This presentation was presented at the Mobile World Congress in Barcelona, earlier this year. It has a strong Worklight illustration. The presenters were as follows: Leigh Williamson, IBM Distinguished Engineer Miku Jha, Senior Solutions Architect Johannes zu Eltz. Global Offerings Executive, IBM Mobile Enterprise Service

1. BRINGING COLLABORATIVE LIFECYCLE
DEVELOPMENT TO MOBILE SOFTWARE
Leigh Williamson, IBM Distinguished Engineer
Miku Jha, Senior Solutions Architect
Johannes zu Eltz. Global Offerings Executive, IBM Mobile Enterprise Service
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© 2012 IBM Corporation

2. Realizing “TOUCH” in Mobile
Feel’ the texture of an Apparel in a Retail Store
- Shirt sizes
- Availability
- Colors
- Cost
- Frequency pattern
[Frequency for the vibrator on the mobile
Retail Store phone When customer wants to feel the Subscriber
cloth material]
- Texture of a fabric is assigned with a specific Frequency pattern
- A frequency pattern is distinct for each of the fabric for e.g., Medium – Cotton, Slow – Wool etc
- Customer selects a shirt from the menu displayed
- Along with the shirt related information the vibrating frequency pattern is pushed to the client
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3. Specific challenges in building a mobile application
Imperatives from line of business &
customers
• Strong demand by Line of Business
• Customers expect higher quality of user experience
with mobile apps
• More direct involvement from users/stakeholders in
design
Fragmentation of technology and
platforms
• Highly fragmented set of mobile devices and
platforms
• Native programming models not portable across
devices.
• Very large number of configurations of devices,
platforms, carriers, etc. to test How do you develop for and test
Urgent time-to-market, rapid pace of against multiple platforms
innovation effectively?
• Mobile landscape evolves at a much faster pace How do you align business and
• More frequent releases and updates for apps with development?
more urgent time-to-market demands
• Lack of best practices guidance on how to deliver How do you gain control of your
mobile applications development process and
accelerate time to delivery?
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4. Mobile Software Development is a Team Sport
•Many disciplines are involved – stakeholders, various
developer specialists, testing, documentation, project
managers
• The most effective teams have clear visibility to what
each team member is expected to be working on, and
how each member is progressing with their part of the
shared effort.
•As work progresses, efficient communication is
key – coordinating between team members allows
the most effective execution.
• The tools used in a team’s software
development can facilitate such communication or
they can create barriers between team roles.
• Really effective agile teams use tools that are as
integrated as the team members are.
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5. Mobile application development includes more than just
creating the source code
Production Troubleshooting Stakeholder input
Maintenance Release User Stories
Defect Tracking Feature identification
Manage Requirements
Automated Environment
Model
Configuration
Architecture Mgmt
Definitive Software Library Deploy Design
UX Prototypes
Application Install
Governance
Test Develop
System Verification
Code
Performance Testing Compile
Automated Functional Test Debug
Build & Package
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6. IBM accelerates delivery of enterprise mobile applications
Client Initiatives
Build mobile Manage mobile Extend existing
applications devices and business capabilities
Connect to, and run applications to mobile devices
backend systems in Secure my mobile Transform the
support of mobile business business by creating
new opportunities
IBM helps customers build enterprise mobile applications that:
• Run on multiple mobile devices
• Connect to enterprise back-end
applications and information systems Rational Collaborative
Lifecycle Management –
• Deliver high quality user experience accelerating mobile app
• Fulfills fast time-to-market requirements development across
• Are rapidly updated with new releases platforms
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7. IBM helps you manage your mobile application development
lifecycle and provides mobile-specific capabilities to accelerate
your development and test
Rational Collaborative Lifecycle
Mobile-specific capabilities help you
Management (CLM) helps you
accelerate your development and
manage your development lifecycle:
test:
 Traceability of development activity across
 Code construction tool using Web 2.0
entire project lifecycle
technology to write multi-platform mobile
 Real-time planning that is consistently applications
accurate and up-to-date
 Distributed builds of mobile applications
 Tightly integrated with mobile code
 Comprehensive multi-tier testing of mobile
development capabilities
applications
 Centralized code sharing and distributed
mobile app build
 Integrate and manage full range of mobile Mobile-specific:
testing tools and techniques
Design Code Build Test
Traceability across
the development lifecycle
Open platform for integrated development lifecycle
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8. IBM comprehensive mobile development solution
Rational Collaborative Lifecycle Management (CLM)
Requirements
Management
Quality Software Change & Application Development
Management Configuration
Management Studio
Mobile-specific testing
Virtualized multi-tier
Device Clouds
Build & Deploy
Management
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9. An IBM Company
HTML5, Native and Hybrid Apps Platform
for Smartphones and Tablets
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10. The Worklight Mobile Platform
The Worklight Mobile Platform is an open, complete and
advanced mobile application platform for HTML5, hybrid and
native apps.
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© 2012 IBM Corporation

