The document discusses the importance of content in online marketing. It emphasizes that brands must compete for attention in digital spaces and should represent content throughout the planning process, from research to completion. Further, the document states that content should be the organizing principle and possibly the only thing some brands do online, as they need to understand audiences, be useful and present.
What Next for Content? : Social Media Week London 2011
1. What next for
content?
SOCIAL MEDIA WEEK LONDON : : 2011
ICROSSING
http://goo.gl/kxYn1
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2. (SOURCE: USE CREATIVE
COMMONS LICENCE FROM
FLICKR.COM – AND ADD
PHOTOGRAPHERS CREDIT HERE)
Content at the
centre of online
marketing
http://goo.gl/Zu4vW
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