2012 ATA 53rd Annual Conference, Session T-7: Localization For iPhone and Other iOS Devices The iPhone is the best selling consumer device ever developed. The iTunes app store is the largest software application marketplace ever created. Over 25 billion apps have been downloaded and sold in over a hundred languages. Would you like to know how to break into the market for localizing these apps? Come and learn about the ins and outs of localizing apps for Internetwork Operating System devices like the iPhone and iPad. Practical examples will provide insight into technical and other aspects of this niche to get you started.

1. Localization
for iOS
Dierk Seeburg
©2012 IcoText

2. @IcoText
http://icotext.com
©2012 IcoText

3. #ATA2012
#L10n4iOS
Source: Twitter

4. QR Code
Source: Twitter

5. Thanks!
Source: Apple

6. Survey:
Who has done
L10n on iOS
By show of hands
©2012 IcoText

7. L10n
©2012 IcoText

8. L10n
L10n vs. I18n
©2012 IcoText

9. L10n
L10n vs. T9n
©2012 IcoText

10. L10n
L10n vs. L10n
©2012 IcoText

11. L10n
L10n vs. G11n
©2012 IcoText

12. L10n
WIKIPEDIA

13. L10n
WIKIPEDIA
Source: Wikipedia

14. L10n
WIKIPEDIA
Source: Wikipedia

15. L10n
WIKIPEDIA
Source: Wikipedia

16. L10n
Why L10n
©2012 IcoText

17. L10n
10x Sales
©Urutseg Source: OneHourTranslations

18. L10n
Who needs
L10n
©2012 IcoText

19. L10n
Who needs
L10n
©Seahen

20. L10n
Pitfalls in
L10n
©Flanker

21. L10n
Pitfalls in T9n
Puns
Idioms
Metaphors
Colloquialisms
Character expansion
©2012 IcoText

22. L10n
Pitfalls in L10n
Colors Symbols
Shapes Voice over
Sounds Audio
Images Sounds
Famous:
Chevy Nova
©2012 IcoText

23. L10n
Pitfalls in L10n
©Hywel Williams

24. L10n
Trends in
L10n
©2012 IcoText

25. L10n
15%
©Urutseg Source: Common Sense Advisory

26. Survey:
Who owns an
iPhone?
By show of hands
©2012 IcoText

27. Mobile
©2012 IcoText

28. Mo-
bile
G-20 Internet
Access
©BusinessInsider

29. Mo-
bile
Mobile Apps
iPhone - iPad - iPod
©2012 IcoText

30. Mo-
bile
Mobile Market
Share By OS (U.
S.)
©BusinessInsider

31. Mo-
bile
Smartphone
Market Share By
OS (Global)
©BusinessInsider

32. Mo-
bile
Trends in
Mobile
©2012 IcoText

33. Mo-
bile
Tablet Sales
Forecast
©BusinessInsider

34. Mo-
bile
Mobile App
Revenue
©BusinessInsider

35. iOS
©2012 IcoText

36. iOS
Apple

37. iOS
iPhone,
iPad,
MacBook
Source: Apple

38. Survey:
Who uses apps
on iPhone?
By show of hands
©2012 IcoText

39. iOS
iPhone vs. iPad
vs. iPod
©2012 IcoText

40. iOS
iPhone,
iPod, iPad
Source: Apple

41. iOS
iPad mini
Source: Apple

42. iOS
iOS vs. Android
©2012 IcoText

43. iOS
iOS vs.
Android
Sources: Apple, Google

44. iOS
Cross-Platform
Revenue
Comparison: iOS
vs. Android
©BusinessInsider

45. iOS
iOS vs. MacOS
©2012 IcoText

46. iOS
iOS vs. MacOS
Source: Apple

47. iOS
L10n 4
Mobile
©2012 IcoText

48. iOS
Global
Internet
Device Sales
©BusinessInsider

49. iOS
Trends in
iOS
©2012 IcoText

50. iOS
100 Million iPads sold
(Credit: CNET/James Martin)

