ICT role in 21st century education and its challenges
Tracking Content Performance and ROI
1. Tracking Content Performance and ROI BrightTalk July 14th, 2010 Byron White Carolyn McKibbin Wayne Lappas ideaLaunch.com, Inc.
2. We also offer a number of Business Solutions for clients all related to content marketing. LifeTips: Content Distribution WriterAccess: Marketplace WordVision: SEO Toolset SplitTestLab: A/B Testing
10. #6 Evaluate how you stack up with the competition for content marketing. 3 Key Questions Content: How Much? Competitive Analysis Content Evaluation Content Products Content: How Great? Customer Needs Content Engagement Writer Experience Level Content: How Often? Publishing Frequency Testing Frequency Distribution Frequency Content Asset YourSite.com Competitor.com Traffic A C PPC Spend B A Content Portfolio B B Content Authority C B Publishing Frequency D C Social Reach F D Social Conversations F F Testimonials A F Partnerships B A Internal Links C B Inbound Links C C SEO Strength A C SEO Performance B A Testing Methodology A B