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How Qatar uses WhatsApp, 
Snapchat and other social networks 
Rassed Research Briefing: 1st December 2014
About Rassed 
The Ministry of Information and Communications 
Technology (ictQATAR) established “Rassed” to: 
1. Study the impact of the Internet and 
Information Communication Technologies (ICT) 
on society; and 
2. Explore the potential of emerging digital 
technologies. 
Find out more about our work at: www.ictqatar.qa/en/rassed
Examples of our research output 
• Monthly themed Tech “Top Tens” 
• Quarterly Market Intelligence reports: “Digital Digest” 
• Study into Online Attitudes and Behaviors in MENA 
260,000+ views since June 2012 
• Our channel is in the Top 1% most viewed globally on LinkedIn’s SlideShare 
http://www.slideshare.net/ictQATAR/
Understanding emerging 
social media platforms 
• Lots of take-up data for 
mainstream older networks 
- less so for emerging 
channels 
• Behaviors and attitudes seldom 
probed 
• Insights to support stakeholders
Methodology 
• Commissioned: Ipsos Qatar to conduct fieldwork 
• Population studied: Online users in Qatar 
• Sample: 1,000 adults. 500 Qataris. 500 non-Qataris 
• Data Collection: CATI (Computer Assisted Telephonic Interviews) 
• Interview Length: 15 minutes 
• Fieldwork: September 1st - October 16th 2014
5 KEY INSIGHTS
1. WhatsApp leads the way 
• Most used social media service. 
• 96% Awareness. 87% Usage. 
• Rises to 98% + 97% for Qataris.
2. Facebook unpopular with Qataris 
• Just 44% of Qataris use it vs. 90% awareness level. 
• Compared to 84% of non-Qataris. (94% awareness). 
• No 2 channel for non-Qataris vs. No 5 for Qataris.
3. Mobility is key 
• Mobile friendliness is a key driver of usage: 
– 50% of all social media users 
– 70% of Qataris 
– Rising to 77% of Qatari women 
• 20% of our total sample 
would leave a platform 
“if it is not mobile friendly”
4. Privacy not a big issue 
Much less pronounced than we 
anticipated: 
• 31% of users stated “it has enough 
privacy concerns” was a 
consideration before using a new 
network. 
• “Growing privacy concerns” was 
identified by only 23% as a reason 
for leaving a service.
5. Users identify societal impacts 
• 85% felt that social media is “helping to spread 
rumors and false information.” 
• Over three-quarters feel social media “takes away 
from quality time with the family.” 
• 65% expressed the view 
social media is “leading to 
a wider generation gap.”
SOCIAL MEDIA USE: 
- AGE, GENDER AND NATIONALITY
Age + types of usage 
• Younger users use newer platforms more. 
• But BBM sees stark difference (44% vs. 19.5%). 
• A third of 15-29 year-olds will use any given social 
media platform for more than 3 hours a day. 
• Compare to 17% of 30-40 year-olds and 9% of 40+
Age + language 
• Younger users use English on social media equally to 
other age groups. 
• But less likely to use Arabic (34% vs. 51% for 30+ YO).
Age + triggers to leave
Gender similarities 
• Share photos equally on WhatsApp & Facebook. 
• Both genders agree that the biggest negative of 
social media is that it is “helping to spread rumors 
and false information.”
Gender differences 
• Females tend to use newer platforms more than men. 
• And they use older platforms less. 
• Females more like to use social media for e-Commerce. 
Qatari-women particularly leading in this realm.
Social media for shopping 
• Most e-Commerce happens on Instagram and is lead 
by Qataris and Qatari women. 
21% 21% 
6% 
32% 
34% 
20% 
15-29 YO 30-39 YO 40+ YO 
Males Females
Usage by Nationality 
97% 
44% 
46% 
Qataris Arab Expats Non-Arab Expats 
48% 
39% 
65% 
7% 
17% 
92% 
78% 
38% 
26% 
13% 
34% 
1% 
11% 
82% 
89% 
30% 
27% 
10% 
33% 
10% 
0% 
WhatsApp Facebook Twitter BBM SnapChat Instagram Path Forums
Sharing photos on selected networks 
51% 
12% 
8% 
37% 
50% 
6% 
17% 
31% 
33% 
46% 
1% 
4% 
38% 
49% 
5% 
23% 
WhatsApp Facebook SnapChat Instagram 
Male - Qatari Female - Qatari Males - Non Qatari Females - Non Qatari
Social media as source of news 
34% 
12% 
25% 
10% 
21% 
52% 
12% 
5% 
WhatsApp Facebook Twitter Instagram 
Qataris Non-Qataris
ARE YOU ON THE 
RIGHT PLATFORM? 
