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Super Bowl Predictions
    A Search Assessment




             by Eric Sidone,
   Natural Search Strategist @ iCrossing
Quick SEO Audit


      • PageRank: 6      • PageRank: 6
      • Google Index:    • Google Index:
        42,000             29,900
      • On-Page Opt:     • On-Page Opt:
        Fail               Fail




• Slight Edge Steelers
Score   Score


 3      0
Back Link Profile




• Edge: Packers
Score   Score


 3      7
Unique Visitors




• Edge Steelers
Score   Score


10      7
Search Demand by Keyword




• Overall Demand: Edge Steelers
Score   Score


17      7
Search Demand by Region




•   More interest in Wisconsin for “Packers” than interest in
    Pennsylvania for “Steelers”
•   There are a few “S’consins” searching for a last minute
    Roethlisberger Jersey
•   Edge: Packers
Score   Score


17      10
Rising Search Demand




• Highest Trending Term: Edge Steelers
Score   Score


24      10
Social Sentiment by Keyword




• With 7/8 Metrics : Edge Packers
Score   Score


24      17
YouTube Fight Song


     • Wiz Khalifa –    • Lil Wayne –
       Black & Yellow     Green & Yellow
     • Views:           • Views: 530,000
       32,000,000




• Edge Steelers
-Final Score-


Score               Score


27                  17
“DOUBLE YOI”
        STEELERS WIN!

Score


30
Score


30Prediction by Eric Sidone,
Natural Search Strategist @ iCrossing
            [@esidone]
    eric.sidone@icrossing.com

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