Grateful 7 speech thanking everyone that has helped.pdf
C:\Users\Compaq\Desktop\Nadine\Icge\Mpr Jeapordy
1. ‘ Sexytariats’ & the ICGE peeps! Have you been paying attention? VOILAS.. MARKETING To segment or not to segment? That is the question. Customer VERSUS Consumer 100 100 100 100 100 200 200 200 200 200 300 300 300 300 300 400 400 400 400 400 500 500 500 500 500
20. Have you been paying attention? 500 points This prominent figure in business influenced the field of ‘marketing’ by pulling public stunts in attempt to promote the multinational company Virgin Megastore. ANS.
30. VOILAS..MARKETING 500 points Who is the owner of this statement? “ It is better to tell your public the truth since they are bound to find out anyway…” ANS.
32. To segment or not to segment? 100 points Dividing people into homogenous attributes. (the vocabulary may be a bit much but we will create a penalty if you don’t know the answer to this!) ANS.