6. Index Creative Village
is the conglomerate group of Creative
Communication Agencywhere“creatively
customizes solutions for you
to exceed your goal beyond goal”
วันจันทร์ท่ี 1 ตุลาคม 12
13. TV is the source of most consumed media content. Though six
in 10 online Thais are accessing the Internet on a daily basis
TV is the source of most consumed media content.
Though six in 10 online Thais are accessing the
Internet on a daily basis
Daily Users (%)(%)
Daily users Convergence
88
Media TV to Online
64
33
28
25
9
66% 88% 25% 33% 28% 9%
Internet for leisure TV Radio Internet for work Newspapers Magazines
Question: M1; Media use Base: All respondents; 1000
วันจันทร์ท่ี 1 ตุลาคม 12 Digital Life Thailand Report 19
14. TV is the source of most consumed media content. Though six
in 10 online Thais are accessing the Internet on a daily basis
TV is the source of most consumed media content.
Though six in 10 online Thais are accessing the
Internet on a daily basis
Daily Users (%)(%)
Daily users
TVC to Web
88
64
33
28
25
9
64% 88% 25% 33% 28% 9%
Internet for leisure TV Radio Internet for work Newspapers Magazines
Question: M1; Media use Base: All respondents; 1000
วันจันทร์ท่ี 1 ตุลาคม 12 Digital Life Thailand Report 19
15. TV is the source of most consumed media content. Though six
in 10 online Thais are accessing the Internet on a daily basis
TV is the source of most consumed media content.
Though six in 10 online Thais are accessing the
Internet on a daily basis
Daily Users (%)(%)
Daily users
TVC to Web
88
64
33
28
25
9
64% 88% 25% 33% 28% 9%
Internet for leisure TV Radio Internet for work Newspapers Magazines
Question: M1; Media use Base: All respondents; 1000
วันจันทร์ท่ี 1 ตุลาคม 12 Digital Life Thailand Report 19
16. TV is the source of most consumed media content. Though six
in 10 online Thais are accessing the Internet on a daily basis
TV is the source of most consumed media content.
Though six in 10 online Thais are accessing the
Internet on a daily basis
Daily Users (%)(%)
Daily users
TVC to Web
88
64
33
28
25
9
64% 88% 25% 33% 28% 9%
Internet for leisure TV Radio Internet for work Newspapers Magazines
Question: M1; Media use Base: All respondents; 1000
วันจันทร์ท่ี 1 ตุลาคม 12 Digital Life Thailand Report 19
17. TV is the source of most consumed media content. Though six
in 10 online Thais are accessing the Internet on a daily basis
TV is the source of most consumed media content.
Though six in 10 online Thais are accessing the
Internet on a daily basis
Daily Users (%)(%)
Daily users
TVC to Web
88
64
33
28
25
9
64% 88% 25% 33% 28% 9%
Internet for leisure TV Radio Internet for work Newspapers Magazines
Question: M1; Media use Base: All respondents; 1000
วันจันทร์ท่ี 1 ตุลาคม 12 Digital Life Thailand Report 19
18. TV is the source of most consumed media content. Though six
in 10 online Thais are accessing the Internet on a daily basis
TV is the source of most consumed media content.
Though six in 10 online Thais are accessing the
Internet on a daily basis
Daily Users (%)(%)
Daily users
TVC to Web
88
64
33
28
25
9
64% 88% 25% 33% 28% 9%
Internet for leisure TV Radio Internet for work Newspapers Magazines
Question: M1; Media use Base: All respondents; 1000
วันจันทร์ท่ี 1 ตุลาคม 12 Digital Life Thailand Report 19
19. TV is the source of most consumed media content. Though six
in 10 online Thais are accessing the Internet on a daily basis
TV is the source of most consumed media content.
Though six in 10 online Thais are accessing the
Internet on a daily basis
Daily Users (%)(%)
Daily users
TVC to Web
88
64
33
28
25
9
64% 88% 25% 33% 28% 9%
Internet for leisure TV Radio Internet for work Newspapers Magazines
Question: M1; Media use Base: All respondents; 1000
วันจันทร์ท่ี 1 ตุลาคม 12 Digital Life Thailand Report 19
20. I feel I am ‘always connected’ to Internet 46%
ชวงเดินทาง ชวงหลังเลิกงาน
7.00 - 9.00 น.
• 3G Thailand
18.00 - 23.00 น.
