Analysis of Tata Group's structure, history, business and challenges in face of the world financial recession.

1. The Tata Group PRESENTED BY: IdrissBouhmouchRianneStokkel Lloyd Mellor Andrei Janca Zile Yu ABUS 1190 – Foundations of Asian Business

2. Presentation Outline Company Overview Tata’s Corporate Culture Tata and Innovation Tata’s Future 2

3. Company Overview What is the Tata Group and what do they do?

4. Brief Summary Family-Owned international business (held by Tata Sons Ltd.) based in Mumbai, India Top 20 of the world's most reputed corporations According to Forbes Magazine International Growth propelled by International Joint-Ventures, Mergers and Acquisitions 98 companies in 7 business sectors 27 of which are publicly listed 4

5. Tata’s 7 Main Sectors of Activities 5

6. Market Capitalization of Tata’s Companies 6

7. Tata’s International Diversification plan Mergers and Acquisitions Jaguar and Land Rover from Ford Motor Company - $2.3 billion – (March 2008) Corus Group, $12 billion (January 2007) Millennium Steel, Thailand, $167 million – (December 2005) Daewoo Commercial Vehicle Company, $102 million – (March 2004) Tetley Tea Company, $407 million – (February 2000) Current Targets Close Brothers Group, $2.9 billion Orient Express Hotels, $2.5 billion 7

8. Tata’s Corporate Culture Are Tata's mission statement and purpose aligned with traditional Indian business practices and values?

9. Tata’s VS. Indian Business Practices Main Business Values Family Dominated Inferior working conditions Hierarchal decision making process Other Business Values… Competitive education system Family unit is highly valued Good Negotiating skills Develop business relationships 9

10. Tata & Zoroastrian core beliefs Truth: Toxic Gas Leaking Incident (May 7, 2008) National Problem: 40% of people in India earn under $1.40AUD per day Nano – “The World’s Cheapest Car” Sir DorabjiTata Trust 10 Tata’s Charity and Philanthropic Actions

11. National Problem: 40% of Indians are illiterate Tata’s Solutions: Development of literacy program by Tata Communication IT’s department Creation of the Tata Institute of Fundamental Research 11 Tata’s Charity and Philanthropic Actions (Continued)

12. Tata and Innovation What are the Tata’ Group’s innovations and how do these profitable?

13. Tata’s Nano – The World’s Cheapest Car “We will build a safe, road-worthy vehicle costing 100,000 rupees so affordable that it could allow millionsof peoplein the developing world to park their scooters” - Ratan Tata - Tata Group CEO, 2003 Reference: Thottam 2009 13

14. Reference: AutoBlogGreen.com, 2009 14 Tata Nano – The Concept

15. The Car - a status symbol in India Sales Price and Financial Support Basic model retailed at US$ 2,000 Design & Physical Characteristics “Small, but big enough” Appealing look Environmental Impact Increase in Pollution 15 The Nano – Reflection of the Social & Economical Environment in India

16. The Nano – Profitability Analysis Reference: GreenProphet.com, 2009 16

17. Tata’s Future How will the Tata Group cope with the World Economic Recession?

18. Tata’s Future Goals & Objectives Result of Strong Business Ethics Tata as “One” A desire to be “loved” “Tata offers its resources as much as possible in order to maintain and improve a clean environment, and in order to improve life in regions where it is settled.” - Tata Steel, Annual Report 2005 Pro-Community Business Practices Involved in businesses that are aligned with national priorities 18

19. Tata’s Future Goals and Objectives Increase in Research and Development (R&D) spending Cutting edge technology Expansion into new markets 19

20. Tata’s Future VS. Global Financial Crisis Some Cost Cutting Strategies: Tata Consultancy set to layoff 1300 workers Tata Motors set to layoff 6000 workers Corus set to layoff 3000 workers Jaguar set to layoff 1500 Liquidity Issues Paying harshly for M&A shopping Long-Term Cash Strategies 20

21. Thank You!

22. References Academic Journals References ‘News: How Nano can effect ‘B’, ‘C’ segment car sales’, 2008. Businessline. Chennai: Mar 13. Available from: Proquest 5000 [2 May 2009] ‘Leaders: Not so nano; Emerging-market multinationals’ 2009, The Economist. London: Mar 28. Vol. 390, Iss. 8624; pg. 20. Available from: Proquest 5000 [2 May 2009] ‘Ready for the small time’ 2009. Business Asia. New York: Apr 6. Vol. 41, Iss. 7; pg. 11, 1 pgs. Available from: Proquest 5000 [2 May 2009] 22

23. References (Continued) Rupani, B., 2009. ‘Tiny car, big target’. Autoweek. Detroit: Apr 6. Vol. 59, Iss. 7; pg. 9, 1 pgs. Available from: Proquest 5000 [2 May 2009] Layak, S., 2009. ‘Can Tata put India on wheels? Ratan Tata has changed the game in car manufacturing by producing the world’s most affordable car. Now he’s got to make it a money-spinner’. Business Today New Delhi: Apr 19. Available from: Proquest 5000 [1 May 2009] Srivastava, M., 2009. ‘Why Indians Are So Thrilled by Tata’s Nano’. Business Week (Online) New York: Apr 30. Available from: Proquest 5000 [1 May 2009] 23

24. References (Continued) Thottam, J., 2009. ‘Nano Power’ Time International (Asia ed.). New York: April 6. Wol. 173, Iss. 13; pg. 39. Available from: Proquest 5000 [1 May 2009] ‘Investment world: What you need if you’re going for the Nano’. 2009. Businessline. Chennai: Apr 5. Available from: Proquest 5000 [2 May 2009] ‘Catalyst: The selling of the Nano’, 2009. Businessline. Chennai: Mar 26. Available from: Proquest 5000 [2 May 2009] 24

25. References (Continued) Financial Data Tata Group – Google Finance: http://www.google.com/finance?cid=11071170 Taco Group: http://www.tacogroup.com/tatagroup/Images/pie-chart_feb08.jpg Tata Market Capitalization: http://www.tata.com/investor/inside.aspx?artid=wufCjvCOgp0= Pictures GreenProphet.com, 2009 Reference: AutoBlogGreen.com, 2009 25