This document discusses value creation, value flows, and liability issues related to virtual resources from an infrastructure perspective. It explores how virtual goods and services can generate revenue streams and the role of virtualization. Specifically, it examines value structures, activities that create value, information and revenue flows, and the distribution of liability among stakeholders. It also considers how dynamic future networks can introduce autonomic capabilities and how systems may exchange virtual resources, creating complex communities. The document aims to further understand these issues in potential business scenarios and the Internet of Things in order to develop novel reference models and business models around value creation, liability assignments, and revenue flows involving virtualized resources.

1. Value Creation, Value flows and liability over virtual
resources: Infrastructure Perspective
The Idea, The Scope, The expectations
Makis Stamatelatos
National and Kapodistrian University of Athens
Poznan, 25 October 2011 FP7-257513 UniverSelf Collaborative Project FIA Poznan 2011 1

2. Value – Liability: The Idea
 Virtual resources is a foundation Revenue Source
Value Consumers
Advertisers
element of Future Internet
 Virtual goods are being moved into a
major revenue stream for the media Value Proposition
IPTV
Storage Voice
and entertainment industry Connectivity
Games data
 Virtualisation and liability aspects are Value Proposer
being approached from the ISP
NO ASP IP
Infrastructure Perspective
 Explore value creation and revenue Value Guarantor
flows in Future Internet Business ISP ?
NO ASP IP ?
Scenarios for Network and Service co-
management: highlight liability and value
guarantee
 Further exploitation in the area of
Internet of Things
Poznan, 25 October 2011 FP7-257513 UniverSelf Collaborative Project FIA Poznan 2011 2

3. Value – Liability: The Scope
 Network, Service and Application Management Needs
 Value Structures
 Activities contributing to value creation
 Information and revenue flows
 Liability Storage Management
 Responsibility distribution between stakeholders
 Identification of the Value guarantor in the presence of
virtualised resources?
Application
 Infrastructure Perspective – the scope Desktop
 Dynamic and ubiquitous future networks
 Introducing autonomic capabilities – business impact
 Systems interacting and exchanging virtual resources between
infrastructure, application and services which are aggregated
into complex integrated communities
 Technology and business development: trust, cost-benefit
 Value proposition – value guarantor: liability between value
consumer and value producer
 Need for novel reference models
 Internet of Things
 Networked infrastructure enabling incremental business
transformation
 Value creation through information in the Internet of Things
 Money/payment flow – billing provider/inter-mediator
Poznan, 25 October 2011 FP7-257513 UniverSelf Collaborative Project FIA Poznan 2011 3

4. Value – Liability: The expectations
 Position statements could address the following questions:
 What is the case/topic/application of virtualization highlighted?
 What is the identified/visioned key value item: Who is the value creator? Who are
value consumers?
 Which is the key technology/feature to create value?
 Which are the main bottleneck/challenges (technological, business, others)
expected to hinder value creation?
 Which liability (value guarantor) and revenue scenarios are proposed/considered?
 Position statements will also “feed” the FISE WG workshop
 Expected outcomes
 Value creation scenarios
 Liability assignments
 Novel business models and revenue flows
 Refined reference models
Poznan, 25 October 2011 FP7-257513 UniverSelf Collaborative Project FIA Poznan 2011 4

5. Thank You!
Visit the project’s website for more information
www.univerself-project.eu
Poznan, 25 October 2011 FP7-257513 UniverSelf Collaborative Project FIA Poznan 2011 5