• ราคา Smart Phone ถูกลงเลยๆ • เปนเวลาที่มีจำนวนคนเลน
• คายตางๆ เริ่มมีโปรโมชั่นInternet internet สูงสุด
แบบ เลือกเวลาได • ควรทำแคมเปญชวงนี้มีเกณฑที่ได
ประสบความสำเร็จสูง
In bed Early Late Early Late Early Late In bed During the
Commuting Midday
when I morning morning afternoon afternoon evening evening before I go night
wake up to sleep
วันจันทร์ท่ี 1 ตุลาคม 12
24. Onlineadvocacy varies by category, with mobile being the most
Online
advocacy varies by category, with mobile
being the most written about category
written about category
Credit card, Skin care,
Personal Hygiene, Oral care,
Cleaning/household, Travel
(Top 5th)
High impact, low quantity – Most read Most advocated –
engage the influencers about Join the conversation
Mobile
Clothes &
New Car Shoes Music
Music
Cosmetics
Non Alcoholic
Camera
Food
Least written Most written
Mobile/ISP
about about
Insurance policy
Confectionery Hair care
Mobile gadget OTC Med. Alcoholic
Banking Products
Pres. Med.
Tobacco
Low online chatter – Lots of noise, little interest –
drive engagement through Least read Track & respond to key
creative execution about messages
Question: I5 (1 & 2) ; Categories written/read about online
Question: I5 (1 & 2) ; Categories written/read about online
วันจันทร์ท่ี 1 ตุลาคม 12
Digital Life Thailand Report 51
25. Onlineadvocacy varies by category, with mobile being the most
Online
advocacy varies by category, with mobile
being the most written about category
written about category
Credit card, Skin care,
PersonalBuy Advertising in
Hygiene, Oral care,
Cleaning/household, Travel
MobilethWebboard
(Top 5 )
1st
High impact, low quantity – Most read Most advocated –
engage the influencers about Join the conversation
Mobile
Clothes &
New Car Shoes Music
Music
Cosmetics
Least written
5th Food
Non Alcoholic
Camera
Most written
Mobile/ISP
about Top 5 of Most Read about
& Insurance policy
Written Confectionery Hair care
Mobile gadget Created Campaign for
Low online chatter –
Pres. Med.
Tobacco
OTC Med. Alcoholic
Banking Products
Crossing Comm. 2nd
Lots of noise, little interest –
drive engagement through Least read Track & respond to key
creative execution about messages
Question: I5 (1 & 2) ; Categories written/read about online
Question: I5 (1 & 2) ; Categories written/read about online
วันจันทร์ท่ี 1 ตุลาคม 12
Digital Life Thailand Report 51
33. Communication
Target Group Platform
18-22 23-30 31-40
Gen M
Gen M Gen X
Gen Y Gen Y
Gen X
Media
Game Website Mobile App FB Twitter Website App FB Website News
ชอปปง
ดูคอนเสิรต แคมปง ทานอาหารนอกบาน
Activity เดินหาง เลนอินเตอรเน็ต กิจกรรมยามวาง
เลนเกมส ดูหนังฟงเพลง บริโภคขาวสาร
ติวหนังสือ คนหาตัวเอง / ตนแบบ ตกแตงบาน
LBM
อยากทำอะไรหนุกๆ อยากทำอะไรสักอยาง อยากประสบสำเร็จ
วันจันทร์ท่ี 1 ตุลาคม 12
34. Facebook
i-Marketing Platform for Digital Media
13 MB
Product Tie-in
Enjoy Product Without Noticing Game
Word-of-mouth Marketing
Soft Sales
Facebook
50 / 50 Commerce
วันจันทร์ท่ี 1 ตุลาคม 12
35. i-Marketing for Media Convergence
1. Web 2.0 / 3.0
หน้าเปิด
1.Web 3.0
วันจันทร์ท่ี 1 ตุลาคม 12
44. i-Marketing for Media Convergence
3. Search
Engine Marketing
หน้าเปิด
3. Search Engine Marketing
วันจันทร์ท่ี 1 ตุลาคม 12
45. Facebook
SEM-SEO The Difference of SEM and SEO
Search Engine Marketing need to pay to get
listed
13 MB
Facebook
Search Engine Optimization
50 / 50 Commerce
Achieve 1st page listing by
optimizing the website to
make it easier for search
engine to crawl and detect.