11. Key Differentiators
Open, standards-based
• Developer flexibility
• Avoid vendor lock-in
Extremely easy to learn and use
• Few days to full productivity
• No Worklight involvement
HTML5 as core development technology
• Cross-platform technology strongly promoted by all mobile vendors
• Leverage existing web development skills in IT
Focus on new devices and OS’s
• iOS, Android, BlackBerry, Windows Phone
• Phones and tablets
• Native, hybrid, and web apps
Cater to high-end enterprise needs
• B2C and B2E
• App capabilities, development process, integration, security, scalability, and management
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12. Worklight Overview
Worklight Studio
The most complete, extensible environment with maximum
code reuse and per-device optimization
Worklight Server
Unified notifications, runtime skinning, version management,
security, integration and delivery
Worklight Runtime Components
Extensive libraries and client APIs that expose and interface
←
with native device functionality
Worklight Console
A web-based console for real-time analytics and control of
your mobile apps and infrastructure
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13. Downloadable (Native) Apps
High-quality user
experience and full
device access.
Application
Stores
File System
(on mobile device)
Platform-
specific, requires unique
Native App expertise, expensive to
(Java/Objective-C/C#) develop and maintain.
Mobile Operating System
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© 2012 IBM Corporation

14. Web Apps
Written in HTML5
JavaScript and CSS3.
Mobile Browser Quick and cheap to
develop.
HTML, CSS, JavaScript Less powerful than
native and limited device
access.
Mobile Operating System
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© 2012 IBM Corporation

15. Hybrid Apps
Combines best of both
worlds:
Application
File System
Stores
(on mobile device) Primarily written in
HTML5, CSS, JS while
Native Container allowing full access to
device capabilities.
HTML, CSS, JavaScript
Mobile Operating System
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16. Single Shared Codebase
Common code placed
in primary file
Environment optimization
code is maintained
separately
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17. Incorporated Device SDKs
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18. Integrating Best-in-class Tools
Worklight is compatible with prominent HTML5 libraries and tools:
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19. Distributed Mobile Development
Ease of Development Control and Governance
Centralized Distributed Automatic
Centralized
Shell app policy
inspection
development development enforcement
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© 2012 IBM Corporation

20. The Rational Team Concert (RTC) Build Engine integration
provides a controlled build environment for mobile apps – both
native and hybrid
Studio
Team Concert Client
Build SCM Team
repository
of apps
executables, l
sources
ogfiles
Builder
RIM Android iOS
SDK SDK SDK
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© 2012 IBM Corporation

21. Back-end Integration
Secure back-end integration
XML-based declarative
specification
Multi-source data mashups
Eclipse plug-in supporting
auto-complete and validation
Simplified adapter testing
Server-side debugging
Web services and JDBC
integration
Access to session data and
user properties
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22. Flexible Push Notification Framework
Common APIs for both iOS and Android
One application multiple devices
Custom subscription management
Many-to-many relationship between event
sources and apps
Multiple event sources from same back-end
Multiple users logging into the same app
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23. Direct Update – User Experience
1. Update detection upon application re launch
2. Dialog box for easy user selection
3. Download progress bar for status tracking
4. Automatic application restart upon completion
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24. App Management
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25. Data Collection and Analytics
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26. Securing Mobile Apps
Protecting data on the Enforcing security
device updates
Secure challenge- App Jailbreak and
Encrypted Offline Remote
response on authenticity malware Direct update
offline cache authentication disable
startup testing detection
SSL with
Shell as Authentication Data Using device Proven
server Code
organizational integration protection id as 2nd platform
identity obfuscation
sandbox framework realms factor security
verification
Streamlining Providing robust
Application
Corporate security authentication and
Security
processes authorization
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© 2012 IBM Corporation

