SlideShare ist ein Scribd-Unternehmen logo
1 von 10
Downloaden Sie, um offline zu lesen
Ford iPhone APp
INSIGHT
Why aren’t we continuously connected to one of our most expensive
and precious possessions? We created an iPhone app, which changes
the way we protect and care for our cars and trucks.
CAMPAIGN DESCRIPTION
Our app provides unlimited access to a vehicle’s engine and other
important systems. It’s an entirely new way to relate to our beloved
vehicle on a continuous basis.
TARGET
Car and truck buyers with an iPhone.
MEDIUM
It’s a revolutionary app which will drive sales for Ford.
App Home Screen




Touch map to access Map+Meter page.
Ford iPhone APp
Ford iPhone APp
Ford iPhone APp
Ford iPhone APp
Input parking meter time to keep track of your timer.




Explanation of screen
Push Notification Message sent to phone when vehicle is in motion.
WHY?
It satisfies basic needs of all car and truck owners, which have never
been addressed before.
WHY WASN’T IT POSSIBLE 5 YEAR AGO?
The technology to sync a vehicle with a handheld device was only
recently developed.

Weitere ähnliche Inhalte

Was ist angesagt?

Mobile Application Development
Mobile Application DevelopmentMobile Application Development
Mobile Application DevelopmentXencom IT
 
CELLERIUM
CELLERIUMCELLERIUM
CELLERIUMtamib
 
We love mobile camerjam mobile marketing finance masterclass
We love mobile camerjam mobile marketing finance masterclassWe love mobile camerjam mobile marketing finance masterclass
We love mobile camerjam mobile marketing finance masterclassJames Cameron
 
Shift Automotive App Flow 1.0
Shift Automotive App Flow 1.0Shift Automotive App Flow 1.0
Shift Automotive App Flow 1.0ShiftAutoApps
 
Masina mea Apple Watch Functional Design Document
Masina mea Apple Watch Functional Design DocumentMasina mea Apple Watch Functional Design Document
Masina mea Apple Watch Functional Design DocumentMobile Touch
 
iOS 9 Pre-release Briefing
iOS 9 Pre-release BriefingiOS 9 Pre-release Briefing
iOS 9 Pre-release BriefingThe App Business
 
Voice technology - Its good to talk - James Gaubert
Voice technology - Its good to talk - James GaubertVoice technology - Its good to talk - James Gaubert
Voice technology - Its good to talk - James GaubertJames Gaubert
 
iOS 8 Pre-Release Briefing
iOS 8 Pre-Release BriefingiOS 8 Pre-Release Briefing
iOS 8 Pre-Release BriefingThe App Business
 
2021 top trending ar furniture apps
2021 top trending ar furniture apps2021 top trending ar furniture apps
2021 top trending ar furniture appsGame App Studio
 
Mobile App Portfolio - Imaginea Design Labs
Mobile App Portfolio - Imaginea Design LabsMobile App Portfolio - Imaginea Design Labs
Mobile App Portfolio - Imaginea Design LabsImaginea Design
 
Mobile app portfolio for iOS and Android
Mobile app portfolio for iOS and AndroidMobile app portfolio for iOS and Android
Mobile app portfolio for iOS and AndroidAleksey Egorov
 
Adways pocket gamer2014
Adways pocket gamer2014Adways pocket gamer2014
Adways pocket gamer2014Ken Asakura
 
Daffodil's Portfolio - Mobile Apps
Daffodil's Portfolio - Mobile AppsDaffodil's Portfolio - Mobile Apps
Daffodil's Portfolio - Mobile AppsShahrukh Khan
 
How Apple could double its worth?
How Apple could double its worth?How Apple could double its worth?
How Apple could double its worth?Teknodromi
 
Parking spot locator mobile app Success Story by Surekha Technologies
Parking spot locator mobile app Success Story by Surekha TechnologiesParking spot locator mobile app Success Story by Surekha Technologies
Parking spot locator mobile app Success Story by Surekha TechnologiesSurekha Technologies
 
