Social Media introduction. Workshop delivered to network of Archway Wardens at Whirlow Grange on 29th January 2013

1. Banging the (On line) Drum
Digital & Social Media
Paul Webster – 29th January 2013
@watfordgap

2. What I do : train & support
Charities & Churches
Social Media Surgeries
Digital Advice

3. Old media - Web 1.0 . . . (Others – if you dare!)
. . static
websites
- no
interaction,
- text heavy
content,
- information
fed TO visitors
- no idea who
was (if anyone)
was reading

4. New media - Web 2.0 ...
. . media rich, interactive, content served based on preferences, open
for comments, conversations NETWORKING with visitors encouraged
Web 2.0
=Social Media
=New Media
=Social Networking

5. Lets play a game!
What are we saying?

6. It’s about conversations…..
Social media…is about pursuing relationships and fostering communities. Paul Adams, Google -
http://thinkoutsidein.com/blog
It's not about forgetting everything you know. Centres can still support, still raise awareness, still
show caring ... just you now ALSO have the power of an on-line space to do all this.

7. You’re Famous!

8. Are you on Social Media?
No? Probably – Yes!
Have you checked?!
How are you being represented?
What are people already saying?
Are you using Social Media?
Does your organisation have a website … that is interactive?
Have you got a blog?
Do you use YouTube or Flickr?
Are you on Facebook?
Do you Tweet?
Do you use web tools to improve organisational efficiency?
Even if you don't plan immediate use of a social network, you should consider
registering your organisation on anyway to prevent 'squatters'.
What is Social Media - http://www.youtube.com/watch?v=MpIOClX1jPE

9. http://www.personalizemedia.com/the-count/
Social Networking – the numbers

10. 76% of iPad users also have a desktop PC, but 9% bought
one to replace their desktop / laptop
The Mobile
Web
Mobile web access will eclipse wired by 2015, 17% of UK 'If you took away
households already use phone as primary web access my mobile, you
would take away a
45% of web users connect from mobile (ONS – Aug 2011) part of me'
16% UK web traffic from a phone/tablet (Comscore – June 2012)
Have you viewed your website on a phone/tablet?
Android OS use grown from 5% to 47% (Dec 2009 to Dec
2011). Apple is 30%, Symbian <5%. (ComScrore Aug 2011)
Over 25 million smartphones in use
in UK
51.3% of phone market
59% access social network, 49% to buy, 12% to check-in
(Ofcom Aug2011 / ComScore Dec2011)
1 million tablets sold by Dixons Group in December 2012
Bite-sized reading & news – even volunteering & learning
whilst travelling
It's not a passing phase

11. It's 'Relational' not 'Transactional'
balanced equality between organisations Social Networking is
and visitors. Leads to deeper conversations 'the leveller'
We're all 'content creators'. Our message
is relevant and as important whatever size. Gives all of us an equal
1 person or 1000 in a community voice with the world
Increased Reach - barriers broken down as
everyone empowered to present their own
positive stories and accurate pictures.
Who is my neighbour? On-line mission to
friends locally or worldwide on Twitter &
Facebook
Immediacy of news & events, what took
days, takes hours. Minutes now seconds
Present our message to a wider audience
& live as disciples 24/7 in an on-line Front Be Helpful – Be Generous - Say
Line space. (LICC) Thank You - Share and you’ll be
amazed what you get back!

12. Why should the Church use social media?
• Why not?
• 'Everyone else does' … but not jumping on the band wagon,
but because 'Everyone else does' so its important to be in the space
• A vital tool, but not the vital tool
• Important to Wisely and Thoughtfully use these technologies as we
have adopted printing press, phone etc
– #trainprayer from @drbattytowers (Twitter)
– Ministry from those unable to preach from the pulpit (Blog)
– Church in the (on line) community, e.g. St. Pixels (Facebook)
– Keeping in touch with Christian ministry in Egypt (Mailchimp)
– Streaming of worship, availability of podcasts (You Tube)
• To present a relevant message and balancing conversation in a secular
and chaotic on line world

13. Reflections and value of a website and social networks
• Will increase the number of people enquiring about the centres who
had only heard through social networking sites
• Less burden on centre staff as information provided on line and
event / resource bookings possible too
• Show the community we are a relevant network of caring Christians
• Potential to make wider contact with local and national church
networks in real time
• Rather than a plain website, content kept fresh and up to date.
An increased group of centre staff supported in making updates, using
Twitter and uploading videos and pictures
• A two way link.
– Centres can communicate and share easily with other
– Centres can signpost to network resources & be informed of news

14. The 'problem' many small organisations face
Where to start
Knowledge
Confidence / Fear
Capacity / Resources
Access
Time
Cost
Scepticism
Any more?

