SlideShare ist ein Scribd-Unternehmen logo

Gyb Social Marketing Pilot

•Als PPT, PDF herunterladen•
•
J
Jen Knoedl
BusinessTechnologie
1 von 12
Grow Your Business with Social Media Marketing Helping IBM Business Partners Understand, Use and Leverage Social Networking Worldwide Software Group Channel Marketing Kristi Cates and Jen Knoedl May 5, 2008
Social Media Marketing: What is it? …and why should we care? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Economics of Social Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GYB Pilot Program… in a nutshell ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Will document and have agency (TSL) shadow process during pilot to manage on a greater scale.
Grow Your Business Pilot 2Q 2008: Purpose and Expectations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Things our Business Partners may ask… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We’re looking for a few good Business Partners… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Budget (aka: Sometimes… it takes money* to make money) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We’ll use next BIG thing(s)! Have you heard of… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FriendFeed.com… feeding them all together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 

Empfohlen

Attracting quality traffic - Dave Chaffey Smart Insights 2011
Attracting quality traffic - Dave Chaffey Smart Insights 2011Attracting quality traffic - Dave Chaffey Smart Insights 2011
Attracting quality traffic - Dave Chaffey Smart Insights 2011Dave Chaffey
 
Digital media planning
Digital media planningDigital media planning
Digital media planningAli Hadi
 
Online media planning & strategy
Online media planning & strategy Online media planning & strategy
Online media planning & strategy neetant
 
How to plan successful digital campaign
How to plan successful digital campaign How to plan successful digital campaign
How to plan successful digital campaign Marin Aganderov
 
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?Spiral16
 
Campaign launch techniques - Dave Chaffey - smart insights
Campaign launch techniques - Dave Chaffey - smart insightsCampaign launch techniques - Dave Chaffey - smart insights
Campaign launch techniques - Dave Chaffey - smart insightsDave Chaffey
 
Use cases & programmatic ecosystem: How to cover all marketing objectives?
Use cases & programmatic ecosystem: How to cover all marketing objectives?Use cases & programmatic ecosystem: How to cover all marketing objectives?
Use cases & programmatic ecosystem: How to cover all marketing objectives?Simalaya SA
 
Il processo creativo da implementare per il programmatic
Il processo creativo da implementare per il programmaticIl processo creativo da implementare per il programmatic
Il processo creativo da implementare per il programmaticEffie Italy
 

Empfohlen

Attracting quality traffic - Dave Chaffey Smart Insights 2011
Attracting quality traffic - Dave Chaffey Smart Insights 2011Attracting quality traffic - Dave Chaffey Smart Insights 2011
Attracting quality traffic - Dave Chaffey Smart Insights 2011Dave Chaffey
 
Digital media planning
Digital media planningDigital media planning
Digital media planningAli Hadi
 
Online media planning & strategy
Online media planning & strategy Online media planning & strategy
Online media planning & strategy neetant
 
How to plan successful digital campaign
How to plan successful digital campaign How to plan successful digital campaign
How to plan successful digital campaign Marin Aganderov
 
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?Spiral16
 
Campaign launch techniques - Dave Chaffey - smart insights
Campaign launch techniques - Dave Chaffey - smart insightsCampaign launch techniques - Dave Chaffey - smart insights
Campaign launch techniques - Dave Chaffey - smart insightsDave Chaffey
 
Use cases & programmatic ecosystem: How to cover all marketing objectives?
Use cases & programmatic ecosystem: How to cover all marketing objectives?Use cases & programmatic ecosystem: How to cover all marketing objectives?
Use cases & programmatic ecosystem: How to cover all marketing objectives?Simalaya SA
 
Il processo creativo da implementare per il programmatic
Il processo creativo da implementare per il programmaticIl processo creativo da implementare per il programmatic
Il processo creativo da implementare per il programmaticEffie Italy
 
Feeding Business Growth: PR, Marketing, Advertising, Business Development
Feeding Business Growth: PR, Marketing, Advertising, Business DevelopmentFeeding Business Growth: PR, Marketing, Advertising, Business Development
Feeding Business Growth: PR, Marketing, Advertising, Business DevelopmentDawn Yankeelov
 