Use mobile account to power your application
Use mobile account to power your applicationUse mobile account to power your application
Use mobile account to power your applicationhSenid Mobile Marketing
 
Mobile app development company in indore.pdf
Mobile app development company in indore.pdfMobile app development company in indore.pdf
Mobile app development company in indore.pdfabitcorpseo3
 

Was ist angesagt? (20)

Mobile Application Development
Mobile Application DevelopmentMobile Application Development
Mobile Application Development
 
CELLERIUM
CELLERIUMCELLERIUM
CELLERIUM
 
We love mobile camerjam mobile marketing finance masterclass
We love mobile camerjam mobile marketing finance masterclassWe love mobile camerjam mobile marketing finance masterclass
We love mobile camerjam mobile marketing finance masterclass
 
Insaurance app-development
Insaurance app-developmentInsaurance app-development
Insaurance app-development
 
On-Demand Insurance App
On-Demand Insurance App On-Demand Insurance App
On-Demand Insurance App
 
Shift Automotive App Flow 1.0
Shift Automotive App Flow 1.0Shift Automotive App Flow 1.0
Shift Automotive App Flow 1.0
 
Masina mea Apple Watch Functional Design Document
Masina mea Apple Watch Functional Design DocumentMasina mea Apple Watch Functional Design Document
Masina mea Apple Watch Functional Design Document
 
iOS 9 Pre-release Briefing
iOS 9 Pre-release BriefingiOS 9 Pre-release Briefing
iOS 9 Pre-release Briefing
 
Voice technology - Its good to talk - James Gaubert
Voice technology - Its good to talk - James GaubertVoice technology - Its good to talk - James Gaubert
Voice technology - Its good to talk - James Gaubert
 
iOS 8 Pre-Release Briefing
iOS 8 Pre-Release BriefingiOS 8 Pre-Release Briefing
iOS 8 Pre-Release Briefing
 
goDigital - Mobile Apps
goDigital - Mobile AppsgoDigital - Mobile Apps
goDigital - Mobile Apps
 
2021 top trending ar furniture apps
2021 top trending ar furniture apps2021 top trending ar furniture apps
2021 top trending ar furniture apps
 
Mobile App Portfolio - Imaginea Design Labs
Mobile App Portfolio - Imaginea Design LabsMobile App Portfolio - Imaginea Design Labs
Mobile App Portfolio - Imaginea Design Labs
 
Mobile app portfolio for iOS and Android
Mobile app portfolio for iOS and AndroidMobile app portfolio for iOS and Android
Mobile app portfolio for iOS and Android
 
Adways pocket gamer2014
Adways pocket gamer2014Adways pocket gamer2014
Adways pocket gamer2014
 
Daffodil's Portfolio - Mobile Apps
Daffodil's Portfolio - Mobile AppsDaffodil's Portfolio - Mobile Apps
Daffodil's Portfolio - Mobile Apps
 
How Apple could double its worth?
How Apple could double its worth?How Apple could double its worth?
How Apple could double its worth?
 
Parking spot locator mobile app Success Story by Surekha Technologies
Parking spot locator mobile app Success Story by Surekha TechnologiesParking spot locator mobile app Success Story by Surekha Technologies
Parking spot locator mobile app Success Story by Surekha Technologies
 
Use mobile account to power your application
Use mobile account to power your applicationUse mobile account to power your application
Use mobile account to power your application
 
Mobile app development company in indore.pdf
Mobile app development company in indore.pdfMobile app development company in indore.pdf
Mobile app development company in indore.pdf
 

Andere mochten auch

Building an Enterprise Taxonomy Solution
Building an Enterprise Taxonomy SolutionBuilding an Enterprise Taxonomy Solution
Building an Enterprise Taxonomy SolutionRam Gopinathan
 
