Nigerians have different reasons for hanging out on social media. Learn how to attract, engage and convert your target audience into happy subscribers and brand ambassadors.

1. USE SOCIAL MEDIA
TO BUILD YOUR
PERSONAL BRAND
IN NIGERIA
Caroline Wabara
Digital Marketing Consultant

2. Nigerians have various reasons for hanging out
on social media.
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3. Nigerians have various reasons for hanging out
on social media.
Connect with Caroline Wabara:
EDUCATION

4. Nigerians have various reasons for hanging out
on social media.
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EDUCATION INFORMATION

5. Nigerians have various reasons for hanging out
on social media.
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EDUCATION INFORMATION ENTERTAINMENT

6. Nigerians have various reasons for hanging out
on social media.
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EDUCATION INFORMATION ENTERTAINMENT SOLUTION

7. 1
The average
Nigerian user’s
favourite
social media
Hangout includes:
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8. So how do you get these
people to:
• Know,
• Like, and
• Trust you?
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9. You need a social
media strategy.
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Listen
Engage
ConvertMonitor
Report

10. Start by asking: “What is your social media goal?”
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11. Start by asking: “What is your social media goal?”
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EDUCATE

12. Start by asking: “What is your social media goal?”
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EDUCATE INFORM

13. Start by asking: “What is your social media goal?”
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EDUCATE INFORM ENTERTAIN

14. Start by asking: “What is your social media goal?”
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EDUCATE INFORM ENTERTAIN SOLVE
PROBLEM

15. Write your social strategy on paper:
• What do you do?
• Who are your target audience?
• Which social media channel do
your target audience hangout?
• How do you reach out to them?
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16. Define your
social media
brand voice
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17. Connect with Caroline Wabara:
Have a
content plan.
Place a link to
your website.
Write bio
description of
who you are &
what you do.
Create your social media channels

18. Connect with Caroline Wabara:
Personal Grooming:
• Go to a photo studio and take
a portrait (Remember to wear
decent clothes and smile).
• Replace your social media
avatar with the photo.

19. Have a content plan:
• Create a social media
calendar
• Plan marketing campaign
around niche holidays
(Christmas, Mother’s day)
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Content
Plan
Quotes
Humour
Blog
Post
Tips
News
Promo

20. Get content ideas to share from:
• Google+ What’s hot
• GoodReads
• Pinterest Popular
• Twitter Trending Hashtags
• Feedly RSS App
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21. Automate your
sharing process and
schedule in advance
with buffer or
hootsuite.
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22. Read, Learn & Test
new technology.
Social Media changes
everyday.
Read expert blogs via
Feedly.
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23. Share personal experiences on your blog.
Fans want to hear real life stories.
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24. Follow experts on social media.
Join LinkedIn Groups related to your industry and
participate regularly in group discussions.
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25. Use hootsuite
search tool to
monitor
conversations in
your industry.
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26. Use industry-
related &
location-based
hashtags to get
seen by target
prospects.
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27. Identify & Interact
with influencers.
Thank them for
following or sharing
your tweets.
I use commun.it.
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28. Get fans to join
your mailing list via
Twitter by using
lead generation
card & MailChimp.
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29. Get fans to join
your mailing list
via Facebook by
using Shortstack
& MailChimp.
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30. Always put a call to
action verb at the
end of your tweets,
updates or blog
posts (e.g. Sign up,
download, buy now)
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31. Track your marketing
performance:
I use Google Analytics
& SumAll to monitor
traffic source, views,
comments & retweets.
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32. Final Note:
Consistency is key to success in social media
branding.
If you don’t want people to forget you, then don’t
stop offering value.
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33. Want to become a digital marketing rockstar?
Sign up to get free tips via inbox.
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YES, SHOW ME HOW

34. Need to start a career in digital marketing?
Get the skills and tools today.
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APPLY NOW FOR TRAINING