Slides used at the VODA Social Media Marketing Workshop at Shiremoor Centre on 10th May 2012

1. Social Media
as a Marketing
Tool
Paul Webster (Twitter : @watfordgap)
10th May 2012

2. Good Morning and House
Keeping

3. “Social Media. They get all excited about gleaming technology
and clever gizmos. They talk in acronyms and begin sentences
with: “Did you know you can..” The rest of us just want to get on
with campaigning, fundraising or service delivery. We want to talk
about the people we work with, the communities we’re in and
the issues we’re passionate about. We want to find and talk to
people who can help us get change, deliver services or make a
difference”.
Well, Social Media is about all that, telling stories and having
conversations, having a space to do that … it just happens that the
space is on a computer.
(From ‘How to use New Media’ - Media Trust).

4. What we are going to do today
• Find out what social media is and
why its important
• About conversations
• Having a message
• Listening to your audience
• Keeping supporters informed
• Some Social Media websites
• Join in and ask questions
• Have fun !
http://www.flickr.com/photos/virtuatron/

5. Finding Out – Networking and Communications

6. Lets play a game!

7. It’s about conversations…..

8. What is Social Media and why is it relevant

9. Old media - Web 1.0 . . .
. . static
websites
with no
interaction,
text heavy
content.
Information
just fed TO
visitors
(Others – if you dare!)

10. New media - Web 2.0 ...
. . media rich, interactive, content served based on preferences,
open for comments, conversations WITH visitors encouraged.
Web 2.0
=Social Media
=New Media
=Social Networking

11. Are you on Social Media?
No? Probably – Yes!
Have you checked?!
How are you being represented? What are
people already saying?
Are you using Social Media?
Does your organisation have a website … that is interactive?
Have you got a blog?
Do you use YouTube or Flickr?
Are you on Facebook?
Do you Tweet?
Do you use web tools to improve organisational efficiency?
So, What is Social Media?

12. Social Networking – the numbers
• Of all the websites visited in UK, 2 are Social
Networks - Google (9.5%), Facebook (6.6%),
YouTube (3.5%), ebay (1.9%), WinMail (1.4%).
Google = 91% of search traffic. (HitWise – Feb 2012)
• 96% of aged 18-35 on one or more network
• Of the 48.6 million adult population (ONS),
77% have a Facebook profile, 66% are
YouTube users, 32% are on Twitter and 16%
have a presence on LinkedIn. (Umph Sept 2011 –
sample of 2,400 adults)
• 50% of Facebook users view their page daily
and (February 2012)
• YouTube 2nd most popular way to search for
content. 48hrs is uploaded every minute
• One to watch? Pinterest visits up from 50k to
over 300k in 1 month. (Nov 2011 Comscore)

13. Social Networking – the numbers
• Average social network user is aged 37
• LinkedIn it's 44, Twitter 39, Facebook 38 &
Bebo 28 (typical user younger)
• 52% of Facebook users are 18 to 34 yrs
• But, of active social networking users, 19% of
all users are over 45 and internet users over
65 say they are confident using social media
• 55% aged 18-34 check their social networks
at least once a day (June 2011)
• 30% check their status as soon as they wake
up, 81% never turn their phone off (Aug 2011)
So, its not a passing phase, but it is
important that organisations direct their
marketing effort to the right network(s)
http://bigbible.org.uk/2011/12/social-media-infographic/#.Tt6yloSrmSo
(From – Ofcom, www.clickymedia.co.uk & www.hitwise.com)

14. Use of social networks is 23% of time spent on internet in
UK, 159% increase in last 3 years.
76% of iPad users also have a desktop PC, but 9% bought
one to replace their desktop / laptop
Mobile web access will eclipse wired by 2015, 17% of UK
households already use phone as primary web access
Android OS use grown from 5% to 47% (Dec 2009 to Dec
2011). Apple is 30%, Symbian <5%. (ComScrore Aug 2011)
Increase from 31% (2010) to 45% (2011) of people who
connect to Internet from phone/tablet (ONS – Aug 2011)
Over 25 million
smartphones in use in UK 59% access social network, 49% to buy, 12% to check-in
51.3% of phone market
(Ofcom Aug2011 / ComScore Dec2011) 43% of users have downloaded an 'app'
Bite-sized learning & volunteering whilst commuting
70% would give up alcohol for a week rather than phone
Have you viewed your website on a phone/tablet?

