1. MY REFOREMED
TARGET AUDIENCE PROFILE
Ibrahim Hashimzay
Media Production
Unit 4 Year 13

2. It is important to mention, that after I did my
questionnaire I realized that my target
audience had to be reformed or rearranged to
meet their preferences in accordance to my
documentary. However, they may well be
similar to my previous target audience.
This specific target audience are young male
teenagers who are well educated,
hardworking, mature and sensible. They are
either in school, college and employment.

4. AGE
Through conducting the questionnaire I have discovered that the age
range I have previously provided for my target audience was the right
choice as it was mature. Therefore, for my documentary the target
audience looks serious as it is light hearted documentary. It is more
critical and serious than optimistic or celebratory.
The age of my primary audience is still the same 15-19 years old. The
reason why I choose this particular age group is because there is a gap
in the market that documentaries are actually targeting young people and
there aren’t any documentaries produced by a young person. This course
gave the opportunity to make a documentary that appeals and deals with
young people’s issues.
Likewise, this target audience is relevant to the type of documentary that I
am making, which is about segregation in cricket at school level. My
target audience can relate to my subject matter and my documentary as
they may be playing cricket or be a fan of it. The documentary is set to
appeal to teenagers.
Most importantly my target audience may have a view that segregation in
cricket at school level is either right or wrong. It will contain polarized
opinions. My documentary will be more like debate show than an ordinary
show.

5. SOCIAL CLASS
My Primary target audience comes from working class to middles class backgrounds.
The reason why I have decided to choose middles class is because playing cricket is
not only about cricket itself but more important in an academic perspective, the
theories behind these are far more interesting and valuable. Therefore, often middle
class young people do study these topics either at home or in an academic institute.
Also, cricket is been played by everyone despite what background they come from.
But, I needed to design the class of my target audience so that my documentary
doesn’t typecast or consist of locations that are highly deprived which may convey the
wrong message to the target audience, as my viewers.
My target audience depending from their class may have opinions or thoughts about
the subject matter of my documentary during voxpops or overall. What I really need
from my middles class target audience is that they will obtain me with explained and
valuable information that will enable everyone who watches my documentary to
understand properly what the documentary is actually about.
Middles class means money; money means better qualifications and knowledge about
everything. Again class is not very crucial for my documentary. I can have a working
class student who is highly sensible and wise. Who know exactly what he is talking
about.

6. ETHNICITY
The ethnicity of my target audience is from a mixed ethnic background.
My target audience would come from an Asian, British White Origins,
Black African or Afro-Caribbean or other mixed backgrounds.
The reason why I choose my target audience to be multicultural is
because I don’t want to base my documentary on just one specific
ethnicity as there may be other ethnicity who may watch my
documentary and lose interests because they may think it is not appeal
to them.

7. WHAT DO MY TARGET AUDIENCE DO FOR
LIVING?
My target audience who I have specifically categorised in my
other slides may be in full education, training or employed. In
contrast, they may also be unemployed or not in education,
training or employment. The main reason why I have decided to
choose this type of primary and secondary is because the more
my target audience knows about segregation in cricket at school
level the better the documentary will be. As their opinions are the
most important elements that my target audience want to see or
hear. I can then link the opinions of my target audience that I will
interview with the secondary facts or figure.
Again, by conducting the audience research I have found out
that my target audience prefer a documentary to mainly contain
realistic opinions and facts rather than fiction and biased
opinions.

8. NATIONALITY
Above all, the nationality of my target audience is mainly British
because my documentary is about current issue and it mainly focuses
on the segregation in cricket at UK schools level no other countries
across the world.
Again, the nationality of my target audience may not make any
difference to the production of my documentary as I will be mainly
focusing on the subject matter not specifically where my target
audience comes from. But, it does make me aware of what I am
dealing with and what and what I have to make in order to make my
documentary as appealing and engaging for my target audience and
meet my proposed idea for my documentary.

9. RELIGION
Religion isn’t of a high importance for my
documentary as it won’t have any influence on its
production.
But my target audience as a group of different
individuals may be Muslims, Christians, Hindus,
Sikhs, Buddhists, Jewish or Atheists where they
don’t belief in anything at all.

10. HOBBIES AND INTERESTS
The hobbies and interests of my target audience are as followed:
 Playing for cricket school team or any other cricket team.
 Playing other sport activities such as football, boxing running or
swimming
 Listening to R&B, Hip Hop and Rap music
 My primary target audience which are boys may be interested in
playing PS3, XBOX 360, playing cricket and football.
 Unlike my secondary audience who are also male but older age 35-
50 may be interested in reading non fictional or fictional books such
as about life, educational and sport books
 Young people as my target audience often hang out, eat outside, go
clubbing and watch TV.

11. WHERE MY TARGET AUDIENCE MAY
POSSIBLY LIVE DIET AND EXERCISE?
The majority of my target audience lives in London as the
documentary is going to be based in London for Young
people in London. My target audience lives in areas where
there is unpolluted and peaceful environment.
They may live more in either wealthy homes, council flats
or rented homes, where their parents make a decent living
from working in well-paid jobs. They will be more likely to
have a family car for transportation, yet also their diet ay
well consist of nutritional balanced diet as they may play
cricket for school team or a professional team. Exercising
may be their top activity.

12. GENDER
The gender of my target audience is only male because it will cause
complications in regards to the production of my documentary if I
choose specifically boys and girls. Therefore, it was much better to
target male audience as they are the ones who regularly play cricket.
I have chosen boys as my primary age 15-19 because they are main
people who may be affected by the segregation in cricket at school
level and may what to resolve this issue in order to play together to
make the game more enjoyable and friendly.
My Secondary audience who are also male but older age 35-50 35-50
may be cricket fans because it’s like a good old times in British Empire
Victoria's times only played by gentlemen’s and the excitement to it.

13. PERSONALITY
My target audience would be young and free who are interested in cricket and any
other sport field. My target audience express their feelings, thoughts, idea in different
ways.
Teenagers or young people are often opportunistic as they copy actions, attitudes,
behaviours from what they see from the world around them though the mass media or
people around them those entertain them into what they are expected to be. Young
boys as part of my target audience love to seek attention and preference from other
people.
The mass media may play a big part in my target audience’s lives such as how they
dress, what they belief in and say are all mostly obtained from the mass media. As my
target audience have a full future ahead of them they like to see how the world around
them is set up. Therefore, they often have taken part in the best opportunities given to
them such as school cricket team captain or any other leadership in the school.
Finally, the personality of my target audience is that they are light hearted, serious,
good sense of humour, polite, respectful, and hardworking and feel responsible. Most
importantly they portray a positive roles model for every young teenager around them.

14. MARITAL STATUS
Significantly, my target audience is either single or they
have got a relationship as a boyfriend and girlfriend but
they are not married or divorced. The reason why my
target audience is not married is because they too young
for their age range focus on other important things not on
marriage.
Even tough, this part about the marital status does not
have a major impact on the production of my
documentary but still it is important to categorise my
target audience in a specific group so that they are easily
identified as my target audience for my documentary.