Google apps and digital marketing
Google apps and digital marketing Google apps and digital marketing
Google apps and digital marketing Fawzy Rady
 
Digital Strategy Workshop for Internet Week Denmark #iwdk
Digital Strategy Workshop for Internet Week Denmark #iwdkDigital Strategy Workshop for Internet Week Denmark #iwdk
Digital Strategy Workshop for Internet Week Denmark #iwdkTobias Egmose
 
Understanding Online Ads and Marketing 9/21/2012
Understanding Online Ads and Marketing 9/21/2012Understanding Online Ads and Marketing 9/21/2012
Understanding Online Ads and Marketing 9/21/2012Collin Condray
 
Digital Marketing Overview
Digital Marketing Overview Digital Marketing Overview
Digital Marketing Overview Rajeev Soni
 
Display Advertising 101 [PowerPoint]
Display Advertising 101 [PowerPoint]Display Advertising 101 [PowerPoint]
Display Advertising 101 [PowerPoint]Kwanzoo Inc
 
Integrating email and social media marketing e circle connect europe 2012 -...
Integrating email and social media marketing e circle connect europe 2012 -...Integrating email and social media marketing e circle connect europe 2012 -...
Integrating email and social media marketing e circle connect europe 2012 -...Dave Chaffey
 
The Evolution of Digital Media Planning
The Evolution of Digital Media PlanningThe Evolution of Digital Media Planning
The Evolution of Digital Media PlanningBionic Advertising Systems
 
Siemer online advertising winter 2014 master
Siemer online advertising winter 2014 masterSiemer online advertising winter 2014 master
Siemer online advertising winter 2014 masterSiemerAssoc
 
Digital Advertising Trends—Programmatic, Big Data, Native, Viewability
Digital Advertising Trends—Programmatic, Big Data, Native, ViewabilityDigital Advertising Trends—Programmatic, Big Data, Native, Viewability
Digital Advertising Trends—Programmatic, Big Data, Native, ViewabilityeMarketer
 
The display landscape
The display landscapeThe display landscape
The display landscapeAdCMO
 
Native vs display advertising
Native vs display advertisingNative vs display advertising
Native vs display advertisingGreedyGame
 
Digital_Ad_Ops_Agenda__Speakers_23_Feb_2016_-_web4
Digital_Ad_Ops_Agenda__Speakers_23_Feb_2016_-_web4Digital_Ad_Ops_Agenda__Speakers_23_Feb_2016_-_web4
Digital_Ad_Ops_Agenda__Speakers_23_Feb_2016_-_web4Mohnish Dodani
 
Darts in Darkness: Patrick (KI growth)
Darts in Darkness: Patrick (KI growth)Darts in Darkness: Patrick (KI growth)
Darts in Darkness: Patrick (KI growth)Smart E-Commerce Network
 
Digital Marketing Basics
Digital Marketing BasicsDigital Marketing Basics
Digital Marketing BasicsChristopher Woghiren
 
Department of Health digital comms strategy 2011
Department of Health digital comms strategy 2011Department of Health digital comms strategy 2011
Department of Health digital comms strategy 2011Tim Lloyd
 
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)Angela LaGamba
 
The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy
The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy
The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy Netplus
 
Roi On Social Media
Roi On Social MediaRoi On Social Media
Roi On Social MediaJay Deragon
 
Channel Marketing Programs That Deliver ROI
Channel Marketing Programs That Deliver ROIChannel Marketing Programs That Deliver ROI
Channel Marketing Programs That Deliver ROIeCoast
 
Milica Pesic Pecha Kucha
Milica Pesic Pecha KuchaMilica Pesic Pecha Kucha
Milica Pesic Pecha Kuchalaurakristayates
 
Arduino suggestions Anfield
Arduino suggestions AnfieldArduino suggestions Anfield
Arduino suggestions Anfieldlaurakristayates
 

Weitere ähnliche Inhalte

Was ist angesagt?