POPULAR USES OF SOCIAL 
CHANNELS IN QATAR
What’s hot. What’s not?
WhatsApp 
• Everyone is here, and usage is growing. 
• High usage of fake names. 
• Top activities: 
Sending messages 
Sharing photos 
Finding friends & family you have lost touch with 
Posting status updates
BBM 
• 49% are members of groups on BBM and WhatsApp. 
• Most groups are family & friends related (88%). 
• Followed by work, religious and hobby groups.
Instagram 
• Very popular in Qatar – among Qataris especially. 
• Usage is growing, especially with females and 15-29. 
• Top Activities 
Sharing photos 
Sharing videos 
Meeting new people 
Posting status updates
Snapchat 
• Usage lead by Qataris and youth. 
• Both genders tends to use it equally. 
• 31% of youth will use it for more than 3 hours a day. 
• Top Activities: 
Sharing photos 
Sharing videos 
Sending messages
Facebook 
• Home of the non-Qataris. 
• People very likely to use fake names. 
• Top activities: 
Finding friends & family you have lost touch with 
Finding latest news 
Sending messages 
Sharing photos
Twitter 
• No 2 source of news for non-Qataris. 
• People more likely to use real name (only 1/5 use a fake). 
• Top activities: 
Finding out latest news 
Follow discussions about current topics 
Post status updates 
Share views and opinions
What does this 
mean for you?
5 takeaways 
1. High level of awareness 
2. Awareness does not equal usage 
3. Mobile-friendliness is important 
4. Qataris most active on new platforms 
5. Users tend to be lurkers…
Thanks for reading 
Visit our SlideShare channel for the Digital 
Digests and our monthly Tech Top 10: 
http://www.slideshare.net/ictQATAR/ 
Contact Us: rassed@ict.gov.qa 
Twitter: @ictqatar

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How Qatar uses WhatsApp, Snapchat and other social media

  • 1. How Qatar uses WhatsApp, Snapchat and other social networks Rassed Research Briefing: 1st December 2014
  • 2. About Rassed The Ministry of Information and Communications Technology (ictQATAR) established “Rassed” to: 1. Study the impact of the Internet and Information Communication Technologies (ICT) on society; and 2. Explore the potential of emerging digital technologies. Find out more about our work at: www.ictqatar.qa/en/rassed
  • 3. Examples of our research output • Monthly themed Tech “Top Tens” • Quarterly Market Intelligence reports: “Digital Digest” • Study into Online Attitudes and Behaviors in MENA 260,000+ views since June 2012 • Our channel is in the Top 1% most viewed globally on LinkedIn’s SlideShare http://www.slideshare.net/ictQATAR/
  • 4. Understanding emerging social media platforms • Lots of take-up data for mainstream older networks - less so for emerging channels • Behaviors and attitudes seldom probed • Insights to support stakeholders
  • 5. Methodology • Commissioned: Ipsos Qatar to conduct fieldwork • Population studied: Online users in Qatar • Sample: 1,000 adults. 500 Qataris. 500 non-Qataris • Data Collection: CATI (Computer Assisted Telephonic Interviews) • Interview Length: 15 minutes • Fieldwork: September 1st - October 16th 2014
  • 7. 1. WhatsApp leads the way • Most used social media service. • 96% Awareness. 87% Usage. • Rises to 98% + 97% for Qataris.
  • 8. 2. Facebook unpopular with Qataris • Just 44% of Qataris use it vs. 90% awareness level. • Compared to 84% of non-Qataris. (94% awareness). • No 2 channel for non-Qataris vs. No 5 for Qataris.
  • 9. 3. Mobility is key • Mobile friendliness is a key driver of usage: – 50% of all social media users – 70% of Qataris – Rising to 77% of Qatari women • 20% of our total sample would leave a platform “if it is not mobile friendly”
  • 10. 4. Privacy not a big issue Much less pronounced than we anticipated: • 31% of users stated “it has enough privacy concerns” was a consideration before using a new network. • “Growing privacy concerns” was identified by only 23% as a reason for leaving a service.
  • 11. 5. Users identify societal impacts • 85% felt that social media is “helping to spread rumors and false information.” • Over three-quarters feel social media “takes away from quality time with the family.” • 65% expressed the view social media is “leading to a wider generation gap.”
  • 12. SOCIAL MEDIA USE: - AGE, GENDER AND NATIONALITY
  • 13. Age + types of usage • Younger users use newer platforms more. • But BBM sees stark difference (44% vs. 19.5%). • A third of 15-29 year-olds will use any given social media platform for more than 3 hours a day. • Compare to 17% of 30-40 year-olds and 9% of 40+
  • 14. Age + language • Younger users use English on social media equally to other age groups. • But less likely to use Arabic (34% vs. 51% for 30+ YO).
