1. Music Industry G322 To look at the targeting of audiences by institutions. To consider how technology has changed the way that institutions can target their audience.

2. What can a record company do to target an audience?

3. The Marketing and Promotion of an artist or a band is crucial to a record company List some ways that digital developments have helped the targeting of audiences and the marketing and promotion of artists?

5. TV

6. Film

10. Sony’s Viral Marketing Examples