1. Your Social Media Strategy
Connections and Limitless Opportunities
Irene Francesca Castillo
May 21, 2012
http://www.linkedin.com/in/icastillomultilingual5mba
@multi5MBA
2. Notice and Disclosure
The following presentation is a pay forward
community service for the 50+ Employment
Expo, JCA, Rockville, Md. It is based on my
own positive experience using LinkedIn. I am
not receiving any compensation in any way
from LinkedIn or the products that are
mentioned here. I used my own profile as an
example to avoid any privacy issues.
3. YOU
A Connector to Multiple Groups through the World
LinkedIn has 150 million members in 200 countries – The Sky is the Limit.
4. • Today’s presentation will cover:
• What LinkedIn Can do for You
• Build your profile - This is your marketing piece
• Get connected - Build up your network
• Join groups - Share your expertise
• Use social media - mini-blogging, tweeting
• Follow a company, follow a member
• Use LinkedIn Tools to increase your social media
visibility
5. • How to get started:
– Create an account – It is free – www.LinkedIn.com
– Build your profile
• Professional picture - This is not Facebook
• Your name and your Expertise - It is like a newspaper’s
headline
• Jobs: Present and Past
• Education
• Recommendations
• Websites – Your company, where you went to school
• Twitter
• Public Profile – Your Very Own URL
6.
7. *The Following Slides Will Provide
• A LinkedIn Profile and its different components
• Groups
• Discussions
• Connections
• Worldwide Network Connections and statistics
of these connections
• Company you follow
*To avoid any privacy issues my
own profile is being used
16. If you are interested in a Company,
Follow it and Get the Scoop…
17. - TOOLS I USE
• Box
– You can upload work samples
• SlideShare
– You can upload your PowerPoint presentations
• Reading List
– Books you read and recommend
• Polls – Your own survey
• Events - Conferences, meeting you will attend
22. Summary
• Create your account
Use Social
• Build your profile
Media Daily
• Share and market your
expertise
• Brand yourself
• Give before you receive
• Use all the LinkedIn Free
Tools to Optimize your
Profile
• Blog and Twit with one
click in your Home Page
23. Thank you.
Have a great Summer!
Irene Francesca Castillo
Castillo Global Consulting
http://www.linkedin.com/in/icastillomultilingual5mba
@multi5MBA
Hinweis der Redaktion
I have selected my own profile since this eliminates the privacy issues if I were to use someone’s else as an example. I have copied the different parts that I want to highlight for your since it was not possible to copy everything in one page.