15. Inclusion – Voluntary Sector audience
• Social networking shouldn't replace face to face communication
• Although 77% of households are connected and 30.1million
people access the internet every day (ONS 2011 / 2010), 8.4
million people have never been online
• Of this, 31% in low income households and 45% have
no post 16 qualifications
• 75% in BME communities don’t use internet regularly
• 43% put off using social media due to jargon
• Away from populated areas broadband and even 3G
access can be difficult (33% < 2mbps in Penrith & Borders)
• 1200+ partners pledged to help people get online,
find what they want online & then stay online.
Resources to help become a Digital Champion

16. How can social media help Marketing activity?
• Increases speed of communication – no faster way to
(Action) spread marketing messages than through social
networking. Less of a financial cost but ‘expense’ may
be the time
• Widens message to people/groups that would normally
(Awareness) be missed using more traditional methods – ‘viral’
marketing campaigns hugely powerful creating
awareness extremely efficiently
• Deepens to build new and different networks –
(Fundraising) communities of interest to bounce ideas off and
share experiences, increase commitment and
fundraising for campaigning activity. Show
understanding and start some conversations!

17. How can social media help Marketing activity?
Generate on-line conversations, promotion and awareness
(Change) about the organisation or campaign, a consensus of
opinion or shared learning about ideas. Use RSS and
Google Alerts to stay ahead of developments in your
area of interest - build a ‘Listening Dashboard’
Joins together communities who are interested in similar
(Action) things, have the same likes or are striving for the same
objectives. Tell your supporters and networks about
your work in a new way
• Commoncraft Video explaining Social Media

18. The voluntary sector problem
Where to start
Knowledge
Confidence / Fear
Capacity / Resources
Access
Time
Cost
Scepticism
Any more?

19. Time Planning – response expected?
Type News travels Reply within
Print 7 days 2 weeks
Email 7 hours 2 days
Facebook / Blogs 7 minutes 2 hours
Twitter 7 seconds 2 minutes
But how much time do organisations
allocate for maintaining a social media
presence and marketing themselves?

20. But how much time do charities allocate?
48% have no budget for social media activities and 86%
allocate a 0.5 FTE or less to using & maintaining it
(NTEN - 2011 – NonProfit Social Network Benchmark Report)
17% have a social media plan or strategy
(East Midlands ICT Infrastructure organisations – March 2012)
6% have social media guidelines for responsible use
(East Midlands ICT Infrastructure organisations – March 2012)
Social Media websites are increasingly an organisations
main 'shop window' – we will check there first!

21. Marketing your Organisation OASIS was developed by @JohnSheridan
John.Sheridan@SocialMedia404.com
• Know your objectives and what you want to say
• We have a new drop-in centre – for the community to use
• Research where your audience are – do you know?
• Don’t just build, work in the places where your target audience are
• Plan how to use the tools – have a strategy
• Video of sn event?, Blog of experiences? Do ‘as well as’ what you do
• Choose tool to match audience and implement
• Look at what other centres have done, what works elsewhere?
• Sustain the conversation and say thank you
• Encourage people to return, keep it new, links from websites

22. Stop and think!
What is your organisation trying to achieve?
– How does it fit with the communications plan
– What goals do you think social media might help with?
Do you already have a website that you can update yourself?
– Can be as simple as Google Site, Flavors, Weebly or Wordpress
– Internet presence is now your main shop window
Have you got the time?
Are you ready and prepared for change & to release some control?!

23. Objectives – what do you want to achieve
People and needs first, then tools
<Guide – Page 6 – Benefits Q1 and Q2>

24. Which Tools?
Share how are you marketing what you do now
What is your cause or campaign? What are you promoting?
What are the issues and challenges you face?
What is holding you back?
Which tools & methods of communication are you using?
Face to Face, Print, E-mail … Why these?
What are their limitations? Which are effective?
How much do they cost? Which is best value?
Average channel transaction cost (PWC – 2009 Local Authority to Citizen)
Post Face to Face Telephone Online
£12.10 £10.53 £3.39 £0.08

25. Audience – Who are they? – Where are they?
If you build it, they won’t come
<Guide – Page 7 – Is it suitable? Question 2>

26. Start conversation – but don't try to move everyone
It can be difficult to get It’s easier to go where
people to come to you people are already
Do you know who your target audience are?
Are they already using social media sites (and which ones)?
Build a genuine open relationship first, fundraising will follow