Marketing
MarketingMarketing
Marketingveeru9
 
Marketing
MarketingMarketing
Marketingveeru9
 
S science final
S science finalS science final
S science finalveeru9
 
Marketing
MarketingMarketing
Marketingveeru9
 
Marketing
MarketingMarketing
Marketingveeru9
 
Social Media in an Emergency
Social Media in an EmergencySocial Media in an Emergency
Social Media in an EmergencyLee Yount
 
Social Media - Shock and Awe - NC3C Conference 3-30-2011
Social Media - Shock and Awe - NC3C Conference 3-30-2011Social Media - Shock and Awe - NC3C Conference 3-30-2011
Social Media - Shock and Awe - NC3C Conference 3-30-2011Lee Yount
 
Napredne tehnike promene uverenja - Dubravka Đorđević
Napredne tehnike promene uverenja - Dubravka ĐorđevićNapredne tehnike promene uverenja - Dubravka Đorđević
Napredne tehnike promene uverenja - Dubravka ĐorđevićNLP Centar Beograd
 
How To Set Up Social Media Sites - Some new stuff | Crash, BOOM, tweet…with a...
How To Set Up Social Media Sites - Some new stuff | Crash, BOOM, tweet…with a...How To Set Up Social Media Sites - Some new stuff | Crash, BOOM, tweet…with a...
How To Set Up Social Media Sites - Some new stuff | Crash, BOOM, tweet…with a...Lee Yount
 
Kako uverenja oblikuju našu stvarnost - Slađana Vojinović
Kako uverenja oblikuju našu stvarnost - Slađana VojinovićKako uverenja oblikuju našu stvarnost - Slađana Vojinović
Kako uverenja oblikuju našu stvarnost - Slađana VojinovićNLP Centar Beograd
 
Strategije - ALEKSANDAR PETRIĆ
Strategije - ALEKSANDAR PETRIĆStrategije - ALEKSANDAR PETRIĆ
Strategije - ALEKSANDAR PETRIĆNLP Centar Beograd
 
Marija Nemec - NLP Practitioner sertifikacija
Marija Nemec - NLP Practitioner sertifikacijaMarija Nemec - NLP Practitioner sertifikacija
Marija Nemec - NLP Practitioner sertifikacijaNLP Centar Beograd
 
Origins of organisational behaviour theories
Origins of organisational behaviour theoriesOrigins of organisational behaviour theories
Origins of organisational behaviour theoriesRinu Kumar
 
Tatjana Stanković - NLP Master sertifiakcija
Tatjana Stanković - NLP Master sertifiakcijaTatjana Stanković - NLP Master sertifiakcija
Tatjana Stanković - NLP Master sertifiakcijaNLP Centar Beograd
 
Iceland Volcano
Iceland VolcanoIceland Volcano
Iceland Volcanorvetter
 
GCF 2015 Corp Brochure+(RGB) (EN).compressed
GCF 2015 Corp Brochure+(RGB) (EN).compressedGCF 2015 Corp Brochure+(RGB) (EN).compressed
GCF 2015 Corp Brochure+(RGB) (EN).compressedrvetter
 

Andere mochten auch (18)

lux-pol_oik
lux-pol_oiklux-pol_oik
lux-pol_oik
 
Building an Enterprise Taxonomy Solution
Building an Enterprise Taxonomy SolutionBuilding an Enterprise Taxonomy Solution
Building an Enterprise Taxonomy Solution
 
Marketing
MarketingMarketing
Marketing
 
Marketing
MarketingMarketing
Marketing
 
S science final
S science finalS science final
S science final
 
Marketing
MarketingMarketing
Marketing
 
Marketing
MarketingMarketing
Marketing
 
Social Media in an Emergency
Social Media in an EmergencySocial Media in an Emergency
Social Media in an Emergency
 
Social Media - Shock and Awe - NC3C Conference 3-30-2011
Social Media - Shock and Awe - NC3C Conference 3-30-2011Social Media - Shock and Awe - NC3C Conference 3-30-2011
Social Media - Shock and Awe - NC3C Conference 3-30-2011
 
