"The SoLoMo Revolution: Social Media, Local Search & Mobile Search Collide" as presented by Mac Ling, Director, Mobile, iCrossing, at SMX Advanced in Seattle, WA on June 7, 2011.
17. However, relevance has a shelf-life.
So we have to be nimble enough to
communicate to consumers in the
decision stage of the purchase funnel.
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18. What Do We Have Here?
1. A Group with Shared Interests
2. Location Information
3. Contextual Information
4. Immediacy of Fulfilling Need
And ULTIMATELY:
A Qualified Lead!
How Do We Use This?
1. Provide a Targeted Offer To
the Pod
2. Future Group Buying Deals
3. Merchants Can Bid for This
Group’s Patronage
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19. Is this the
SoLoMo
Revolution?
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20. Or Just the Next
Evolution in
Marketing?
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27. We’re
Becoming
Better at
Using
Technology to
Enable a
Deeper
Human
Experience
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28. “SoLoMo” doesn’t feel like a
revolution… but an evolution.
We’re using the same fundamental
marketing concepts with new tools to
achieve similar goals.
It’s simply the next iteration of the
marketer’s toolbox…
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29. THANK YOU!
Mac Ling
mac.ling@icrossing.com
@mac_ling
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