27. Finding Out
Survey Monkey
www.surveymonkey.com
What it is
- online survey website
- drag and drop questions
- simple tick-box or grids
- multi-users
What it does
- generate graphs
- download spreadsheets
- event feedback forms
- logic based on responses

28. Finding Out
Survey Monkey
Free Version
- Unlimited surveys
- 10 questions per survey on 15 question types
- 20 survey templates with Progress bar & Page numbering
- 100 responses per survey
- Collect via weblink, email, Facebook or embed
Paid for Version - £24 per month
- No limit to surveys, questions, limit to 1000 responses
- Download survey responses
- Cross-tabulate responses from multiple questions
Other ones to look at
- Snap Surveys, Zoomerang, Lime Survey

29. Finding Out
Survey Monkey
Feedback on how it has been of benefit to organisations
- finding out more about what members needs are
- as a post-event feedback system
- useful graphs for presentations & funding bids
- timesaving vs annual paper based survey
- also see www.polleverywhere.com

30. Commoncraft Video
A Listening Dashboard explaining RSS
• What supporters, peers & others saying about your organisation
• See policy updates, reports & funding news as they published
• How?
Subscribe to RSS websites and read at leisure in feed reader
Google Alert or Twilert e-mails for important keywords
Set-up searches in Twitter for your organisation or ‘hashtags’
Follow lists of Twitter accounts talking about your interests
• Use Netvibes service to create a dashboard – www.netvibes.com
• 'Listen' to many channels - http://addictomatic.com/ or Topsy
• Turnaround – Use these services to publish FOR your audience!

31. Listening
News feeds
In and Out
(Nottingham SMS RSS)

32. Marketing what you do...
• Tell others what you are doing
• Engage in conversations from sharing your news with supporters
• Easier for supporters (individual and peers) to keep up with your
events and news
• RSS enabled feeds automatically can be picked up to be read at
their leisure by email or in a feed reader (such as Bloglines or
Google Reader) without them having to re-visit your site
• Your RSS feed can be embedded into an organisations website
• Commoncraft Video explaining RSS

33. Events AS they happen not AFTERwards
200 million registered users
180 million tweets posted per day
7 million users in UK
40% of tweets are from mobiles
Hootsuite / Tweetdeck to manage it
Once familiar with how it works, it's a
simple place to listen & respond.
To generate wider awareness of what
org does & draw audience to your site.

34. A transient
conversation,
short
updates,
signposts to
resources
and
conversation
starters
Microblogging – Twitter - Commoncraft Video explaining Twitter

35. Important to market your organisation and make profile 'followable'
- DO add Pictures (logo, background, recent images), Place, Profile and Page
- DON'T leave these blank or over-sell and push advertising
A small network of quality followers can often be result in better quality on-line
conversations and discussions than a large network of followers who never have
conversations or share ideas and knowledge.

36. Potential to access the influencers
Peter Wanless
@peterwanless
Tweets.
CEO of Big Lottery
Nick Hurd: @minforcivsoc
Tweets. reads and comments
Minister for Civil Society
Also used by and an acceptable, accessible channel to
local MPs & councillors to canvass opinion and inform of news

37. Following online chat or an topic #hashtag
Rather than being there, get everyone together online
Streamline & Schedule
Twitter updates with
- Hootsuite
- Tweetdeck
#chat2lrn 4pm Thursday
#lgovsm 8pm Tuesday
#swchat 9pm Thursday
#nptalk 8pm Wednesday

38. Strategy - pick a plan with a path that fits
We're here. We want to be there.
Developing the plan to get there.
<Guide – Pages 8,9,10 Pick a goal or campaign to pursue
Decide who is going to be involved and
- Steps 1 and 2> how much
Consider responsible use (Appendix 2)

39. It's Social media, not Selling media!
• Attracting people to your online space should be an essential part of
your communications strategy. Not forcing them.
Visitors inspired by what you do are more likely to become followers.
• Message - clear and unambiguous, your web site is your shop
window, the 1st public face supporters and potential donors see
Tell stories – an authentic picture of what you are trying to do
Make the Call To Action as plain to see and unambiguous on a social
network as you would in printed copy.
• Tone and Context – get this right and match for your audience
• Engage in frequent updates & blogs to keep donors informed and
involved in what you are doing
• Conversations with supporters, build relationships and give them
space to say why they care … and Thank them.
• Include your website and social networks on all communications

40. Which Tools?
In pairs share how you could promote your cause
Think back to your cause or campaign?
Can you write down your key message in 140 characters,
what hooks would you use?
Could you blog about it? Make a video? Find a beneficiary to
record an audio interview with? Make you website social?
How would you interest people
in what you are promoting?
Pitch it!

