David Patterson discussed the latest tools and marketing tactics to help meet more customers online. http://bit.ly/TPRO-OMB12

1. Business Growth Strategies
through Social Media
David Patterson
www.MeetDavidPatterson.com
Follow DP3 Consulting
fb.com/ibdp3
@ibdp3

2. There are more than
200 well known
social networking websites…

3. What Social Media SHOULD be to YOU?
“Social Media is just a way to
ENGAGE, communicate, become
relevant in the market, BUILD
RELATIONSHIPS,
BRAND and GENERATE LEADS.”
-- @virtualresults

7. “A widget is a widget.”
@ibdp3

9. Rule One of Facebook
• “Facebook is a DATABASE. Your
database is your business. Feed
and touch everyday.” -- @ibdp3

17. What TWITTER SHOULD be to YOU?
“@twitter is just a way to
ENGAGE, communicate, become relevant in the
market, BUILD RELATIONSHIPS, BRAND and GENERATE
LEADS.”
“borrowed” and shared by @ibdp3

18. #ibluvindp3

21. What are the Best Sources
for Social Media Content?

30. YOU… are a Great Source for Content
“Social Media is a phenomenon that’s turning
everyone into a publisher and distributor of
media: from YouTube videos to blog posts to
Twitter messages and even comments on the
articles we read around the web, we’re all
becoming content creators.”
Pete Cashmore, CEO & Founder of Mashable.com

31. Return of Investment
Measuring Tips

32. How to Experience ROI
“Successful social media marketing strategies collect data, analyze the
data, then use data to guide decision-making.” -- @MarketingLetter
■Social media marketing success is an iterative process
combining monitoring, analysis, collaboration, and integration.
■Creating return on investment comes from doing this process
well and repeating it often.
■ENGAGEMENT in social media underscores gaining ROI

33. $$$$ Earned v. $ Spent =
Simplistic ROI Calculation*
(time equals money)

34. Hootsuite v. Tweetdeck

39. Business Growth Strategies
through Social Media
David Patterson
TMAFeedback@trulia.com
Follow DP3 Consulting
fb.com/ibdp3
@ibdp3