Marketing creates an opportunity. Sales creates a customer. - Kevin Popovic © Kevin Popovic. All rights reserved.

47. Blog

48. Social Media

49. “must haves” forevery company. © Kevin Popovic. All rights reserved.

51. Blog

52. Comm. Plan

53. “must haves” forevery sales pro. © Kevin Popovic. All rights reserved.

60. Measure click-thru© Kevin Popovic. All rights reserved.

63. Refers to connections within social networks

64. Infers that social networks have an true value

65. Affects productivity, access, opportunity

66. Compare to commaraderie, goodwill, ROI.© Kevin Popovic. All rights reserved.

67. Pierre Bourdieu on Social Capital: ”The aggregate of the actual or potential resources which are linked to possession of a durable network of more or less institutionalised relationships of mutual acquaintance and recognition." © Kevin Popovic. All rights reserved.

68. Nan Lin on Social Capital: "Investment in social relations with expected returns in the marketplace." © Kevin Popovic. All rights reserved.

70. What do they do?

71. What do they owe you?

72. What are they willing to do to repay the debt?

73. What can you do for them (quid pro quo)© Kevin Popovic. All rights reserved.

74. The Opportunity for a Customer Relationship. © Kevin Popovic. All rights reserved.

75. © Kevin Popovic. All rights reserved.