Napredne tehnike promene uverenja - Dubravka Đorđević
Napredne tehnike promene uverenja - Dubravka ĐorđevićNapredne tehnike promene uverenja - Dubravka Đorđević
Napredne tehnike promene uverenja - Dubravka Đorđević
 
How To Set Up Social Media Sites - Some new stuff | Crash, BOOM, tweet…with a...
How To Set Up Social Media Sites - Some new stuff | Crash, BOOM, tweet…with a...How To Set Up Social Media Sites - Some new stuff | Crash, BOOM, tweet…with a...
How To Set Up Social Media Sites - Some new stuff | Crash, BOOM, tweet…with a...
 
Kako uverenja oblikuju našu stvarnost - Slađana Vojinović
Kako uverenja oblikuju našu stvarnost - Slađana VojinovićKako uverenja oblikuju našu stvarnost - Slađana Vojinović
Kako uverenja oblikuju našu stvarnost - Slađana Vojinović
 
Strategije - ALEKSANDAR PETRIĆ
Strategije - ALEKSANDAR PETRIĆStrategije - ALEKSANDAR PETRIĆ
Strategije - ALEKSANDAR PETRIĆ
 
Marija Nemec - NLP Practitioner sertifikacija
Marija Nemec - NLP Practitioner sertifikacijaMarija Nemec - NLP Practitioner sertifikacija
Marija Nemec - NLP Practitioner sertifikacija
 
Origins of organisational behaviour theories
Origins of organisational behaviour theoriesOrigins of organisational behaviour theories
Origins of organisational behaviour theories
 
Tatjana Stanković - NLP Master sertifiakcija
Tatjana Stanković - NLP Master sertifiakcijaTatjana Stanković - NLP Master sertifiakcija
Tatjana Stanković - NLP Master sertifiakcija
 
Iceland Volcano
Iceland VolcanoIceland Volcano
Iceland Volcano
 
GCF 2015 Corp Brochure+(RGB) (EN).compressed
GCF 2015 Corp Brochure+(RGB) (EN).compressedGCF 2015 Corp Brochure+(RGB) (EN).compressed
GCF 2015 Corp Brochure+(RGB) (EN).compressed
 

Ähnlich wie Ford iPhone APp

iPhone Presentation
iPhone PresentationiPhone Presentation
iPhone Presentationftmedubai
 
Mobile application for autodealers
Mobile application for autodealersMobile application for autodealers
Mobile application for autodealersAutodealrz Admin
 
CONTENT & APPS FOR AUTOMOTIVE EUROPE 2014
CONTENT & APPS FOR AUTOMOTIVE EUROPE 2014CONTENT & APPS FOR AUTOMOTIVE EUROPE 2014
CONTENT & APPS FOR AUTOMOTIVE EUROPE 2014Nicola Barozzi 🚘✔
 
Taxi booking app benefits
Taxi booking app benefitsTaxi booking app benefits
Taxi booking app benefitsPaul Bluman
 
Taxi booking app benefits
Taxi booking app benefitsTaxi booking app benefits
Taxi booking app benefitsPaul Bluman
 
Gtl Iphone & I Pad Capability Latest
Gtl Iphone & I Pad Capability   LatestGtl Iphone & I Pad Capability   Latest
Gtl Iphone & I Pad Capability LatestDipankar_Das
 
Smart Cars Equipped With Futuristic & Practical Features
Smart Cars Equipped With Futuristic & Practical FeaturesSmart Cars Equipped With Futuristic & Practical Features
Smart Cars Equipped With Futuristic & Practical FeaturesHarmony Motor Works
 
Mo Z Zapp
Mo Z ZappMo Z Zapp
Mo Z Zappjakesb
 
Connected Car: Mobile industry perspective
Connected Car: Mobile industry perspectiveConnected Car: Mobile industry perspective
Connected Car: Mobile industry perspectiveSlashData
 
Seminar on Android Auto
Seminar on Android AutoSeminar on Android Auto
Seminar on Android AutoKiran Krishna
 