41. Implement - match right social networking tool
But new media doesn’t just replace old
media – its 'as-well-as'
Joined up online and with offline
<Guide – Pages 11, 12 Research – see how others do it (See Appendix 3)
Decide on your approach and set targets
– Steps 3, 4 and 5>
Jump in!

42. Have you got a marketing social networking plan?
Use of social networks in marketing is similar to use of
phone or newsletters.
Have Purpose – WHAT, Audience – WHO, Aims – WHERE
Have a Champion/s who can steer, update & reply
Step 2 – Pick one goal to pursue
Social media tools are now part of your resources but with
added dimension they enable of social actions.
A social media enabled marketing campaign is active the
moment it goes live. Be prepared!
NOW – Choose the right tools and have social media use
guidelines

43. The best website for the job
Make a 'buzz' around what you do
• Choose the way to capture audience.
– Audio → Images → Video
– See Audioboo, Flickr, Pinterest, Bambuser, Youtube
• Choose the context to engage with audience.
– Blog → Facebook → Twitter
• Choose a useful (FREE) tool/s to help streamline work
– Finding out → Letting people know → Running events
– See Survey Monkey, MailChimp, Eventbrite

44. Be consistent & Pull it all together
• Social media sites are only part of the picture
– Make sure your core website is current
– Don't forget the offline
• Add organisation to Google Places or Foursquare
• Share links ...
– With all your social networking sites
– With 'Like' buttons and 'Share This' links
– With everyone!

45. 'Add This' (e.g. NAVCA)
for sharing and
tracking links with
others on line ...
Show all the
channels on your
main home page

46. Integrate Twitter into the organisations main website ...
… visitors can
tweet about
individual stories
and searched tags
for related
content. Follow
your organisation
on Twitter direct
from your website.

47. Consistency across all websites
& social networks

48. Created a Twibbon based campaign with a target to raise £1000
Simple call to action
Low effort tools
Viral message – supporters wanted the Twibbon on their avatar
Reached target in 48 hours
Added 2000 new followers on Twitter
2320 page views of website
Dogs Trust have a very clear and simple logo, colour scheme and
message across all social media sites

49. Let people know what your
organisation does and how
they can be involved

50. To be noticed by a wider audience
- get your organisation listed with
a 'Google Place' page
- Verified Voluntary Action
- Add Photos Rotherham
- List Offers Derwentside
- Streetview Maps CVS & VB here
- Show Ratings
- Comments

51. Anyone can be a
content creator
Increases Reach
Viral? Make it
Different, Spoof,
Unexpected,
Endorsement.
Call to Action.
Spread & share
Keep it Fresh
Show your
Organisation is
Genuine & has
http://www.youtube.com/watch?v=cRh8LDz3UTg Personality

52. New way to interact – a Quick
Response from visitors – QR Codes
Letting people know how to get involved
http://www.nottinghamcvs.co.uk/files/Get%20involved%20-%20volunteer.doc
Create with - http://qrcode.kaywa.com/ : Read with - http://redlaser.com/ (app)
Works well for ... Bear in mind …
- Direct to difficult web address - No major benefit on a web page
- Print media & flyers - Check location has connection
- FREE to create and use - Needs smart phone
- Current 'buzz' - Check link hasn't changed

53. Oxfam Shelflife
Marketing what they do using QR codes on donated items linked to website
Builds a story around an item submitted by the giver
Launched Feb 2012 as pilot in 10 Manchester shops
Knowing the story of an item can increase its interest & value for the purchaser
Marketing for Fundraising what they do by selling items … & memories!

54. Growing - Location based Marketing & Communications
Incentive to visit location
In use by
Uses Smartphone
Shelter Scotland
A way to meet up and be
Was used by
competitive with others
M&S in
Breast Cancer Care
Share tips, comments, to-
week
do lists and pictures
Become a 'mayor' and
unlock extra rewards
Claim venue & set up
page with visitor 'specials'
Over 10 million users
(June 2011 - worldwide)

55. Letting People Know
MailChimp
www.mailchimp.com
What it is
- mailing list management
- e-bulletin design
- engagement stats
- segmented subscribers

56. Letting People Know
MailChimp
What it does
- emails sent smoothly avoid spam
- handles bounces automatically
- use templates or build own
- easy import from Excel
- integration with social networks