วันจันทร์ท่ี 1 ตุลาคม 12
46. Facebook
SEM-SEO Quality Score
Quality Score
Is the bid too low to
จำเงินที่ซื้อใสไปใน Ads
show on the 1st page?
Bid
13 MB
It takes proper keyword
ประวัติเว็บคุณใน Quality grouping Click ที่เคยเกิดขึ้น
จำนวน and relevant
Google นับตั้ง Historical
Google remembers
your domain name Data CTR adtext to achieve high
= โอกาสแสดงผลสูงขึ้น
CTR.
สรางเว็บครั้งแรก Score
Avg. CTR = 1%
จำนวนเวลาที่คนใช
Google knows your
Landing
Page Facebook
50 / 50
site’s bounced rate.ไป
จาก Ads ที่ซื้อ Commerce
วันจันทร์ท่ี 1 ตุลาคม 12
47. i-Marketing for Media Convergence
4. Social Media
Marketing
วันจันทร์ท่ี 1 ตุลาคม 12
48. New SNS
Gen M Gen Y Gen x
วันจันทร์ท่ี 1 ตุลาคม 12
53. i-Marketing for Media Convergence
5. Online Reputation
Management
หน้าเปิด
5. Online Reputation Management
วันจันทร์ท่ี 1 ตุลาคม 12
54. Facebook
Online Reputation Management
13 MB
Thai people put equal trust in brand comments from
Thai people put equal trust in brand comments from
people they don’t know, as they do with those from
people they don’t know, as they do with those from
people they do know
people they do know
Trust Friends 50% Trust Comment 51%
Total
Total 5050 Total
Total 5151 Facebook
50 / 50
Male
Male 4747 Male
Male 4747 Commerce
Female
Female 5454 Female
Female 5656
16-20
16-20 4545 16-20
16-20 4141
วันจันทร์ท่ี 1 ตุลาคม 12
55. Facebook
Online Reputation Management
ORM TEAM
13 MB
Thai people put equal trust in brand comments from
Thai people put equal trust in brand comments from
people they don’t know, as they do with those from
people they don’t know, as they do with those from
people they do know
people they do know
Trust Friends 50% Trust Comment 51%
Total
Total 5050 Total
Total 5151 Facebook
50 / 50
Male
Male 4747 Male
Male 4747 Commerce
Female
Female 5454 Female
Female 5656
16-20
16-20 4545 16-20
16-20 4141
วันจันทร์ท่ี 1 ตุลาคม 12
56. i-Marketing for Media Convergence
6. Location Based
Marketing
หน้าเปิด
6. Location Based Marketing
วันจันทร์ท่ี 1 ตุลาคม 12
57. Location
Marketing
Location Based Diagram
Based
Location Based Marketing
LBM
Social Sharing
Location Based Tools
Location Based Services
วันจันทร์ท่ี 1 ตุลาคม 12
58. Facebook Based
Location
Location Based Case LBM
Event
13 MB
Tools
Like!
Facebook
50 / 50 Commerce
วันจันทร์ท่ี 1 ตุลาคม 12
62. PC at home is the preferred digital media access
mechanism, though the prominence of access via
PC at home is the preferred digital media access
mobile phones is increasing
mechanism, though the prominence of access via
mobile phones is increasing
Used in last month (%)
Used in month (%)
69
27 30
23
15
7 6
1 2 0
PC at home PC at work PC at PC at Internet PC elsewhere Mobile phone Tablet Internet TV Games console
school/university café
Question: S5; Device use for Internet access in past 4 weeks Base: All respondents;1000
วันจันทร์ท่ี 1 ตุลาคม 12 Digital Life Thailand Report 21
63. PC at home is the preferred digital media access
mechanism, though the prominence of access via
PC at home is the preferred digital media access
mobile phones is increasing
mechanism, though the prominence of access via
mobile phones is increasing
Used in last month (%)
Used in month (%)
69
27 30
23
15
7 6
1 2 0
PC at home PC at work PC at PC at Internet PC elsewhere Mobile phone Tablet Internet TV Games console
school/university café
