1. 1 Web Shadow: 1. What someone finds when they look for you on the web. 2. The combination of an individual’s online owned presence (social network profiles, blogs, personal websites) and their earned presence: what others say about them for instance on company websites, blogs, Twitter and wikis. (Etymology: derives from Jeff Jarvis’s term “Google shadow”, describing the search results for an individual.) Tag: #webshadows meandmywebshadow.com 1

2. 2 Royal Festival Hall : : March 5th, 2010 You & Your Web Shadow 2

3. 3 Sep 2009 3

4. 4 4

5. 5 why write it? 5

6. 6 “we shape our tools and then our tools shape us” http://goo.gl/oR8L 6

7. 7 What you know or don't know about how networks work can influence how much freedom, wealth and participation you and your children will have in the rest of this century. @hrheingold 7

8. 8 new literacies 8

9. 9 attention critical consumption participation networks presence 9

10. 10 attention critical consumption participation networks presence 10

11. 11 attention critical consumption participation networks presence 11

12. 12 attention critical consumption participation networks presence 12

13. 13 attention critical consumption participation networks presence 13

14. 14 a bit complex 14

15. 15 WMT 15

16. 16 your web shadow 16

17. 17 ever let something slip? 17

18. 18 IDF http://goo.gl/WLcC 18

19. 19 drunken pirate http://goo.gl/NhWy 19

20. 20 "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” cisco fatty 20

21. 21 cisco fatty 21

22. 22 social web literacy = reputation kryptonite? 22

23. 23 social web literacy = social superpowers 23

24. 24 batman/superman 24

25. 25 an expanding sphere Image: Bestario http://goo.gl/SWZq 25

26. 26 disrupt / absorb Image (cc) dominik99 26

27. 27 it’s reached our relationships 27

28. 28 emerging norms 28

29. 29 how we think Image: (cc) gingiber http://goo.gl/2MM8 29

30. 30 how we organise ourselves Image: Bestario.org 30

31. 31 hard-nosed business version 31

32. 32 “...this is just the beginning of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before.” http://goo.gl/J2eq 32

33. 33 managing your web shadow 33

34. 34 why? 34

35. 35 sanity searches 35

36. 36 be best/first source of information about yourself 36

37. 37 be where people look 37

38. 38 be useful 38

39. 39 map your networks 39

40. 40 making the most of things 40

41. 41 brand shadows 41

42. 42 Image: http://fr.linkfluence.net/ 42

43. 43 they live in networks Image: http://fr.linkfluence.net/ 43

44. 44 they are nodes in networks Image: http://fr.linkfluence.net/ 44

45. 45 brands are web shadows Image: http://fr.linkfluence.net/ 45

46. 46 S.T.O.P. 46

47. 47 47

48. 48 48

49. 49 49

50. 50 50

51. 51 51

52. 52 serendipity engines http://goo.gl/JrKP 52

53. 53 epilogue 53

54. 54 a confidence trick 54

55. 55 Sanity (not vanity) searches Be best/first source of information Draw a line between private & public Tell your friends and family Be present/useful in your networks 55

56. 56 More info:meandmywebshadow.com Buy: bit.ly/wsbook 56

57. 57 Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk Blog: connect.icrossing.co.uk Twitter: @amayfield / @icrossing_uk Thank you 57 47 13

58. 58 58