Feeding Business Growth: PR, Marketing, Advertising, Business Development
Feeding Business Growth: PR, Marketing, Advertising, Business DevelopmentFeeding Business Growth: PR, Marketing, Advertising, Business Development
Feeding Business Growth: PR, Marketing, Advertising, Business DevelopmentDawn Yankeelov
 
Google apps and digital marketing
Google apps and digital marketing Google apps and digital marketing
Google apps and digital marketing Fawzy Rady
 
Digital Strategy Workshop for Internet Week Denmark #iwdk
Digital Strategy Workshop for Internet Week Denmark #iwdkDigital Strategy Workshop for Internet Week Denmark #iwdk
Digital Strategy Workshop for Internet Week Denmark #iwdkTobias Egmose
 
Understanding Online Ads and Marketing 9/21/2012
Understanding Online Ads and Marketing 9/21/2012Understanding Online Ads and Marketing 9/21/2012
Understanding Online Ads and Marketing 9/21/2012Collin Condray
 
Digital Marketing Overview
Digital Marketing Overview Digital Marketing Overview
Digital Marketing Overview Rajeev Soni
 
Display Advertising 101 [PowerPoint]
Display Advertising 101 [PowerPoint]Display Advertising 101 [PowerPoint]
Display Advertising 101 [PowerPoint]Kwanzoo Inc
 
Integrating email and social media marketing e circle connect europe 2012 -...
Integrating email and social media marketing e circle connect europe 2012 -...Integrating email and social media marketing e circle connect europe 2012 -...
Integrating email and social media marketing e circle connect europe 2012 -...Dave Chaffey
 
Siemer online advertising winter 2014 master
Siemer online advertising winter 2014 masterSiemer online advertising winter 2014 master
Siemer online advertising winter 2014 masterSiemerAssoc
 
Digital Advertising Trends—Programmatic, Big Data, Native, Viewability
Digital Advertising Trends—Programmatic, Big Data, Native, ViewabilityDigital Advertising Trends—Programmatic, Big Data, Native, Viewability
Digital Advertising Trends—Programmatic, Big Data, Native, ViewabilityeMarketer
 
The display landscape
The display landscapeThe display landscape
The display landscapeAdCMO
 
Native vs display advertising
Native vs display advertisingNative vs display advertising
Native vs display advertisingGreedyGame
 
Digital_Ad_Ops_Agenda__Speakers_23_Feb_2016_-_web4
Digital_Ad_Ops_Agenda__Speakers_23_Feb_2016_-_web4Digital_Ad_Ops_Agenda__Speakers_23_Feb_2016_-_web4
Digital_Ad_Ops_Agenda__Speakers_23_Feb_2016_-_web4Mohnish Dodani
 
Department of Health digital comms strategy 2011
Department of Health digital comms strategy 2011Department of Health digital comms strategy 2011
Department of Health digital comms strategy 2011Tim Lloyd
 
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)Angela LaGamba
 
The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy
The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy
The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy Netplus
 
Roi On Social Media
Roi On Social MediaRoi On Social Media
Roi On Social MediaJay Deragon
 
Channel Marketing Programs That Deliver ROI
Channel Marketing Programs That Deliver ROIChannel Marketing Programs That Deliver ROI
Channel Marketing Programs That Deliver ROIeCoast
 

Was ist angesagt? (20)

Feeding Business Growth: PR, Marketing, Advertising, Business Development
Feeding Business Growth: PR, Marketing, Advertising, Business DevelopmentFeeding Business Growth: PR, Marketing, Advertising, Business Development
Feeding Business Growth: PR, Marketing, Advertising, Business Development
 
Google apps and digital marketing
Google apps and digital marketing Google apps and digital marketing
Google apps and digital marketing
 
Digital Strategy Workshop for Internet Week Denmark #iwdk
Digital Strategy Workshop for Internet Week Denmark #iwdkDigital Strategy Workshop for Internet Week Denmark #iwdk
Digital Strategy Workshop for Internet Week Denmark #iwdk
 
Understanding Online Ads and Marketing 9/21/2012
Understanding Online Ads and Marketing 9/21/2012Understanding Online Ads and Marketing 9/21/2012
Understanding Online Ads and Marketing 9/21/2012
 
Digital Marketing Overview
Digital Marketing Overview Digital Marketing Overview
Digital Marketing Overview
 
Display Advertising 101 [PowerPoint]
Display Advertising 101 [PowerPoint]Display Advertising 101 [PowerPoint]
Display Advertising 101 [PowerPoint]
 
Integrating email and social media marketing e circle connect europe 2012 -...
Integrating email and social media marketing e circle connect europe 2012 -...Integrating email and social media marketing e circle connect europe 2012 -...
Integrating email and social media marketing e circle connect europe 2012 -...
 
