The Next Round and the Last Call: Creating Connectedness with Lifestyle and Passion Brands - iCrossing
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Few brands stir as much passion and connection as spirits brands. These brands evoke memories, prompt good times, and live in moments of connection, and they have for hundreds of years. Today, the biggest and most compelling advances in technology are falling directly into the world of spirits brands, as people become more connected to information, content, and (most importantly) one another. This session will explore how successful spirits brands like Jim Beam and Maker's Mark are using digital to build connected brands -- or closer relationships with their audiences. This session explored: The last call: What are some of the marketing methods that brands need to move away from? The next round: How are innovators using digital to build connected brands? What mix of strategy, technology, and media is correct? For more information please visit www.icrossing.com.
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The Next Round and the Last Call: Creating Connectedness with Lifestyle and Passion Brands - iCrossing
- 1. lastcall& next round creating connections with lifestyle brands Thursday, October 18, 2012
- 2. lastcall& next round creating connections with lifestyle brands Thursday, October 18, 2012
- 3. Thursday, October 18, 2012
- 4. partners in connecting consumers and brands Thursday, October 18, 2012
- 5. Thursday, October 18, 2012
- 6. GOODNEWS. * Neilsen reports strong sales through 2012 bourbonis strong* Thursday, October 18, 2012
- 7. Distrustof traditional mediaadtypes isridiculously high. Consumers who “don’t trust” ad formats Thursday, October 18, 2012
- 8. text ads product placement radio tv magazines 0% 20% 40% 60% 80% Distrustof traditional mediaadtypes isridiculously high. Consumers who “don’t trust” ad formats Thursday, October 18, 2012
- 11. Thursday, October 18, 2012
- 12. LastCall what we can’t do anymore NextRound what we will do more of Thursday, October 18, 2012
- 13. Thursday, October 18, 2012
- 19. elevate Beam to the masses in ways fans individually identify developachannelstrategy Thursday, October 18, 2012
- 20. elevate Beam to the masses in ways fans individually identify enable consumers to find and discover your brand stories developachannelstrategy Thursday, October 18, 2012
- 21. elevate Beam to the masses in ways fans individually identify enable consumers to find and discover your brand stories engage and reward loyalists with direct dialogue developachannelstrategy Thursday, October 18, 2012
- 22. elevate Beam to the masses in ways fans individually identify enable consumers to find and discover your brand stories engage and reward loyalists with direct dialogue maintain video consistency by housing content developachannelstrategy Thursday, October 18, 2012
- 23. elevate Beam to the masses in ways fans individually identify enable consumers to find and discover your brand stories engage and reward loyalists with direct dialogue maintain video consistency by housing content provide details for all whiskey consumers developachannelstrategy Thursday, October 18, 2012
- 24. elevate Beam to the masses in ways fans individually identify enable consumers to find and discover your brand stories engage and reward loyalists with direct dialogue maintain video consistency by housing content provide details for all whiskey consumers keep brand advocates interested and In the Noe developachannelstrategy Thursday, October 18, 2012
- 25. Thursday, October 18, 2012
- 28. threetake aways Thursday, October 18, 2012
- 29. threetake aways Thursday, October 18, 2012
- 30. threetake aways it’s not about the media we bought but about the relationships we form. Thursday, October 18, 2012
- 31. threetake aways it’s not about the media we bought but about the relationships we form. content is the lifeblood of providing customer value Thursday, October 18, 2012
- 32. threetake aways it’s not about the media we bought but about the relationships we form. content is the lifeblood of providing customer value don’t view “digital” monolithically, but rather built a cohesive and integrated channel plan Thursday, October 18, 2012
- 33. ? ! Thursday, October 18, 2012
- 34. Thursday, October 18, 2012
- 35. thanks! Thursday, October 18, 2012