51. Survey:
Who owns an
iPad mini?
By show of hands
©2012 IcoText

52. L10n 4 iOS
©2012 IcoText

53. iOS
iOS
L10n
Why iOS L10n
$$
©2012 IcoText

54. New Project iOS
L10n
Start, iOS vs.
Android
©BusinessInsider

55. iOS
L10n
Trends in
iOS L10n
©2012 IcoText

56. iOS
L10n
100%
©Urutseg Source: Apple

57. iOS
L10n
iTunes vs.
MacOS
App Store
©2012 IcoText

58. iTunes vs. iOS
L10n
MacOS App
Store
Source: Apple

59. iOS
iOS
L10n
iTunes Store
Source: Apple

60. iOS
iOS
L10n
Mac App Store
Source: Apple

61. App Stats iOS
L10n
Downloaded: 35bn.
Approved: 1M.
Available: 700,000
Available iPhone: 600,000
Available iPad: 300,000
Available Mac: 12,000
Market: USD $10bn.
Paid Out: USD $6.5bn.
Source: Apple

62. iOS
L10n
Top Mobile
Categories By
Growth in
Audience
©BusinessInsider

63. Survey:
Who owns an
iPod?
By show of hands
©2012 IcoText

64. iOS
L10n
Who needs
iOS L10n
©2012 IcoText

65. iOS
L10n
iOS
Localization
Source: Apple

66. iOS
iOS
L10n
Example:
Pinterest
©2012 IcoText

67. iOS
L10n
Example: Pinterest

68. iOS
L10n
How to L10n on iOS
Internationalization & Localization
©2012 IcoText

69. iOS
I18n L10n
Dates & Times
Currencies & Symbols
Numbers & Formats
Singulars & Plurals
Weights & Measures
©2012 IcoText

70. iOS
L10n
Internationaliz
ation: Dates
©Artem Karimov

71. iOS
L10n
Localization: Currency
Source: Wikipedia

72. iOS
iOS
L10n
Pitfalls in I18n
©Flanker

73. iOS
L10n
Internationaliz
ation:
Numbers
Source: NASA

74. iOS
L10n
Unicode
Source: Wikipedia

75. iOS
L10n
Unicode Font
Source: Wikipedia

76. iOS
iOS
L10n
Pitfalls in I18n
©Flanker

77. iOS
iOS
L10n
Pitfalls in I18n
Text in graphics
Text in code
Text overlap
Character expansion
©2012 IcoText

78. iOS
What to Localize L10n
Nib files Online help
Static text Dynamic text
Icons & graphics Text handling
Sound files code
Support website Tabular data
Social media
etc.
©2012 IcoText

79. iOS
iOS
L10n
Tools: XCode
AppleGlot
AD Viewer
AppleTrans
©2012 IcoText

80. iOS
L10n
XCode
Source: Apple

81. iOS
L10n
Resource Files
©2012 IcoText

82. iOS
L10n
Resource Files
©2012 IcoText

83. iOS
L10n
AppleGlot
©Macuarium

84. iOS
L10n
AppleTrans
©PBWorks

85. iOS
L10n
How not to do
L10n on iOS
©2012 IcoText

86. iOS
L10n
Pitfalls in L10n
on iOS
©Flanker

87. iOS
L10n
Pitfalls in L10n
on iOS
Dialog or window size too small
Help tags for an object not localized
Variable insertion
Sentence fragmentation
Dynamic text insertion
Untranslatable text
©2012 IcoText

88. Survey: Who
wants to start
L10n 4 iOS?
By show of hands
©2012 IcoText

89. Summary
©2012 IcoText

90. ∑
More L10n
Summary
More
More
User
Apps
s
©UK Government

91. ∑
FOR LOCALIZATION
©2012 IcoText

92. Thank you!
©2012 IcoText

93. #ATA2012
#L10n4iOS
icotext.com
@IcoText
Dierk
Seeburg ©2012 IcoText