15. Retreat Houses – Have a 'plan'
Know your objectives and what you want to say
Presenting a welcoming Christian place for people to stay
Research who & where your audience are online. Do you know?
Don’t just build & hope, go to the places where your target audience are
Plan use of tools – have a strategy, meet people where they are
Video of event?, Blog of experiences? Do ‘as well as’ what you do
Choose tool to match audience and implement
Look at what other centres have done, what works elsewhere?
Sustain the conversation and say thank you
Encourage people to return, keep content new, links from websites
Social Media Decision and Planning Guide
http://www.idealware.org/reports/nonprofit-social-media-decision-guide

16. Your social networking plan
1, Social network use similar to use of phone or newsletters
2, Digital space is now the place where people communicate,
seek, read, share, purchase & network. Can't ignore any more
3, Have Purpose – WHAT, Audience – WHO, Aims – WHERE
4, Have Champion/s who can steer, update & reply, allocate time
Step 2 – Pick one goal to pursue
5, Get full organisation buy-in to social media usage guidelines
6, Be clear, honest and credible. Build Trust. What you say is
traceable & will be on the web for ever, so if you'd not want it in
the local paper (or your mother to hear!) don't put it on the web
7, Social media tools are part of your overall resources but with
added dimension they enable of social actions & conversations
8, Main website is your hub with many linked social media spokes
9, Your social media presence is active the moment it goes live.
Be prepared!

17. Personal Social Media
Check
Who is the audience?
When I'm going for my next job interview
would I want my potential employer to
see this?
What impression do I give of myself and
my organisation?
Would anyone find my message offensive
or discriminatory?
Is what I am saying defamatory?
Does it bring my organisation into From - Diocese of Ripon and Leeds
disrepute?

19. Find the best social network for the job
Create a 'buzz' and link all networks back
to your main website
It's said 'We don't know what we don't know'!
• Choose the way to capture audience.
– Audio → Images → Video
– See Audioboo, Flickr, Pinterest, Bambuser, Youtube
• Choose the context to engage with audience.
– Blog → Facebook → Twitter
• Choose a useful (FREE) tool/s to help streamline work
– Finding out → Letting people know → Running events
– See Survey Monkey, MailChimp, Eventbrite

20. Finding the right tool for the task
From Flickr – Claire Sutton and justinbaeder

21. Social Media Explained
http://www.mymodernmet.com/profiles/blogs/social-media-explained-with- donuts
• "I'm eating a #doughnut"
http://www.slideshare.net/drbexl/an-overview-of-social-media-january-2013

22. Twitter
Think of it as being 'at a big party'
500 million accounts (140 million active)
approx 34 million registered in UK
9.66 million Olympic opening ceremony
mentions, more than all all at Beijing
Fastest way to communicate news and
create 'viral' campaigns
See content of tweet, not the tweeter
40% of tweets from a mobile
Hootsuite & Tweetdeck help you manage
Follow Orgs @archwaywardens, @retreatsuk, @churchtimes, @whirlowgrange
and people @watfordgap, @pamjweb, @jeffwitts, @drbattytowers, @drbexl
https://twitter.com/ArchwayWardens/

23. Like the transient
conversation at a party
'Flagging not Bragging' -
use for research
Ask questions
Signpost to resources
Start conversations
# (Hashtag), RT (Retweet)
Dive in, follow & talk!
Great for sharing and learning from a network of Peers
Accepted channel to Councillors, Businesses, News to get opinion & inform local news
See the Content of the Tweet not the Tweeter & follow Words not People

24. Facebook
130 average number of friends
64% of active UK internet users visit
Facebook
33.2 million active accounts in UK
25.8 million views in March 2012
Profiles, Pages and Groups, its where
many people search first – so be there
Over 1 billion accounts worldwide, half of
the active internet population
30% check status as soon as they wake up
25% of users have no privacy or security https://www.facebook.com/pages/Scargi
ll-Movement/121540627829
setting enabled

25. It’s the place where many,
many people already
network and share
Create a Group for an invited
network of Supporters
Set up an open Page for
people to Like & see updates
Check Privacy settings and
frequent changes
Link to Twitter & Blog
Busts Just Have a page -
For Dog’s
Justice Trust - Use it share pictures
- Use it to direct back to
main site

26. You Tube
23% of traffic originates from
Facebook
3.7 billion videos viewed during
January 2012
2nd most popular search engine
25% of audience is aged 15 – 24
We are all Content Creators & Good
News Reporters
http://www.youtube.com/watch?v=9bZkp7q19f0

27. http://www.youtube.com/watch?v=R3PgcOAz_p0
Anyone can be a
content creator
Social Media = Finding
Upload and edit videos
content uploaded by others
in your own channel
.. keep looking
Show Organisation is
Genuine & has
Personality
Increases Reach. If
campaigning can be a
bold call to action
Keep content Fresh
Accessible
'Easy-Youtube'

28. Pinterest
200,000 UK accounts
Most followed brands are Topman
(52k), ASOS (14k), Topshop (8k)
'Home Decor' is most popular category
Most popular age is 25-34
Pin boards and share collections of
pictures (Repinning)
Check copyright of pictures you upload
and pin as you would a website
7.9 million visits in Sept 2012 (786%
growth over 12 months)

29. Image Sharing
Visual record of events organised in 'Interest boards' or Groups
Access to reusable images that are easy to put on website
Visually show people what you are doing & enable them to 'Repin' and share it
http://pinterest.com/authorcarol/christian-resources/ andFlickr search for Llangasty
http://pinterest.com/bigbible/prayer/ and http://pinterest.com/drbexl/

