The document discusses website optimization and social networking marketing. It explains that optimization involves search engine optimization (SEO) and search engine marketing (SEM) to get a website ranked highly in search engines like Google. It also discusses the importance of online marketing and retail, analyzing keywords and competitors, and using tools like Google Analytics and Webmaster Tools to optimize a website and track performance.

1. Website - Applications - Optimisation
Social Networking Marketing
Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342
Friday, 19 November 2010

2. Ibex Internet .....
Design Beautiful Websites!
Program Clever On-Line Systems
Optimise the site to come on
the front page of Google
Social Networking strategies
Passionate Committed and Resourceful!
Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342
Friday, 19 November 2010

3. Optimisation?
SEO - Search Engine Optimisation
SEM -Search Engine marketing!
Internet Marketing
PPC (Pay Per Click) or
CPC - Cost Per Click
On-line Marketing
Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342
Friday, 19 November 2010

4. What Do I mean Optimisation?
Getting you onto the First Page of Search Engines for a
given phrase.
Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342
Friday, 19 November 2010

5. Why online? Have we missed the boat?
Online retail expected to grow by over 36% in the next
18 months compared to just 1% for in-store sales
Online retail is on track to double its retail market
share, equating to over £30 billion by 2012
One in every £10 will be spent online by 2012
source - paypal commissioned study by experian june 2010
Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342
Friday, 19 November 2010

6. Top Search Engines
Google.co.uk 83%
Google.com 9%
ALL the rest 8%
(Bing,Yahoo, Ask, BBC,Yell,
YouTube, AltaVista)
Source: Hitwise 13/03/2010
Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342
Friday, 19 November 2010

7. Google Parts
Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342
Friday, 19 November 2010

8. Google Parts - Local
§
Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342
Friday, 19 November 2010

9. What people put into Google?
Use this the Google Keyword Tool
Put 'keyword tool’ into Google
Remember to choose 'Exact'
Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342
Friday, 19 November 2010

10. Google? - Keyword tool
Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342
Friday, 19 November 2010

11. Check out your competitors!
Put it into Google!
Look at the mix of words on the site words
Where are and how many of the keywords are there?
Look at the Code (view source)
Test it! Yours and competitors
http://validator.w3.org/
Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342
Friday, 19 November 2010

12. What Google thinks is Important
The title of the page
Inbound Links
The URL (your domain name)
The text on the home page
The age of your website
The speed of the site
The structure of the code
How often the content changes
Inbound Links
Social Networking Links
*****I could be wrong!
Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342
Friday, 19 November 2010

13. Systems to use
Analytics – Google Stats
http://www.google.com/analytics/
Google Base – Google shopping
http://www.google.com/base/
Webmaster Tools – Sitemaps
https://www.google.com/webmasters/tools/
Local Business Listing - map listing
http://www.google.com/local/add/businessCenter
Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342
Friday, 19 November 2010

14. Optimisation - How good!?
alchemy3dc.co.uk modelmakers 1st - 3rd
wilfs-cafe.co.uk outside catering 1st -3rd
www.mickledore.co.uk walking holidays 3rd
Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342
Friday, 19 November 2010

15. Website - Applications - Optimisation
Thank you very Much!
www.ibexinternet.co.uk
0845 226 8342
Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342
Friday, 19 November 2010