The Evolution of Digital Media Planning
The Evolution of Digital Media PlanningThe Evolution of Digital Media Planning
The Evolution of Digital Media Planning
 
Siemer online advertising winter 2014 master
Siemer online advertising winter 2014 masterSiemer online advertising winter 2014 master
Siemer online advertising winter 2014 master
 
Digital Advertising Trends—Programmatic, Big Data, Native, Viewability
Digital Advertising Trends—Programmatic, Big Data, Native, ViewabilityDigital Advertising Trends—Programmatic, Big Data, Native, Viewability
Digital Advertising Trends—Programmatic, Big Data, Native, Viewability
 
The display landscape
The display landscapeThe display landscape
The display landscape
 
Native vs display advertising
Native vs display advertisingNative vs display advertising
Native vs display advertising
 
Digital_Ad_Ops_Agenda__Speakers_23_Feb_2016_-_web4
Digital_Ad_Ops_Agenda__Speakers_23_Feb_2016_-_web4Digital_Ad_Ops_Agenda__Speakers_23_Feb_2016_-_web4
Digital_Ad_Ops_Agenda__Speakers_23_Feb_2016_-_web4
 
Darts in Darkness: Patrick (KI growth)
Darts in Darkness: Patrick (KI growth)Darts in Darkness: Patrick (KI growth)
Darts in Darkness: Patrick (KI growth)
 
Digital Marketing Basics
Digital Marketing BasicsDigital Marketing Basics
Digital Marketing Basics
 
Department of Health digital comms strategy 2011
Department of Health digital comms strategy 2011Department of Health digital comms strategy 2011
Department of Health digital comms strategy 2011
 
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)
 
The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy
The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy
The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy
 
Roi On Social Media
Roi On Social MediaRoi On Social Media
Roi On Social Media
 
Channel Marketing Programs That Deliver ROI
Channel Marketing Programs That Deliver ROIChannel Marketing Programs That Deliver ROI
Channel Marketing Programs That Deliver ROI
 

Andere mochten auch

Arduino suggestions Anfield
Arduino suggestions AnfieldArduino suggestions Anfield
Arduino suggestions Anfieldlaurakristayates
 
People Service Demo 01
People Service Demo 01People Service Demo 01
People Service Demo 01guest5b24c0
 
4 Velas
4 Velas4 Velas
4 Velasnerlin
 
Liberum 10.12.13 Plene
Liberum 10.12.13 PleneLiberum 10.12.13 Plene
Liberum 10.12.13 PleneMark Bidwell
 
Winning In LBS
Winning In LBSWinning In LBS
Winning In LBSJamo Woo
 
Doug Peterson iPad Training
Doug Peterson iPad TrainingDoug Peterson iPad Training
Doug Peterson iPad Trainingsadone
 
The Life Of Love
The Life Of LoveThe Life Of Love
The Life Of Loveguest300fa4
 
Capturas Hasta Dia 12
Capturas Hasta Dia 12Capturas Hasta Dia 12
Capturas Hasta Dia 12Nicoo.m
 
Decision Making
Decision MakingDecision Making
Decision MakingMelissaV
 

Andere mochten auch (12)

Milica Pesic Pecha Kucha
Milica Pesic Pecha KuchaMilica Pesic Pecha Kucha
Milica Pesic Pecha Kucha
 
Arduino suggestions Anfield
Arduino suggestions AnfieldArduino suggestions Anfield
Arduino suggestions Anfield
 
People Service Demo 01
People Service Demo 01People Service Demo 01
People Service Demo 01
 
4 Velas
4 Velas4 Velas
4 Velas
 
Liberum 10.12.13 Plene
Liberum 10.12.13 PleneLiberum 10.12.13 Plene
Liberum 10.12.13 Plene
 
Winning In LBS
Winning In LBSWinning In LBS
Winning In LBS
 
Doug Peterson iPad Training
Doug Peterson iPad TrainingDoug Peterson iPad Training
Doug Peterson iPad Training
 