Taxi Booking App Development_ a comprehensive guide.pdf
Taxi Booking App Development_ a comprehensive guide.pdfTaxi Booking App Development_ a comprehensive guide.pdf
Taxi Booking App Development_ a comprehensive guide.pdfJPLoft Solutions
 

Ähnlich wie Ford iPhone APp (20)

Mktg2
Mktg2Mktg2
Mktg2
 
Top 6 apps for car gadget lovers
Top 6 apps for car gadget loversTop 6 apps for car gadget lovers
Top 6 apps for car gadget lovers
 
Best apps for car gadget lovers
Best apps for car gadget loversBest apps for car gadget lovers
Best apps for car gadget lovers
 
iPhone Presentation
iPhone PresentationiPhone Presentation
iPhone Presentation
 
Interview with parkopedia
Interview with parkopediaInterview with parkopedia
Interview with parkopedia
 
Mobile application for autodealers
Mobile application for autodealersMobile application for autodealers
Mobile application for autodealers
 
Cab booking app
Cab booking appCab booking app
Cab booking app
 
CONTENT & APPS FOR AUTOMOTIVE EUROPE 2014
CONTENT & APPS FOR AUTOMOTIVE EUROPE 2014CONTENT & APPS FOR AUTOMOTIVE EUROPE 2014
CONTENT & APPS FOR AUTOMOTIVE EUROPE 2014
 
Taxi booking app benefits
Taxi booking app benefitsTaxi booking app benefits
Taxi booking app benefits
 
Taxi booking app benefits
Taxi booking app benefitsTaxi booking app benefits
Taxi booking app benefits
 
Gtl Iphone & I Pad Capability Latest
Gtl Iphone & I Pad Capability   LatestGtl Iphone & I Pad Capability   Latest
Gtl Iphone & I Pad Capability Latest
 
Smart Cars Equipped With Futuristic & Practical Features
Smart Cars Equipped With Futuristic & Practical FeaturesSmart Cars Equipped With Futuristic & Practical Features
Smart Cars Equipped With Futuristic & Practical Features
 
Mo Z Zapp
Mo Z ZappMo Z Zapp
Mo Z Zapp
 
Car Rental Software
Car Rental Software Car Rental Software
Car Rental Software
 
Case study 4
Case study 4Case study 4
Case study 4
 
Connected Car: Mobile industry perspective
Connected Car: Mobile industry perspectiveConnected Car: Mobile industry perspective
Connected Car: Mobile industry perspective
 
Finding the best driving apps
Finding the best driving appsFinding the best driving apps
Finding the best driving apps
 
Seminar on Android Auto
Seminar on Android AutoSeminar on Android Auto
Seminar on Android Auto
 
Taxi Booking App Development_ a comprehensive guide.pdf
Taxi Booking App Development_ a comprehensive guide.pdfTaxi Booking App Development_ a comprehensive guide.pdf
Taxi Booking App Development_ a comprehensive guide.pdf
 
MB Versatility Pro
MB Versatility ProMB Versatility Pro
MB Versatility Pro
 

Ford iPhone APp

  • 2. INSIGHT Why aren’t we continuously connected to one of our most expensive and precious possessions? We created an iPhone app, which changes the way we protect and care for our cars and trucks. CAMPAIGN DESCRIPTION Our app provides unlimited access to a vehicle’s engine and other important systems. It’s an entirely new way to relate to our beloved vehicle on a continuous basis. TARGET Car and truck buyers with an iPhone. MEDIUM It’s a revolutionary app which will drive sales for Ford.
  • 3. App Home Screen Touch map to access Map+Meter page.
  • 8. Input parking meter time to keep track of your timer. Explanation of screen
  • 9. Push Notification Message sent to phone when vehicle is in motion.
  • 10. WHY? It satisfies basic needs of all car and truck owners, which have never been addressed before. WHY WASN’T IT POSSIBLE 5 YEAR AGO? The technology to sync a vehicle with a handheld device was only recently developed.