27. IBM Global Technology Services can support your business throughout
the mobility lifecycle and deliver productivity, efficiency and lower cost
Build and Connect
Assess IT environment and
develop roadmap
Develop a mobile strategy
Manage and
Build mobile applications Secure
Enable connections to Managing mobile
existing devices, enterprise
apps, desktops, networks networks and
and backend systems communications
and applications
Transform and Grow
Securing the
Unifying communications across mobile business
video, voice and data
Extending existing business capabilities to
mobile devices
Creating new business opportunities
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© 2012 IBM Corporation

28. IBM can partner to help clients deliver enterprise mobility services
that enable access, empower business and overcome complexity
Enable
Confidently ubiquitous
empower connections Overcome
your the
business complexity
Applications Networks Devices
Global Business Unified Mobile Enterprise
Services Consulting communications and Services
services collaboration To help you deploy a
managed mobility solution
To help you identify critical To help you deliver
that delivers a security-
issues around the integrated voice, data and
rich mobility experience
development of mobile video-based tools to
application solutions for any enable collaboration and Managed Security
business social business Services
Desktop virtualization To help you deploy a
Global Technology
and cloud services secure mobility solutions
Services mobility
To help you optimize your
consulting services Consulting and
end-user computing
environment, reduce PC To help you identify critical assessment services
refresh cycles and create a issues around unified To help you identify critical
more security-rich communications, and issues around developing
environment for application networking, like integrating your enterprise mobility
delivery voice, video and data in the strategy 28
© 2012 IBM Corporation
enterprise

29. IBM Services can help you with deployment and management of
mobile applications across your enterprise or for your customers
Our Mobile Enterprise Services for mobile
application platform management solution can
help with:
 Mobility consulting
 Mobile application development & testing
 Mobile enterprise application platform
(MEAP) installation and ongoing
management
 Mobile application deployment and support
 Software license management
 Mobile device management
 Mobile device security
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© 2012 IBM Corporation

30. To unlock and capture the true potential of mobility, IBM offers a
range of solution delivery options
Service Transition and Operations
Decision
criteria Business Design Service Levels Deployment Models
Project-based services Managed services Cloud Outsourcing
• Fixed cost/terms • Fixed cost/terms • Variable cost/terms • Fixed & Variable cost
• Varied deployments • Varied deployments • Standard deployments • Mixed deployments
• Single tenant • Single tenant • Multi-tenant • Single tenant
• Manual • Automated • Highly automated • Highly automated
• High control • Some control • Less control • Less control
• High customization • Some customization • Limited customization • Some customization
IBM Project-Based IBM Managed IBM SmartCloud IBM Strategic
Services Services Outsourcing
Service Integration & Aggregation
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© 2012 IBM Corporation

31. Many IBM clients have already experienced the benefits of a holistic
approach to a mobile-enabled enterprise.
Consolidating its Delivering Banking on BYOD.
ruggedized mobility enhanced guest Leveraging secured
device strategy to services through mobility services to
streamline logistics managed mobility improve enterprise
and lower solution for application access
transportation smartphones and
costs tablets
Transportation: Banking:
Hospitality:
North American freight firm Managed Smartphone service
Hotel chain improved total cost
improved product for secure access to corporate
of ownership and produced
delivery, inventory email, calendar and intranet.
more predictable infrastructure
management and logistics Support for 8500 users across
savings, which helped enable
support while cutting costs multiple mobile device
30 percent smart phone growth platforms.
with “ruggedized” mobility.
over five years.
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© 2012 IBM Corporation

32. In a Smarter Planet, partner with IBM Services to apply a holistic
approach to overcoming the complexities of mobility for sustained
business success
IBM is the smart choice
• Unmatched business and technology acumen
and knowledge capital applied with an
industry viewpoint
• Exclusive advanced analytics rendering key
insights, with the expertise to translate insight
into action
• Unparalleled breadth and depth of the most
comprehensive set of mobile capabilities and
technologies
• Unsurpassed experience in delivering
technology services through on-premise, the
Cloud, and hosted options for clients globally
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© 2012 IBM Corporation

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