  • 15. Age + triggers to leave
  • 16. Gender similarities • Share photos equally on WhatsApp & Facebook. • Both genders agree that the biggest negative of social media is that it is “helping to spread rumors and false information.”
  • 17. Gender differences • Females tend to use newer platforms more than men. • And they use older platforms less. • Females more like to use social media for e-Commerce. Qatari-women particularly leading in this realm.
  • 18. Social media for shopping • Most e-Commerce happens on Instagram and is lead by Qataris and Qatari women. 21% 21% 6% 32% 34% 20% 15-29 YO 30-39 YO 40+ YO Males Females
  • 19. Usage by Nationality 97% 44% 46% Qataris Arab Expats Non-Arab Expats 48% 39% 65% 7% 17% 92% 78% 38% 26% 13% 34% 1% 11% 82% 89% 30% 27% 10% 33% 10% 0% WhatsApp Facebook Twitter BBM SnapChat Instagram Path Forums
  • 20. Sharing photos on selected networks 51% 12% 8% 37% 50% 6% 17% 31% 33% 46% 1% 4% 38% 49% 5% 23% WhatsApp Facebook SnapChat Instagram Male - Qatari Female - Qatari Males - Non Qatari Females - Non Qatari
  • 21. Social media as source of news 34% 12% 25% 10% 21% 52% 12% 5% WhatsApp Facebook Twitter Instagram Qataris Non-Qataris
  • 22. ARE YOU ON THE RIGHT PLATFORM? POPULAR USES OF SOCIAL CHANNELS IN QATAR
  • 24. WhatsApp • Everyone is here, and usage is growing. • High usage of fake names. • Top activities: Sending messages Sharing photos Finding friends & family you have lost touch with Posting status updates
  • 25. BBM • 49% are members of groups on BBM and WhatsApp. • Most groups are family & friends related (88%). • Followed by work, religious and hobby groups.
  • 26. Instagram • Very popular in Qatar – among Qataris especially. • Usage is growing, especially with females and 15-29. • Top Activities Sharing photos Sharing videos Meeting new people Posting status updates
  • 27. Snapchat • Usage lead by Qataris and youth. • Both genders tends to use it equally. • 31% of youth will use it for more than 3 hours a day. • Top Activities: Sharing photos Sharing videos Sending messages
  • 28. Facebook • Home of the non-Qataris. • People very likely to use fake names. • Top activities: Finding friends & family you have lost touch with Finding latest news Sending messages Sharing photos
  • 29. Twitter • No 2 source of news for non-Qataris. • People more likely to use real name (only 1/5 use a fake). • Top activities: Finding out latest news Follow discussions about current topics Post status updates Share views and opinions
  • 30. What does this mean for you?
  • 31. 5 takeaways 1. High level of awareness 2. Awareness does not equal usage 3. Mobile-friendliness is important 4. Qataris most active on new platforms 5. Users tend to be lurkers…
  • 32. Thanks for reading Visit our SlideShare channel for the Digital Digests and our monthly Tech Top 10: http://www.slideshare.net/ictQATAR/ Contact Us: rassed@ict.gov.qa Twitter: @ictqatar

Hinweis der Redaktion

  1. Image: http://www.daretothink.co.uk/site/wp-content/uploads/icon-banner.png
  2. http://www.skyword.com/contentstandard/wp-content/uploads/2014/10/closeupofhandwithlaptopa_114895-758x485.jpg
  3. http://www.ordoh.com/wp-content/uploads/2014/10/whatsapp-king.jpg
  4. And actually Snapchat at 39% is not far behind among Qataris. Image: http://infospace.ischool.syr.edu/files/2012/06/facebook1-1.jpg
  5. Image: http://www.digitalstrategy.ie/testenv/wp-content/uploads/2014/01/social-local-mobile-media.jpg
  6. Image: http://www.ieplexus.com/wp-content/uploads/2010/09/Internet-privacy.jpg
  7. http://media.npr.org/assets/img/2013/07/16/family-social-media-7591aa2f0cc47f60276253f60ff4c24d976d8617.jpg
  8. http://www.digitalqatar.qa/wp-content/uploads/sites/2/2012/07/Dubai-featured-image.jpg
  9. http://images.latinpost.com/data/images/full/13589/social-media.jpg?w=600
  10. Women are biggest users of religious groups. Image: http://trend-busana.com/wp-content/uploads/2013/11/tips-BBM-untuk-marketing.jpg
  11. Image: http://djdesignerlab.com/wp-content/uploads/2013/01/mobile_social_media.jpg
  12. Image: http://designmodo.com/wp-content/uploads/2013/06/preview-flat-social-icons.png