This is the case study conducted on Japan largest online retail chain store Rakuten Ichiba, and also its latest expansion to Rakuten Taiwan Joint Venture with President Chain Store, the largest chain store owner in Taiwan that own 7-Eleven.
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Case Analysis Rakuten Ichiba
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3. Mr. Hiroshi Mikitani, Chairman & CEO Rakuten Inc. A former banker at age of 35, founded Rakuten in 1997 during Internet boom and brought the company to IPO in 2000.