Question: S5; Device use for Internet access in past 4 weeks Base: All respondents;1000
วันจันทร์ท่ี 1 ตุลาคม 12 Digital Life Thailand Report 21
64. ile dominates the Thai market, with growth to be seen from laptop
Facebook
MOBILE a lesser degree, tablet
rtphones, and to
Devices Ownership
ce ownership and intention to buy in next 6 months
51 5 12 11 0 6
13 MB 96 40 30 17 2 2
Mobile Desktop Laptop Smartphone Netbook Tablet
Facebook
50 / 50
Ownership
Commerce
Intention to buy (next 6 months)
B1. Device ownership | B2. Device intention to buy (in next 6 months)
Bases: All respondents : Thailand 1000
Local Report 2012 - Thailand
วันจันทร์ท่ี 1 ตุลาคม 12
69. i-Marketing for Media Convergence
8. Games Marketing
หน้าเปิด
8. Game Marketing
วันจันทร์ท่ี 1 ตุลาคม 12
70. GAME
GAME Marketing Type of Games
Marketing
Target Communities
Consoles Social Network Mobile
Game Game Game
วันจันทร์ท่ี 1 ตุลาคม 12
71. Case-Study CH.3 STAR CITY
วันจันทร์ท่ี 1 ตุลาคม 12
72. Facebook
Case-Study 3M RUN FOR THE KING
13 MB
Facebook
50 / 50 Commerce
วันจันทร์ท่ี 1 ตุลาคม 12
73. Facebook
Case-Study 3M RUN FOR THE KING
212,695 Likes
20k
15k 13 MB
10k
5k
7,400 Likes Facebook
50 1550
/ Nov 1 Dec 15 Dec 1 Jan Commerce
15 Jan
วันจันทร์ท่ี 1 ตุลาคม 12
74. Facebook
Case-Study 3M RUN FOR THE KING
212,695 Likes
20k
15k 13 MB
10k
5k
212,695 Likes
7,400 Likes Facebook
50 1550
/ Nov 1 Dec 15 Dec 1 Jan Commerce
15 Jan
วันจันทร์ท่ี 1 ตุลาคม 12
75. หน้าเปิด
C onvergent Media
Convergent Media Transformation
Transformer
วันจันทร์ท่ี 1 ตุลาคม 12
76. Convergence Media
i-Marketing Tools Traditional Media
Web 3.0 1
Social Media
Marketing 2
Location Based
Marketing 3
Mobile Marketing 4
Niche Ads 5
Search Engine
Marketing 6
Online Requtation
Management 7
Game Network 8
วันจันทร์ท่ี 1 ตุลาคม 12
77. Convergence Media
Pulishing E-Book
วันจันทร์ท่ี 1 ตุลาคม 12
78. Convergence Media
Broadcast VOD
วันจันทร์ท่ี 1 ตุลาคม 12
79. Convergence Media
Out-of-Home LED Billboard
วันจันทร์ท่ี 1 ตุลาคม 12
80. หน้าเปิด
All New ISUZU D-Max
วันจันทร์ท่ี 1 ตุลาคม 12
81. 360
Creative Strategic Planning
Interactive Main Website Real Maxim on Search Engine
Interactive Main Website Real Maxim on Search Engine
ISUZU
Creative Online Advertising Message to Direct Target
Creative Online Advertising Message to Direct Target
ศูนยบริการ
Team Reputation Management
Team Reputation Management Realtime on Location
Realtime on Location
ISUZU
Contain Facebook Campaign Connecting Mobile
Contain Facebook Campaign Connecting Mobile
วันจันทร์ท่ี 1 ตุลาคม 12
82. Success Defeet
Facebook Web flash
Application iPhone - iPad Delay
SEM Next Move Media Online Ad.
Objective
MagicLike • To Be1.AwarenessBrand ofLBM, SEM, Faceboo
• Create Keep Cont ( New Gen
Top Pickup
among
New Gen Mind
2. Add. Andriod
Target 3. Cross Comm (Online Events )
3.1. Music
• Young Generation (18-25)
Next Move 3.2. Gadget
3.3. Advanture
Strategic by i-Marketing
1. Keep Cont ( LBM, SEM, Facebook )
2. Add. Andriod Web 4. Creative Online Ad.
• 3.0
3. Cross Comm (OnlineAds )
• Niche Events
3.1. Music • Search Engine Marketing & Buy
5. Media Plan
3.2. Gadget • Social Media Marketing
3.3. AdvantureOnline6. Redesign
• Reputation Management
4. Creative Online Ad. Base Marketing
DIGITAL Communication 2012 • Location
5. Media Plan & Buy Marketing
• Mobile
6. Redesign • Games Marketing
DIGITAL Communication 2012
วันจันทร์ท่ี 1 ตุลาคม 12