30. Wordpress
Wordpress enables you to easily create Blogs
which are on line diaries or full websites
Over 55 million active Wordpress blogs
Simplest way to get a full website
Don't worry it's not finished – some of the best
blogs build as conversations
http://greenpastures17.wordpress.com/christian-prayer-retreat-centre/

31. http://bridgestreetmethodistchurchmansfield.org/
http://pamsperambulation.wordpress.com/about/
Two flavours - .com & .org
Open platform for community led content &
story development
Quick & easy to set up and develop a blog or
full website
Get feedback from visitors and start
conversations
Multiple users / permissions with access
Commoncraft Video - explaining Blogs
Other spaces - Tumblr & Posterous

32. Doodle
Free and no account needed
Easy meeting scheduling
No more 'round robin' emails
Ties in with Google Calendar

33. Easy meeting scheduling
and choice selection
What it is
- removes 'round robin' emails
- everyone can see latest view
- Reply 'Yes', 'No' and 'If Need be'
- unlimited dates & participants (can set own cap)
- share URL with potential attendees or closed list
- share poll on Facebook & Twitter
- create free account to manage options & polls
- hide responses so only creator sees
- responders can leave comments about choices

34. Eventbrite
Handles all the tedious tasks of
planning & administration of
event bookings
Free if event is free
Ticket wallet & Check-in Android
& iphone apps
Integration with Mailchimp &
SurveyMonkey

35. Running Events
Eventbrite
What it is
- online event management
- free if event is free
- booking, maps, tickets incl
- attendee books online
- send email reminders
- link with Mailchimp
- badges & check in lists

36. Survey Monkey
10 questions in free version
Very versatile on-line survey
tool, free for small surveys
Find out views from people
visiting about their stay
100 responses allowed on a
free plan
Download results
Time saving tools that leave
you more space to focus on
'real work'

37. Finding Out
Survey Monkey
www.surveymonkey.com
What it is
- online survey website
- drag and drop questions
- simple tick-box or grids
- event evaluations
- multi-users

38. Mailchimp
12,000 emails in free version
Template driven e-mail based
news bulletin
Handles bounces automatically
Check statistics and click rate
Build subscriber lists from
external sources including
sign-up forms

39. Letting People Know
MailChimp
www.mailchimp.com
What it is
- mailing list management
- e-bulletin design
- engagement stats
- segmented subscribers
- emails sent smoothly – avoids spam
- handles bounced email automatically

40. Google+
5 billion “+1”s
66% of users are male
2.5 million visitors in March 2012
500 million 'potential' accounts only
135 million actively posting
625,000 new users per day
Students are the most popular users
of the site

41. Frequency & replies
Type News travel Reply
Print 7 days 2 weeks
Email 7 hours 2 days
Blog/Fbook 7 minutes 2 hours
Twitter 7 seconds 2 mins
Every Day Tweet, re-tweet, check Google Alerts,
Time (30 mins) check RSS reader & reply to comments
Planning
Once a Week Write blog post, check analytics, monitor
(45 mins) groups & find new people to follow
(time is usually
the only cost in
social media) About Monthly Add video to YouTube, share a resource
(60 mins) on-line, create podcast & build profile

42. Measuring Success
- Check how many times links are clicked if using Bit.ly
- Listen what's said about your organisation using Topsy
- Monitor Google Analytics, Facebook Insights, Wordpress visits
- Measure Tweetreach, SocialBro, Twentyfeet, Sparkwi.se
- Visualize Infographics on Visual.y, Infogr.am, My Social Strand
BUT …. real success is not just about the numbers
- Tell stories of real people and real changes
- Find out how people heard about you
- Build relationships & success by joining in conversations
- Social media presence an reflection of your organisation
- Engage press, funders, authorities with pictures and video
Say Thank You!

43. Social media is online media that starts conversations, encourages
people to pass it on to others, and finds ways to travel on its own.
Idealware - http://www.idealware.com

44. People First
What next?
Know your Message and Audience
Look at what you do – where does it fit?
Start slow, pick one network, experiment
Most sites cost nothing .. except time!
Attend (or run!) a surgery
Your Action is Live as soon as you Follow,
Link, Comment, Pin ..be prepared!
Not about numbers, small good quality
networks can be better
http://www.slideshare.net/drbexl
Monitor & keep content Fresh http://www.watfordgapservices.org.uk
http://www.grovo.com
Share & Say Thank You

45. Social media – Reflections and Actions
How could your centre use or make more of social media?
What gaps do you or your centre have in knowledge?
Has your centre a social media policy or Twitter guidelines?
How could your visitors, network and community members be
supported more effectively using social media?
What One Thing are you going to do this month (or today?)
Have you any UnAnswered Questions?

46. Websites covered? Any Questions?
Unanswered Questions?
Things you'd like
to be able to do?
Anything else ….
(Technology related!)
One to One sessions
(now or separately)
Thank You - Paul Webster
@watfordgap - paulwebster43@gmail.com