The Life Of Love
The Life Of LoveThe Life Of Love
The Life Of Love
 
Slow food presentation2
Slow food presentation2Slow food presentation2
Slow food presentation2
 
Older people
Older peopleOlder people
Older people
 
Capturas Hasta Dia 12
Capturas Hasta Dia 12Capturas Hasta Dia 12
Capturas Hasta Dia 12
 
Decision Making
Decision MakingDecision Making
Decision Making
 

Ähnlich wie Gyb Social Marketing Pilot

Digiday: ON MEDIA Summary
Digiday: ON MEDIA SummaryDigiday: ON MEDIA Summary
Digiday: ON MEDIA SummaryJillian Tate
 
Digital Marketing Essentials
Digital Marketing EssentialsDigital Marketing Essentials
Digital Marketing EssentialsGuilherme Preihs
 
Ibm Internet Marketing Rational Think Thursday August 13 Comma 2009 Presentation
Ibm Internet Marketing Rational Think Thursday August 13 Comma 2009 PresentationIbm Internet Marketing Rational Think Thursday August 13 Comma 2009 Presentation
Ibm Internet Marketing Rational Think Thursday August 13 Comma 2009 Presentationbrzaaap
 
Getting to Grips With Social Media Marketing for B2B
Getting to Grips With Social Media Marketing for B2BGetting to Grips With Social Media Marketing for B2B
Getting to Grips With Social Media Marketing for B2BBonfire Marketing Company
 
Why gpj is embracing digital
Why gpj is embracing digitalWhy gpj is embracing digital
Why gpj is embracing digitalIndependant
 
Social media, BMW and the way forward
Social media, BMW and the way forwardSocial media, BMW and the way forward
Social media, BMW and the way forwardMichael Litman
 
Brief Social Marketing Winter 2010
Brief Social Marketing Winter 2010Brief Social Marketing Winter 2010
Brief Social Marketing Winter 2010gottstogo
 
Creative effectiveness. Took kit for Marketing and Advertising agencies
Creative effectiveness. Took kit for Marketing and Advertising agenciesCreative effectiveness. Took kit for Marketing and Advertising agencies
Creative effectiveness. Took kit for Marketing and Advertising agenciesRodd SL
 
Sales Teams And Value Of Social Software (IBM)
Sales Teams And Value Of Social Software (IBM)Sales Teams And Value Of Social Software (IBM)
Sales Teams And Value Of Social Software (IBM)Rawn Shah
 
B 2 B And Social Media
B 2 B And Social MediaB 2 B And Social Media
B 2 B And Social Mediafinndigital
 
Stanley Rao on Green Marketing
Stanley Rao on Green MarketingStanley Rao on Green Marketing
Stanley Rao on Green MarketingTravistom11
 
Marketing Your Technical Communication Services Internally and Externally
Marketing Your Technical Communication Services Internally and ExternallyMarketing Your Technical Communication Services Internally and Externally
Marketing Your Technical Communication Services Internally and ExternallySaul Carliner
 
Widgets in the Media, adtech Shanghai presentation
Widgets in the Media, adtech Shanghai presentationWidgets in the Media, adtech Shanghai presentation
Widgets in the Media, adtech Shanghai presentationworldwalk
 
ABM: How to Reach & Engage Hard-to-Reach, Global Buyers (presented on BrightT...
ABM: How to Reach & Engage Hard-to-Reach, Global Buyers (presented on BrightT...ABM: How to Reach & Engage Hard-to-Reach, Global Buyers (presented on BrightT...
ABM: How to Reach & Engage Hard-to-Reach, Global Buyers (presented on BrightT...Kwanzoo Inc
 
2011 Kickoff Event Presentation Materials: Community in the Enterprise
2011 Kickoff Event Presentation Materials: Community in the Enterprise2011 Kickoff Event Presentation Materials: Community in the Enterprise
2011 Kickoff Event Presentation Materials: Community in the Enterprise7Summits
 
7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business GrowthMarketo
 
A look at client-agency relationships.
A look at client-agency relationships. A look at client-agency relationships.
A look at client-agency relationships. Mark Linder
 
The evolution of client-agency relationships
The evolution of client-agency relationshipsThe evolution of client-agency relationships
The evolution of client-agency relationshipsMark Linder
 

