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Critical Competitive Intelligence Tools and Tricks
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Byron White's presentation for Internet Marketing Club, August 31st, 2011.
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Critical Competitive Intelligence Tools and Tricks
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FAQs. Review what
customers ask for and the language used.
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Customer Service Reps.
Learn the FAQsand knowledge requests.
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Customers. Speak with
customers and learn the wants and needs.
25.
Analytics. Discover the
source of traffic and navigational pathways.
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32.
Access to
Specific Things
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Personalization
34.
Authority Advice
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Exposure to
New Information
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To Laugh
38.
Mystery and
Bravery
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Investigating: Knowledge-seeking
and trust-building opportunity
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Capability: Show
how you solve problems and deliver on needs
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New rules
for complex decision making
80.
New meaning
needs to be developed to find the best path
81.
New methodology
needs to be formulated for big decisions
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