2. INSIGHT
Why aren’t we continuously connected to one of our most expensive
and precious possessions? We created an iPhone app, which changes
the way we protect and care for our cars and trucks.
CAMPAIGN DESCRIPTION
Our app provides unlimited access to a vehicle’s engine and other
important systems. It’s an entirely new way to relate to our beloved
vehicle on a continuous basis.
TARGET
Car and truck buyers with an iPhone.
MEDIUM
It’s a revolutionary app which will drive sales for Ford.
10. WHY?
It satisfies basic needs of all car and truck owners, which have never
been addressed before.
WHY WASN’T IT POSSIBLE 5 YEAR AGO?
The technology to sync a vehicle with a handheld device was only
recently developed.