1. ATTACH EMOTIONS TO
GRAB MORE OPENS
EMAIL MARKETING TIPS

2. WHAT IS THE EASIEST WAY TO SNATCH
ATTENTION?

3. Imagine receiving a mailer that tells
you “Fight for the last piece” or
“Don’t let this be our Future”.
Will this drive an urge to click?

4. • Subject Lines that work on twisting the human
emotions to bring in the feeling of fear, anxiety,
surprise or the like have been seen to deliver
more opens.
• If a subject line is strong enough to pool in
attention, that moves out half of an Email
marketer’s headache.

5. Here are a few sample one liners:
Say yes to nothing but this
Ride more to earn more
Look who is waiting in line
Right jewel in your box

6. Step a bit aside from the literal meaning of the word
Emotions.
Work on lines that can strike excitement or anxiety among
the readers.
Confusing them a bit also works here. All you have to keep in
mind is to minimize the degree of misconception of
confusion.
This will get you all the opens you want and you get
to go ooh la-la-la!

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