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The future of education

Kiev, 11th of October 2013
busuu © 2013

2
...but the language learning market is immense!
Demand for learning new
languages1)

Total revenue of Language
Learning Market [USD bn]
374

 1 billon people are learning
English – 2 billon by 2020

+24%

243

 30 million people are learning
Mandarin

128
 Strong growth based on
immigration, globalization and
travel
2010

2013

2015

Big opportunity for disruption
busuu © 2013

1) English Next, British Council, 2006 2) Nielsen Global Language Study 2007
busuu is the world’s largest social network for
language learning
1 Individual learning

2

Community learning

Marcel

teach

Susanne

+
teach

teach

Anna

busuu © 2013
busuu © 2013

5
We developed iPhone/iPad & Android apps which
can be synchronized with our online platform
Best English
Learning App in
Germany 2011!

busuu © 2013

6
We offer an iPad app for 4 – 7 year old kids to learn
English and Spanish
Already more than
300k downloads!

busuu © 2013

7
We currently have more than 35 mio users and
every day more than 40k new users sign up!
Growth of community [# of users]

Awards & recognitions

45000

AlwaysOn Global
250 Winner

40000

European Union innovation
award in language learning

35000

More than 35,000,000
users

30000

CeBIT
Innovation Award

25000

20000

Red Herring European
Winner 2010

15000

10000

Best Education
Start-Up 2011

5000

0
Users web

05/08

busuu © 2013

01/09

01/10

Users mobile

01/11

01/12

01/13

8

10/13
busuu © 2013

9
Our users come from over 200 different countries. Strong
growth from emerging markets as Brazil, Russia, Turkey
Saudi Kazakhstan
Arabia
1%
1%

Venezuela
1%
India
1%
Argentina
1%
Canada
2%
Ukraine
2%

Other
10%

Austria
1% Peru
1%

Brazil
11%
Russia
9%

Japan
1% Chile
1%

USA
9%

Poland
2%
Switzerland
2%
China
2%
UK
3%
Colombia
3%

Germany
8%
Turkey
4%
Mexico
4%

Italy
5%

Note: As of October 2013

busuu © 2013

10

Spain
6%

France
7%
Biggest challenge of (online) education is…

MOTIVATION!
busuu © 2013

11
The power of goal setting and quantification of
progress

busuu © 2013

12
The power of the community

busuu © 2013

13
The power of the busuu-berry
Interactive “language
garden”

Awards &
badge
system

busuu © 2013

“busuu-berry” as
virtual currency

14
What’s next?

 Mobile, mobile, mobile!

 Blended learning
 Adaptive learning
busuu © 2013

15
Many thanks for your attention!

Contact:
Email: bernhard@busuu.com
Twitter: @bernardooo
16

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IDCEE 2013: The future of education - Bernhard Niesner (CEO & Co-Founder @ Busuu)

  • 1. The future of education Kiev, 11th of October 2013
  • 3. ...but the language learning market is immense! Demand for learning new languages1) Total revenue of Language Learning Market [USD bn] 374  1 billon people are learning English – 2 billon by 2020 +24% 243  30 million people are learning Mandarin 128  Strong growth based on immigration, globalization and travel 2010 2013 2015 Big opportunity for disruption busuu © 2013 1) English Next, British Council, 2006 2) Nielsen Global Language Study 2007
  • 4. busuu is the world’s largest social network for language learning 1 Individual learning 2 Community learning Marcel teach Susanne + teach teach Anna busuu © 2013
  • 6. We developed iPhone/iPad & Android apps which can be synchronized with our online platform Best English Learning App in Germany 2011! busuu © 2013 6
  • 7. We offer an iPad app for 4 – 7 year old kids to learn English and Spanish Already more than 300k downloads! busuu © 2013 7
  • 8. We currently have more than 35 mio users and every day more than 40k new users sign up! Growth of community [# of users] Awards & recognitions 45000 AlwaysOn Global 250 Winner 40000 European Union innovation award in language learning 35000 More than 35,000,000 users 30000 CeBIT Innovation Award 25000 20000 Red Herring European Winner 2010 15000 10000 Best Education Start-Up 2011 5000 0 Users web 05/08 busuu © 2013 01/09 01/10 Users mobile 01/11 01/12 01/13 8 10/13
  • 10. Our users come from over 200 different countries. Strong growth from emerging markets as Brazil, Russia, Turkey Saudi Kazakhstan Arabia 1% 1% Venezuela 1% India 1% Argentina 1% Canada 2% Ukraine 2% Other 10% Austria 1% Peru 1% Brazil 11% Russia 9% Japan 1% Chile 1% USA 9% Poland 2% Switzerland 2% China 2% UK 3% Colombia 3% Germany 8% Turkey 4% Mexico 4% Italy 5% Note: As of October 2013 busuu © 2013 10 Spain 6% France 7%
  • 11. Biggest challenge of (online) education is… MOTIVATION! busuu © 2013 11
  • 12. The power of goal setting and quantification of progress busuu © 2013 12
  • 13. The power of the community busuu © 2013 13
  • 14. The power of the busuu-berry Interactive “language garden” Awards & badge system busuu © 2013 “busuu-berry” as virtual currency 14
  • 15. What’s next?  Mobile, mobile, mobile!  Blended learning  Adaptive learning busuu © 2013 15
  • 16. Many thanks for your attention! Contact: Email: bernhard@busuu.com Twitter: @bernardooo 16