57. Letting People Know
MailChimp
Free Version
- 2000 subscribers and 12000 emails per month
- Templates and Template Images including Merge Tags
- Unlimited Groups and Segments
- Offline and phone tools for stats and to collect new subscribers
Paid for Version - £9.22 (1000), £18.45 (2500) per month (and larger)
- Delivery Doctor and Inbox Inspector
- No limit to emails (price bands for subscribers)
- Enhanced targeting through subscribers social networks
- Personalised Auto-responder when new people join list
Other ones to look at
- TinyLetter, ConstantContact, DotMailer, Mailblaster

58. Letting People Know
MailChimp
Feedback on how it has been of benefit to organisations
- build & import lists of supporters & group / segment
- sign-up forms to embed on website
- template based design of campaigns & for re-use
- track e-bulletins sent, bounced, opened and clicked
- social media integration and reach measurement

59. It’s the place where
many, many people
already network
and share
Create a Group for
a network of
Supporters
Set up a Page for
people to Like &
see your updates
Check Privacy
settings and
frequent changes
Link to Twitter &
Blog or back to
home page

60. On Page
Marketing
'Experiment' marketing reach
by starting Facebook advert
Sponsored Stories will post Google Grants for charities to
to their friends. Advert is a link to their website (not sell)
direct action to your website
Free Google AdWords
6 'Likes' = 1 Action advertises your site for related
keyword queries
Charging based on CPC clicks
or CPM impressions Tracking dashboard
Av. cost per click $0.29 YouTube - Donate button,
(Web Trends Jan 2011) increased uploads &
prominence
Set daily spend budget (min
is £1.00/day) Google 'bids' to get exposure

61. Audio Podcasts – an organisation tells its story
Another way to let people
know your news & interviews
Less bandwidth than video
Embed in website
Comments make
conversations
Audioboo – 5 min recordings
Use 'Twitcasting' for
‘Audacity’ – free software for recording and
converting to MP3 to load to the web http://
broadcasting events
audacity.sourceforge.net/
Commoncraft Video explaining Podcasting Instant reporting when editing
Visit
not a concern

62. Image Sharing – Flickr Record of events
A event for all the group Added dimension
Access to
reusable images
Easy & quick to
put on website
Hosting 5 Billion images
(Sept 2010 – royalpingdom.com)
Also see Pinterest
Commoncraft Video
explaining Image Sharing

63. Over 55 million Wordpress blogs
Two flavours - .com & .org
Open platform for community led
content & story development
Quick & easy to set up and to develop
Draws people to the website
Get feedback from people and start
conversations
Other spaces - Tumblr & Posterous
Online journals – Blogging - Commoncraft Video - explaining Blogs

64. Online Annual Reports
Key legal information can be shown
online
PDF copies can be generated from
webpages
Interactive stories from local projects
Greater scope for video and audio case
studies
Can be more cost effective vs printing
Other ways to tell people
Community Channel
Citizen Newsnet

65. Alternatives: Yammer,
Google Sites, SocialGo,
Facebook, Wackwall.com
Communities
building their
own spaces
- for discussion
- sharing
- belonging
- awareness

66. BONUS – Tools to make things easier!
• Communication
– Skype, Oovoo, ipadio, Mailchimp, Screenr, Twitcasting
• Organising
Tools Eventbrite, Del.icio.us, Bit.ly, CoverItLive,
– Doodle,
for Productivity/Support
• Collaboration
– Google Docs, Dropbox, Huddle, Tom’s Planner
• All-round useful
– Jing, PDFCreator, Scoop.it, Survey Monkey, Scribd,
Slideshare

67. Sustain – engage, converse, measure, adjust
If you don’t do it and don't keep
engaged - someone else will be
marketing to your audience
<Guide – Pages 13, 14 6, Measure your success
7, Develop
– Steps 6 and 7>

68. Time Planning
Frequency
and time
needed
Every Day Tweet, re-tweet, check Google Alerts,
(30 mins) check RSS reader & reply to comments
Once a Week Write blog post, check analytics, monitor
(45 mins) groups & find new people to follow
About Monthly Add video to YouTube, share a resource
(60 mins) on-line, create podcast & build profile

69. Measuring Success
- Check how many times links are clicked if using Bit.ly
- Listen what's said about your organisation using Topsy
- Monitor. Google Analytics, Facebook Insights &
Wordpress page visits
- Measure. Tweetreach, Twitalyzer, SocialBro, www.twentyfeet.com
- Visualize. Infographics on Visual.y, My Social Strand
BUT …. real success is not just about the numbers
- Tell stories of real people and real changes
- Find out how people heard about you
- Build relationships & success by joining in conversations
- Social media presence an reflection of your organisation
- Engage press, funders, authorities with pictures and video
- Say Thank You!