Ähnlich wie Gyb Social Marketing Pilot (20)

Digiday: ON MEDIA Summary
Digiday: ON MEDIA SummaryDigiday: ON MEDIA Summary
Digiday: ON MEDIA Summary
 
Digital Marketing Essentials
Digital Marketing EssentialsDigital Marketing Essentials
Digital Marketing Essentials
 
Ibm Internet Marketing Rational Think Thursday August 13 Comma 2009 Presentation
Ibm Internet Marketing Rational Think Thursday August 13 Comma 2009 PresentationIbm Internet Marketing Rational Think Thursday August 13 Comma 2009 Presentation
Ibm Internet Marketing Rational Think Thursday August 13 Comma 2009 Presentation
 
Getting to Grips With Social Media Marketing for B2B
Getting to Grips With Social Media Marketing for B2BGetting to Grips With Social Media Marketing for B2B
Getting to Grips With Social Media Marketing for B2B
 
Why gpj is embracing digital
Why gpj is embracing digitalWhy gpj is embracing digital
Why gpj is embracing digital
 
Social media, BMW and the way forward
Social media, BMW and the way forwardSocial media, BMW and the way forward
Social media, BMW and the way forward
 
Brief Social Marketing Winter 2010
Brief Social Marketing Winter 2010Brief Social Marketing Winter 2010
Brief Social Marketing Winter 2010
 
Creative effectiveness. Took kit for Marketing and Advertising agencies
Creative effectiveness. Took kit for Marketing and Advertising agenciesCreative effectiveness. Took kit for Marketing and Advertising agencies
Creative effectiveness. Took kit for Marketing and Advertising agencies
 
Sales Teams And Value Of Social Software (IBM)
Sales Teams And Value Of Social Software (IBM)Sales Teams And Value Of Social Software (IBM)
Sales Teams And Value Of Social Software (IBM)
 
Social media for lead generation
Social media for lead generationSocial media for lead generation
Social media for lead generation
 
B 2 B And Social Media
B 2 B And Social MediaB 2 B And Social Media
B 2 B And Social Media
 
Stanley Rao on Green Marketing
Stanley Rao on Green MarketingStanley Rao on Green Marketing
Stanley Rao on Green Marketing
 
Marketing Your Technical Communication Services Internally and Externally
Marketing Your Technical Communication Services Internally and ExternallyMarketing Your Technical Communication Services Internally and Externally
Marketing Your Technical Communication Services Internally and Externally
 
Widgets in the Media, adtech Shanghai presentation
Widgets in the Media, adtech Shanghai presentationWidgets in the Media, adtech Shanghai presentation
Widgets in the Media, adtech Shanghai presentation
 
ABM: How to Reach & Engage Hard-to-Reach, Global Buyers (presented on BrightT...
ABM: How to Reach & Engage Hard-to-Reach, Global Buyers (presented on BrightT...ABM: How to Reach & Engage Hard-to-Reach, Global Buyers (presented on BrightT...
ABM: How to Reach & Engage Hard-to-Reach, Global Buyers (presented on BrightT...
 
Digital Measurement
Digital MeasurementDigital Measurement
Digital Measurement
 
2011 Kickoff Event Presentation Materials: Community in the Enterprise
2011 Kickoff Event Presentation Materials: Community in the Enterprise2011 Kickoff Event Presentation Materials: Community in the Enterprise
2011 Kickoff Event Presentation Materials: Community in the Enterprise
 
7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth
 
A look at client-agency relationships.
A look at client-agency relationships. A look at client-agency relationships.
A look at client-agency relationships.
 
The evolution of client-agency relationships
The evolution of client-agency relationshipsThe evolution of client-agency relationships
The evolution of client-agency relationships
 

Kürzlich hochgeladen

MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...ShrutiBose4
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024Matteo Carbone
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 

Kürzlich hochgeladen (20)

MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
Ms Motilal Padampat Sugar Mills vs. State of Uttar Pradesh & Ors. - A Milesto...
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 

Gyb Social Marketing Pilot

  • 1. Grow Your Business with Social Media Marketing Helping IBM Business Partners Understand, Use and Leverage Social Networking Worldwide Software Group Channel Marketing Kristi Cates and Jen Knoedl May 5, 2008
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.  
  • 12.