70. Being part of “The Conversational Web”, not
Broadcasting but listening & interacting more
than you talk Marketing the work
Consistency across all platforms and tied in your organisation
with website & offline promotion. does. Aim for ...
Scanning & responding to current trends,
requests, spotting gaps in the market.
Share and be helpful, raises your profile for the
right reasons. Be a “content creator” and give
back to the community.
Keep supporters informed of your news and
events.
Remember what you say is immediate - what
took days, takes hours, what took minutes
takes seconds!
Be Helpful – Be Generous - Say Thank You - Common Craft
Share and you’ll be amazed what you get back! What is Social Media Video

71. 10 Things you may be doing wrong
1. Not integrating social media with your offline communications mix.
2. Not integrating social media with your website.
3. Not thinking about the correct channel channel you’re using.
4. Posting inconsistently or infrequently.
5. It’s all about you—and you’re not very interesting! Human Interest
6. Making it “antisocial” anti-conversational media. Say Thank You.
7. Posts are disconnected from your mission. Be consistent.
8. Not respecting people’s privacy.
9. Continuing to do things that aren’t working.
10. Not using Common Sense!
(from http://www.idealware.org/articles/10-things-youre-doing-wrong-social-media)

72. • Don’t worry it’s not finished
– A half formed blog post can be more inspiring and Some concerns?
create a bigger conversation
• Don’t pretend to be someone you aren’t Don't Give Up!
– About individuals not corporate views. Your voice may
be weakened if you ‘spin’... and others see through it!
• Don't be concerned about 'losing control' of message.
– if it is respected, social media networks will support it,
always aim to counter negatives views with positives
• Don’t worry you are in a vacuum.
– link & connect, soon people will do the same back
– Ration 90 : 9 : 1 (Read, Reply, wRite)
• Don’t measure success by numbers
– if you’re reaching the right people it’s quality not
quantity that counts
• Don’t ignore people – they invest time reading what you say (http://podnosh.com/social-media-
so do the same for them help/what-makes-the-web-social/)

73. Summary
Objectives – What do you want to do?
Audience – Who are they? Where are they?
Strategy – Pick a guided plan with a path that fits
Implement - Match to right social networking tool
Sustain – Engage & converse, monitor & revise
OASIS was developed by @JohnSheridan
John.Sheridan@SocialMedia404.com

74. Social Media - In conclusion
• It’s only beneficial to your organisation if it’s going to tangibly
help you to achieve your goals.
• Establish a a plan thinking short, medium and long term – and
have an internal policy for using it.
• Know your target audience and go to the spaces where they are.
• Know your message - make it clear and directed.
• Think of how it applies to Marketing, Fundraising, Productivity,
Communications .... and whatever else you do.
• Implement, monitor and adjust – and remember it takes time!

75. Social media - reflections
• What ideas do you have for your use from this workshop?
• How could your organisation use or make more of social media?
• How could groups you support, campaign more effectively using social media?
• What gaps are there in supporting them?
• Has your organisation a social media policy or Twitter guidelines?
• Have you any UnAnswered Questions?!
• How can we keep the conversation going?

76. Useful links and websites
• ITEM3 www.item3.org.uk
• CITA www.communityitacademy.org/
• Media Trust http://resources.mediatrust.org/guides/marketing/
• My Learning Pool www.mylearningpool.com
• Social Media Surgeries www.socialmediasurgery.com
• Charity Comms www.charitycomms.org.uk/
• KnowHow Non-Profit www.knowhownonprofit.org.uk
• Jargonbuster www.socialbysocial.com/book/a-to-z
• ICT Knowledgebase www.ictknowledgebase.org.uk
• The Very Tiger Blog www.theverytiger.com/
• Watfordgap Services www.watfordgapservices.org.uk
• Workshop Resources www.scribd.com/watfordgap/shelf
• Charity Technology Trust www.ctxchange.org

77. Useful links and websites
For Local For
Support Volunteering
Organisations Organisations
To share and learn about social media for communities

78. Thank You – My Email & Twitter contacts
Paul Webster
paul @ watfordgapservices.org.uk @watfordgap